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한글목차
지오펜싱(Geofencing) 소프트웨어 시장 규모는 향후 수년간 급성장할 것으로 예상됩니다. 사용자의 경험에 대한 수요의 급증으로 인한 것으로 예상됩니다. 예측 기간의 주요 동향으로는 유연한 경계선을 실현하는 동적 지오펜싱, 프라이버시를 중시한 지오펜싱 솔루션의 대두, 웨어러블이나 스마트 디바이스와 지오펜싱의 통합, 환경 모니터링과 보전 활동 등이 있습니다.
사물인터넷(IoT) 수요는 가속화되고 있으며, 지오펜싱(Geofencing) 소프트웨어 시장의 성장에 크게 기여하고 있습니다. 스포메이션과 인더스트리 4.0에 대한 이니셔티브와 같은 요인들이 이 수요에 박차를 가하고 있습니다. Technologies Inc.의 보고서에 따르면 IoT 연결은 2021년 151억 개에서 2025년까지 233억 개로 성장할 것으로 예상됩니다.
지오펜싱(Geofencing) 소프트웨어 분야의 개발 대기업은 전략적으로 제휴하고 셀프서비스형 지오펜스 광고 플랫폼 등의 혁신적 솔루션을 공동 개발함으로써 경쟁 우위성을 확보하고 있습니다. 광고 Agency는 2023년 7월 디지털 광고 플랫폼인 Simpli.fi와 제휴하여 Qujam을 발표했습니다. 셀프서비스형 지오펜스 광고 플랫폼인 Qujam은 즉각적인 보고 기능을 갖춘 사용자 친화적이고 완전 자율적인 플랫폼을 제공함으로써 고액의 비용, 관리 가능한 옵션의 부족, 소규모 기업을 위한 불충분한 보고 기능 등의 장애물에 특히 대응하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 지오펜싱(Geofencing) 소프트웨어 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 성장률 분석
세계의 지오펜싱(Geofencing) 소프트웨어 시장 실적 : 규모와 성장, 2019-2024
세계의 지오펜싱(Geofencing) 소프트웨어 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 지오펜싱(Geofencing) 소프트웨어 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 제품 또는 유형별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반
온프레미스
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 용도별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
운송 및 물류
소매
헬스케어 및 생명과학
공업제조업
미디어 및 엔터테인먼트
정부 및 방위
은행, 금융서비스 및 보험(BFSI)
기타 용도
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 최종 사용자별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
중소기업
대기업
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 클라우드 기반 유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
SaaS(서비스로서의 소프트웨어) 솔루션
매니지드 클라우드 서비스
멀티 테넌트 클라우드 플랫폼
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 온프레미스별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
기업에 설치되는 소프트웨어
커스텀 온프레미스 솔루션
싱글 테넌트 온프레미스 플랫폼
제7장 지역별, 국가별 분석
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 지오펜싱(Geofencing) 소프트웨어 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
지오펜싱(Geofencing) 소프트웨어 시장 : 경쟁 구도
지오펜싱(Geofencing) 소프트웨어 시장 : 기업 프로파일
Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
Google LLC(Alphabet Inc.)Overview, Products and Services, Strategy and Financial Analysis
Samsung Electronics Co. Overview, Products and Services, Strategy and Financial Analysis
Infosys Ltd. Overview, Products and Services, Strategy and Financial Analysis
Environmental Systems Research Institute Inc.(Esri)Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업 및 혁신 기업
XebiaLabs Inc.
HERE Global BV
GitLab Inc.
MoEngage Inc.
CloudBees Inc.
CollabNet VersionOne Inc.(CollabNet)
WebEngage
Mobstac
ConnectALL
GroundTruth
Bluedot Innovation Pty Ltd
Radar Labs Inc.
Pulsate Ltd.
The Mobile Majority
Leantegra
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
지오펜싱(Geofencing) 소프트웨어 시장 2029 : 새로운 기회를 제공하는 국가
지오펜싱(Geofencing) 소프트웨어 시장 2029 : 새로운 기회를 제공하는 부문
지오펜싱(Geofencing) 소프트웨어 시장 2029 : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
SHW
영문 목차
영문목차
Geofencing software involves applications or computer programs designed to allow users to establish virtual perimeters or geographic zones using GPS (Global Positioning System) or other location-based technologies. These virtual boundaries are set to initiate specific actions, alerts, or notifications when a mobile device or asset crosses into or out of the designated area.
The primary product categories in geofencing software include cloud-based and on-premise solutions. Cloud-based geofencing software is hosted remotely and accessible via the internet, facilitating various applications across industries such as transportation and logistics, retail, healthcare and life sciences, industrial manufacturing, media and entertainment, government and defense, and banking, financial services and insurance (BFSI). These solutions cater to a broad range of end-users, from small and medium enterprises to large enterprises.
The geofencing software market research report is one of a series of new reports from The Business Research Company that provides geofencing software market statistics, including geofencing software industry global market size, regional shares, competitors with a geofencing software market share, detailed geofencing software market segments, market trends and opportunities, and any further data you may need to thrive in the geofencing software industry. This geofencing software market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The geofencing software market size has grown rapidly in recent years. It will grow from $49.63 billion in 2024 to $55.54 billion in 2025 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increasing smartphone penetration, rising demand for location-based marketing, growing adoption of internet of things (IoT), emergence of smart city initiatives, and improvements in data privacy regulations.
The geofencing software market size is expected to see rapid growth in the next few years. It will grow to $86.1 billion in 2029 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to proliferation of 5G networks, expansion of e-commerce and online retail, rise of autonomous vehicles and delivery drones, growing focus on real-time location tracking, and surge in demand for personalized user experiences. Major trends in the forecast period include dynamic geofencing for flexible boundaries, rise of privacy-centric geofencing solutions, integration of geofencing with wearables and smart devices, and environmental monitoring and conservation efforts.
The demand for the Internet of Things (IoT) is accelerating, significantly contributing to the growth of the geofencing software market. IoT involves a network of interconnected devices equipped with sensors and software, which communicate data over the internet. Factors such as increased high-speed internet availability, the need for data analytics, and initiatives in digital transformation and Industry 4.0 have fueled this demand. When integrated with geofencing software, IoT technology allows companies to offer more sophisticated, reactive, and customized location-based services. According to a report by Akamai Technologies Inc., a prominent internet company in the US, IoT connections are anticipated to grow from 15.1 billion in 2021 to 23.3 billion by 2025. Therefore, the demand for the Internet of Things (IoT) is drives the geofencing software market
Leading firms in the geofencing software sector are strategically partnering to co-develop innovative solutions such as self-served geofence advertising platforms, thereby securing a competitive advantage. These partnerships enable access to complementary technologies, expand market presence, and enhance the functionality and efficiency of their geofencing offerings. For example, in July 2023, Ethic Advertising Agency, a digital advertising firm based in the US, teamed up with Simpli.fi, a digital advertising platform, to introduce Qujam. This platform marks the first self-served geofence advertising platform designed to empower small businesses and agencies with various advertising tools including mobile app banner ads, OTT CTV advertising, and video pre-rolls. Qujam specifically addresses hurdles such as prohibitive costs, lack of manageable options, and insufficient reporting capabilities for small businesses by providing a user-friendly, fully autonomous platform with immediate reporting features.
In July 2023, Radar Labs Inc., a US-based company specializing in geofencing software, joined forces with Cordial. This partnership aims to strengthen brands' marketing strategies by combining Radar's geofencing capabilities with Cordial's powerful data-driven marketing solutions. The collaboration enables businesses to design highly personalized, location-based marketing campaigns that boost customer engagement and enhance operational efficiency. Cordial Experiences Inc., a US-based marketing automation software company, focuses on optimizing marketing processes and improving customer engagement through its automation tools.
Major companies operating in the geofencing software market are Apple Inc., Google LLC (Alphabet Inc.), Samsung Electronics Co., Infosys Ltd., Environmental Systems Research Institute Inc. (Esri), XebiaLabs Inc., HERE Global B.V., GitLab Inc., MoEngage Inc., CloudBees Inc., CollabNet VersionOne Inc. (CollabNet), WebEngage, Mobstac, ConnectALL, GroundTruth, Bluedot Innovation Pty Ltd., Radar Labs Inc., Pulsate Ltd., The Mobile Majority, Leantegra, Plutora, Bleesk, Skyhook Wireless, Logitrack, PlotProjects
North America was the largest region in the geofencing software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the geofencing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the geofencing software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The geofencing software market includes revenues earned by entities by providing services such as fleet management, asset tracking, attendance tracking, and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Geofencing Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on geofencing software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for geofencing software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The geofencing software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Product Or Type: Cloud-Based; On-Premise
2) By Application: Transportation And Logistics; Retail; Healthcare And Life Sciences; Industrial Manufacturing; Media And Entertainment; Government And Defense; Banking, Financial Services, And Insurance (BFSI); Other Applications
3) By End-User: Small And Medium Enterprises; Large Enterprises
Companies Mentioned: Apple Inc.; Google LLC (Alphabet Inc.); Samsung Electronics Co.; Infosys Ltd.; Environmental Systems Research Institute Inc. (Esri)
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Geofencing Software Market Characteristics
3. Geofencing Software Market Trends And Strategies
4. Geofencing Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Geofencing Software Growth Analysis And Strategic Analysis Framework
5.1. Global Geofencing Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Geofencing Software Market Growth Rate Analysis
5.4. Global Geofencing Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Geofencing Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Geofencing Software Total Addressable Market (TAM)
6. Geofencing Software Market Segmentation
6.1. Global Geofencing Software Market, Segmentation By Product Or Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based
On-Premise
6.2. Global Geofencing Software Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Transportation And Logistics
Retail
Healthcare And Life Sciences
Industrial Manufacturing
Media And Entertainment
Government And Defense
Banking, Financial Services, And Insurance (BFSI)
Other Applications
6.3. Global Geofencing Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Small And Medium Enterprises
Large Enterprises
6.4. Global Geofencing Software Market, Sub-Segmentation Of Cloud-Based, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
SaaS (Software-As-A-Service) Solutions
Managed Cloud Services
Multi-Tenant Cloud Platforms
6.5. Global Geofencing Software Market, Sub-Segmentation Of On-Premise, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Enterprise-Installed Software
Custom On-Premise Solutions
Single-Tenant On-Premise Platforms
7. Geofencing Software Market Regional And Country Analysis
7.1. Global Geofencing Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Geofencing Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
