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한글목차
앱 분석 시장 규모는 향후 몇 년동안 비약적인 성장을 보일 것으로 예상되며, 2029년까지 23.4%의 연평균 복합 성장률(CAGR)로 145억 1,000만 달러 규모에 이를 것으로 예상됩니다. 예측 기간 동안의 성장은 더 깊은 통찰력을 위한 AI 기반 분석의 등장, 사물인터넷(IoT) 기기와 앱 분석의 통합, 증강현실(AR) 및 가상현실(VR) 앱을 포함한 앱 분석의 확대, 사용자 참여 및 유지 지표에 대한 관심 증가, 사전 예방적 의사결정 및 유지율에 대한 관심의 사전 예방적 의사결정을 위한 예측 분석의 채택, 사내 생산성 앱을 위한 기업용 앱 분석의 성장에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 크로스 플랫폼 분석, 프라이버시 우선 분석, 로우코드 플랫폼과의 통합, 고급 어트리뷰션 모델, 앱 성능 최적화 등을 꼽을 수 있습니다.
사이버 보안 위협의 빈도가 증가함에 따라 앱 분석 시장의 성장을 가속할 것으로 예상됩니다. 사이버 보안 위협의 급증은 광범위한 디지털 존재, 정교한 공격 기법, IoT 기기의 보급, 국가의 개입, 공급망 취약점, 기술 부족, 금전적 인센티브, 제로데이 취약점 악용 등 다양한 요인에 기인하고 있습니다. 사이버 보안 앱 분석에는 실시간 모니터링, 의심스러운 활동 감지, 위협 식별, 사용자 행동 분석, 컴플라이언스 모니터링, 사고 대응 및 포렌식 분석 지원 등이 포함됩니다. 체크포인트에 따르면, 2022년 전 세계 사이버 공격은 2021년 대비 38%나 크게 증가할 것으로 예상됩니다. 이는 앱 분석 시장의 원동력을 뒷받침하고 있습니다.
앱 분석 시장의 주요 기업들은 사용자 참여 강화, 마케팅 전략 최적화, 앱 성장 촉진을 위해 모바일 마케팅 분석 플랫폼과 같은 고급 솔루션 개발을 우선순위에 두고 있습니다. 이러한 솔루션은 사용자 행동, 획득 채널, 참여 지표, 캠페인 성과에 대한 통찰력을 제공하여 마케팅 담당자가 효과적으로 전략을 수정할 수 있도록 지원합니다. Adjust는 2022년 4월, 주요 KPI와 성과 지표를 신속하고 핵심 KPI와 성과 지표를 빠르고 원활하게 제공하는 최첨단 분석 솔루션인 Adjust Dataspace를 발표했습니다. 통합된 데이터와 향상된 시각적 컨텍스트를 통해 마케터는 차트 통합, 확장된 대시보드 필터, 확장된 코호트 분석 기간 등의 기능을 활용하여 실행 가능한 인사이트를 도출하고 실시간으로 데이터 기반 의사결정을 내릴 수 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 - 금리, 인플레이션, 지정학, 코로나19와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 앱 분석 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업 분석
세계의 앱 분석 시장 : 성장률 분석
세계의 앱 분석 시장 실적 : 규모와 성장, 2019-2024
세계의 앱 분석 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 앱 분석 전체 시장(TAM)
제6장 시장 세분화
세계의 앱 분석 시장 : 전개 모드별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
온프레미스
클라우드 기반
세계의 앱 분석 시장 : 구성요소별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
소프트웨어
서비스
세계의 앱 분석 시장 : 용도별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
광고 및 마케팅 분석
앱 성능 및 운영 관리
전환 트래킹
사용자 분석
매출 관리
기타 용도
세계의 앱 분석 시장 : 업계별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
은행, 금융서비스 및 보험(BFSI)
소매
미디어 및 엔터테인먼트
물류
운송
호스피탈리티
통신 및 정보기술
기타 업종
세계의 앱 분석 시장 : 온프레미스별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
설치 소프트웨어
셀프 호스트 솔루션
세계의 앱 분석 시장 : 클라우드 기반 유형별 세분화, 분석과 예측, 2019-2024, 2024-2029F, 2034F
퍼블릭 클라우드
프라이빗 클라우드
하이브리드 클라우드
제7장 지역별/국가별 분석
세계의 앱 분석 시장 : 지역별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
세계의 앱 분석 시장 : 국가별, 분석과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
앱 분석 시장 : 경쟁 구도
앱 분석 시장 : 기업 개요
AT&T Inc Overview, Products and Services, Strategy and Financial Analysis
Adobe Inc Overview, Products and Services, Strategy and Financial Analysis
Piwik PRO Overview, Products and Services, Strategy and Financial Analysis
Appsflyer India Pvt. Ltd. Overview, Products and Services, Strategy and Financial Analysis
Amplitude Inc. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 주요 기업 및 혁신 기업
Data.ai
Mixpanel International Inc.
MoEngage
Taplytics Inc.
GameAnalytics Ltd.
Leanplum Co.
Apsalar Analytics Pvt. Ltd.
UXCam
Flurry Analytics
Countly Ltd.
Matomo
Kochava Inc.
Appsee Inc.
Singular
Localytics
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
앱 분석 시장(2029년) : 새로운 기회를 제공하는 국가
앱 분석 시장(2029년) : 새로운 기회를 제공하는 부문
앱 분석 시장(2029년) : 성장 전략
시장 동향에 근거한 전략
경쟁 전략
제36장 부록
LSH
영문 목차
영문목차
App analytics involves the systematic tracking and examination of user interaction with mobile or web applications, aiming to comprehend diverse aspects including user behavior, performance metrics, and marketing effectiveness. The principal objective of app analytics is to extract actionable insights regarding app performance and usage patterns, facilitating informed decision-making and the enhancement of the app's efficacy and user experience.
The primary deployment options for app analytics encompass on-premises and cloud-based solutions. Software, consisting of a compilation of programs and data instructing computers on task execution, constitutes the core components of app analytics. This includes a range of offerings such as advertising and marketing analytics, app performance and operations management, conversion tracking, user analytics, revenue management, and other applications. End-users spanning various sectors including banking, financial services, insurance, retail, media and entertainment, logistics, transportation, hospitality, telecom, information technology, and other verticals, utilize these software and services.
The app analytics market research report is one of a series of new reports from The Business Research Company that provides app analytics market statistics, including the app analytics industry global market size, regional shares, competitors with app analytics market share, detailed app analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the app analytics industry. This app analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The app analytics market size has grown exponentially in recent years. It will grow from $5.06 billion in 2024 to $6.27 billion in 2025 at a compound annual growth rate (CAGR) of 23.8%. The growth in the historic period can be attributed to the proliferation of smartphones and mobile devices, increasing demand for data-driven decision-making by app developers, growth of mobile app usage across various industries, the evolution of app monetization strategies, and rising competition in the app market.
The app analytics market size is expected to see exponential growth in the next few years. It will grow to $14.51 billion in 2029 at a compound annual growth rate (CAGR) of 23.4%. The growth in the forecast period can be attributed to the emergence of AI-driven analytics for deeper insights, integration of app analytics with Internet of Things (IoT) devices, expansion of app analytics to include augmented reality (AR) and virtual reality (VR) apps, increasing focus on user engagement and retention metrics, adoption of predictive analytics for proactive decision making, growth of enterprise app analytics for internal productivity apps. Major trends in the forecast period include cross-platform analytics, privacy-first analytics, integration with low-code platforms, advanced attribution models, app performance optimization.
The escalating frequency of cybersecurity threats is anticipated to propel growth within the app analytics market. Various factors contribute to the surge in cybersecurity threats, including a broader digital presence, sophisticated attack methodologies, the proliferation of IoT devices, involvement from nation-states, vulnerabilities in the supply chain, skills shortages, financial incentives, and the exploitation of zero-day vulnerabilities. App analytics in cybersecurity involves real-time monitoring, detection of suspicious activities, threat identification, analysis of user behavior, compliance monitoring, and support for incident response and forensic analysis. Checkpoint reported a significant 38% increase in global cyberattacks in 2022 compared to 2021. This underscores the driving force behind the app analytics market.
Key players in the app analytics market prioritize the development of advanced solutions, such as mobile marketing analytics platforms, to enhance user engagement, optimize marketing strategies, and foster app growth. These solutions provide insights into user behavior, acquisition channels, engagement metrics, and campaign performance, enabling marketers to refine their strategies effectively. Adjust unveiled Adjust Dataspace in April 2022, a cutting-edge analytics solution delivering essential KPIs and performance metrics swiftly and seamlessly. With unified data and enhanced visual context, marketers can derive actionable insights and make data-driven decisions in real time, leveraging features such as chart integration, expanded dashboard filters, and prolonged cohort analysis time frames.
In March 2024, in a strategic move to bolster its position in marketing intelligence, particularly within the mobile app sector, Sensor Tower Inc. acquired data.ai. This undisclosed acquisition aims to establish Sensor Tower as an industry-standard solution in marketing intelligence, leveraging data.ai.'s expertise in app store optimization (ASO) and mobile application performance analytics. The integration of data.ai.'s capabilities will enrich Sensor Tower's offerings, providing enhanced competitive insights into the app economy and empowering both companies to deliver comprehensive solutions to their clients.
Major companies operating in the app analytics market are AT&T Inc., Adobe Inc., Piwik PRO, Appsflyer India Pvt. Ltd., Amplitude Inc., Data.ai., Mixpanel International inc., MoEngage, Taplytics Inc., GameAnalytics Ltd., Leanplum Co., Apsalar Analytics Pvt. Ltd., UXCam, Flurry Analytics, Countly Ltd., Matomo, Kochava Inc., Appsee Inc., Singular, Localytics, Rakam, Adjust, CleverTap Pvt. Ltd.
North America was the largest region in the app analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the app analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the app analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The app analytics content market consists of revenues earned by entities by providing services such as usage analytics, event tracking, crash reporting, performance monitoring, and predictive analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. The app analytics content market also includes sales software development kits, privacy and compliance tools, data processing and storage, analytics engines, security, and privacy controls. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
App Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on app analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for app analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The app analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Deployment Mode: On-Premises; Cloud-Based
2) By Component: Software; Services
3) By Application: Advertising And Marketing Analytics; App Performance And Operations Management; Conversion Tracking; User Analytics; Revenue Management; Other Applications
4) By Industry Vertical: Banking, Financial Services, And Insurance; Retail; Media And Entertainment; Logistics; Transportation; Hospitality; Telecom And Information Technology; Other Verticals
Subsegments:
1) By On-Premises: Installed Software; Self-Hosted Solutions
2) By Cloud-Based: Public Cloud; Private Cloud; Hybrid Cloud
Companies Mentioned: AT&T Inc; Adobe Inc; Piwik PRO; Appsflyer India Pvt. Ltd.; Amplitude Inc.
