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세계의 액티브 지오펜싱 시장 보고서(2025년)
Active Geofencing Global Market Report 2025
상품코드 : 1779498
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

액티브 지오펜싱 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 예측 기간 동안의 성장은 스마트 시티 이니셔티브의 확대, 모바일 상거래 거래의 증가, 하이퍼 로컬 마케팅에 대한 관심 증가, 비접촉식 소매 경험에 대한 수요, 위치 기반 게임의 성장에 기인할 수 있습니다. 예측 기간 동안의 주요 동향으로는 초개인화 마케팅 캠페인, 원격 참여를 위한 가상 지오펜싱, 공급망 관리에서의 지오펜싱, 지오펜싱과 음성 어시스턴트 및 스마트 스피커의 통합 등이 있습니다.

향후 5년간 19.9%의 성장 전망은 이 시장에 대한 이전 추정치보다 0.7% 소폭 감소한 것입니다.이 감소는 주로 미국과 다른 국가들 간의 관세 영향에 기인합니다. 이는 대부분 유럽 공급업체에서 수입되는 글로벌 포지셔닝 및 텔레매틱스 모듈에 대한 접근이 제한됨으로써 미국에 직접적인 영향을 미칠 가능성이 높으며, 이로 인해 커넥티드 차량 생태계에서 기능 통합이 지연되고 운영 비용이 증가할 것입니다. 또한 상호 관세와 무역 긴장 및 제한의 증가로 인한 세계 경제 및 무역에 대한 부정적인 영향으로 그 영향이 더욱 광범위하게 나타날 것입니다.

모바일 기기의 급속한 보급은 가까운 미래에 액티브 지오펜싱 시장의 확장을 촉진하는 원동력이 될 것입니다. 무선 통신 및 데이터 전송에 적합한 다양한 휴대용 전자 기기를 포함하는 모바일 기기는 4G LTE 및 5G 네트워크의 보급, 급속한 전자상거래의 미래, 그리고 가격의 저렴화로 인해 전 세계적으로 더 많은 사람들이 이용할 수 있게 되어 다양한 요인의 영향으로 급속히 보급되고 있습니다. 모바일 기기의 기능을 활용하는 액티브 지오펜싱은 정확한 위치 데이터를 수집하고, 즉각적인 커뮤니케이션을 촉진하며, 지오펜싱 시스템과 원활하게 상호 작용할 수 있는 사용자 친화적인 인터페이스를 제공합니다. 2022년 2월 GSM Association의 보고서에 따르면, 2021년 말 전 세계 모바일 서비스 가입자 수는 53억 명에 달할 것으로 예상되며, 2025년에는 4억 명의 신규 가입자가 추가될 것으로 전망됩니다. 결과적으로 모바일 기기의 채택이 확대되고 있는 것은 액티브 지오펜싱 시장의 성장 궤도를 추진하는 중추적인 동력으로 작용하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 19 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별, 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

HBR
영문 목차

영문목차

Active geofencing is a location-based technology that establishes virtual boundaries, known as 'geofences', around specific geographic areas. These geofences trigger predetermined actions or notifications when a mobile device or asset enters or exits the defined area in real-time. Operators utilize this technology to deliver targeted advertisements or customized messages directly to users when their device enters a designated geographical area.

The primary categories of active geofencing are fixed and mobile. Fixed active geofencing involves setting up static virtual boundaries around particular locations and activating actions or notifications when devices enter or leave these predefined areas. It encompasses various components, including hardware, services, and software, and utilizes technologies such as cellular networks, GPS, RFID, and WIFI. Active geofencing finds applications across organizations of various sizes, ranging from large enterprises to small and medium-sized businesses, across a multitude of industries, including banking, financial services, insurance, retail, defense, government, healthcare, industrial manufacturing, transportation, logistics, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and ensuing trade tensions in spring 2025 are placing significant strain on the transport sector, especially in areas such as fleet maintenance and logistics. Increased duties on imported commercial vehicles, tires, and engine parts have driven up operating costs for trucking and freight firms, forcing them to either raise shipping rates or accept lower profit margins. Airlines and maritime operators are also under pressure, as tariffs on aircraft components and shipbuilding materials have pushed capital expenditures higher. Meanwhile, retaliatory tariffs in key export markets have weakened demand for U.S.-manufactured transportation equipment, further squeezing revenues. To cope, the industry is turning to fuel efficiency measures, alternative supply sources, and greater automation to manage rising costs while maintaining dependable service.

The active geofencing market research report is one of a series of new reports from The Business Research Company that provides active geofencing market statistics, including active geofencing industry global market size, regional shares, competitors with an active geofencing market share, detailed active geofencing market segments, market trends and opportunities, and any further data you may need to thrive in the active geofencing industry. This active geofencing market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The active geofencing market size has grown exponentially in recent years. It will grow from $1.77 billion in 2024 to $2.15 billion in 2025 at a compound annual growth rate (CAGR) of 21.5%. The growth in the historic period can be attributed to increasing smartphone penetration, rising demand for personalized marketing strategies, growth of location-based services (LBS), demand for real-time consumer engagement, expanding use of data analytics in marketing.

The active geofencing market size is expected to see rapid growth in the next few years. It will grow to $4.45 billion in 2029 at a compound annual growth rate (CAGR) of 19.9%. The growth in the forecast period can be attributed to expansion of smart city initiatives, rise in mobile commerce transactions, increasing focus on hyper-local marketing, demand for contactless retail experiences, growth of location-based gaming. Major trends in the forecast period include hyper-personalized marketing campaigns, virtual geofencing for remote engagement, geofencing in supply chain management, integration of geofencing with voice assistants and smart speakers.

The forecast of 19.9% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through restricted access to global positioning and telematics modules, many of which are imported from European suppliers, leading to functional integration delays and increased operational costs in connected vehicle ecosystems.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The burgeoning adoption of mobile devices is poised to be a driving force behind the expansion of the active geofencing market in the foreseeable future. Mobile devices, encompassing a wide array of portable electronic gadgets tailored for wireless communication and data transmission, are witnessing a surge in adoption propelled by various factors including the widespread availability of 4G LTE and 5G networks, the burgeoning e-commerce landscape, and enhanced affordability, rendering them accessible to a broader global audience. Leveraging the capabilities of mobile devices, active geofencing garners precise location data, facilitates instantaneous communication, and offers a user-friendly interface for seamless interaction with geofencing systems. A report by the GSM Association in February 2022 highlighted a global count of 5.3 billion mobile service subscriptions by the end of 2021, with projections anticipating an additional 400 million new subscribers by 2025. Consequently, the escalating adoption of mobile devices stands as a pivotal driver propelling the growth trajectory of the active geofencing market.

Leading companies in the workover rigs market are concentrating on technological advancements such as dealership fleet security to improve fleet management. Dealership fleet security employs advanced technologies and strategies designed to protect automotive dealerships' vehicle assets from theft, unauthorized usage, and operational inefficiencies through real-time monitoring and geofencing solutions. For example, in October 2024, Dealerware, a U.S.-based software company, introduced Advanced Geofencing & Alerts, an innovative fleet management solution tailored for automotive dealerships. This system allows dealerships to establish customizable geofence boundaries and receive instant notifications when vehicles enter or exit these designated areas. This technology enhances fleet security by enabling dealerships to monitor vehicle movements, thereby reducing risks related to theft and unauthorized usage while optimizing operations with automated alerts. Featuring configurable rules for alert triggers and an actionable alerts drawer for prompt responses, this system empowers dealerships to maintain greater control over their vehicle assets and improve overall operational efficiency.

In June 2023, Lionfield Capital, a US-based private investment company, completed the acquisition of Mudshare, underscoring a strategic move aimed at augmenting Mudshare's capabilities and footprint in the tech ecosystem, particularly within the civic tech sector. This acquisition is poised to bolster Mudshare's position as a leading provider of marketing technology solutions, including active geofencing and peer-to-peer texting services. By empowering marketers to harness geofencing technology for targeted advertising and communication strategies, Mudshare facilitates meaningful connections and communication for impactful civic causes, aligning seamlessly with Lionfield Capital's strategic vision of fostering innovation and driving growth within the tech landscape.

Major companies operating in the active geofencing market are Apple Inc., Google LLC, Samsung Electronics Co., Microsoft Corporation, AT&T Inc., Intel Corporation, International Business Machines Corporation (IBM), Cisco Systems Inc., Oracle Corporation, Qualcomm Incorporated, Salesforce Inc., Nokia Corporation, SZ DJI Technology Co., Esri, Upland Software Inc., Simpli.fi, Bluedot Innovation Pty Ltd., Infillion PaeDae Inc., Radar Labs Inc., Pulsate Ltd., tado GmbH, Aware360 Ltd., LocationSmart, Mapcite, mSpy

North America was the largest region in the active geofencing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active geofencing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the active geofencing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The active geofencing market consists of revenues earned by entities by providing services such as real-time location tracking, location-based marketing, analytics and reporting, and customer engagement and loyalty programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The active geofencing market also includes sales of products such as Bluetooth beacons, Near Field Communication (NFC) tags, geolocation sensors, and satellite-based navigation systems. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Active Geofencing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on active geofencing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for active geofencing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The active geofencing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Active Geofencing Market Characteristics

3. Active Geofencing Market Trends And Strategies

4. Active Geofencing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Active Geofencing Growth Analysis And Strategic Analysis Framework

6. Active Geofencing Market Segmentation

7. Active Geofencing Market Regional And Country Analysis

8. Asia-Pacific Active Geofencing Market

9. China Active Geofencing Market

10. India Active Geofencing Market

11. Japan Active Geofencing Market

12. Australia Active Geofencing Market

13. Indonesia Active Geofencing Market

14. South Korea Active Geofencing Market

15. Western Europe Active Geofencing Market

16. UK Active Geofencing Market

17. Germany Active Geofencing Market

18. France Active Geofencing Market

19. Italy Active Geofencing Market

20. Spain Active Geofencing Market

21. Eastern Europe Active Geofencing Market

22. Russia Active Geofencing Market

23. North America Active Geofencing Market

24. USA Active Geofencing Market

25. Canada Active Geofencing Market

26. South America Active Geofencing Market

27. Brazil Active Geofencing Market

28. Middle East Active Geofencing Market

29. Africa Active Geofencing Market

30. Active Geofencing Market Competitive Landscape And Company Profiles

31. Active Geofencing Market Other Major And Innovative Companies

32. Global Active Geofencing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Active Geofencing Market

34. Recent Developments In The Active Geofencing Market

35. Active Geofencing Market High Potential Countries, Segments and Strategies

36. Appendix

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