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Healthcare Advertising Global Market Report 2025
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Healthcare advertising is the strategic promotion of healthcare products, services, or organizations directed at a specific target audience. This multifaceted process employs a variety of strategies and tactics to attract and retain patients, bolster the reputation of healthcare providers, and ultimately contribute to improved patient outcomes.

The primary types of healthcare advertising encompass traditional, digital, public relations, unique branding and awareness, internal marketing, physician referrals, employer marketing, and others. Traditional healthcare advertising involves the use of conventional marketing methods, including print ads, TV, radio, and direct mail, to promote healthcare services and products. This approach can be directed at both consumers and healthcare professionals through methods such as detailing. Healthcare advertising employs various technologies such as personal data tracking, telemedicine, artificial intelligence, and others, and finds applications in diverse sectors including biotechnology companies, medical insurance, weight loss and fitness products, among others.

The healthcare advertising market research report is one of a series of new reports from The Business Research Company that provides healthcare advertising market statistics, including healthcare advertising industry global market size, regional shares, competitors with a healthcare advertising market share, detailed healthcare advertising market segments, market trends and opportunities, and any further data you may need to thrive in the healthcare advertising industry. This healthcare advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The healthcare advertising market size has grown strongly in recent years. It will grow from $45.1 billion in 2024 to $48.02 billion in 2025 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to increasing healthcare awareness, rise of telehealth services, pharmaceutical innovations, increasing healthcare costs, global health crises, healthcare provider competition.

The healthcare advertising market size is expected to see strong growth in the next few years. It will grow to $61.9 billion in 2029 at a compound annual growth rate (CAGR) of 6.6%. The growth in the forecast period can be attributed to rapid digitalization, genomic medicine advancements, remote patient monitoring, increased emphasis on mental health, health data privacy concerns. Major trends in the forecast period include digital transformation, telehealth promotion, health and wellness apps advertising, blockchain for data security, chatbots and ai-driven interactions.

The anticipated rise in telehealth adoption is poised to drive the growth of the healthcare advertising market. Telehealth, involving the use of digital technologies for remote healthcare services, has become increasingly prevalent. Healthcare advertising leverages telehealth to reach patients, deliver care services irrespective of physical location or mobility constraints, and execute targeted campaigns to boost patient engagement and improve overall healthcare services. An example comes from August 2022, where a report by the Australian Digital Health Agency revealed that between 2020 and 2022, 118.2 million telehealth services were provided to 18 million patients in Australia, with over 95,000 practitioners utilizing telehealth services. Additionally, a report from the National Library of Medicine in April 2023 indicated an increase in the average daily level of telemedicine usage in the US from 19.6% in 2021 to 25.7% in 2022. The escalating adoption of telehealth is a key driver for the growth of the healthcare advertising market.

Major players in the healthcare advertising market are directing their efforts towards innovative healthcare advancements, such as DeepIntent Copilot, to elevate their advertising strategies. DeepIntent Copilot, an AI-powered tool integrated into the DeepIntent healthcare advertising platform, provides actionable insights and real-time media data-based recommendations. In September 2023, DeepIntent, a US-based healthcare advertising platform, launched DeepIntent Copilot, aimed at optimizing campaign strategies, maximizing media investments, and enhancing performance and efficiency in healthcare advertising. The tool leverages unique connected datasets to deliver actionable insights and recommendations tailored to healthcare-specific goals, transforming healthcare advertising by providing adaptability to real-time market changes and reducing time to positive ROI.

In November 2023, Accenture plc, an Ireland-based information technology company, successfully acquired Concentriclife for an undisclosed amount. This strategic acquisition bolsters Accenture's capabilities in the healthcare industry, enabling the provision of more integrated and intelligent healthcare solutions. The acquisition addresses the growing demand for data-driven insights and analytics in the healthcare sector. Concentriclife, a US-based healthcare marketing agency specializing in life sciences, contributes to Accenture's goal of offering comprehensive and innovative solutions to its clients in the healthcare space.

Major companies operating in the healthcare advertising market report are Alphabet Inc., Verizon, WPP plc., PUBLICIS GROUP, Syneos Health, MCCANN WORLDGROUP, Omnicom Group, Magnite Inc., CMI Media Group, Ogilvy Healthworld LLC, Digitas Health, Response Mine Interactive, Inc., SAGEFROG MARKETING, Practice Builders, McCann Health Worldwide LLC, ProperExpression, Maricich Health, Communications Strategy Group, Thrive Internet Marketing Agency, Intrepy Healthcare Marketing, ParkerWhite Brand Interactive, Distill Health LLC, High Level Marketing, Inc., Dobies Health Marketing, Healthcare Success, LLC, Thrive Internet Marketing Agency

North America was the largest region in the healthcare advertising market in 2024. The regions covered in the healthcare advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the healthcare advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The healthcare advertising market consists of revenues earned by entities by providing services such as primary care services, diagnostic services, rehabilitation services, maternity and women's health services, and telemedicine services. The market value includes the value of related goods sold by the service provider or included within the service offering. The healthcare advertising market also includes sales of pharmaceuticals, medical devices, diagnostic tools, personal care products, health monitoring devices, and health education materials. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Healthcare Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on healthcare advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for healthcare advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The healthcare advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Healthcare Advertising Market Characteristics

3. Healthcare Advertising Market Trends And Strategies

4. Healthcare Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Healthcare Advertising Growth Analysis And Strategic Analysis Framework

6. Healthcare Advertising Market Segmentation

7. Healthcare Advertising Market Regional And Country Analysis

8. Asia-Pacific Healthcare Advertising Market

9. China Healthcare Advertising Market

10. India Healthcare Advertising Market

11. Japan Healthcare Advertising Market

12. Australia Healthcare Advertising Market

13. Indonesia Healthcare Advertising Market

14. South Korea Healthcare Advertising Market

15. Western Europe Healthcare Advertising Market

16. UK Healthcare Advertising Market

17. Germany Healthcare Advertising Market

18. France Healthcare Advertising Market

19. Italy Healthcare Advertising Market

20. Spain Healthcare Advertising Market

21. Eastern Europe Healthcare Advertising Market

22. Russia Healthcare Advertising Market

23. North America Healthcare Advertising Market

24. USA Healthcare Advertising Market

25. Canada Healthcare Advertising Market

26. South America Healthcare Advertising Market

27. Brazil Healthcare Advertising Market

28. Middle East Healthcare Advertising Market

29. Africa Healthcare Advertising Market

30. Healthcare Advertising Market Competitive Landscape And Company Profiles

31. Healthcare Advertising Market Other Major And Innovative Companies

32. Global Healthcare Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Healthcare Advertising Market

34. Recent Developments In The Healthcare Advertising Market

35. Healthcare Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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