Verified Market Research의 애널리스트에 따르면, 앱 분석 시장 규모는 2023년 약 28억 달러를 넘어서고, 2031년에는 132억 7,000만 달러에 달할 것으로 예상됩니다.
스마트폰 사용의 증가와 모바일 앱의 가용성으로 인해 기업이 사용자 행동을 이해해야 할 필요성이 증가하고 있습니다. 이를 통해 기업은 앱의 기능, 마케팅 전략, 사용자 참여에 대한 정보에 입각한 의사결정을 내릴 수 있어 2024년부터 2031년까지 21.5%의 CAGR로 시장 성장이 가속화될 것으로 예상됩니다.
앱 분석 시장 정의/개요
앱 분석은 모바일 앱의 성능 및 이용 현황에 대한 데이터를 수집하고 평가하는 체계적인 프로세스입니다. 기업이 고객의 행동을 이해하고, 인기 기능, 앱 사용 빈도, 문제점을 파악하는 데 도움이 됩니다. 이 정보는 앱 최적화, 사용자 경험 개선 및 전략 수립에 매우 중요합니다. 또한, 사용자 참여도, 유지율, 전환율에 대한 데이터도 제공합니다. 이 데이터를 활용하여 기업은 앱을 강화하고, 마케팅에 집중하며, 더 나은 사용자 경험을 제공할 수 있습니다.
또한, 앱 분석은 애플리케이션 배포와 관련된 측정 기준 및 사용 데이터를 기반으로 실용적인 인사이트를 수집, 분석 및 제공하는 방법론입니다. 여기에는 사용자 추적, 활동 추적, 앱 성능에 대한 보고서가 포함됩니다. 이 프로세스는 데스크톱, 모바일 및 기타 플랫폼에서 활용되고 있으며, 그 인기는 시장 확대의 원동력이 될 것으로 예상됩니다. 앱 분석은 IT 운영, 고객 경험, 비즈니스 성과를 아우르는 실시간 데이터 가시성을 제공합니다. 기업이 성능 문제를 파악하고 효율성을 높이기 위해 필요한 변경을 할 수 있도록 돕습니다.
E-Commerce 산업의 번영은 인사이트 확보, 사용자 경험 개선, 수익 증대를 위한 분석 도구의 필요성을 요구하고 있으며, 이는 시장 수요에 영향을 미치고 있습니다. 또한, 제품 제안 및 마케팅 활동을 개인화하기 위한 고객 중심주의, 고객 참여, 고객 유지에 대한 요구사항은 다양한 기업의 앱 분석 채택을 증가시켜 시장 성장을 촉진할 것으로 예측됩니다.
Netflix, Amazon Prime Video, Disney 등의 동영상 스트리밍 서비스의 등장은 앱 분석에 대한 수요를 증가시키고 있습니다. 이러한 서비스들은 모바일 애플리케이션을 사용하여 사용자의 상호작용, 컨텐츠 선호도, 시청 습관을 수집하고 있습니다. 이 정보는 컨텐츠 추천 엔진, 동영상 품질 향상, 버퍼링 감소, 사용자 경험 향상에 매우 중요합니다. 기업들 또한 컨텐츠 추천을 개선하고 소비자의 만족도를 높이기 위해 애널리틱스에 주목하고 있으며, 이를 통해 시장 성장을 촉진하고 있습니다.
사이버 보안 위험이 증가함에 따라 데이터 보호 및 애플리케이션 보안을 위해 앱 분석이 널리 활용되고 있습니다. 사용자 행동, 지리적 데이터, 개인 선호도 파악에 대한 수요가 시장 확대의 원동력이 되고 있습니다. 기업들은 암호화 프로토콜 개선, 정기적인 보안 감사, 안전한 코딩 및 애플리케이션 개발 모범 사례 도입, GDPR 및 CCPA와 같은 데이터 프라이버시 규정 준수가 최우선 과제이며, 이를 준수하지 않을 경우 막대한 벌금이 부과될 수 있습니다. 준수하지 않을 경우 막대한 벌금이 부과될 수 있기 때문입니다.
모바일 기기, 운영체제, 앱 플랫폼이 다양해짐에 따라 인앱 분석은 크게 분절화되어 있습니다. 이러한 파편화로 인해 모든 플랫폼과 기기에서 일관되고 신뢰할 수 있는 추적 및 분석을 제공하는 분석 시스템 구축이 어려워지고 있으며, Android, iOS, 기타 모바일 OS(각각 고유한 권한과 제약이 있음) 간의 호환성과 신뢰할 수 있는 데이터 수집을 보장하기 위해 많은 시간과 리소스를 필요로 합니다. 하기 위해서는 많은 시간과 리소스가 필요하며, 앱 분석 도구의 효율성을 저해할 수 있습니다.
또한, 모바일 앱에서 생성되는 방대한 양의 데이터는 조직, 특히 중소기업(SME)에 압도적이며, 이러한 데이터를 효율적으로 분석 및 해석할 수 있는 리소스나 경험은 거의 없습니다. 방대한 데이터세트에서 유용한 인사이트를 추출하기 위해서는 머신러닝이나 인공지능 알고리즘과 같은 고도의 분석 기술이 필요하지만, 그 실행은 복잡하고 비용이 많이 듭니다. 문제는 데이터를 수집하는 것뿐만 아니라 앱 디자인, 사용자 경험, 마케팅 전략에 큰 변화를 가져와 시장 성장에 영향을 미칠 수 있는 방식으로 데이터를 처리하고 해석하는 것입니다.
The growing demand for app analytics to identify security and privacy risks while adhering to laws is driving market expansion. According to the analyst from Verified Market Research, the App Analytics Market is estimated to reach a valuation of USD 13.27 Billion over the forecast period 2031, subjugating around USD 2.8 Billion valued in 2023.
The rise in smartphone usage and the availability of mobile apps has increased the need for businesses to understand user behavior. This helps businesses make informed decisions about app features, marketing strategies, and user engagement, leading to faster market growth and enabling the market to grow at a CAGR of 21.5% from 2024 to 2031.
App Analytics Market: Definition/ Overview
App analytics is a systematic process of collecting and evaluating data on mobile app performance and usage. It helps businesses understand customer behavior, and identify popular features, frequency of app usage, and issues. This information is crucial for app optimization, user experience enhancements, and strategy. It also provides data on user engagement, retention, and conversion rates. By utilizing this data, businesses can enhance their apps, focus marketing efforts, and provide a better user experience.
Furthermore, app analytics is a method of collecting, analyzing, and providing actionable insights based on metrics and usage data related to application delivery. It involves tracking users, tracking their activities, and reporting on the app's performance. This process is used on desktop, mobile, and other platforms, and its popularity is expected to drive market expansion. App analytics offers real-time data visualization, covering IT operations, customer experiences, and business outcomes. It helps firms identify performance issues and make necessary changes for efficiency.
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The flourishing e-commerce industry is demanding the need for analytics tools to obtain insights, improve user experiences, and boost revenue, hence affecting the market demand. Also, the requirement for customer-centricity, customer engagement, and retention for personalizing product suggestions and marketing efforts is projected to help increase the adoption of app analytics by various businesses, thereby propelling market growth.
The rise of video streaming services like Netflix, Amazon Prime Video, and Disney+ has increased the demand for app analytics. These services use mobile applications to gather user interaction, content preferences, and viewing habits. This information is crucial for content recommendation engines, enhancing video quality, reducing buffering, and enhancing user experience. Businesses are also turning to analytics to improve content recommendations and increase consumer happiness, thereby driving market growth.
The rise in cybersecurity risks has led to the widespread use of app analytics for data protection and application security. The demand for acquiring user behavior, geographical data, and personal preferences is driving market expansion. Companies are focusing on improving encryption protocols, conducting regular security audits, and adopting secure coding and application development best practices. Compliance with data privacy rules like GDPR and CCPA is also a top priority, as failure to comply can result in substantial fines.
The variety of mobile devices, operating systems, and app platforms leads to major fragmentation difficulties in-app analytics. This fragmentation makes it difficult to create analytics systems that offer consistent and reliable tracking and analysis across all platforms and devices. Ensuring compatibility and reliable data collecting across Android, iOS, and other mobile operating systems, each with its own set of rights and constraints, takes significant time and resources, possibly hindering the efficacy of app analytics tools.
Furthermore, the sheer volume of data generated by mobile apps is overwhelming for organizations, particularly small and medium-sized enterprises (SMEs) with little resources or experience to efficiently analyze and interpret this data. Extracting usable insights from massive datasets necessitates advanced analytics skills, such as machine learning and artificial intelligence algorithms, which are complicated and expensive to execute. The challenge is not only gathering data, but also processing and interpreting it in a way that leads to significant changes in app design, user experience, and marketing strategies, which affect market growth.
The mobile App Analytics Market is estimated to dominate the market during the forecast period due to its ability to combine data from various sources, track user acquisition, and measure progress towards corporate goals. It also helps apps close the maintenance and churn gap by focusing on promising and purchase-based users. The adoption of mobile app analytics is driven by personalized apps, improved development and ROI, and precise data collection and maintenance. The increasing use of smartphones and mobile apps could further expand the segment.
Furthermore, mobile app consumption has grown significantly and steadily over the world, owing to increased smartphone penetration and the availability of high-speed internet. As people increasingly rely on mobile apps for communication, commerce, entertainment, and work, businesses, and app developers are eager to learn about user behavior, preferences, and pain issues. Mobile app analytics offer useful insights into these areas, allowing developers and businesses to make more educated decisions to improve app performance, user engagement, and general satisfaction.
The media and entertainment segment is estimated to exhibit the highest growth due to the rise in messenger and social media applications, requiring app analytics. The sector relies on customer data to keep users engaged and uses machine learning and big data to create new marketing tactics. The changing entertainment landscape, transitioning to OTT content, and the rise of OTT players like Amazon Prime, Disney, and Netflix are expected to increase demand across the industry.
Furthermore, there has been a significant shift in how consumers receive media and entertainment, with digital platforms serving as the primary source of material such as videos, music, games, and news. This digital revolution has been expedited by the spread of smartphones, tablets, and smart TVs, which allow customers to access information at any time and from any location. As a result, media and entertainment organizations employ app analytics to better understand user preferences, engagement patterns, and consumption habits. This information is critical for personalizing content, improving user experience, and raising retention rates in a highly competitive industry.
North America is estimated to hold the largest market share during the forecast period, driven by the growing Silicon Valley in the US, a global hub for technology companies, startups, and venture capitalists. This culture of innovation and adoption of advanced analytics solutions influences market growth. The growing app development community in North America is escalating the demand for tools that recognize the essential role analytics plays in refining apps, understanding user behavior, and maximizing app potential.
Furthermore, businesses in North America have a high focus on innovation and are frequently early adopters of new technologies. Companies in a variety of industries, from technology and finance to retail and healthcare, have a common culture of using data to make decisions. Organizations understand the importance of using data analytics to obtain insights into consumer behavior, optimize operations, and drive strategic decisions. The emphasis on data analytics and the strategic use of app analytics technologies to drive growth, improve customer experiences, and preserve a competitive advantage fuels the App Analytics Market's demand and dominance in this specific region.
The Asia Pacific region is estimated to grow at the highest CAGR during the forecast period, driven by increased mobile app usage, app performance optimization, and analytics technology advancements. China holds the largest market, home to major app analytics firms like Baidu Analytics, Alibaba Analytics, and Tencent Analytics. India, the second-largest market, is also experiencing growth due to the increasing adoption of mobile apps by businesses and consumers and is home to notable app analytics services like Localytics, App Annie, and Mixpanel.
Furthermore, Asia Pacific has a rapidly growing digital user base, with China, India, and Indonesia leading in mobile and internet penetration rates. This increase is due in part to the widespread availability of low-cost cell phones and mobile data plans, which enable a bigger segment of the population to access the Internet. As more people use mobile applications for a variety of purposes such as social media, e-commerce, and entertainment, there is an increasing demand for app analytics solutions that can provide insights into user behavior, engagement, and app performance. This demand drives the region's App Analytics Market.
Major market players are investing in marketing and strategic initiatives to expand their global presence in the App Analytics market. They are also collaborating with other organizations and offering cost-effective products to survive in a competitive and growing market.
Some of the prominent players operating in the App Analytics Market are:
Taplytics Inc., Kochava, Adobe Systems Inc., IBM Corporation., Google, Yahoo Inc., Countly, Localytics, Swrve, Apptentive, Moengage, Mixpanel, Content Square SAS, TUNE Inc., Clever Tap, AppsFlyer, appScatter, Amplitude, Appsee.
In April 2023, Data.ai, a leading mobile data analytics provider, introduced Total App Revenue, offering publishers and brands access to all mobile income streams.
In January 2022, Vianova signed a contract with Fenix, assisting them in gathering fleet information in five countries: UAE, Saudi Arabia, Bahrain, and Qatar.
In April 2022, Roomvo and Mobile Marketing collaborated to develop a visualizer analytics module, providing merchants and partners with valuable customer insights for value chain advancements.