세계의 증강현실(AR) 분야 생성형 AI 시장 보고서(2025년)
Generative AI In Augmented Reality Global Market Report 2025
상품코드 : 1686461
리서치사 : The Business Research Company
발행일 : On Demand Report
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한글목차

증강현실 분야 생성형 AI 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 36.0%로 성장할 전망이며, 119억 5,000만 달러로 성장이 예측됩니다. 예측 기간의 성장은 AR 대응 가상 회의 및 프레젠테이션을 통한 협업과 커뮤니케이션 강화, AI가 생성하는 사운드 및 음악을 통한 AR 체험 몰입감과 참여도 향상, 객체 인식 및 트래킹의 정확도와 속도 향상, AI가 생성하는 암호화 및 인증을 통한 보안 및 프라이버시 강화, 콘텐츠 제작과 전달에서의 확장성 및 비용 효율성 향상 등에 기인할 것으로 보입니다. 예측 기간 주요 동향으로는 생성형 적대 네트워크(GAN) 채택 확대, 트랜스포머 모델의 대두, 생성형 AI와 다른 기술을 결합한 하이브리드 접근 방식, 음성 동기화 및 시선, 사용자 인게이지먼트 및 개인화 중시 등을 들 수 있습니다.

원격 근무의 보급이 진행됨에 따라, 향후 증강현실 분야 생성형 AI 시장의 확대가 전망됩니다. 재택 근무나 텔레워크로도 알려진 원격 근무는 직원이 물리적 사무실이나 직장에 통근할 필요가 없는 근무 형태를 말합니다. 이러한 원격 근무의 동향 증가는 확장 산업용 현실(AIR) 솔루션의 채용과 개발의 중요한 추진력으로 부상하고 있습니다. GAR(General Authenticated Reality)는 특히 물리적 운영에 의존하며 현장 팀과 원격 팀 간의 협업이 필요한 산업에서 원격 근무 환경에서 엄청난 잠재력을 지니고 있습니다. 예를 들어 미국에 본사를 둔 미디어 플레이어인 Forbes Media LLC는 2023년 미국 풀타임 직원의 12.7%가 재택근무를 했으며, 28.2%가 하이브리드 근무 모델을 채용했다고 보고했습니다. 2025년까지는 약 3,260만 명의 미국인이 원격 근무로 일하고 노동 인구의 약 22%를 차지할 것으로 추정됩니다. 그러므로 원격 근무의 보급 확대는 증강현실 분야 생성형 AI 시장의 성장을 지원하는 중요한 촉진요인이 되고 있습니다.

증강현실 분야 생성형 AI 시장의 주요 기업은 3D AR 플랫폼을 강화하기 위해 AR용 신경망과 같은 혁신적인 솔루션을 적극적으로 개발하고 있습니다. 신경망을 동사의 생성형 AR 플랫폼에 통합함으로써 사용자는 저가형 스마트폰으로도 증강현실 프로젝트에 적합한 최적화된 3D 객체나 이미지를 만들 수 있게 됩니다. 예를 들면, 2023년 4월, 미국에 거점을 둔 테크놀로지 기업 Debar는, 최초의 AR용 뉴럴 네트워크를 발표했습니다. 이 신경망은 최적의 폴리곤 수, 올바른 토폴로지, 텍스처 등 WebAR 객체의 성능 기준을 충족하는 고품질 3D 모델을 생성합니다. DEVAR 자체 3D 콘텐츠 데이터셋과 MyWebAR 플랫폼의 사용자 피드백을 활용함으로써 신경망은 AR 자산 생성을 효율화하고 AR 콘텐츠 생성 경험이 없는 사용자도 AR 개발을 쉽게 이용할 수 있게 한다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Generative AI in augmented reality (AR) involves employing artificial intelligence algorithms to generate content, including images, videos, or 3D models, within an AR environment. This technology facilitates the creation of dynamic and interactive virtual elements that enhance the user's real-world experience in AR applications.

The primary components of generative AI in augmented reality comprise software and services. Software is instrumental in developing algorithms for generative AI in augmented reality, enabling the creation of virtual objects or environments based on real-world data. This technology is applied across various sectors, including gaming, entertainment, enterprise, and education, serving the needs of both consumer and enterprise end-users.

The generative AI in augmented reality market research report is one of a series of new reports from The Business Research Company that provides Generative AI in augmented reality market statistics, including generative AI in augmented reality industry global market size, regional shares, competitors with a generative AI in augmented reality market share, detailed generative AI in augmented reality market segments, market trends and opportunities, and any further data you may need to thrive in the generative AI in augmented reality industry. This generative AI in augmented reality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The generative AI in augmented reality market size has grown exponentially in recent years. It will grow from $2.56 billion in 2024 to $3.49 billion in 2025 at a compound annual growth rate (CAGR) of 36.4%. The growth in the historic period can be attributed to improved user experience through personalized content and interactions, enhanced visualization and simulation capabilities for design and engineering, increased productivity and efficiency in content creation and design processes, real-time data integration and analysis for better decision-making, improved accessibility and inclusivity through AI-generated language translation and captioning.

The generative AI in augmented reality market size is expected to see exponential growth in the next few years. It will grow to $11.95 billion in 2029 at a compound annual growth rate (CAGR) of 36.0%. The growth in the forecast period can be attributed to enhanced collaboration and communication through AR-enabled virtual meetings and presentations, increased immersion and engagement in AR experiences through AI-generated sound and music, improved accuracy and speed in object recognition and tracking, enhanced security and privacy through AI-generated encryption and authentication, increased scalability and cost-effectiveness in content production and distribution. Major trends in the forecast period include growing adoption of generative adversarial networks (GANs), rise of transformer models, hybrid approaches that combine generative AI with other technologies, speech synchronization and eye gazing and focus on user engagement and personalization.

The growing prevalence of remote work is expected to drive the expansion of the generative AI augmented reality market in the future. Remote work, also known as telecommuting or telework, refers to a work arrangement where employees do not need to commute to a physical office or workplace. This increasing trend of remote work has emerged as a significant driver for the adoption and development of augmented industrial reality (AIR) solutions. Generative augmented reality (GAR) holds immense potential in remote work settings, particularly in industries reliant on physical operations and necessitating collaboration between on-site and remote teams. For example, Forbes Media LLC, a US-based media company, reported in 2023 that 12.7% of full-time employees in the United States work from home, while 28.2% follow a hybrid work model. It is estimated that by 2025, approximately 32.6 million Americans will be working remotely, constituting about 22% of the workforce. Hence, the growing prevalence of remote work is a key driver behind the growth of the generative AI augmented reality market.

Major players in the generative AI in augmented reality market are actively developing innovative solutions such as neural networks for AR to enhance the 3D AR platform. The integration of neural networks into their Generative AR Platform enables users to create optimized 3D objects and images suitable for augmented reality projects, even on low-end smartphones. For instance, in April 2023, Devar, a US-based technology company, unveiled the first neural network for AR. This neural network generates high-quality 3D models meeting the performance standards for webAR objects, including the optimal number of polygons, correct topology, and textures, which are typically labor-intensive for 3D specialists to create. Leveraging DEVAR's proprietary 3D content datasets and user feedback from the MyWebAR platform, the neural network streamlines AR asset creation, making AR development accessible to users lacking prior experience in AR content creation.

In March 2024, Apple Inc., a multinational technology company based in the US, acquired DarwinAI for an undisclosed amount. This acquisition is intended to strengthen Apple's artificial intelligence capabilities, especially in the inspection of manufacturing components. By incorporating DarwinAI's technologies, Apple aims to improve quality control processes and attain greater precision within the manufacturing sector. DarwinAI is a Canadian startup that specializes in artificial intelligence and focuses on creating solutions for visual quality inspection in manufacturing processes.

Major companies operating in the generative AI in augmented reality market report are Apple Inc.; Alphabet Inc.; Samsung Electronics Co. Ltd.; Microsoft Corporation; Meta Platforms Inc.; Qualcomm Technologies Inc.; NVIDIA Corporation; Snap Inc.; PTC Inc.; Epic Games Inc.; Magic Leap Inc.; Niantic Inc.; WayRay AG; DAQRI; RE'FLEKT GmbH; Ubimax GmbH; Seabery; Vuzix Corporation; Scope AR; Upskill; Blippar; Atheer Inc.; Wikitude GmbH; ViewAR; 8th Wall

North America was the largest region in the generative AI in augmented reality market in 2024. The regions covered in the generative AI in augmented reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the generative AI in augmented reality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The generative AI in augmented reality market consists of revenues earned by entities by providing services such as augmented reality development, content creation, product visualization services, consulting and integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. The generative AI in augmented reality market also includes sales of smart glasses, headsets, smartphones, and AR-enabled tablets. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Generative AI In Augmented Reality Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on generative ai in augmented reality market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for generative ai in augmented reality ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The generative ai in augmented reality market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Generative AI In Augmented Reality Market Characteristics

3. Generative AI In Augmented Reality Market Trends And Strategies

4. Generative AI In Augmented Reality Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Generative AI In Augmented Reality Growth Analysis And Strategic Analysis Framework

6. Generative AI In Augmented Reality Market Segmentation

7. Generative AI In Augmented Reality Market Regional And Country Analysis

8. Asia-Pacific Generative AI In Augmented Reality Market

9. China Generative AI In Augmented Reality Market

10. India Generative AI In Augmented Reality Market

11. Japan Generative AI In Augmented Reality Market

12. Australia Generative AI In Augmented Reality Market

13. Indonesia Generative AI In Augmented Reality Market

14. South Korea Generative AI In Augmented Reality Market

15. Western Europe Generative AI In Augmented Reality Market

16. UK Generative AI In Augmented Reality Market

17. Germany Generative AI In Augmented Reality Market

18. France Generative AI In Augmented Reality Market

19. Italy Generative AI In Augmented Reality Market

20. Spain Generative AI In Augmented Reality Market

21. Eastern Europe Generative AI In Augmented Reality Market

22. Russia Generative AI In Augmented Reality Market

23. North America Generative AI In Augmented Reality Market

24. USA Generative AI In Augmented Reality Market

25. Canada Generative AI In Augmented Reality Market

26. South America Generative AI In Augmented Reality Market

27. Brazil Generative AI In Augmented Reality Market

28. Middle East Generative AI In Augmented Reality Market

29. Africa Generative AI In Augmented Reality Market

30. Generative AI In Augmented Reality Market Competitive Landscape And Company Profiles

31. Generative AI In Augmented Reality Market Other Major And Innovative Companies

32. Global Generative AI In Augmented Reality Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Generative AI In Augmented Reality Market

34. Recent Developments In The Generative AI In Augmented Reality Market

35. Generative AI In Augmented Reality Market High Potential Countries, Segments and Strategies

36. Appendix

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