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한글목차
컨텐츠 스트리밍 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 14.2%로 2,776억 7,000만 달러로 성장합니다. 예측 기간의 성장은 개인화 및 AI, 라이브 스트리밍 및 스포츠, 세계 컨텐츠 라이선싱, 고화질 4k 및 8k 스트리밍, 인터랙티브 컨텐츠 및 몰입형 컨텐츠에 기인합니다. 예측 기간의 주요 동향에는 광고가 포함된 스트리밍, 번들 및 통합, 단편 컨텐츠와 모바일 컨텐츠, 현지화 및 지역 컨텐츠, 컨텐츠의 다양성과 포괄성 등이 포함됩니다.
향후 5년간의 성장률 14.2%라는 예측은 지난번 이 시장에 대한 예측에서 변경되지 않았습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 관세가 해외 CDN 서비스나 소프트웨어를 대상으로 하는 경우, 컨텐츠 프로바이더는 라이선스 비용이나 전송 네트워크 비용이 증가할 수 있습니다. 또한 상호 관세와 무역 긴장과 제한 증가로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.
컨텐츠 스트리밍 시장의 성장은 스마트폰, 태블릿, 노트북, 데스크톱, 스마트 TV 등 디지털 미디어를 지원하는 기기 증가와 더불어 인터넷 접속 속도 향상, 네트워크 개선, 커버리지 확대, 3G 및 4G/LTE와 같은 첨단 기술과 결합하여 이루어지고 있습니다. LTE와 같은 첨단 기술이 결합되어 있습니다. 이러한 추세는 소비자에게 언제 어디서나 정보, 오락, 사회 활동 등의 미디어 컨텐츠에 접근할 수 있는 유연성을 제공합니다. Netflix, Hulu, Amazon, Apple TV, Roku, Boxee와 같은 디지털 미디어 플레이어의 보급은 온라인 미디어 소비를 크게 증가시켰습니다. 따라서 모바일 기기 증가, 인터넷 연결의 향상, 디지털 미디어 플레이어의 존재로 인해 소비자가 음악 및 비디오 컨텐츠에 접근하는 것이 점점 더 편리해지면서 컨텐츠 스트리밍 시장의 성장에 기여하고 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 컨텐츠 스트리밍 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인과 억제요인)
최종 용도 산업의 분석
세계의 컨텐츠 스트리밍 시장 : 성장률 분석
세계의 컨텐츠 스트리밍 시장 실적 : 규모와 성장, 2019-2024
세계의 컨텐츠 스트리밍 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 컨텐츠 스트리밍 : TAM(Total Addressable Market)
제6장 시장 세분화
세계의 컨텐츠 스트리밍 시장 : 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온디맨드 비디오 스트리밍
라이브 비디오 스트리밍
세계의 컨텐츠 스트리밍 시장 : 배포별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
클라우드
온프레미스
세계의 컨텐츠 스트리밍 시장 : 최종사용자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소비자
기업
세계의 컨텐츠 스트리밍 시장 : 서브 세분화, 온디맨드 비디오 스트리밍(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
서브스크립션형 VOD(SVOD)
트랜잭션형 주문형비디오(TVOD)
광고 기반 주문형비디오(AVOD)
무료 광고 스트리밍 TV(FAST)
기타 온디맨드 비디오 스트리밍 서비스
세계의 컨텐츠 스트리밍 시장 : 서브 세분화, 라이브 비디오 스트리밍(유형별), 실적과 예측, 2019-2024, 2024-2029F, 2034F
소셜미디어 라이브 스트리밍
스포츠와 이벤트 스트리밍
뉴스와 방송 스트리밍
게임과 ESports 스트리밍
기타 라이브 비디오 스트리밍 서비스
제7장 지역별·국가별 분석
세계의 컨텐츠 스트리밍 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 컨텐츠 스트리밍 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
컨텐츠 스트리밍 시장 : 경쟁 구도
컨텐츠 스트리밍 시장 : 기업 개요
Netflix Inc. Overview, Products and Services, Strategy and Financial Analysis
Amazon Web Services Inc. Overview, Products and Services, Strategy and Financial Analysis
Akamai Technologies Inc. Overview, Products and Services, Strategy and Financial Analysis
Hulu LLC. Overview, Products and Services, Strategy and Financial Analysis
Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Google LLC
Cisco Systems Inc.
Disney+
Kaltura Inc.
AT&T Inc.
Adobe Inc.
IBM Corporation
Tencent Video
iQIYI Inc.
HBO Max
Paramount Plus
Eros Digital FZ LLC
ALT Digital Media Entertainment Limited
Globo Comunicacao e Participacoes S.A.
Starz Entertainment LLC
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장 잠재력이 높은 국가, 부문, 전략
컨텐츠 스트리밍 시장 2029 : 새로운 기회를 제공하는 국가
컨텐츠 스트리밍 시장 2029 : 새로운 기회를 제공하는 부문
컨텐츠 스트리밍 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Content streaming entails the uninterrupted delivery of audio or video data from a server to a computer or mobile device via the internet, enabling real-time playback.
The primary platforms for content streaming encompass smartphones, laptops & desktops, smart TVs, and gaming consoles. A smartphone is a handheld electronic device that connects to a cellular network. Various content streaming types include on-demand video streaming and live video streaming, which can be deployed in different modes such as cloud-based or on-premise solutions. Content streaming finds applications across various sectors, including both consumer and enterprise domains.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The content streaming establishment market research report is one of a series of new reports from The Business Research Company that provides content streaming establishment market statistics, including content streaming establishment industry global market size, regional shares, competitors with a content streaming establishment market share, detailed content streaming establishment market segments, market trends and opportunities, and any further data you may need to thrive in the content streaming establishment industry. This content streaming establishment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The content streaming market size has grown rapidly in recent years. It will grow from $143.69 billion in 2024 to $163.37 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to high-speed internet availability, smart devices proliferation, original content creation, cord-cutting trends, global expansion.
The content streaming market size is expected to see rapid growth in the next few years. It will grow to $277.67 billion in 2029 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to personalization and ai, live streaming and sports, global content licensing, high-quality 4k and 8k streaming, interactive and immersive content. Major trends in the forecast period include ad-supported streaming, bundling and aggregation, short-form and mobile content, localized and regional content, content diversity and inclusivity.
The forecast of 14.2% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Content providers may experience increased licensing and delivery network expenses if tariffs target foreign CDN services or software. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growth of the content streaming market is driven by the increasing number of devices capable of supporting digital media, such as smartphones, tablets, laptops, desktops, and smart TVs, combined with improved internet access speed, better networks, broader coverage, and advanced technologies like 3G and 4G/LTE. This trend provides consumers with the flexibility to access media content, such as information, entertainment, or social activities, anytime and anywhere. The proliferation of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has led to a significant surge in online media consumption. Therefore, the growing number of mobile devices, improved internet connectivity, and the presence of digital media players make it increasingly convenient for consumers to access music and video content, contributing to the growth of the content streaming market.
Increased internet penetration is expected to be a driving force behind the growth of the content streaming market. Internet penetration, which measures the percentage of a population or geographic area with internet access, plays a pivotal role in expanding the content streaming market. It not only enlarges the potential user base but also enhances service quality, fosters innovation, and promotes healthy competition. Higher internet penetration allows content streaming services to reach a more diverse and extensive audience, ultimately driving growth and profitability in the industry. For example, data from the International Telecommunication Union (ITU) reveals that 66% of the world's population, equivalent to 5.3 billion people, is expected to have internet access, marking a 6.1% growth rate from 2021. Regions like Europe, the Commonwealth of Independent States (CIS), and the Americas have internet penetration rates of 80% and 90%, while the Arab States and Asia-Pacific regions each have rates of 70% and 64%, respectively. This increased internet penetration is a significant driver of the content streaming market.
To gain cost benefits, companies in the video streaming market are increasingly adopting blockchain technology and artificial intelligence (AI). Blockchain technology enables video streaming providers to store data across numerous global servers, resulting in cost savings associated with storing massive video files. For instance, Video Coin, a video streaming startup, is exploring the implementation of blockchain technology to offer video content at more affordable prices. AI is another technology that improves the quality of content by reducing video buffering through video compression. Major streaming services like Netflix, Amazon Prime, and Spotify utilize machine learning, a subset of AI, to enhance the user experience by tracking user interests and making content recommendations. AI-driven video quality enhancement is another application that reduces buffering issues.
Leading companies in the content streaming market are introducing new products, such as creator-first streaming platforms, to expand their customer base, increase sales, and boost revenue. Creator-first streaming platforms prioritize and empower content creators, such as YouTubers, Twitch streamers, and vloggers, providing a platform for their content. In October 2023, Sabio Inc., an advertising technology company based in the US, launched SabioTV, a creator-focused streaming platform designed to support diverse viewpoints and promote representation in the streaming industry. SabioTV leverages Sabio's end-to-end connected TV (CTV)/over-the-top (OTT) technology stack to give content creators access to leading US companies across various sectors, allowing them to benefit from the creator economy. Viewers of SabioTV can access unique and high-quality content from underrepresented creators who are often not featured on mainstream streaming platforms, providing a platform for emerging talent that can be challenging to discover on social media.
In April 2024, Walt Disney, a US-based mass media and entertainment conglomerate, acquired Comcast's stake in Hulu for $27.5 billion. This acquisition gives Disney full control over Hulu, enabling the company to enhance its streaming offerings and strengthen its position in the competitive streaming market. The acquisition is expected to boost Hulu's subscriber base, increase advertising revenue, and streamline operations, helping Disney further expand its streaming presence alongside other platforms such as Disney+ and ESPN+. Hulu, a US-based subscription streaming media service, offers a wide range of on-demand content, including original programming, movies, and TV shows.
Major companies operating in the content streaming market include Netflix Inc., Amazon Web Services Inc., Akamai Technologies Inc., Hulu LLC., Apple Inc., Google LLC, Cisco Systems Inc., Disney+, Kaltura Inc., AT&T Inc., Adobe Inc., IBM Corporation, Tencent Video, iQIYI Inc., HBO Max, Paramount Plus, Eros Digital FZ LLC, ALT Digital Media Entertainment Limited, Globo Comunicacao e Participacoes S.A., Starz Entertainment LLC, iFlix Sdn Bhd, ESPN Inc., Peacock TV LLC, Canal Plus Group SA, CuriosityStream Inc., StarTimes Media, Sony Pictures Networks India Private Limited, Discovery Inc., DAZN Group Limited, PCCW Media Limited, AMC Networks Inc., MUBI Inc., Nordic Entertainment Group AB, WatchIT Media FZ LLC, Ellation LLC, RTL Group Sam, BluTV AS, MBC Group, Yandex LLC, Bell Media Inc
North America was the largest region in the content streaming market in 2024. Africa is expected to be the fastest-growing region in the content streaming market during the forecast period. The regions covered in the content streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada
The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Content Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on content streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for content streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The content streaming market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: On-Demand Video Streaming; Live Video Streaming
2) By Deployment: Cloud; On-Premise
3) By End User: Consumer; Enterprise
Subsegments:
1) By On-Demand Video Streaming: Subscription-Based Video On Demand (SVOD); Transactional Video On Demand (TVOD); Advertising-Based Video On Demand (AVOD); Free Ad-Supported Streaming TV (FAST); Other On-Demand Video Streaming Services
2) By Live Video Streaming: Social Media Live Streaming; Sports And Event Streaming; News And Broadcast Streaming; Gaming And ESports Streaming; Other Live Video Streaming Services
Companies Mentioned: Netflix Inc.; Amazon Web Services Inc.; Akamai Technologies Inc.; Hulu LLC.; Apple Inc.; Google LLC; Cisco Systems Inc.; Disney+; Kaltura Inc.; AT&T Inc.; Adobe Inc.; IBM Corporation; Tencent Video; iQIYI Inc.; HBO Max; Paramount Plus; Eros Digital FZ LLC; ALT Digital Media Entertainment Limited; Globo Comunicacao e Participacoes S.A.; Starz Entertainment LLC; iFlix Sdn Bhd; ESPN Inc.; Peacock TV LLC; Canal Plus Group SA; CuriosityStream Inc.; StarTimes Media; Sony Pictures Networks India Private Limited; Discovery Inc.; DAZN Group Limited; PCCW Media Limited; AMC Networks Inc.; MUBI Inc.; Nordic Entertainment Group AB; WatchIT Media FZ LLC; Ellation LLC; RTL Group Sam; BluTV AS; MBC Group; Yandex LLC; Bell Media Inc
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Content Streaming Market Characteristics
3. Content Streaming Market Trends And Strategies
4. Content Streaming Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Content Streaming Growth Analysis And Strategic Analysis Framework
5.1. Global Content Streaming PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Content Streaming Market Growth Rate Analysis
5.4. Global Content Streaming Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Content Streaming Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Content Streaming Total Addressable Market (TAM)
6. Content Streaming Market Segmentation
6.1. Global Content Streaming Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Demand Video Streaming
Live Video Streaming
6.2. Global Content Streaming Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premise
6.3. Global Content Streaming Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consumer
Enterprise
6.4. Global Content Streaming Market, Sub-Segmentation Of On-Demand Video Streaming, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription-Based Video On Demand (SVOD)
Transactional Video On Demand (TVOD)
Advertising-Based Video On Demand (AVOD)
Free Ad-Supported Streaming TV (FAST)
Other On-Demand Video Streaming Services
6.5. Global Content Streaming Market, Sub-Segmentation Of Live Video Streaming, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Live Streaming
Sports And Event Streaming
News And Broadcast Streaming
Gaming And ESports Streaming
Other Live Video Streaming Services
7. Content Streaming Market Regional And Country Analysis
7.1. Global Content Streaming Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Content Streaming Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
