세계의 라디오 방송 시장 보고서(2025년)
Radio Broadcasting Global Market Report 2025
상품코드 : 1678298
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 300 Pages
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한글목차

라디오 방송 시장 규모는 향후 수년간 강력한 성장세를 보일 것으로 예상되며, 2029년까지 연평균 성장률(CAGR) 5.2%로 2,085억 3,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 팟캐스팅 붐, 모바일 통합, 라이브 이벤트 및 경험, 규제 적응, 데이터 분석, 개인화에 기인합니다. 예측 기간의 주요 동향으로는 광고 기술의 발전, 디지털 혁신, 기술 발전, 소셜미디어와의 통합, 음성인식 기기 적응 등이 있습니다.

라디오 청취자 수 증가가 라디오 방송 시장의 확대를 주도하고 있습니다. 라디오는 음악을 즐길 수 있는 인터랙티브한 방법을 제공하고, 전 세계의 다양한 뉴스와 이벤트에 대한 최신 정보를 제공합니다. 예를 들어 2022년 4월 인도 공공 미디어 기관인 Press Information Bureau의 데이터에 따르면 All India Radio의 청취자 수는 2022년 2월 1,700만 명에서 2022년 3월 1,900만 명으로 증가했습니다. 이처럼 라디오 청취자 수 증가는 라디오 방송 시장의 성장을 지원할 것으로 예상됩니다.

스마트 스피커 수요 증가는 라디오 방송 시장을 더욱 견인할 것으로 예상됩니다. 스마트 스피커는 인터넷로 연결되어 질문에 대한 답변, 음악 재생, 알림 설정, 스마트홈 기기 제어, 정보 제공 등의 작업을 음성 명령으로 실행할 수 있는 가상 비서가 탑재된 음성 인식 장비입니다. 스마트 스피커는 라이브 방송과 온디맨드 컨텐츠에 대한 편리한 음성 조작을 통해 라디오 방송을 강화하여 더 많은 청중에게 라디오를 더 친숙하게 만들 수 있습니다. 예를 들어 2024년 8월 미국을 기반으로 최신 가젯을 다루는 온라인 플랫폼 'Coolest Gadgets'에 따르면 스마트홈 기기를 보유한 미국 가구 수는 2023년 6,343만 가구에서 2027년 9,359만 가구로 증가하여 매년 눈에 띄는 성장세를 보일 것으로 예상됩니다. 따라서 스마트 스피커에 대한 수요 증가가 라디오 방송 시장의 성장에 기여하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 방글라데시 시장

제16장 태국 시장

제17장 베트남 시장

제18장 말레이시아 시장

제19장 싱가포르 시장

제20장 필리핀 시장

제21장 홍콩 시장

제22장 뉴질랜드 시장

제23장 서유럽 시장

제24장 영국 시장

제25장 독일 시장

제26장 프랑스 시장

제27장 이탈리아 시장

제28장 스페인 시장

제29장 스페인 시장

제30장 오스트리아 시장

제31장 벨기에 시장

제32장 덴마크 시장

제33장 핀란드 시장

제34장 아일랜드 시장

제35장 네덜란드 시장

제36장 노르웨이 시장

제37장 포르투갈 시장

제38장 스웨덴 시장

제39장 스위스 시장

제40장 동유럽 시장

제41장 러시아 시장

제42장 체코 시장

제43장 폴란드 시장

제44장 루마니아 시장

제45장 우크라이나 시장

제46장 북미 시장

제47장 미국 시장

제48장 캐나다 시장

제50장 남미 시장

제51장 브라질 시장

제52장 칠레 시장

제53장 아르헨티나 시장

제54장 콜롬비아 시장

제55장 페루 시장

제56장 중동 시장

제57장 사우디아라비아 시장

제58장 이스라엘 시장

제59장 이란 시장

제60장 튀르키예 시장

제61장 아랍에미리트 시장

제62장 아프리카 시장

제63장 이집트 시장

제64장 나이지리아 시장

제65장 남아프리카공화국 시장

제66장 경쟁 구도와 기업 개요

제67장 기타 대기업과 혁신적 기업

제68장 세계의 시장 경쟁 벤치마킹과 대시보드

제69장 주요 합병과 인수

제70장 최근 시장 동향

제71장 시장의 잠재력이 높은 국가, 부문, 전략

제72장 부록

KSA
영문 목차

영문목차

Radio broadcasting involves one-way wireless communication utilizing radio waves, with the objective of reaching a broad audience.

The primary categories of radio broadcasting encompass AM, FM, satellite radio, and HD radio. Amplitude modulation, a modulation technology widely utilized in electronic communication, is particularly notable for transmitting data via radio waves. Different broadcasters, including public and commercial entities, operate across various frequency bands such as very-low-frequency, low frequency, and medium frequency.

The radio broadcasting market research report is one of a series of new reports from The Business Research Company that provides radio broadcasting market statistics, including radio broadcasting industry global market size, regional shares, competitors with a radio broadcasting market share, detailed radio broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the radio broadcasting industry. This radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The radio broadcasting market size has grown strongly in recent years. It will grow from $160.88 billion in 2024 to $170.35 billion in 2025 at a compound annual growth rate (CAGR) of 5.9%. The growth in the historic period can be attributed to audience demographics, content innovation, music industry dynamics, localism and community engagement.

The radio broadcasting market size is expected to see strong growth in the next few years. It will grow to $208.53 billion in 2029 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to podcasting boom, mobile integration, live events and experiences, regulatory adaptations, data analytics and personalization. Major trends in the forecast period include advertising technology advances, digital transformation, technological advancements, integration with social media, adaptation to voice-activated devices.

The growing number of radio listeners is driving the expansion of the radio broadcasting market. Radio offers an interactive way to enjoy music and provides updates on various global news and events. For example, in April 2022, data from the Press Information Bureau, an India-based official media agency, indicated that All India Radio's listenership increased from 17 million in February 2022 to 19 million in March 2022. Thus, the rising number of radio listeners is anticipated to support the growth of the radio broadcasting market.

The rising demand for smart speakers is expected to further drive the radio broadcasting market. Smart speakers are internet-connected, voice-activated devices equipped with virtual assistants capable of performing tasks such as answering questions, playing music, setting reminders, controlling smart home devices, and providing information, all through voice commands. Smart speakers enhance radio broadcasting by offering convenient, voice-activated access to live broadcasts and on-demand content, making radio more accessible to a wider audience. For instance, in August 2024, according to Coolest Gadgets, a US-based online platform covering the latest gadgets, the number of U.S. households with smart home devices is expected to grow from 63.43 million in 2023 to 93.59 million by 2027, with notable annual growth projected. Therefore, the increasing demand for smart speakers is contributing to the growth of the radio broadcasting market.

Internet radio services are gaining popularity for their superior sound quality, music search capabilities, and genre-specific channels. Internet radio, also known as web-radio or webcasting, utilizes the internet for broadcasting instead of traditional radio waves. Companies such as Pandora Media Inc., Spotify, Tune-In, and Slacker are prominent players offering internet radio services, providing listeners with access to global radio stations and live events.

Major players in the radio broadcasting market are increasingly focusing on the introduction of artificial intelligence (AI)-driven localized radio content solutions to maintain their market position. AI-driven solutions utilize algorithms to analyze local trends, news sources, and audience preferences, generating relevant and engaging radio content. For example, Futuri Media recently launched RadioGPT, the first-ever localized radio content solution powered by AI. Combining advanced GPT-3 technology with Futuri's AI-driven system, TopicPulse, RadioGPT identifies trending stories from various sources, produces on-air scripts, and transforms them into compelling audio using AI voices.

Major companies operating in the radio broadcasting market include iHeartMedia Inc., Cumulus Media Inc., Sirius XM Holdings Inc., Beasley Broadcast Group Inc., Univision Communications Inc., Salem Media Group Inc., Audacy Inc., Townsquare Media Inc., Emmis Communications Corporation, Hubbard Radio LLC, Saga Communications Inc., Cox Media Group, Westwood One Inc., Alpha Media LLC, Bonneville International Corporation, Midwest Communications Inc., Galaxy Communications LLC, Capitol Broadcasting Company Inc., Connoisseur Media LLC, Red Apple Media, SummitMedia LLC, Educational Media Foundation, Relevant Radio Inc., American Public Media Group, New York Public Radio, NPR Inc., Pacifica Radio, Family Radio.

Western Europe was the largest region in radio broadcasting in 2024. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the radio broadcasting market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the radio broadcasting market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The radio broadcasting market is segmented into radio station and radio network.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Radio Broadcasting Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on radio broadcasting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for radio broadcasting ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The radio broadcasting market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Radio Broadcasting Market Characteristics

3. Radio Broadcasting Market Trends And Strategies

4. Radio Broadcasting Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Radio Broadcasting Growth Analysis And Strategic Analysis Framework

6. Radio Broadcasting Market Segmentation

7. Radio Broadcasting Market Regional And Country Analysis

8. Asia-Pacific Radio Broadcasting Market

9. China Radio Broadcasting Market

10. India Radio Broadcasting Market

11. Japan Radio Broadcasting Market

12. Australia Radio Broadcasting Market

13. Indonesia Radio Broadcasting Market

14. South Korea Radio Broadcasting Market

15. Bangladesh Radio Broadcasting Market

16. Thailand Radio Broadcasting Market

17. Vietnam Radio Broadcasting Market

18. Malaysia Radio Broadcasting Market

19. Singapore Radio Broadcasting Market

20. Philippines Radio Broadcasting Market

21. Hong Kong Radio Broadcasting Market

22. New Zealand Radio Broadcasting Market

23. Western Europe Radio Broadcasting Market

24. UK Radio Broadcasting Market

25. Germany Radio Broadcasting Market

26. France Radio Broadcasting Market

27. Italy Radio Broadcasting Market

28. Spain Radio Broadcasting Market

29. Spain Radio Broadcasting Market

30. Austria Radio Broadcasting Market

31. Belgium Radio Broadcasting Market

32. Denmark Radio Broadcasting Market

33. Finland Radio Broadcasting Market

34. Ireland Radio Broadcasting Market

35. Netherlands Radio Broadcasting Market

36. Norway Radio Broadcasting Market

37. Portugal Radio Broadcasting Market

38. Sweden Radio Broadcasting Market

39. Switzerland Radio Broadcasting Market

40. Eastern Europe Radio Broadcasting Market

41. Russia Radio Broadcasting Market

42. Czech Republic Radio Broadcasting Market

43. Poland Radio Broadcasting Market

44. Romania Radio Broadcasting Market

45. Ukraine Radio Broadcasting Market

46. North America Radio Broadcasting Market

47. USA Radio Broadcasting Market

48. Canada Radio Broadcasting Market

50. South America Radio Broadcasting Market

51. Brazil Radio Broadcasting Market

52. Chile Radio Broadcasting Market

53. Argentina Radio Broadcasting Market

54. Colombia Radio Broadcasting Market

55. Peru Radio Broadcasting Market

56. Middle East Radio Broadcasting Market

57. Saudi Arabia Radio Broadcasting Market

58. Israel Radio Broadcasting Market

59. Iran Radio Broadcasting Market

60. Turkey Radio Broadcasting Market

61. United Arab Emirates Radio Broadcasting Market

62. Africa Radio Broadcasting Market

63. Egypt Radio Broadcasting Market

64. Nigeria Radio Broadcasting Market

65. South Africa Radio Broadcasting Market

66. Radio Broadcasting Market Competitive Landscape And Company Profiles

67. Radio Broadcasting Market Other Major And Innovative Companies

68. Global Radio Broadcasting Market Competitive Benchmarking And Dashboard

69. Key Mergers And Acquisitions In The Radio Broadcasting Market

70. Recent Developments In The Radio Broadcasting Market

71. Radio Broadcasting Market High Potential Countries, Segments and Strategies

72. Appendix

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