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App Analytics Global Market Report 2025
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App analytics involves the systematic tracking and examination of user interaction with mobile or web applications, aiming to comprehend diverse aspects including user behavior, performance metrics, and marketing effectiveness. The principal objective of app analytics is to extract actionable insights regarding app performance and usage patterns, facilitating informed decision-making and the enhancement of the app's efficacy and user experience.

The primary deployment options for app analytics encompass on-premises and cloud-based solutions. Software, consisting of a compilation of programs and data instructing computers on task execution, constitutes the core components of app analytics. This includes a range of offerings such as advertising and marketing analytics, app performance and operations management, conversion tracking, user analytics, revenue management, and other applications. End-users spanning various sectors including banking, financial services, insurance, retail, media and entertainment, logistics, transportation, hospitality, telecom, information technology, and other verticals, utilize these software and services.

The app analytics market research report is one of a series of new reports from The Business Research Company that provides app analytics market statistics, including the app analytics industry global market size, regional shares, competitors with app analytics market share, detailed app analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the app analytics industry. This app analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The app analytics market size has grown exponentially in recent years. It will grow from $5.06 billion in 2024 to $6.27 billion in 2025 at a compound annual growth rate (CAGR) of 23.8%. The growth in the historic period can be attributed to the proliferation of smartphones and mobile devices, increasing demand for data-driven decision-making by app developers, growth of mobile app usage across various industries, the evolution of app monetization strategies, and rising competition in the app market.

The app analytics market size is expected to see exponential growth in the next few years. It will grow to $14.51 billion in 2029 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.

The escalating frequency of cybersecurity threats is anticipated to propel growth within the app analytics market. Various factors contribute to the surge in cybersecurity threats, including a broader digital presence, sophisticated attack methodologies, the proliferation of IoT devices, involvement from nation-states, vulnerabilities in the supply chain, skills shortages, financial incentives, and the exploitation of zero-day vulnerabilities. App analytics in cybersecurity involves real-time monitoring, detection of suspicious activities, threat identification, analysis of user behavior, compliance monitoring, and support for incident response and forensic analysis. Checkpoint reported a significant 38% increase in global cyberattacks in 2022 compared to 2021. This underscores the driving force behind the app analytics market.

Key players in the app analytics market prioritize the development of advanced solutions, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and foster app growth. These solutions provide insights into user behavior, acquisition channels, engagement metrics, and campaign performance, enabling marketers to refine their strategies effectively. Adjust unveiled Adjust Dataspace in April 2022, a cutting-edge analytics solution delivering essential KPIs and performance metrics swiftly and seamlessly. With unified data and enhanced visual context, marketers can derive actionable insights and make data-driven decisions in real time, leveraging features such as chart integration, expanded dashboard filters, and prolonged cohort analysis time frames.

In March 2024, in a strategic move to bolster its position in marketing intelligence, particularly within the mobile app sector, Sensor Tower Inc. acquired data.ai. This undisclosed acquisition aims to establish Sensor Tower as an industry-standard solution in marketing intelligence, leveraging data.ai.'s expertise in app store optimization (ASO) and mobile application performance analytics. The integration of data.ai.'s capabilities will enrich Sensor Tower's offerings, providing enhanced competitive insights into the app economy and empowering both companies to deliver comprehensive solutions to their clients.

Major companies operating in the app analytics market are AT&T Inc., Adobe Inc., Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.

North America was the largest region in the app analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the app analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The app analytics content market consists of revenues earned by entities by providing services such as usage analytics, event tracking, crash reporting, performance monitoring, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The app analytics content market also includes sales software development kits, privacy and compliance tools, data processing and storage, analytics engines, security, and privacy controls. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

App Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on app analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for app analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The app analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. App Analytics Market Characteristics

3. App Analytics Market Trends And Strategies

4. App Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global App Analytics Growth Analysis And Strategic Analysis Framework

6. App Analytics Market Segmentation

7. App Analytics Market Regional And Country Analysis

8. Asia-Pacific App Analytics Market

9. China App Analytics Market

10. India App Analytics Market

11. Japan App Analytics Market

12. Australia App Analytics Market

13. Indonesia App Analytics Market

14. South Korea App Analytics Market

15. Western Europe App Analytics Market

16. UK App Analytics Market

17. Germany App Analytics Market

18. France App Analytics Market

19. Italy App Analytics Market

20. Spain App Analytics Market

21. Eastern Europe App Analytics Market

22. Russia App Analytics Market

23. North America App Analytics Market

24. USA App Analytics Market

25. Canada App Analytics Market

26. South America App Analytics Market

27. Brazil App Analytics Market

28. Middle East App Analytics Market

29. Africa App Analytics Market

30. App Analytics Market Competitive Landscape And Company Profiles

31. App Analytics Market Other Major And Innovative Companies

32. Global App Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The App Analytics Market

34. Recent Developments In The App Analytics Market

35. App Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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