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세계의 디지털 출판 및 컨텐츠 스트리밍 시장 보고서(2025년)
Digital Publishing And Content Streaming Global Market Report 2025
상품코드 : 1680405
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 300 Pages
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한글목차

디지털 퍼블리싱 및 컨텐츠 스트리밍 시장 규모는 향후 몇 년 동안 연평균 12.6%의 성장률을 기록하며 2029년까지 3,957억 8,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 새로운 스트리밍 플랫폼의 등장, 오리지널 컨텐츠의 확대, 스마트 기기와의 통합, 역동적인 가격 책정 모델, 세계 파트너십, 라이선싱 등에 기인하는 것으로 분석됩니다. 예측 기간의 주요 동향으로는 데이터 프라이버시 및 보안 대책, 스트리밍 기술 발전, 인터랙티브 컨텐츠 경험, 오리지널 컨텐츠 제작 확대, 구독 번들링 및 통합 등을 꼽을 수 있습니다.

디지털 퍼블리싱 및 컨텐츠 스트리밍 시장의 성장은 인터넷의 보급으로 인해 촉진될 것으로 예상됩니다. 기술 및 컨텐츠 제공업체가 가까워지고, 광대역 인터넷이 많은 소비자들에게 보급되면서 광고주와 퍼블리셔가 제공하는 다양한 컨텐츠를 이용할 수 있게 되었습니다. 예를 들어, DataReportal에 따르면 2022년 10월 현재 전 세계 50.7억 명이 인터넷을 사용하고 있으며, 이는 전 세계 인구의 63.5%에 해당합니다. 인터넷 사용자 수는 지속적으로 증가하고 있으며, 지난 12개월 동안 1억 7,000만 명 이상이 새로 가입했습니다. 인도에는 현재 6억 9200만 명의 인터넷 사용자가 있으며, 그 중 3억 5100만 명은 농촌에, 3억 4100만 명은 도시에 거주하고 있습니다. 예측에 따르면, 2025년까지 인도의 인터넷 사용자는 9억 명에 달할 것으로 예상됩니다. 따라서 인터넷 보급률의 증가는 디지털 퍼블리싱 및 컨텐츠 스트리밍 시장의 성장을 촉진할 것으로 예상됩니다.

디지털 퍼블리싱 및 컨텐츠 스트리밍 시장의 기업들은 프로그레시브 웹 애플리케이션(PWA)을 도입하여 사용자 참여도를 높이고 수익을 늘리기 위해 웹 브라우저 내 애플리케이션으로 작동하며, 웹사이트처럼 보이는 PWA를 채택하고 있습니다. 개발자는 다양한 플랫폼과 기기에서 작동하는 단일 앱을 만들 수 있어 앱 개발에 소요되는 시간과 리소스를 크게 절약할 수 있습니다. 이러한 접근 방식을 통해 웹 컨텐츠 퍼블리싱 기업은 도달 범위를 극대화하고, 사용자 참여를 높이고, 다양한 미디어 플랫폼에서 일관된 고객 경험을 제공할 수 있습니다. 예를 들어, 워싱턴포스트(Washington Post)는 PWA를 사용한 결과 사용자 참여가 5배 증가했습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 방글라데시 시장

제16장 태국 시장

제17장 베트남 시장

제18장 말레이시아 시장

제19장 싱가포르 시장

제20장 필리핀 시장

제21장 홍콩 시장

제22장 뉴질랜드 시장

제23장 서유럽 시장

제24장 영국 시장

제25장 독일 시장

제26장 프랑스 시장

제27장 이탈리아 시장

제28장 스페인 시장

제29장 스페인 시장

제30장 오스트리아 시장

제31장 벨기에 시장

제32장 덴마크 시장

제33장 핀란드 시장

제34장 아일랜드 시장

제35장 네덜란드 시장

제36장 노르웨이 시장

제37장 포르투갈 시장

제38장 스웨덴 시장

제39장 스위스 시장

제40장 동유럽 시장

제41장 러시아 시장

제42장 체코 시장

제43장 폴란드 시장

제44장 루마니아 시장

제45장 우크라이나 시장

제46장 북미 시장

제47장 미국 시장

제48장 캐나다 시장

제50장 남미 시장

제51장 브라질 시장

제52장 칠레 시장

제53장 아르헨티나 시장

제54장 콜롬비아 시장

제55장 페루 시장

제56장 중동 시장

제57장 사우디아라비아 시장

제58장 이스라엘 시장

제59장 이란 시장

제60장 튀르키예 시장

제61장 아랍에미리트 시장

제62장 아프리카 시장

제63장 이집트 시장

제64장 나이지리아 시장

제65장 남아프리카공화국 시장

제66장 경쟁 구도와 기업 개요

제67장 기타 주요 기업과 혁신적 기업

제68장 세계의 시장 경쟁 벤치마킹과 대시보드

제69장 주요 인수합병

제70장 최근의 시장 동향

제71장 시장 잠재력이 높은 국가, 부문, 전략

제72장 부록

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영문 목차

영문목차

Digital publishing and content streaming encompass electronic or online distribution of various content types such as magazines, journals, newspapers, and eBooks, along with the streaming of diverse online content.

The main types within digital publishing and content streaming are content streaming and digital publishing. Streaming content involves the playback of audio or video files while they are being downloaded over the internet. Different products in this realm include subscription-based and on-demand services, with applications spanning across small and medium enterprises (SMEs) and large enterprises.

The digital publishing and content streaming market research report is one of a series of new reports from The Business Research Company that provides digital publishing and content streaming market statistics, including digital publishing and content streaming industry global market size, regional shares, competitors with a digital publishing and content streaming market share, detailed digital publishing and content streaming market segments, market trends and opportunities, and any further data you may need to thrive in the digital publishing and content streaming industry. This digital publishing and content streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital publishing and content streaming market size has grown rapidly in recent years. It will grow from $216.23 billion in 2024 to $246.16 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to internet penetration, mobile device proliferation, subscription-based models, content digitization, social media integration.

The digital publishing and content streaming market size is expected to see rapid growth in the next few years. It will grow to $395.78 billion in 2029 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to emergence of new streaming platforms, expansion of original content, integration with smart devices, dynamic pricing models, global partnerships and licensing. Major trends in the forecast period include data privacy and security measures, advancements in streaming technology, interactive content experiences, and expansion of original content production, subscription bundling and aggregation.

The growth of the digital publishing and content streaming market is expected to be propelled by the increasing penetration of the internet. With technology and content providers becoming more accessible, broadband internet is now within reach for many consumers, making a wide range of content from advertisers and publishers available. For instance, as of October 2022, 5.07 billion people globally were using the internet, equivalent to 63.5% of the world's total population, according to DataReportal. The number of internet users continues to grow, with over 170 million new users added in the past 12 months. In India, there are currently 692 million active internet users, including 351 million from rural areas and 341 million from urban areas. Projections estimate that India will have 900 million internet users by 2025. Therefore, the increasing internet penetration is anticipated to drive the growth of the digital publishing and content streaming market.

Companies in the digital publishing and content streaming market are adopting progressive web applications (PWAs) to enhance user engagement and increase revenues. PWAs function as applications within a web browser, appearing such as a website. They allow developers to create a single app that works across various platforms and devices, leading to significant time and resource savings in app development. This approach helps web content publishing companies maximize their reach, elevate user engagement, and offer a consistent customer experience across different media platforms. For example, the use of PWAs by the Washington Post has resulted in a fivefold increase in user engagement.

Content streaming service providers are introducing low-cost subscription services, especially for video streaming, in emerging countries such as India, Brazil, and certain African nations to achieve more scalable and cost-effective content delivery. For instance, Netflix offers a monthly plan starting at INR 500 ($7.1) in India, while subscription plans in the US start at $7.99. In Brazil, Netflix subscriptions begin at BRL 19.9 ($5). Similarly, Amazon provides a Prime Video subscription priced at $119 annually in the US and INR 999 ($14.5) in India.

Major companies in the digital publishing and content streaming market are increasingly focusing on innovative products, such as podcast subscriptions, to better serve the needs of their existing consumers. Podcast subscriptions involve following or subscribing to a podcast channel or program to receive automatic updates or new episodes. For example, in June 2024, Amazon, a U.S.-based e-commerce and technology company, launched Creator University and Creator Connect, initiatives aimed at empowering and supporting content creators and influencers within the Amazon ecosystem. Creator University offers a comprehensive curriculum that includes in-depth video tutorials, informative articles, and interactive workshops designed to teach participants how to build a strong audience and optimize their content for improved performance on Amazon. In contrast, Creator Connect features a series of in-person events that promote connections, learning, and growth among creators. These events provide interactive experiences, workshops led by influencers, and opportunities to engage with Amazon leaders and established creators, all aimed at fostering a community and enhancing visibility for creators in the Amazon influencer program.

Major companies operating in the digital publishing and content streaming market include Amazon.com Inc., Apple Inc., The Walt Disney Company, Google Play, NBCUniversal Media LLC, Discovery Inc., WarnerMedia LLC, Netflix Inc., ViacomCBS Inc., YouTube, Marcoa Publishing Inc., Adobe Inc., Spotify Technology S.A., Hulu LLC, Sirius XM Holdings Inc., Xerox Holdings Corporation, Tencent Music Entertainment Group, iHeartMedia Inc., Pandora Media LLC, Georg von Holtzbrinck, Zee Entertainment Enterprises Ltd., Vimeo Inc., SoundCloud Company, Times Internet Limited, CBS Corporation, Dailymotion Company, Hungama Digital Media Entertainment Pvt. Ltd., PageSuite Private Limited, Gallery Systems lnc., Quark Software Inc., RELX plc, Magplus Inc., Aquafadas SAS, Yudu Ltd., The maned wolf Ltd.

North America was the largest region in the digital publishing and content streaming market in 2024. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the digital publishing and content streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital publishing and content streaming market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The digital publishing and content streaming market includes revenues earned by entities by publishing on the internet a broad range of content by advertisers and publishers. This content includes periodical advertising, educational content such as journals and medical publishing, informative content such as news, magazine, newsletter publishing and financial magazines. It also includes entertainment, gaming, comic book, art and travel publishing exclusively on the internet. Internet publishing and broadcasting also includes broadcasting on the internet in the form of audio or video such as internet radio stations. This market includes from sales from subscription, advertisement and other services offered on its portals. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Publishing And Content Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital publishing and content streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for digital publishing and content streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital publishing and content streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Digital Publishing And Content Streaming Market Characteristics

3. Digital Publishing And Content Streaming Market Trends And Strategies

4. Digital Publishing And Content Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Digital Publishing And Content Streaming Growth Analysis And Strategic Analysis Framework

6. Digital Publishing And Content Streaming Market Segmentation

7. Digital Publishing And Content Streaming Market Regional And Country Analysis

8. Asia-Pacific Digital Publishing And Content Streaming Market

9. China Digital Publishing And Content Streaming Market

10. India Digital Publishing And Content Streaming Market

11. Japan Digital Publishing And Content Streaming Market

12. Australia Digital Publishing And Content Streaming Market

13. Indonesia Digital Publishing And Content Streaming Market

14. South Korea Digital Publishing And Content Streaming Market

15. Bangladesh Digital Publishing And Content Streaming Market

16. Thailand Digital Publishing And Content Streaming Market

17. Vietnam Digital Publishing And Content Streaming Market

18. Malaysia Digital Publishing And Content Streaming Market

19. Singapore Digital Publishing And Content Streaming Market

20. Philippines Digital Publishing And Content Streaming Market

21. Hong Kong Digital Publishing And Content Streaming Market

22. New Zealand Digital Publishing And Content Streaming Market

23. Western Europe Digital Publishing And Content Streaming Market

24. UK Digital Publishing And Content Streaming Market

25. Germany Digital Publishing And Content Streaming Market

26. France Digital Publishing And Content Streaming Market

27. Italy Digital Publishing And Content Streaming Market

28. Spain Digital Publishing And Content Streaming Market

29. Spain Digital Publishing And Content Streaming Market

30. Austria Digital Publishing And Content Streaming Market

31. Belgium Digital Publishing And Content Streaming Market

32. Denmark Digital Publishing And Content Streaming Market

33. Finland Digital Publishing And Content Streaming Market

34. Ireland Digital Publishing And Content Streaming Market

35. Netherlands Digital Publishing And Content Streaming Market

36. Norway Digital Publishing And Content Streaming Market

37. Portugal Digital Publishing And Content Streaming Market

38. Sweden Digital Publishing And Content Streaming Market

39. Switzerland Digital Publishing And Content Streaming Market

40. Eastern Europe Digital Publishing And Content Streaming Market

41. Russia Digital Publishing And Content Streaming Market

42. Czech Republic Digital Publishing And Content Streaming Market

43. Poland Digital Publishing And Content Streaming Market

44. Romania Digital Publishing And Content Streaming Market

45. Ukraine Digital Publishing And Content Streaming Market

46. North America Digital Publishing And Content Streaming Market

47. USA Digital Publishing And Content Streaming Market

48. Canada Digital Publishing And Content Streaming Market

50. South America Digital Publishing And Content Streaming Market

51. Brazil Digital Publishing And Content Streaming Market

52. Chile Digital Publishing And Content Streaming Market

53. Argentina Digital Publishing And Content Streaming Market

54. Colombia Digital Publishing And Content Streaming Market

55. Peru Digital Publishing And Content Streaming Market

56. Middle East Digital Publishing And Content Streaming Market

57. Saudi Arabia Digital Publishing And Content Streaming Market

58. Israel Digital Publishing And Content Streaming Market

59. Iran Digital Publishing And Content Streaming Market

60. Turkey Digital Publishing And Content Streaming Market

61. United Arab Emirates Digital Publishing And Content Streaming Market

62. Africa Digital Publishing And Content Streaming Market

63. Egypt Digital Publishing And Content Streaming Market

64. Nigeria Digital Publishing And Content Streaming Market

65. South Africa Digital Publishing And Content Streaming Market

66. Digital Publishing And Content Streaming Market Competitive Landscape And Company Profiles

67. Digital Publishing And Content Streaming Market Other Major And Innovative Companies

68. Global Digital Publishing And Content Streaming Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Digital Publishing And Content Streaming Market

70. Recent Developments In The Digital Publishing And Content Streaming Market

71. Digital Publishing And Content Streaming Market High Potential Countries, Segments and Strategies

72. Appendix

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