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In-Counter Barcode Scanners Global Market Report 2025
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In-counter barcode scanners are devices seamlessly integrated into retail or point-of-sale (POS) counters, enabling swift scanning of barcodes on items during transactions. Engineered to streamline checkout processes, enhance accuracy, and bolster the overall efficiency of retail operations, they significantly reduce scanning time and minimize errors. These scanners are commonly deployed in supermarkets, stores, and other businesses where rapid scanning of items is essential.

The primary types of in-counter barcode scanners include one-dimensional and two-dimensional variants. One-dimensional barcode scanners analyze the width of individual lines and spaces within a barcode. They encompass technologies such as laser scanners, imagers, and omni-directional scanners, catering to diverse applications across industries including retail, healthcare, transportation and logistics, manufacturing, hospitality, among others.

The in-counter barcode scanners market research report is one of a series of new reports from The Business Research Company that provides in-counter barcode scanners market statistics, including in-counter barcode scanners industry global market size, regional shares, competitors with a in-counter barcode scanners market share, detailed in-counter barcode scanners market segments, market trends and opportunities, and any further data you may need to thrive in the in-counter barcode scanners industry. This in-counter barcode scanners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The in-counter barcode scanners market size has grown strongly in recent years. It will grow from $2.3 billion in 2024 to $2.5 billion in 2025 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to the globalization of supply chains and markets, integration with point-of-sale systems, regulatory compliance, cost reduction, and inventory control.

The in-counter barcode scanners market size is expected to see strong growth in the next few years. It will grow to $3.44 billion in 2029 at a compound annual growth rate (CAGR) of 8.3%. The growth in the forecast period can be attributed to automation in retail, advancements in AI and machine learning, growing demand for contactless solutions, increased focus on supply chain resilience, and expansion of omnichannel retail. Major trends in the forecast period include enhanced AI decoding, In-counter barcode scanners offering multi-functionality, incorporation of sustainability features, enhanced data analytics, and customization options.

The increasing prevalence of e-commerce is anticipated to drive growth within the in-counter barcode scanners market. E-commerce, an online business model facilitating the exchange of goods and services via the Internet, is gaining traction due to its convenience, expanding internet accessibility, and shifting consumer preferences towards online shopping. In-counter barcode scanners play a vital role in various e-commerce operations, including receiving and restocking goods, picking and packing orders, and managing shipping, returns, and cycle counts. These scanners ensure accuracy and efficiency in these processes, enabling businesses to streamline operations and reduce costs. For example, according to the United States Census Bureau's February 2024 report, e-commerce sales in 2023 were estimated at $1,118.7 billion, reflecting a 7.6% (+-1.2%) increase from 2022, with e-commerce sales accounting for 15.4% of total sales, compared to 14.7% in 2022. Consequently, the expanding penetration of e-commerce is fueling the growth of the in-counter barcode scanners market.

Key players in the in-counter barcode scanners market are concentrating on developing innovative products, such as AI-assisted barcode readers, to gain a competitive advantage. AI-assisted barcode readers leverage artificial intelligence algorithms to enhance the accuracy and efficiency of barcode recognition. For instance, in October 2023, Cognex Corporation, a US-based manufacturer of machine vision systems, unveiled the AI-Assisted Barcode Reader DataMan 380. Equipped with a CMOS sensor boasting a resolution of up to 5320 x 3032 (16.13 MPixels) and offering shutter speeds ranging from 15 μs to 200 ms, these barcode readers utilize AI-accelerated decoding to boost throughput by simultaneously processing both 1D and 2D codes. Tailored for machine vision applications in logistics and manufacturing, these scanners represent a significant advancement in barcode scanning technology.

In June 2022, Zebra Technologies Corporation, a US-based provider of front-line business solutions, acquired Matrox Imaging (Matrox Electronic Systems Ltd.) for an undisclosed sum. This acquisition aligns with Zebra's strategy to strengthen its capabilities in the fast-growing automation and vision technology sectors, complementing recent expansions like its fixed industrial scanning and machine vision portfolio, as well as its acquisitions of Adaptive Vision and Fetch Robotics. Matrox Imaging, based in Canada, develops advanced components, software, and systems for machine vision applications.

Major companies operating in the in-counter barcode scanners market are Honeywell International Inc., Fujitsu Limited, Toshiba Corporation, Seiko Epson Corporation, Motorola Inc., NCR Corporation, Zebra Technologies Corporation, Toshiba TEC Corporation, Casio Computer Co. Ltd., Opticon, SATO Holdings Corporation, Unitech Electronics Co. Ltd., Datalogic S.p.A., Posiflex Technology Inc., TSC Auto ID Technology Co. Ltd., Newland Auto-ID Tech. Co. Ltd., ZULTEC International Co. Ltd., CipherLab, Janam Technologies LLC, Socket Mobile Inc.

North America was the largest region in the in-counter barcode scanners market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-counter barcode scanners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the in-counter barcode scanners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The in-counter barcode scanners market consists of sales of fixed in-counter barcode scanners, wireless in-counter barcode scanners, industrial-grade in-counter barcode scanners, and high-speed in-counter barcode scanners. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

In-Counter Barcode Scanners Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on in-counter barcode scanners market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for in-counter barcode scanners ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The in-counter barcode scanners market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. In-Counter Barcode Scanners Market Characteristics

3. In-Counter Barcode Scanners Market Trends And Strategies

4. In-Counter Barcode Scanners Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global In-Counter Barcode Scanners Growth Analysis And Strategic Analysis Framework

6. In-Counter Barcode Scanners Market Segmentation

7. In-Counter Barcode Scanners Market Regional And Country Analysis

8. Asia-Pacific In-Counter Barcode Scanners Market

9. China In-Counter Barcode Scanners Market

10. India In-Counter Barcode Scanners Market

11. Japan In-Counter Barcode Scanners Market

12. Australia In-Counter Barcode Scanners Market

13. Indonesia In-Counter Barcode Scanners Market

14. South Korea In-Counter Barcode Scanners Market

15. Western Europe In-Counter Barcode Scanners Market

16. UK In-Counter Barcode Scanners Market

17. Germany In-Counter Barcode Scanners Market

18. France In-Counter Barcode Scanners Market

19. Italy In-Counter Barcode Scanners Market

20. Spain In-Counter Barcode Scanners Market

21. Eastern Europe In-Counter Barcode Scanners Market

22. Russia In-Counter Barcode Scanners Market

23. North America In-Counter Barcode Scanners Market

24. USA In-Counter Barcode Scanners Market

25. Canada In-Counter Barcode Scanners Market

26. South America In-Counter Barcode Scanners Market

27. Brazil In-Counter Barcode Scanners Market

28. Middle East In-Counter Barcode Scanners Market

29. Africa In-Counter Barcode Scanners Market

30. In-Counter Barcode Scanners Market Competitive Landscape And Company Profiles

31. In-Counter Barcode Scanners Market Other Major And Innovative Companies

32. Global In-Counter Barcode Scanners Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The In-Counter Barcode Scanners Market

34. Recent Developments In The In-Counter Barcode Scanners Market

35. In-Counter Barcode Scanners Market High Potential Countries, Segments and Strategies

36. Appendix

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