ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.
한글목차
세일즈 인텔리전스 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년 연평균 성장률(CAGR)은 14.9%로, 69억 4,000만 달러로 성장합니다. 예측 기간 중의 성장은 고객관계관리(CRM)와의 통합, 소셜 판매에 대한 강조, 원격 및 가상 판매로의 전환, 데이터 보안에 대한 관심, 컴플라이언스 준수에 기인한 것으로 보입니다. 예측 기간의 주요 동향으로는 개인화 및 하이퍼타겟팅, 세일즈 인에이블먼트 통합, 소셜 세일즈 분석, 지속적인 학습 및 교육, 음성 분석 및 대화 분석 등이 있습니다.
컨텐츠 최적화 및 데이터 강화 툴에 대한 수요가 증가하면서 세일즈 인텔리전스 시장의 성장을 촉진하고 있습니다. 데이터 인리치먼트 솔루션은 기업이 데이터를 최대한 활용하여 새로운 마케팅 기회, 커뮤니케이션 채널 강화, 고객 타겟팅 개선으로 이어질 수 있도록 도와줍니다. 마찬가지로 컨텐츠 최적화는 특히 매일 새로운 컨텐츠가 생성되는 상황에서 정보 과부하의 위험을 줄이기 위해 매우 중요합니다. 예를 들어 2024년 1월 영국에 본사를 둔 웹 디자인 대행사 Search Hog Ltd.는 영국의 디지털 마케팅 지출이 2022년 258억 4,000만 파운드에 달하고, 전체 광고 지출의 44.5%를 차지할 것이라고 보고했습니다. 따라서 컨텐츠 최적화 및 관련 서비스에 대한 수요 증가는 세일즈 인텔리전스 툴에 대한 수요를 증가시켜 세일즈 인텔리전스 시장의 성장을 가속할 것으로 예상됩니다.
인공지능에 대한 투자 증가는 향후 세일즈 인텔리전스 시장의 성장을 가속할 것으로 예상됩니다. 이러한 투자는 다양한 분야에 걸친 AI 기술의 개발, 연구, 응용에 재원을 투입하는 것을 포함합니다. 고급 알고리즘을 활용하여 고객 데이터를 분석하고, 구매 행동을 예측하고, 판매 전략을 최적화함으로써 인공지능에 대한 투자는 세일즈 인텔리전스를 강화하여 더 나은 의사결정과 전환율 향상으로 이어질 수 있습니다. 예를 들어 2023년 10월, 미국에 본사를 둔 컴퓨터 기술 기업인 마이크로소프트는 향후 2년간 호주에서 인공지능(AI) 및 클라우드 컴퓨팅 역량 확대에 50억 호주달러(약 32억 달러)를 투자할 것을 약속했습니다. 따라서 인공지능에 대한 투자 증가로 인해 세일즈 인텔리전스 시장이 발전하고 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 세일즈 인텔리전스 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 용도 산업의 분석
세계의 세일즈 인텔리전스 시장 : 성장률 분석
세계의 세일즈 인텔리전스 시장 실적 : 규모와 성장, 2019-2024
세계의 세일즈 인텔리전스 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계 세일즈 인텔리전스 TAM(Total Addressable Market)
제6장 시장 세분화
세계의 세일즈 인텔리전스 시장 : 컴포넌트별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
소프트웨어
서비스
세계의 세일즈 인텔리전스 시장 : 조직 규모별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
대기업
중소기업
세계의 세일즈 인텔리전스 시장 : 배포 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
온프레미스
클라우드
세계의 세일즈 인텔리전스 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
리드 관리
데이터 관리
분석과 리포트
기타 용도
세계의 세일즈 인텔리전스 시장 : 최종사용자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
BFSI
IT와 통신
헬스케어와 생명과학
소비재 및 소매
미디어와 엔터테인먼트
기타 최종사용자
세계의 세일즈 인텔리전스 시장, 소프트웨어의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
데이터 관리 소프트웨어
분석 소프트웨어
고객관계관리(CRM) 소프트웨어
리드 생성 소프트웨어
예측 분석 소프트웨어
세계의 세일즈 인텔리전스 시장, 서비스의 유형별 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
컨설팅 서비스
실장 서비스
트레이닝 및 지원 서비스
매니지드 서비스
제7장 지역별·국가별 분석
세계의 세일즈 인텔리전스 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 세일즈 인텔리전스 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
세일즈 인텔리전스 시장 : 경쟁 구도
세일즈 인텔리전스 시장 : 기업 개요
Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
LinkedIn Corporation Overview, Products and Services, Strategy and Financial Analysis
Dun & Bradstreet Corporation Overview, Products and Services, Strategy and Financial Analysis
Zoho Corporation Overview, Products and Services, Strategy and Financial Analysis
ZoomInfo Technologies LLC Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
InfoGroup Inc.
Outreach Inc.
Data Axle LLC
Demandbase Inc.
HG Insights Inc.
LeadGenius Inc.
Showpad Inc.
SalesIntel LLC
LeanData Inc.
InsideView Corporation
DueDil Limited
Conversica Corporation
FuLLContact LLC
List Partners Inc.
Velocify LLC
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
세일즈 인텔리전스 시장 2029 : 새로운 기회를 제공하는 국가
세일즈 인텔리전스 시장 2029 : 새로운 기회를 제공하는 부문
세일즈 인텔리전스 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
Sales intelligence encompasses a range of tech solutions providing data to salespeople, aiding sales and marketing teams in identifying, analyzing, and utilizing data for potential customers. It is instrumental in understanding consumer behavior and targeting the audience with products that meet their requirements.
The primary components of sales intelligence are software and services. Software solutions enhance the quality and quantity of sales leads by utilizing internal and external data to identify new opportunities. Sales intelligence is deployed on-premises and in the cloud, catering to organizations of various sizes, including large enterprises and small-medium enterprises (SMEs). It is applied for lead management, data management, analytics and reporting, among other purposes, in industries such as BFSI, IT and telecom, healthcare and life sciences, consumer goods and retail, media and entertainment, and others.
The sales intelligence market research report is one of a series of new reports from The Business Research Company that provides sales intelligence market statistics, including sales intelligence industry global market size, regional shares, competitors with a sales intelligence market share, detailed sales intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the sales intelligence industry. This sales intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The sales intelligence market size has grown rapidly in recent years. It will grow from $3.61 billion in 2024 to $3.99 billion in 2025 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to increased competition in sales, rise in demand for customer insights, focus on targeted marketing, expansion of account-based marketing, sales productivity improvement.
The sales intelligence market size is expected to see rapid growth in the next few years. It will grow to $6.94 billion in 2029 at a compound annual growth rate (CAGR) of 14.9%. The growth in the forecast period can be attributed to integration with customer relationship management (CRM), focus on social selling, shift to remote and virtual selling, emphasis on data security and compliance. Major trends in the forecast period include personalization and hyper-targeting, sales enablement integration, social selling analytics, continuous learning and training, voice and conversational analytics.
The increasing demand for content optimization and data enrichment tools has propelled the growth of the sales intelligence market. Data enrichment solutions allow businesses to maximize their data, leading to new marketing opportunities, enhanced communication channels, and improved client targeting. Similarly, content optimization is crucial to mitigate the risk of information overload, especially as new content is generated daily. For example, in January 2024, Search Hog Ltd., a UK-based web design agency, reported that digital marketing expenditure in the UK reached £25.84 billion in 2022, representing 44.5% of total advertising spending. Therefore, the rising demand for content optimization and related services is expected to boost the demand for sales intelligence tools and drive the growth of the sales intelligence market.
The increasing investments in artificial intelligence are anticipated to drive the growth of the sales intelligence market in the future. These investments involve directing financial resources toward the development, research, and application of AI technologies across various sectors. By utilizing advanced algorithms to analyze customer data, predict buying behaviors, and optimize sales strategies, investments in artificial intelligence enhance sales intelligence, leading to better decision-making and higher conversion rates. For example, in October 2023, Microsoft, a US-based computer technology company, committed A$5 billion (approximately $3.2 billion) to expand its artificial intelligence (AI) and cloud computing capabilities in Australia over the next two years. Therefore, the increasing investments in artificial intelligence are propelling the sales intelligence market forward.
The infusion of AI and ML capabilities to automate the pre-sales process is a prevalent trend. NielsenIQ BASES, a US-based new product and innovation development company, introduced BASES Creative Product AI in September 2022. This artificial intelligence engine, comprising 100 models and algorithms, enables the testing, screening, and optimization of product formulations, providing companies with opportunities to automate and improve their pre-sales and sales processes.
Major companies in the sales intelligence market are concentrating on developing advanced AI-integrated solutions to enhance predictive analytics and streamline sales processes for maximum efficiency and accuracy. In November 2023, Salesforce Inc., a US-based customer relationship management (CRM) company, launched Sales Cloud featuring the integrated AI assistant Copilot for Sales. These innovations aim to empower sales representatives, leaders, and operational teams, facilitating quicker sales processes, elevated seller productivity, and increased business revenue through AI-driven tools for tasks such as meeting summaries, email creation, and real-time data connections.
In May 2024, Warmly, a US-based sales orchestration firm, acquired Immagnify for an undisclosed sum. This acquisition is intended to enhance Warmly's B2B sales intelligence capabilities and refine its go-to-market strategies by utilizing Immagnify's advanced data collection and insights. Immagnify, an Israel-based sales intelligence platform, bolsters sales intelligence by providing data-driven insights that enable targeted engagement and enhance conversion strategies.
Major companies operating in the sales intelligence market include Oracle Corporation, LinkedIn Corporation, Dun & Bradstreet Corporation, Zoho Corporation, ZoomInfo Technologies LLC, InfoGroup Inc., Outreach Inc., Data Axle LLC, Demandbase Inc., HG Insights Inc., LeadGenius Inc., Showpad Inc., SalesIntel LLC, LeanData Inc., InsideView Corporation, DueDil Limited, Conversica Corporation, FuLLContact LLC, List Partners Inc., Velocify LLC, Clearbit Inc., UpLead Corporation, EverString Corporation, Relationship Capital Partners Inc., Gryphon Networks Corporation, RelPro LLC, InsightSquared Inc., RingLead Inc.
North America was the largest region in the sales intelligence market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the sales intelligence market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the sales intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The sales intelligence market includes revenues earned by entities by personalizing the sales strategy, enriching and cleaning the existing customer data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Sales Intelligence Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on sales intelligence market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for sales intelligence ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The sales intelligence market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Software; Services
2) By Organization Sizes: Large Enterprises; SMEs
3) By Deployment Type: On-Premises; Cloud
4) By Application: Lead Management; Data Management; Analytics and Reporting; Other Applications
5) By End User: BFSI; IT And Telecom; Healthcare And Life Sciences; Consumer Goods And Retail; Media And Entertainment; Other End Users
Subsegments:
1) By Software: Data Management Software; Analytics Software; Customer Relationship Management (CRM) Software; Lead Generation Software; Predictive Analytics Software
2) By Services: Consulting Services; Implementation Services; Training And Support Services; Managed Services
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Sales Intelligence Market Characteristics
3. Sales Intelligence Market Trends And Strategies
4. Sales Intelligence Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Sales Intelligence Growth Analysis And Strategic Analysis Framework
5.1. Global Sales Intelligence PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Sales Intelligence Market Growth Rate Analysis
5.4. Global Sales Intelligence Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Sales Intelligence Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Sales Intelligence Total Addressable Market (TAM)
6. Sales Intelligence Market Segmentation
6.1. Global Sales Intelligence Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Software
Services
6.2. Global Sales Intelligence Market, Segmentation By Organization Sizes, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Large Enterprises
SMEs
6.3. Global Sales Intelligence Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premises
Cloud
6.4. Global Sales Intelligence Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Lead Management
Data Management
Analytics and Reporting
Other Applications
6.5. Global Sales Intelligence Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
BFSI
IT And Telecom
Healthcare And Life Sciences
Consumer Goods And Retail
Media And Entertainment
Other End Users
6.6. Global Sales Intelligence Market, Sub-Segmentation Of Software, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Data Management Software
Analytics Software
Customer Relationship Management (CRM) Software
Lead Generation Software
Predictive Analytics Software
6.7. Global Sales Intelligence Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Implementation Services
Training And Support Services
Managed Services
7. Sales Intelligence Market Regional And Country Analysis
7.1. Global Sales Intelligence Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Sales Intelligence Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
