Event Management Platform Global Market Report 2025
상품코드:1686362
리서치사:The Business Research Company
발행일:On Demand Report
페이지 정보:영문 200 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
이벤트 관리 플랫폼 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 12.3%로 성장할 전망이며, 718억 3,000만 달러로 성장이 예측됩니다. 예측 기간의 성장은 분석 중심 증가, 자동화 및 효율화 수요, 하이브리드 및 가상 이벤트의 붐에 기인하고 있습니다. 예측 기간 주요 동향으로는 하이브리드 이벤트 솔루션, AI 및 자동화, 가상 이벤트 플랫폼과의 통합, 보안 및 투명성을 위한 블록체인, 몰입형 기술 등이 있습니다.
가상 이벤트의 급속한 보급은 이벤트 관리 플랫폼 시장의 성장을 견인합니다. 가상 이벤트는 물리적인 출석을 필요로 하지 않는 온라인 집회나 회의를 특징으로 하며, 디지털 기술을 활용하여 몰입형이면서 인터랙티브한 체험을 만들어냅니다. 이벤트 관리 플랫폼은 포괄적인 기능, 커스터마이징 옵션, 지원 서비스를 제공함으로써 가상 이벤트를 성공으로 이끄는 데 중요한 역할을 하고 있습니다. 이러한 플랫폼은 기획 프로세스를 합리화하고 참가자의 참여를 높이며 주최자에게 귀중한 인사이트를 제공합니다. 칼투라가 2022년에 실시한 조사에 따르면 주최자의 92%가 2021년 가상 이벤트로 전환했고, 94%가 2022년 가상 이벤트를 준비했으며, 48%가 다음 해에 주최하는 가상 이벤트의 수를 늘릴 예정이었습니다. 가상 이벤트의 채택이 가속화되고 있는 것이, 이벤트 관리 플랫폼 시장의 성장을 지지하는 중요한 요인이 되고 있습니다.
이벤트 관리 플랫폼 시장의 주요 기업은 경쟁력을 유지하고 변화하는 시장 수요에 대응하기 위해 Cvent Events 등의 혁신적인 솔루션을 적극적으로 개발하고 있습니다. Cvent Events+는 이벤트를 촉진하고 참가자들이 향후 이벤트 및 웨비나를 발견할 수 있도록 디자인된 종합적인 이벤트 관리 플랫폼입니다. 2023년 7월에 Cvent Holding Corp.에 의해 발표된 Cvent Events+는 이벤트 캘린더, 등록 링크, 비디오 채널, 심리스 통합, 마케팅 툴, 커뮤니케이션 툴, 모바일 체크인, 포괄적인 이벤트 관리 소프트웨어 등 행사 주최자의 역량을 높이는 다양한 기능을 제공합니다. 이 플랫폼은 행사 주최자가 참가자의 참여와 만족도를 높이면서 행사를 계획, 추진, 실행하고 성공시키기 위한 종합적인 솔루션을 제공합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향 및 전략
제4장 시장-금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석 및 전략 분석 프레임워크
세계의 이벤트 관리 플랫폼 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 이벤트 관리 플랫폼 시장 : 성장률 분석
세계의 이벤트 관리 플랫폼 시장 실적 : 규모 및 성장(2019-2024년)
세계의 이벤트 관리 플랫폼 시장 예측 : 규모 및 성장(2024-2029년, 2034년)
세계의 이벤트 관리 플랫폼 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 이벤트 관리 플랫폼 시장 : 컴포넌트별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
하드웨어
소프트웨어
서비스
세계의 이벤트 관리 플랫폼 시장 : 전개별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
온프레미스 기반
클라우드 기반
세계의 이벤트 관리 플랫폼 시장 : 용도별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 기획
이벤트 등록 및 티켓 판매
이벤트 마케팅
컨텐츠 관리
네트워크 관리
분석 및 보고서
시청자 관리 및 커뮤니케이션
방문자 관리
회장 관리
기타 용도
세계의 이벤트 관리 플랫폼 시장 : 최종 사용자별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
전시회 주최자
이벤트 관리 회사
기업
학술
조직
협회, 비영리 신탁, 정부 기관
기타 최종 사용자
세계의 이벤트 관리 플랫폼 시장 : 하드웨어별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 관리 키오스크
오디오 비주얼 기기
웨어러블
센서 및 RFID 태그
세계의 이벤트 관리 플랫폼 시장 : 소프트웨어별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 계획 및 스케줄 관리 소프트웨어
티켓 발행 및 등록 소프트웨어
이벤트 마케팅 소프트웨어
이벤트 분석 및 보고 소프트웨어
모바일 이벤트 앱
가상 이벤트 플랫폼
세계의 이벤트 관리 플랫폼 시장 : 서비스 유형별 세분화 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 기획 및 컨설팅 서비스
이벤트 스탭 및 현장 서포트
기술 지원 및 유지 보수 서비스
컨텐츠 관리 및 제작 서비스
회장 관리 서비스
제7장 지역별 및 국가별 분석
세계의 이벤트 관리 플랫폼 시장 : 지역별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
세계의 이벤트 관리 플랫폼 시장 : 국가별 분석 및 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도 및 기업 프로파일
이벤트 관리 플랫폼 시장 : 경쟁 구도
이벤트 관리 플랫폼 시장 : 기업 프로파일
Cvent Holding Corp 개요, 제품 및 서비스, 전략 및 재무 분석
Eventbrite 개요, 제품 및 서비스, 전략 및 재무 분석
Active Network LLC 개요, 제품 및 서비스, 전략 및 재무 분석
Swapcard 개요, 제품 및 서비스, 전략 및 재무 분석
Bizzabo 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Airmeet Inc.
Whova Inc.
Splash Inc.
Pathable Inc.
Hubb Inc
BigMarker
Aventri Inc.
Goldcast
WebEx Events LLC
PheedLoop Inc
Zuddl
Hopin
Eventzilla
Attendify
Social Tables
제32장 세계 시장 경쟁 벤치마킹 및 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문 및 전략
이벤트 관리 플랫폼 시장 : 새로운 기회를 제공하는 국가(2029년)
이벤트 관리 플랫폼 시장 : 새로운 기회를 제공하는 부문(2029년)
이벤트 관리 플랫폼 시장 : 성장 전략(2029년)
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
AJY
영문 목차
영문목차
An event management platform is a software solution designed to streamline the planning, organization, and execution of various events, including conferences, trade exhibits, corporate meetings, and social gatherings. The purpose of this technology is to centralize and automate the numerous tasks and processes associated with event planning, enhancing efficiency and coordination.
The primary components of event management platforms include hardware, software, and services. Hardware refers to the physical components of a computer system or electronic device. These platforms are versatile in deployment, available for both on-premise and cloud usage. They serve a variety of applications such as event planning, registration and ticketing, marketing, content management, networking management, analytics and reporting, audience management and communication, visitor management, venue management, and others. These platforms are utilized by a diverse range of end-users, including trade show organizers, event management agencies, corporations, academic institutions, organizations, associations, non-profitable trusts, government bodies, and others.
The event management platform market research report is one of a series of new reports from The Business Research Company that provides event management platform market statistics, including event management platform industry global market size, regional shares, competitors with an event management platform market share, detailed event management platform market segments, market trends and opportunities, and any further data you may need to thrive in the event management platform industry. This event management platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The event management platform market size has grown rapidly in recent years. It will grow from $40.34 billion in 2024 to $45.23 billion in 2025 at a compound annual growth rate (CAGR) of 12.1%. The growth in the historic period can be attributed to rise of event sponsorship and monetization, shift towards digitalization, integration with CRM (customer relationship management) and marketing platforms.
The event management platform market size is expected to see rapid growth in the next few years. It will grow to $71.83 billion in 2029 at a compound annual growth rate (CAGR) of 12.3%. The growth in the forecast period can be attributed to increased emphasis on analytics, demand for automation and efficiency, hybrid and virtual event boom. Major trends in the forecast period include hybrid event solutions, AI and automation, integration with virtual event platforms, blockchain for security and transparency, immersive technologies.
The rapid adoption of virtual events is poised to drive the growth of the event management platform market. Virtual events, characterized by online gatherings or conferences eliminating the need for physical attendance, leverage digital technologies to create immersive and interactive experiences. Event management platforms play a crucial role in orchestrating successful virtual events by offering comprehensive functionality, customization options, and support services. These platforms streamline the planning process, enhance attendee engagement, and provide valuable insights for organizers. According to a survey conducted by Kaltura in 2022, 92% of organizers switched to virtual events for 2021, 94% were preparing for virtual events in 2022, and 48% planned to increase the number of virtual events they host in the following year. The accelerated adoption of virtual events is a key driver behind the growth of the event management platform market.
Key players in the event management platform market are actively developing innovative solutions, such as Cvent Events+, to stay competitive and address the changing market demands. Cvent Events+ is a comprehensive event management platform designed to promote events and help attendees discover upcoming events and webinars. Launched by Cvent Holding Corp. in July 2023, Cvent Events+ offers various features to enhance event organizers' capabilities, including event calendaring, registration links, video channels, seamless integration, marketing tools, communication tools, mobile check-in, and comprehensive event management software. This platform provides a holistic solution for event organizers to plan, promote, and execute successful events while boosting attendee engagement and satisfaction.
In August 2023, EventMobi, a Canada-based event management software provider, completed the acquisition of Run The World for an undisclosed amount. This strategic move allows EventMobi to adapt to the evolving event landscape and strengthen its position in the industry by offering a comprehensive suite of event management solutions covering virtual, hybrid, and in-person experiences. Run The World, a US-based virtual events platform company, adds valuable capabilities to EventMobi's portfolio, further enhancing its ability to meet the diverse needs of event organizers in the dynamic event management space.
Major companies operating in the event management platform market are Cvent Holding Corp, Eventbrite, Active Network LLC, Swapcard, Bizzabo, Airmeet Inc., Whova Inc., Splash Inc., Pathable Inc., Hubb Inc., BigMarker, Aventri Inc., Goldcast, WebEx Events LLC, PheedLoop Inc., Zuddl, Hopin, Eventzilla, Attendify, Social Tables, Gather, EventMobi GmbH, Hey Summit Ltd., vFairs, Accelevents Inc., Intrado, Eventdex LLC, Boomset, EventGeek Inc.
North America was the largest region in the event management platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the event management platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the event management platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The event management platform market consists of revenues earned by entities by providing services such as registration and ticketing, venue and resource management, attendee engagement, sponsor management, consultation, and on-site event support. The market value includes the value of related goods sold by the service provider or included within the service offering. The event management platform market consists of sales of mobile devices, networking equipment, audiovisual equipment, and barcode scanners. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Event Management Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on event management platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for event management platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The event management platform market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Hardware; Software; Services
2) By Deployment: On-Premise; Cloud-Based
3) By Application: Event Planning; Event Registration And Ticketing; Event Marketing; Content Management; Networking Management; Analytics And Reporting; Audience Management And Communication; Visitor Management; Venue Management; Other Applications
4) By End User: Trade Show Organizers; Event Management Agencies; Corporates; Academics; Organizations; Associations r Non-profitable Trusts Or Government Bodies; Other End Users
Subsegments:
1) By Hardware: Event Management Kiosks; Audio-Visual Equipment; Wearables; Sensors And RFID Tags
2) By Software: Event Planning And Scheduling Software; Ticketing And Registration Software; Event Marketing Software; Event Analytics And Reporting Software; Mobile Event Apps; Virtual Event Platforms
3) By Services: Event Planning And Consulting Services; Event Staffing And On-site Support; Technical Support And Maintenance Services; Content Management And Production Services; Venue Management Services
3. Event Management Platform Market Trends And Strategies
4. Event Management Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market
5. Global Event Management Platform Growth Analysis And Strategic Analysis Framework
5.1. Global Event Management Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Event Management Platform Market Growth Rate Analysis
5.4. Global Event Management Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Event Management Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Event Management Platform Total Addressable Market (TAM)
6. Event Management Platform Market Segmentation
6.1. Global Event Management Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Hardware
Software
Services
6.2. Global Event Management Platform Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premise
Cloud-Based
6.3. Global Event Management Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Planning
Event Registration And Ticketing
Event Marketing
Content Management
Networking Management
Analytics And Reporting
Audience Management And Communication
Visitor Management
Venue Management
Other Applications
6.4. Global Event Management Platform Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Trade Show Organizers
Event Management Agencies
Corporates
Academics
Organizations
Associations r Non-profitable Trusts Or Government Bodies
Other End Users
6.5. Global Event Management Platform Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Management Kiosks
Audio-Visual Equipment
Wearables
Sensors And RFID Tags
6.6. Global Event Management Platform Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Planning And Scheduling Software
Ticketing And Registration Software
Event Marketing Software
Event Analytics And Reporting Software
Mobile Event Apps
Virtual Event Platforms
6.7. Global Event Management Platform Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Planning And Consulting Services
Event Staffing And On-site Support
Technical Support And Maintenance Services
Content Management And Production Services
Venue Management Services
7. Event Management Platform Market Regional And Country Analysis
7.1. Global Event Management Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Event Management Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
