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Playout Automation & Channel-in-a-Box Global Market Report 2025
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Playout automation and channel-in-a-box technologies are essential tools in the broadcasting industry, facilitating the efficient management and broadcast of audiovisual content on television channels. Playout automation oversees the scheduling, sequencing, and transmission of audiovisual content, while channel-in-a-box solutions combine playout automation with video server capabilities, graphics generation, and other critical functions within a compact, software-defined package.

The primary categories of playout automation and channel-in-a-box solutions include international broadcasters and national broadcasters. International broadcasters are media entities that produce and distribute content to audiences across national borders. These broadcasters manage various channels, encompassing single channels and multiple channels, catering to diverse applications such as news, sports, entertainment, cartoons, and lifestyle programming.

The playout automation & channel-in-a-box market research report is one of a series of new reports from The Business Research Company that provides playout automation & channel-in-a-box market statistics, including playout automation & channel-in-a-box industry global market size, regional shares, competitors with a playout automation & channel-in-a-box market share, detailed playout automation & channel-in-a-box market segments, market trends and opportunities, and any further data you may need to thrive in the playout automation & channel-in-a-box industry. This playout automation & channel-in-a-box market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The playout automation & channel-in-a-box market size has grown rapidly in recent years. It will grow from $3.32 billion in 2024 to $3.97 billion in 2025 at a compound annual growth rate (CAGR) of 19.7%. The growth in the historic period can be attributed to cost reduction, efficiency improvements, content delivery demands, and regulatory compliance.

The playout automation & channel-in-a-box market size is expected to see rapid growth in the next few years. It will grow to $8.05 billion in 2029 at a compound annual growth rate (CAGR) of 19.3%. The growth in the forecast period can be attributed to cloud adoption, IP-based infrastructure, remote production, personalization and targeted advertising. Major trends in the forecast period include hybrid playout solutions, integrated workflows, remote management, quality of experience optimization, and sustainability and green broadcasting.

The surging demand for OTT (over-the-top) services is poised to fuel substantial growth within the playout automation & channel-in-a-box market in the foreseeable future. OTT services, characterized by streaming platforms or content providers delivering media content directly to users over the Internet, sans traditional cable or broadcasting networks, are experiencing rapid expansion owing to their vast content libraries, affordability, and the convenience of on-demand viewing. Playout automation and channel-in-a-box solutions play a pivotal role in ensuring seamless viewing experiences for OTT subscribers by automating content delivery processes and minimizing interruptions. For example, Netflix Inc., a US-based streaming media giant, reported a notable surge in paying subscribers from 223 million in the fourth quarter of 2022 to 231 million in the first three months of 2023, underscoring the escalating demand for OTT services and its catalyzing effect on the playout automation & channel-in-a-box market.

Leading players within the playout automation and channel-in-a-box market are channeling their efforts towards the development of innovative technologies, exemplified by the latest-generation broadcast playout systems, to cater to evolving customer needs with enhanced functionalities. The latest-generation broadcast playout represents a state-of-the-art technology utilized in the broadcasting sector for the seamless delivery of audiovisual content across television channels. For instance, PlayBox Neo Ltd., a Bulgaria-based provider of communication and information technology services, introduced AirBox Neo-20 in March 2024. This cutting-edge system boasts extended live input capabilities and a browser-based multiviewer equipped with lost-signal and frozen-signal alerts, facilitating automated content streaming and broadcast playout across a spectrum of TV channels, encompassing cloud-based, satellite, cable head-ends, and over-the-air broadcasters. Engineered to bolster operational efficiency, support round-the-clock automated operation across diverse scales, and address the evolving requirements of broadcasters and TV channel owners, AirBox Neo-20 epitomizes the commitment to innovation driving the playout automation & channel-in-a-box market forward.

In November 2023, Symphony Technology Group (STG), a US-based private equity firm, completed the acquisition of Avid Technology Inc. for $1.4 billion, signaling STG's strategic intent to bolster innovation capabilities and drive growth within the music technology sector. Avid Technology Inc., a US-based developer of an open and integrated technology platform tailored for digital media content production, offers playout automation and channel-in-a-box solutions. Leveraging STG's operational and financial resources, Avid Technology Inc. aims to amplify its innovation prowess and strategic vision, delivering heightened value to customers while harnessing STG's expertise and resources to propel its development and success in the music technology arena.

Major companies operating in the playout automation & channel-in-a-box market are Rohde & Schwarz GmbH & Co. KG, Vector3 Group, Grass Valley USA LLC, Harmonic Inc., Evertz Microsystems Ltd., Blackmagic Design, Imagine Communications Corp., Skyline Communications, Vizrt Group, Dalet Digital Media Systems, Bitcentral Inc., Tightrope Media Systems, Crispin Corporation, Enco Systems, BroadStream Solutions, Cinegy LLC, Pixel Power Ltd., Anyware Video Corp., Florical Systems, Leightronix Ltd., Playbox Technology, Miranda Technologies, Primestream Corporation, Nverzion, Cavena Image Products AB

North America was the largest region in the playout automation & channel-in-a-box market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation & channel-in-a-box market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the playout automation & channel-in-a-box market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The playout automation & channel-in-a-box market includes revenues earned by entities by providing services such as consulting and advisory services, support and maintenance services, encoding and transcoding, and remote management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Playout Automation & Channel-in-a-Box Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on playout automation & channel-in-a-box market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for playout automation & channel-in-a-box ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The playout automation & channel-in-a-box market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Playout Automation & Channel-in-a-Box Market Characteristics

3. Playout Automation & Channel-in-a-Box Market Trends And Strategies

4. Playout Automation & Channel-in-a-Box Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Playout Automation & Channel-in-a-Box Growth Analysis And Strategic Analysis Framework

6. Playout Automation & Channel-in-a-Box Market Segmentation

7. Playout Automation & Channel-in-a-Box Market Regional And Country Analysis

8. Asia-Pacific Playout Automation & Channel-in-a-Box Market

9. China Playout Automation & Channel-in-a-Box Market

10. India Playout Automation & Channel-in-a-Box Market

11. Japan Playout Automation & Channel-in-a-Box Market

12. Australia Playout Automation & Channel-in-a-Box Market

13. Indonesia Playout Automation & Channel-in-a-Box Market

14. South Korea Playout Automation & Channel-in-a-Box Market

15. Western Europe Playout Automation & Channel-in-a-Box Market

16. UK Playout Automation & Channel-in-a-Box Market

17. Germany Playout Automation & Channel-in-a-Box Market

18. France Playout Automation & Channel-in-a-Box Market

19. Italy Playout Automation & Channel-in-a-Box Market

20. Spain Playout Automation & Channel-in-a-Box Market

21. Eastern Europe Playout Automation & Channel-in-a-Box Market

22. Russia Playout Automation & Channel-in-a-Box Market

23. North America Playout Automation & Channel-in-a-Box Market

24. USA Playout Automation & Channel-in-a-Box Market

25. Canada Playout Automation & Channel-in-a-Box Market

26. South America Playout Automation & Channel-in-a-Box Market

27. Brazil Playout Automation & Channel-in-a-Box Market

28. Middle East Playout Automation & Channel-in-a-Box Market

29. Africa Playout Automation & Channel-in-a-Box Market

30. Playout Automation & Channel-in-a-Box Market Competitive Landscape And Company Profiles

31. Playout Automation & Channel-in-a-Box Market Other Major And Innovative Companies

32. Global Playout Automation & Channel-in-a-Box Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Playout Automation & Channel-in-a-Box Market

34. Recent Developments In The Playout Automation & Channel-in-a-Box Market

35. Playout Automation & Channel-in-a-Box Market High Potential Countries, Segments and Strategies

36. Appendix

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