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한글목차
이벤트 관리 툴 시장 규모는 향후 몇 년간 강력한 성장이 예상될 예정입니다. 예측 기간의 주요 동향으로는 AI를 활용한 챗봇과 어시스턴트, 가상현실과 증강현실의 통합, 안전한 티켓 발권을 위한 블록체인, 고급 데이터 분석과 인사이트, 체크인을 위한 얼굴 인증, IoT 대응의 스마트 회장, 클라우드 기반의 콜라보레이션 등이 있습니다.
참가자 경험에 대한 관심 증가는 향후 몇 년간의 이벤트 관리 툴 시장의 성장을 이끌 것으로 예측됩니다. 참가자의 체험이 중시되게 된 것은 개인화된 매력적인 이벤트에 대한 요구가 높아지고 있기 때문입니다. 사람들은 현재 만족도와 충성도를 높이는 맞춤형 경험을 기대하고 있습니다. 이 도구는 작업을 자동화하고 실시간 커뮤니케이션을 촉진하여 계획을 단순화하고 참가자 전체의 만족도를 높입니다. 예를 들어, 2024년 1월에 발표된 이벤트브라이트의 TRNDS 2024 보고서에 따르면 전 세계 건강 및 웰니스 이벤트 참석자는 2022년에 비해 2023년에 21% 증가했습니다.
이벤트 관리 툴 분야의 주요 기업은 가상 및 하이브리드 이벤트에서의 참여, 접근성, 상호작용을 개선하기 위해 실시간 이벤트 스트리밍과 같은 첨단 기술 솔루션 개발에 주력하고 있습니다. 실시간 이벤트 스트리밍을 사용하면 원격지 시청자가 온라인에서 실시간으로 배포되는 이벤트를 보거나 참여할 수 있습니다. 예를 들어, 미국을 기반으로 하는 클라우드 커뮤니케이션 제공업체인 링 센트럴은 2025년 1월 라이브 이벤트 제작과 이벤트 후 컨텐츠 제작을 강화하기 위해 회사의 RingCentral Events 플랫폼에 새로운 기능 Studio와 AI Clips를 도입했습니다. 스튜디오는 이벤트 주최자가 단일 인터페이스로 매력적인 브랜드 이벤트를 스트리밍하고 제작할 수 있게 하고, AI Clips는 마케팅 담당자가 이벤트에서 AI를 활용한 하이라이트 릴을 생성할 수 있도록 지원합니다. 이번 발표는 프로페셔널한 라이브 스트리밍과 AI가 생성하는 하이라이트를 제공함으로써 이벤트 관리를 간소화하고 참여와 운영 효율성을 높이는 것을 목적으로 하고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 이벤트 관리 툴 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 이벤트 관리 툴 시장 : 성장률 분석
세계의 이벤트 관리 툴 시장 실적 : 규모와 성장(2019-2024년)
세계의 이벤트 관리 툴 시장 예측 : 규모와 성장(2024-2029년, 2034년)
세계의 이벤트 관리 툴 전체 시장(TAM)
제6장 시장 세분화
세계의 이벤트 관리 툴 시장 : 이벤트 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
기업 이벤트
소셜 이벤트
엔터테인먼트 이벤트
세계의 이벤트 관리 툴 시장 : 기능별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 등록 및 발권
장소 관리
이벤트 마케팅 및 홍보
의제 및 스케줄 관리
세계의 이벤트 관리 툴 시장 : 가격 모델별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
구독 베이스
일회성 라이선스 요금
프리미엄
사용량 기반 유료화
세계의 이벤트 관리 툴 시장 : 배포 모드별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
온프레미스
클라우드 기반
하이브리드
세계의 이벤트 관리 툴 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
이벤트 기획자
기업
비영리 단체
교육기관
개인
세계의 이벤트 관리 툴 시장 : 기업 이벤트 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
컨퍼런스
세미나
제품 출시
무역 박람회
비즈니스 미팅
세계의 이벤트 관리 툴 시장 : 소셜 이벤트 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
결혼식
생일 파티
기념일
커뮤니티 모임
문화 행사
세계의 이벤트 관리 툴 시장 : 엔터테인먼트 이벤트 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
콘서트
페스티벌
시상식
코미디 쇼
극장 공연
제7장 지역별/국가별 분석
세계의 이벤트 관리 툴 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 이벤트 관리 툴 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
이벤트 관리 툴 시장 : 경쟁 구도
이벤트 관리 툴 시장 : 기업 프로파일
Global Payments Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Zoom Video Communications Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
RingCentral Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
Zoho Corporation Pvt. Ltd. : 개요, 제품 및 서비스, 전략 및 재무 분석
New Work SE : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Eventbrite
Momentus Technologies
RainFocus
Stova
Whova
Bizzabo
EventMobi
InEvent
Grenadine Technologies Inc.
Planning Pod
Eventboost
Eventzilla
Zkipster
Jackrabbit Systems
Idloom-Events
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
이벤트 관리 툴 시장(2029년) : 새로운 기회를 제공하는 국가
이벤트 관리 툴 시장(2029년) : 새로운 기회를 제공하는 부문
이벤트 관리 툴 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
KTH
영문 목차
영문목차
Event management tools are software platforms designed to simplify the planning, coordination, and execution of events. These tools offer a range of features such as registration management, scheduling, attendee engagement, analytics, and communication, all aimed at enhancing efficiency, improving the attendee experience, and simplifying complex event logistics. They are applicable for both physical and virtual events across a variety of industries.
The main types of events managed with these tools include corporate events, social events, and entertainment events. Corporate events are organized gatherings or activities hosted by businesses or organizations for professional purposes. Event management tools support several key functions, including event registration and ticketing, venue management, event marketing and promotion, and agenda and schedule management. Pricing models can vary, including subscription-based plans, one-time license fees, freemium options, and pay-per-use structures. These tools can be deployed on-premises, via cloud-based solutions, or through hybrid models. A wide range of end-users, such as event planners, corporate organizations, non-profit groups, educational institutions, and individual users, benefit from these tools.
The event management tools market research report is one of a series of new reports from The Business Research Company that provides event management tools market statistics, including event management tools industry global market size, regional shares, competitors with a event management tools market share, detailed event management tools market segments, market trends and opportunities, and any further data you may need to thrive in the event management tools industry. This event management tools market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The event management tools market size has grown strongly in recent years. It will grow from $5.82 billion in 2024 to $6.38 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth during the historic period can be attributed to the increasing demand for virtual events, the rising need for real-time analytics, the growing influence of social media, the demand for personalized attendee experiences, and the rising adoption of cloud-based solutions.
The event management tools market size is expected to see strong growth in the next few years. It will grow to $9.12 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth during the forecast period can be attributed to the rise of hybrid events, the increasing use of data analytics, the demand for sustainable event solutions, the surge in influencer-driven events, growing cybersecurity concerns, and the need for a seamless user experience. Key trends in the forecast period include AI-powered chatbots and assistants, integration of virtual and augmented reality, blockchain for secure ticketing, advanced data analytics and insights, facial recognition for check-in, IoT-enabled smart venues, and cloud-based collaboration tools.
The growing focus on attendee experience is expected to drive the growth of the event management tools market in the coming years. Attendee experience refers to the overall satisfaction, engagement, and convenience that participants experience before, during, and after an event. It is influenced by factors such as content quality, interactions, personalization, and event logistics. The increasing emphasis on attendee experience stems from the rising demand for personalized and engaging events, as attendees now expect tailored experiences that enhance satisfaction and loyalty. Event management tools improve attendee experience by streamlining event logistics and enabling personalized interactions, making events more engaging and efficient. These tools simplify planning by automating tasks and facilitating real-time communication, thereby boosting overall attendee satisfaction. For example, in January 2024, Eventbrite's TRNDS 2024 report revealed that global attendance at health and wellness events grew by 21% in 2023 compared to 2022. As a result, the growing focus on enhancing attendee experience is fueling the market growth of event management tools.
Leading companies in the event management tools sector are concentrating on creating advanced technological solutions, such as real-time event streaming, to improve engagement, accessibility, and interaction in virtual and hybrid events. Real-time event streaming allows remote viewers to watch and participate in events as they unfold live online. For example, in January 2025, RingCentral Inc., a US-based cloud communications provider, introduced new features, Studio and AI Clips, on its RingCentral Events platform to elevate live event production and post-event content creation. Studio allows event organizers to stream and produce captivating, branded events within a single interface, while AI Clips help marketers generate AI-powered highlight reels from their events. This launch is designed to streamline event management by providing professional live streaming and AI-generated highlights to boost engagement and operational efficiency.
In October 2023, Performant Capital, a private equity firm based in the US, acquired SquadUP for an undisclosed sum. This acquisition allows Performant Capital to expand its footprint in the event technology sector and enhance its portfolio with cutting-edge, user-friendly solutions for event planning and management. SquadUP, a US-based event management tech company, offers a platform that supports event planning, ticketing, and audience engagement.
Major players in the event management tools market are Global Payments Inc., Zoom Video Communications Inc., RingCentral Inc., Zoho Corporation Pvt. Ltd., New Work SE, Eventbrite, Momentus Technologies, RainFocus, Stova, Whova, Bizzabo, EventMobi, InEvent, Grenadine Technologies Inc., Planning Pod, Eventboost, Eventzilla, Zkipster, Jackrabbit Systems, and Idloom-Events.
North America was the largest region in the event management tools market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in event management tools report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the event management tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The event management tools market consists of revenues earned by entities by providing services such as data analytics and reporting, virtual event hosting, on-site check-in and badge printing, communication and networking tools, and post-event feedback collection. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Event Management Tools Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on event management tools market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for event management tools ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The event management tools market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Event Type: Corporate Events; Social Events; Entertainment Events
2) By Functionality: Event Registration And Ticketing; Venue Management; Event Marketing And Promotion; Agenda And Schedule Management
3) By Pricing Model: Subscription-Based; One-Time License Fee; Freemium; Pay-Per-Use
4) By Deployment Mode: On-Premises; Cloud-Based; Hybrid
5) By End-User: Event Planners; Corporates; Non-profits; Educational Institutions; Individuals
Subsegments:
1) By Corporate Events: Conferences; Seminars; Product And Launches; Trade Shows; Business Meetings
2) By Social Events: Weddings; Birthday Parties; Anniversaries; Community Gatherings; Cultural Celebrations
3) By Entertainment Events: Concerts; Festivals; Award Shows; Comedy Shows; Theater Performances
Companies Mentioned: Global Payments Inc.; Zoom Video Communications Inc.; RingCentral Inc.; Zoho Corporation Pvt. Ltd.; New Work SE
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Event Management Tools Market Characteristics
3. Event Management Tools Market Trends And Strategies
4. Event Management Tools Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Event Management Tools Growth Analysis And Strategic Analysis Framework
5.1. Global Event Management Tools PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Event Management Tools Market Growth Rate Analysis
5.4. Global Event Management Tools Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Event Management Tools Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Event Management Tools Total Addressable Market (TAM)
6. Event Management Tools Market Segmentation
6.1. Global Event Management Tools Market, Segmentation By Event Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Corporate Events
Social Events
Entertainment Events
6.2. Global Event Management Tools Market, Segmentation By Functionality, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Registration And Ticketing
Venue Management
Event Marketing And Promotion
Agenda And Schedule Management
6.3. Global Event Management Tools Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription-Based
One-Time License Fee
Freemium
Pay-Per-Use
6.4. Global Event Management Tools Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premises
Cloud-Based
Hybrid
6.5. Global Event Management Tools Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Event Planners
Corporates
Non-profits
Educational Institutions
Individuals
6.6. Global Event Management Tools Market, Sub-Segmentation Of Corporate Events, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Conferences
Seminars
Product Launches
Trade Shows
Business Meetings
6.7. Global Event Management Tools Market, Sub-Segmentation Of Social Events, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Weddings
Birthday Parties
Anniversaries
Community Gatherings
Cultural Celebrations
6.8. Global Event Management Tools Market, Sub-Segmentation Of Entertainment Events, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Concerts
Festivals
Award Shows
Comedy Shows
Theater Performances
7. Event Management Tools Market Regional And Country Analysis
7.1. Global Event Management Tools Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Event Management Tools Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
