이 보고서는 2D 이미저, 선형 이미저(CCD 스캐너) 및 레이저 스캐너를 포함한 휴대용 바코드 스캐너의 주요 전략적 과제, 동향 및 촉진요인에 대한 VDC 분석을 계속합니다. 본 조사에서는 지역, 이미징/스캔 기술, 산업, 채널 등의 구분별로 2024년부터 2029년까지의 여러 시장 분석을 제시하고 상세한 5개년 예측을 제공합니다. VDC 분석가의 조사와 해설은 세계 및 지역 시장 동향, 기술 동향, 성장 기회 및 주요 공급업체에 대한 자세한 정보를 요약합니다.
이 보고서에서 다루는 주요 질문
격동의 시기를 거친 스캐너 시장은 앞으로 어떤 전개가 예상되고 그 이유는 무엇인가?
주요 공급업체의 제품 포트폴리오와 전략은 무엇인가? 핸드헬드 스캐너 공급업체는 시선(라인 오브 사이트)을 필요로 하는 기존 바코드 스캔을 넘은 데이터 캡쳐 요건에 어떻게 대응하고, 또, AI나 화상 처리의 진화를 활용해 어떻게 제품 차별화를 도모할까?
기존 선도적인 공급업체들은 저가/엔트리 클래스 제품의 경쟁에 어떻게 대응할 것인가?
기존의 주요 산업 시장과 지역 시장은 핸드헬드 바코드 제품에서 단기적·장기적으로 어떤 동향을 나타내는가?
게재 조직 :
CipherLab
Code Corporation
Cognex
Datalogic
Denso Wave
Honeywell
Logic Controls
Newland AIDC
Omron
Opticon
Socket Mobile
Unitech
Zebex
Zebra Technologies
주요 요약
2024년 세계 핸드헬드 바코드 스캐너의 판매는 지난 13년 동안 가장 낮은 수준이 되었습니다. 이번 시장축소는 주로 판매경로가 과잉재고를 처리하고 과잉공급능력을 조정하는 가운데 일어난 코로나 후 시장조정을 반영하고 있습니다. POS 스캔, 물류 피킹/포장, 의료 현장 투약 관리 등 휴대용 스캐너의 기존 용도 자체는 여전히 필요하지만, 시장은 근본적으로 변화하고 있습니다. 스캔 작업이 많은 워크플로우에서 새로운 웨어러블 폼 팩터와의 경쟁, 신흥 시장 공급업체에 의한 저가격·엔트리 클래스 제품의 대두, 소프트웨어 기반의 컴퓨터 비전 툴의 실용성 향상, 얼터너티브 데이터 캡쳐 기법 등이 종래의 수준에 도전하고 있습니다.
성장 회복에 영향을 미치는 주요 시장 요인에는 레이저 및 선형 이미저에서 2D 스캐너로의 지속적인 전환, 노후화된 기존 장비의 업그레이드 수요, 새로운 데이터 캡처 워크플로우에 대한 대응이 포함됩니다. 2D 이미저에 대한 투자는 공급업체가 1D 옵션을 대신하여 카메라 기반 솔루션 포트폴리오를 적극적으로 확대함으로써 가속화되고 있습니다. 최종 사용자가 여러 바코드 표기/유형을 읽을 수 있는 능력, 전방향 데이터 캡처, 손상 코드 읽기 성능, 컴플라이언스 라벨링, 직렬화, 추적성 등의 고급 용도 지원 등의 장점을 점점 즐길 수 있기 때문입니다.
인포그래픽
제품 개발에 있어서, 주요 경쟁업체는 기능과 형상·설계에 주력해, 각각의 타겟이 되는 산업 시장이나 이용 사례 특유의 워크 플로우 요건에 맞춘 설계를 실시했습니다. 주요 공급업체는 손상 코드의 조준, 조명, 판독 성능을 향상시키기 위해 AI를 고도화하고 있으며, 컬러 이미저 탑재기, RAIN RFID 판독 가능 디바이스 등 다양한 아이템 식별 요구에 대응하는 고급 디바이스 설계를 진행하고 있습니다. 또한 Zebra, Honeywell, Datalogic, Newland AIDC, Code Corporation의 상위 5개사는 2024년에 총 시장 점유율을 확대했으며, 2023년에 비해 성장이 나타났습니다.
목차
도표 목록
이 보고서의 내용
다루는 질문
이 보고서를 읽을 사람
본 보고서에 게재된 조직
주요 요약
주요 조사 결과
세계 시장 : 개요
지역 시장 분석
아메리카
유럽, 중동 및 아프리카
아시아태평양
제품 및 기술 동향
RFID
2D vs 리니어 이미저 및 레이저 기술
소프트웨어 플랫폼
산업 시장
소매
제조
헬스케어
운송 및 물류
경쟁 구도 및 공급업체 프로파일
CipherLab
Code Corporation
Cognex
Datalogic
Honeywell
Newland AIDC
Socket Mobile
Unitech
Zebra
저자 정보
VDC Research 정보
KTH
영문 목차
영문목차
Inside this Report
This report continues VDC's analysis of the key strategic issues, trends and drivers for handheld barcode scanners, including 2D imagers, linear imagers (CCD scanners) and laser scanners. The research presents multiple market analyses: 2024 through 2029 by geographies, imaging/scanning technologies, industries, channels and more, with detailed five-year forecasts. Our analyst research and commentary address global and regional market forces, technology trends, growth opportunities and in-depth intelligence on leading vendors of handheld barcode scanners.
What Questions are Addressed?
After turbulent years for the scanner market, what do we expect going forward, and why?
What are the product portfolios and strategies of the leading vendors?
How will handheld scanner vendors respond to data capture requirements beyond line-of-sight barcode scanning and leverage advances in AI and image processing to differentiate their solutions?
How do Incumbent vendors respond to competition from low-cost/entry class solutions?
How will traditional vertical markets and geographical regions perform in the near- and long-term for handheld barcode offerings?
Who Should Read this Report?
This annual research has been carefully designed for senior managers and executives at barcode technology and solution provider companies, especially individuals in the following roles:
CEOs and supporting C-level management
Corporate development and M&A professionals
Product Management and Marketing professionals
Strategic Directors and Marketing Communications managers
Business development and sales
Channel developers and managers
Senior management of leading retailers
Organizations Listed in this Report:
CipherLab
Code Corporation
Cognex
Datalogic
Denso Wave
Honeywell
Logic Controls
Newland AIDC
Omron
Opticon
Socket Mobile
Unitech
Zebex
Zebra Technologies
Executive Summary
Global 2024 handheld barcode scanner revenues were the lowest in the last 13 years. The recent market contraction points primarily to a post-COVID market correction as the channel worked through excess inventory and over-capacity was adjusted. While the use case for handheld scanners for established applications remains - be it POS scanning, pick and pack in logistics or medication administration in healthcare - the market is fundamentally changing. Competition from new (wearable) form factors for scan-intensive workflows, viability of entry-class products from emerging market vendors, growing utility of SW-based computer vision tools and alternative form of data capture are all challenging the status quo.
Key market forces impacting a return to growth include the continued migration to 2D scanners from laser and linear imager solutions, upgrades to an aging installed base and support for new data capture workflows. 2D imager investments are being driven by vendors' active focus on expanding their camera-based solution portfolio at the expense of 1D options, as end users are increasingly availing benefits such as ability to read different barcode symbologies / types, omnidirectional data capture, damaged code readability, and support of advanced applications like compliance labeling, serialization, and traceability.
INFOGRAPHICS
For product development, leading competitors focus on the function and form of their designs, aligning them with the unique workflow requirements of each target vertical market and use case. Leading vendors have advanced their AI to deliver better aiming, illumination and reading of damaged codes and are designing advanced devices with color imagers and/or RAIN RFID reading to support more diverse item identification requirements. The five largest vendors (Zebra, Honeywell, Datalogic, Newland AIDC and Code Corporation) collectively garnered market share in 2024, compared toin 2023.
Key Findings:
Demand for linear imager and laser scanning technology is declining: VDC has long tracked the decline of laser technology, which is now rapid as it is eclipsed by 2D imaging. Sales of handhelds using linear imaging technology are falling almost as fast.
Integration of RFID reading continued to scale: Zebra initiated this pairing with its DS9908R and sold it to apparel retailers such as Lululemon, which have implemented RFID for inventory management and now to the POS. Zebra also modified its design to produce a healthcare version for traceability of expensive items such as surgical instruments and select supplies and drugs. Meanwhile, Datalogic launched the PowerScan 9600 RFID for loss prevention. Datalogic's design is ruggedized and cordless, and captures images in addition to barcodes and RFID. The PowerScan 9600 RFID is optimized to prevent barcode switching, a major source of shrink for DIY retailers. Dual readers offer additional use cases: inventory management, rapid stock counting, returns management, and more. Multiple additional vendors are developing or exploring handheld barcode scanners with integrated RFID.
AI-enhanced handheld scanners emerging: Handheld barcode scanners have employed AI for decades to decode symbologies, and vendors routinely refine these algorithms to improve speed, reading of damaged codes, multiple codes, finding correct codes when many are presented. With the general price sensitivity of handheld barcode scanners, design of devices with higher-end components that may support more advanced AI applications is limited. However, applications that require more advanced image processing are areas where AI could play a greater role in handheld scanner applications is emerging..
Vendors showing agility in responding to threat of tariffs and impact on product pricing: The volatility behind tariff decisions has presented the greatest challenge for vendors to navigate. However, following the post-COVID supply chain disruption, vendor approach to product and component sourcing and location of manufacturing decisions is significantly more resilient. As a result, vendors are better positioned to respond to market factors without significantly impacting customers.
Table of Contents
List of Exhibits
Inside this Report
What Questions are Addressed?
Who Should Read this Report?
Organizations Listed in this Report
Executive Summary
Key Findings
Global Market Overview
Regional Market Analysis
Americas
EMEA
Asia-Pacific
Product and Technology Trends
RFID
2D versus Linear Imager and Laser Technologies
Software Platforms
Vertical Markets
Retail
Manufacturing
Healthcare
Transportation and Logistics
Competitive Landscape and Vendor Profiles
CipherLab
Code Corporation
Cognex
Datalogic
Honeywell
Newland AIDC
Socket Mobile
Unitech
Zebra
About the Authors
About VDC Research
List of Exhibits
Report Exhibits
Exhibit 1: Global Shipments of Handheld Barcode Scanners
Exhibit 2: Forecasted Global Shipments of Handheld Barcode Scanners, Segmented by Product Type, Dollars
Exhibit 3: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type, Units
Exhibit 4: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type
Exhibit 5: Forecasted EMEA Shipments of Handheld Barcode Scanners Segmented by Product Type
Exhibit 6: Forecasted Asia-Pacific Shipments of Handheld Barcode Scanners Segmented by Product Type
Exhibit 7: 2D Imager, Linear Imager and Laser: Ten Year Trends by Technology
Exhibit 8: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Economic Sector
Exhibit 9: Global Vendor Shares of Handheld Barcode Scanners
Excel Dataset Exhibits
Market Analysis - Global
Exhibit 1: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
Exhibit 2: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
Exhibit 3: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
Exhibit 4: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Millions of Dollars)
Exhibit 5: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Thousands of Units)
Exhibit 6: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Average Factory Selling Price (AFSP) - Dollars)
Exhibit 7: Forecasted Global Shipments of Handheld 2D Imager Barcode Scanners Segmented by Ruggedization (Millions of Dollars)
Exhibit 8: Forecasted Global Shipments of Handheld Linear Imager Barcode Scanners Segmented by Ruggedization (Millions of Dollars)
Exhibit 9: Forecasted Global Shipments of Handheld Laser Barcode Scanners Segmented by Ruggedization (Millions of Dollars)
Exhibit 10: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Connectivity (Millions of Dollars)
Exhibit 11: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
Exhibit 12: Forecasted Global Shipments of 2D Imager Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
Exhibit 13: Forecasted Global Shipments of Linear Imager Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
Exhibit 14: Forecasted Global Shipments of Laser Barcode Scanners Segmented by Economic Sector (Millions of Dollars)
Exhibit 15: Forecasted Global Shipments of Handheld Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
Exhibit 16: Forecasted Global Shipments of 2D Imager Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
Exhibit 17: Forecasted Global Shipments of Linear Imager Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
Exhibit 18: Forecasted Global Shipments of Laser Barcode Scanners Segmented by Distribution Channel (Millions of Dollars)
Exhibit 19: Forecasted Global Shipments of Handheld Barcode Scanners by Country Market (Millions of Dollars)
Market Analysis - Americas
Exhibit 1: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
Exhibit 2: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
Exhibit 3: Forecasted Americas Shipments of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
Exhibit 4: Forecasted North American Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
Exhibit 5: Forecasted North American Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
Exhibit 6: Forecasted North American Shipments of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
Exhibit 7: Forecasted Latin American Shipments of Handheld Barcode Scanners Segmented by Product Type (Millions of Dollars)
Exhibit 8: Forecasted Latin American Shipments of Handheld Barcode Scanners Segmented by Product Type (Thousands of Units)
Exhibit 9: Forecasted Latin American of Handheld Barcode Scanners Segmented by Product Type (Average Factory Selling Price (AFSP) - Dollars)
Exhibit 10: Forecasted Americas Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Millions of Dollars)
Exhibit 11: Forecasted Americas Shipments of Handheld Laser Barcode Scanners Segmented by Scanning Technology (Thousands of Units)
