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세계의 TV 및 라디오 방송 시장 보고서(2025년)
TV And Radio Broadcasting Global Market Report 2025
상품코드 : 1678587
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 400 Pages
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한글목차

TV 및 라디오 방송 시장 규모는 향후 몇 년 동안 강력한 성장을 보일 것으로 예상되며, 2029년까지 연평균 성장률(CAGR) 5.4%로 6,238억 4,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 5G 기술 채택, 구독 모델, 새로운 컨텐츠 포맷의 출현, 환경적 지속가능성, 정치 및 사회적 영향에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 데이터 분석 및 개인화, 디지털 전환, 기술 발전, 광고의 진화, 지속가능성, 친환경 방송 등이 있습니다.

가상현실(VR)은 TV 및 라디오 방송 산업에 도입되어 시청자들에게 잠재적인 영향을 미치고 있으며, 예측 기간 동안 VR 도입에 대한 수요가 증가할 것으로 예상되며, 특히 스포츠 및 음악과 같은 라이브 이벤트에 힘입어 시청자들에게 몰입감 있는 경험을 제공할 것으로 예상됩니다. 예를 들어, 라이브 컨텐츠를 제공하는 가상현실 플랫폼인 NextVR은 데이토나 500, 민주당 토론회 등의 이벤트를 스트리밍으로 제공했습니다. 또한 이벤트 업체인 Live Nation과 협력하여 음악 라이브 이벤트를 전 세계에 방송하기도 했습니다. 이러한 VR 컨텐츠 수요의 급증은 시장을 발전시킬 것으로 예상됩니다.

디지털화 추세는 향후 몇 년 동안 TV 및 라디오 방송 시장의 성장을 견인할 것으로 예상됩니다. 디지털화는 디지털 기술을 활용하여 비즈니스 모델을 혁신하고 새로운 수익원과 가치 기회를 창출하는 것입니다. 이 과정에서 관리, 커뮤니케이션, 생산, 고객 서비스 등 다양한 업무에 걸쳐 디지털 도구와 절차를 통합합니다. 그 결과, 디지털화는 TV 및 라디오 방송 부문을 보다 효율적이고, 비용 효율적이며, 더 많은 시청자가 접근할 수 있도록 변화시켰습니다. 예를 들어, 영국 정부의 외무, 연방 및 개발국(FCDO) 보고서에 따르면 영국 정부는 2030년까지 5,000만 명의 여성과 소녀들이 디지털 세계에 안전하게 참여할 수 있도록 하고, 디지털 공공 인프라(DPI) 강화를 통해 20개 파트너 국가들이 디지털 서비스를 개선할 수 있도록 지원하고자 합니다. 디지털 공공 인프라 강화를 통해 20개 파트너 국가들이 국가의 디지털 서비스를 개선할 수 있도록 지원하고자 합니다. 이처럼 디지털화의 진전은 TV 및 라디오 방송 시장의 성장에 박차를 가하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 방글라데시 시장

제16장 태국 시장

제17장 베트남 시장

제18장 말레이시아 시장

제19장 싱가포르 시장

제20장 필리핀 시장

제21장 홍콩 시장

제22장 뉴질랜드 시장

제23장 서유럽 시장

제24장 영국 시장

제25장 독일 시장

제26장 프랑스 시장

제27장 이탈리아 시장

제28장 스페인 시장

제29장 스페인 시장

제30장 오스트리아 시장

제31장 벨기에 시장

제32장 덴마크 시장

제33장 핀란드 시장

제34장 아일랜드 시장

제35장 네덜란드 시장

제36장 노르웨이 시장

제37장 포르투갈 시장

제38장 스웨덴 시장

제39장 스위스 시장

제40장 동유럽 시장

제41장 러시아 시장

제42장 체코 시장

제43장 폴란드 시장

제44장 루마니아 시장

제45장 우크라이나 시장

제46장 북미 시장

제47장 미국 시장

제48장 캐나다 시장

제50장 남미 시장

제51장 브라질 시장

제52장 칠레 시장

제53장 아르헨티나 시장

제54장 콜롬비아 시장

제55장 페루 시장

제56장 중동 시장

제57장 사우디아라비아 시장

제58장 이스라엘 시장

제59장 이란 시장

제60장 튀르키예 시장

제61장 아랍에미리트 시장

제62장 아프리카 시장

제63장 이집트 시장

제64장 나이지리아 시장

제65장 남아프리카공화국 시장

제66장 경쟁 구도와 기업 개요

제67장 기타 주요 기업과 혁신적 기업

제68장 세계의 시장 경쟁 벤치마킹과 대시보드

제69장 주요 인수합병

제70장 최근의 시장 동향

제71장 시장 잠재력이 높은 국가, 부문, 전략

제72장 부록

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영문 목차

영문목차

Television broadcasting involves transmitting radio waves from transmitters to antenna receivers, generating visual images on TVs that viewers can tune into. Over-the-Air (OTA) TV stations provide a variety of independent channels with different frequencies. On the other hand, radio broadcasting is a one-way wireless communication method that utilizes radio waves to reach a broad audience.

The primary categories of broadcasting encompass radio broadcasting and television broadcasting. Television broadcasting encompasses the transmission of radio signals from transmitters to antenna receivers, producing video images on TVs that viewers can tune in to. OTA TV stations offer numerous independent channels with diverse frequencies. Broadcasters can be categorized as public or commercial, and these broadcasting services find applications in various settings such as residential areas, government institutions, airports, hospitals, educational institutes, and others.

The TV and radio broadcasting market research report is one of a series of new reports from The Business Research Company that provides TV and radio broadcasting market statistics, including TV and radio broadcasting industry global market size, regional shares, competitors with a TV and radio broadcasting market share, detailed TV and radio broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the TV and radio broadcasting industry. This TV and radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The TV and radio broadcasting market size has grown strongly in recent years. It will grow from $475.04 billion in 2024 to $505.64 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to digital transformation, consumer behavior, globalization, economic factors, competition and market consolidation.

The TV and radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $623.84 billion in 2029 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to 5g technology adoption, subscription models, emergence of new content formats, environmental sustainability, political and societal influences. Major trends in the forecast period include data analytics and personalization, digital transformation, technological advancements, advertising evolution, sustainability and green broadcasting.

Virtual reality (VR) is increasingly finding its way into the TV and radio broadcasting industry, creating a potential impact on audiences. The demand for VR adoption is expected to rise during the forecast period, particularly driven by live events such as sports and music, providing audiences with an immersive experience to connect with major happenings. For instance, NextVR, a virtual reality platform for delivering live content, streamed events such as the Daytona 500 and a democratic debate. Collaborating with Live Nation, an events company, it also broadcasted live music events globally. This surge in VR content demand is anticipated to propel the market forward.

The growing trend of digitalization is expected to drive the expansion of the TV and radio broadcasting market in the coming years. Digitalization involves transforming a business model by leveraging digital technology to create new revenue streams and value opportunities. This process integrates digital tools and procedures across various operations, including management, communication, production, and customer service. As a result, digitalization has transformed the television and radio broadcasting sectors, making them more efficient, cost-effective, and accessible to a wider audience. For example, a report from the Foreign, Commonwealth and Development Office (FCDO), a UK government department, stated that by 2030, the UK government aims to empower 50 million women and girls to safely participate in the digital world and assist 20 partner countries in improving national digital services through enhanced Digital Public Infrastructure (DPI). Thus, the increasing digitalization is fueling the growth of the TV and radio broadcasting market.

TV and radio broadcasting companies are integrating technologies to enable users to access their content through mobiles and website portals. The demand for TV and radio broadcasting services has surged with increased access across various platforms and devices. For example, mobile OTT (over-the-top) services such as Verizon's Go90 and Comcast's Watchable, along with T-Mobile's BingeOn, are new offerings primarily targeting a youthful audience. These services empower users to view content on mobile applications, web portals, and digital boxes.

Major companies in the electrical equipment market are creating technologically advanced products, such as wiring devices, to ensure safe and reliable electrical connections. Wiring devices are essential electrical components used to connect, control, or distribute electrical power within a system. This category includes items like switches, outlets, plugs, and connectors, all of which facilitate safe and efficient electrical operation in residential, commercial, and industrial environments. For example, in February 2023, Futuri Media, a US-based company specializing in AI-driven solutions for the broadcast and digital publishing sectors, launched RadioGPT. This product is touted as the world's first AI-driven localized radio content solution, integrating GPT-3 technology with Futuri's proprietary AI story discovery system, TopicPulse, and advanced AI voice technology. RadioGPT(TM) uses TopicPulse to scan over 250,000 sources, including social media platforms like Facebook, Twitter, and Instagram, to identify trending topics in local markets. The goal is to transform the audio broadcasting landscape by offering a highly localized and engaging radio experience tailored to specific markets and formats.

Major companies operating in the TV and radio broadcasting market include Comcast Corporation, AT&T Inc., The Walt Disney Company, Charter Communications Inc., NBCUniversal Media LLC, Discovery Inc., Netflix, ViacomCBS Inc., DISH Network Corporation, Sky Group, Netease Inc., Vivendi SE, Liberty Media Corporation, Liberty Global plc, Sirius XM Holdings Inc., Nexstar Media Group Inc., FUJI MEDIA HOLDINGS Inc., Sinclair Broadcast Group Inc., Mediaset S.p.A., E.W. Scripps Company, CNN, Nine Entertainment Co., Entercom Communications Corporation, WWE, Cumulus Media Inc., Saga Communications Inc., LIVE NATION WORLDWIDE INC., TEGNA Inc.

Western Europe was the largest region in the tv and radio broadcasting market in 2024. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the tv and radio broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the tv and radio broadcasting market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The TV and radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. They often produce or purchase programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

TV And Radio Broadcasting Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on tv and radio broadcasting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for tv and radio broadcasting ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The tv and radio broadcasting market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. TV And Radio Broadcasting Market Characteristics

3. TV And Radio Broadcasting Market Trends And Strategies

4. TV And Radio Broadcasting Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global TV And Radio Broadcasting Growth Analysis And Strategic Analysis Framework

6. TV And Radio Broadcasting Market Segmentation

7. TV And Radio Broadcasting Market Regional And Country Analysis

8. Asia-Pacific TV And Radio Broadcasting Market

9. China TV And Radio Broadcasting Market

10. India TV And Radio Broadcasting Market

11. Japan TV And Radio Broadcasting Market

12. Australia TV And Radio Broadcasting Market

13. Indonesia TV And Radio Broadcasting Market

14. South Korea TV And Radio Broadcasting Market

15. Bangladesh TV And Radio Broadcasting Market

16. Thailand TV And Radio Broadcasting Market

17. Vietnam TV And Radio Broadcasting Market

18. Malaysia TV And Radio Broadcasting Market

19. Singapore TV And Radio Broadcasting Market

20. Philippines TV And Radio Broadcasting Market

21. Hong Kong TV And Radio Broadcasting Market

22. New Zealand TV And Radio Broadcasting Market

23. Western Europe TV And Radio Broadcasting Market

24. UK TV And Radio Broadcasting Market

25. Germany TV And Radio Broadcasting Market

26. France TV And Radio Broadcasting Market

27. Italy TV And Radio Broadcasting Market

28. Spain TV And Radio Broadcasting Market

29. Spain TV And Radio Broadcasting Market

30. Austria TV And Radio Broadcasting Market

31. Belgium TV And Radio Broadcasting Market

32. Denmark TV And Radio Broadcasting Market

33. Finland TV And Radio Broadcasting Market

34. Ireland TV And Radio Broadcasting Market

35. Netherlands TV And Radio Broadcasting Market

36. Norway TV And Radio Broadcasting Market

37. Portugal TV And Radio Broadcasting Market

38. Sweden TV And Radio Broadcasting Market

39. Switzerland TV And Radio Broadcasting Market

40. Eastern Europe TV And Radio Broadcasting Market

41. Russia TV And Radio Broadcasting Market

42. Czech Republic TV And Radio Broadcasting Market

43. Poland TV And Radio Broadcasting Market

44. Romania TV And Radio Broadcasting Market

45. Ukraine TV And Radio Broadcasting Market

46. North America TV And Radio Broadcasting Market

47. USA TV And Radio Broadcasting Market

48. Canada TV And Radio Broadcasting Market

50. South America TV And Radio Broadcasting Market

51. Brazil TV And Radio Broadcasting Market

52. Chile TV And Radio Broadcasting Market

53. Argentina TV And Radio Broadcasting Market

54. Colombia TV And Radio Broadcasting Market

55. Peru TV And Radio Broadcasting Market

56. Middle East TV And Radio Broadcasting Market

57. Saudi Arabia TV And Radio Broadcasting Market

58. Israel TV And Radio Broadcasting Market

59. Iran TV And Radio Broadcasting Market

60. Turkey TV And Radio Broadcasting Market

61. United Arab Emirates TV And Radio Broadcasting Market

62. Africa TV And Radio Broadcasting Market

63. Egypt TV And Radio Broadcasting Market

64. Nigeria TV And Radio Broadcasting Market

65. South Africa TV And Radio Broadcasting Market

66. TV And Radio Broadcasting Market Competitive Landscape And Company Profiles

67. TV And Radio Broadcasting Market Other Major And Innovative Companies

68. Global TV And Radio Broadcasting Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The TV And Radio Broadcasting Market

70. Recent Developments In The TV And Radio Broadcasting Market

71. TV And Radio Broadcasting Market High Potential Countries, Segments and Strategies

72. Appendix

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