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한글목차
위치 기반 서비스 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 28.4%로 3,568억 7,000만 달러로 성장합니다. 예측 기간의 성장은 실내 위치 서비스 수요, 스마트 시티 및 도시 계획, 접촉 추적 및 건강 용도, 위치 분석 강화에 기인합니다. 예측 기간의 주요 동향으로는 근접 마케팅 및 비콘 기술, 모바일 실내 내비게이션, 위치 기반 게임의 부상, 5G 네트워크와의 통합, 비상 및 공공안전 용도 등이 있습니다.
스마트폰과 GPS 지원 기기의 사용 증가가 위치정보 서비스의 성장을 촉진할 것으로 예측됩니다. 이러한 서비스는 인터넷, 지리 공간 기술, 다양한 정보통신 기술을 통합하여 실시간 지역적 위치를 기반으로 스마트폰 사용자에게 타깃팅된 정보를 전달합니다. 예를 들어 미국의 SEO 전략 및 디지털 마케팅 회사인 Backlinko LLC는 2024년 3월 스마트폰 이용자 수가 2023년 42.5억 명에서 2024년 48.8억 명으로 증가했다고 보고했습니다. 이처럼 스마트폰과 GPS 지원 기기의 이용이 급증하면서 위치정보 서비스 시장 확대에 박차를 가하고 있습니다.
사물인터넷(IoT) 기기의 보급 확대는 위치정보 서비스 시장의 성장을 더욱 촉진할 것으로 예상됩니다. 사물인터넷(IoT) 디바이스는 인터넷로 연결하고, 데이터를 수집 및 공유하고, 특정 기능을 수행할 수 있는 센서, 소프트웨어 및 기타 기술을 갖춘 물리적 아이템 또는 장비입니다. 이러한 장비는 실시간 데이터 수집을 용이하게 하고, 위치 추적의 정확도를 향상시키며, 위치 정보를 신속하고 일관성 있게 수집 및 전송하여 보다 정확하고 개인화된 위치 서비스를 가능하게 합니다. 예를 들어 2022년 8월 미국 보건복지부(HHS)의 사이버 보안 프로그램의 한 부서인 Health Sector Cybersecurity Coordination Center(HC3)의 보고서에 따르면 2022년에는 약 70억 대의 기기가 사물인터넷(IoT)을 통해 연결될 것으로 예상됩니다. 사물인터넷(IoT)을 통해 연결될 것이며, 2025년에는 200억 개의 디바이스가 이 기술을 활용할 것으로 예상됩니다. 따라서 IoT 기기의 보급이 위치정보 서비스 시장의 성장을 촉진하고 있습니다.
목차
제1장 개요
제2장 시장의 특징
제3장 시장 동향과 전략
제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계 위치 기반 서비스 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
최종 용도 산업의 분석
세계의 위치 기반 서비스 시장 : 성장률 분석
세계의 위치 기반 서비스 시장 실적 : 규모와 성장, 2019-2024
세계의 위치 기반 서비스 시장 예측 : 규모와 성장, 2024-2029, 2034F
세계의 위치 기반 서비스 TAM(Total Addressable Market)
제6장 시장 세분화
세계의 위치 기반 서비스 시장 : 컴포넌트별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
플랫폼
하드웨어
서비스
세계의 위치 기반 서비스 시장 : 장소 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
실내
야외
세계의 위치 기반 서비스 시장 : 기술별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
GPS
어시스트 GPS(A-GPS)
확장 GPS(E-GPS)
확장 관측 시간차이(E-OTD)
관측된 시간차
셀 ID
Wi-Fi
기타 테크놀러지
세계의 위치 기반 서비스 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
위치 정보 광고
비즈니스 인텔리전스 및 분석
플릿 관리
지도제작과 내비게이션
소셜 네트워킹과 엔터테인먼트
근접 마케팅
자산 추적
기타 용도
세계의 위치 기반 서비스 시장, 플랫폼의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
클라우드 기반 플랫폼
온프레미스 플랫폼
모바일 애플리케이션
통합 워크플레이스 관리 시스템(IWMS)
세계의 위치 기반 서비스 시장, 하드웨어의 서브 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
컴퓨터와 랩톱
네트워크 기기
서버
보안 시스템
통신 기기
세계의 위치 기반 서비스 시장, 서비스의 유형별 세분화, 실적과 예측, 2019-2024, 2024-2029F, 2034F
컨설팅 서비스
실장 서비스
트레이닝 및 지원 서비스
정비 및 수리 서비스
매니지드 서비스
테크니컬 지원 서비스
제7장 지역별·국가별 분석
세계의 위치 기반 서비스 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
세계의 위치 기반 서비스 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 개요
위치 기반 서비스 시장 : 경쟁 구도
위치 기반 서비스 시장 : 기업 개요
Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
Google LLC Overview, Products and Services, Strategy and Financial Analysis
AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
Nippon Telegraph and Telephone Corporation Docomo Overview, Products and Services, Strategy and Financial Analysis
International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
제31장 기타 대기업과 혁신적 기업
Cisco Systems Inc.
Qualcomm Incorporated
Oracle Corporation
Telefonaktiebolaget LM Ericsson
CommScope Holding Company Inc.
Transfix Inc.
INRIX Inc.
CloudMade Inc.
Bluedot Innovation Inc.
Navenio Inc.
AiRISTA Flow
ALCATEL-LUCENT Enterprise SAS
Flybits Inc.
HERE Global B.V.
InnerSpace Pty Ltd
제32장 세계의 시장 경쟁 벤치마킹과 대시보드
제33장 주요 합병과 인수
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
위치 기반 서비스 시장 2029 : 새로운 기회를 제공하는 국가
위치 기반 서비스 시장 2029 : 새로운 기회를 제공하는 부문
위치 기반 서비스 시장 2029 : 성장 전략
시장 동향에 기반한 전략
경쟁사 전략
제36장 부록
KSA
영문 목차
영문목차
The location-based services refer to software-based services for mobile devices that are to provide information on a location. These services are based on the location of a mobile user as determined by the device's geographical location and use real-time geodata from a smartphone to provide information, entertainment, or security. Location-based services use the device location for the information and are applicable in areas such as directions, local advertisements, and local news.
The different components of location-based services include platforms, hardware, and services. Platforms are used to provide the infrastructure for seamless positioning. Platforms can transmit information using augmented technology and maps. The different location types for location-based services include indoor and outdoor. The location-based services technologies include GPS, assisted GPS, enhanced GPS, enhanced observed time difference, observed time difference, cell id, Wi-Fi, and other technologies, used for applications in location-based advertising, business intelligence & analytics, fleet management, mapping & navigation, proximity marketing, asset tracking, and other applications.
The location-based services market research report is one of a series of new reports from The Business Research Company that provides location-based services market statistics, including location-based services industry global market size, regional shares, competitors with a location-based services market share, detailed location-based services market segments, market trends and opportunities, and any further data you may need to thrive in the location-based services industry. This location-based services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The location-based services market size has grown exponentially in recent years. It will grow from $105.74 billion in 2024 to $131.33 billion in 2025 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historic period can be attributed to increasing smartphone penetration, e-commerce and retail integration, rise in mobile advertising, transportation and navigation applications, emergence of IoT and wearables.
The location-based services market size is expected to see exponential growth in the next few years. It will grow to $356.87 billion in 2029 at a compound annual growth rate (CAGR) of 28.4%. The growth in the forecast period can be attributed to indoor location services demand, smart cities and urban planning, contact tracing and health applications, enhanced location analytics. Major trends in the forecast period include proximity marketing and beacon technology, mobile indoor navigation, rise of location-based gaming, integration with 5G networks, emergency and public safety applications.
A rise in the use of smartphones and GPS-enabled devices is anticipated to drive the growth of location-based services. These services integrate the internet, geospatial technologies, and various information and communication technologies to deliver targeted information to users on their smartphones based on real-time geographic location. For example, in March 2024, Backlinko LLC, a US-based SEO strategy and digital marketing firm, reported that the number of smartphone users increased from 4.25 billion in 2023 to 4.88 billion in 2024. Thus, the surge in smartphone and GPS-enabled device usage is fueling the expansion of the location-based services market.
The growing adoption of IoT devices is expected to further enhance the growth of the location-based services market. Internet of Things (IoT) devices are physical items or devices equipped with sensors, software, and other technologies that allow them to connect to the internet, collect and share data, and perform specific functions. These devices facilitate real-time data collection, improving accuracy in location tracking and enabling more precise and personalized location-based services by quickly and consistently gathering and transmitting location-specific information. For instance, in August 2022, a report from the Health Sector Cybersecurity Coordination Center (HC3), a division of the US Department of Health and Human Services' (HHS) Cybersecurity Program, indicated that around 7 billion devices were connected through the Internet of Things (IoT) in 2022, with projections estimating an additional 20 billion devices leveraging this technology by 2025. Therefore, the increasing adoption of IoT devices is propelling the growth of the location-based services market.
Major companies operating in the location-based services market are developing innovative products such as high precision tracking devices to sustain their position in the market. High precision tracking devices refer to advanced technological tools designed to accurately and reliably determine the location, movement, and sometimes other relevant data of objects or individuals with an exceptionally high degree of accuracy. For instance, in July 2023, Bad Elf LLC, a US-based computer hardware manufacturing company launched Bad Elf Flex Mini, a high-precision Bluetooth GNSS receiver designed for geospatial professionals. It offers a range of accuracy levels to suit different mapping needs, including an extreme mode for subfoot accuracy with RTK support. The device supports multiple satellite constellations for global coverage and uses Bluetooth to connect to smartphones and tablets. It features a long-lasting battery, a rugged design, and a companion app for iOS and Android. This product aims to provide a cost-effective and user-friendly solution for high-precision location data collection in challenging field conditions.
Leading companies in the location-based services market are implementing strategic initiatives to improve comprehensive geospatial solutions tailored to diverse consumer and business needs. A strategic initiative refers to a focused set of actions taken by an organization to accomplish specific goals and drive significant change, aligning with its overall strategy while requiring considerable resources and coordination. For example, in September 2024, Life360 Inc., a US-based location-based services provider, launched the Tile Bluetooth tracker lineup following its acquisition of Tile Inc., a US-based tracking devices firm. This lineup includes Tile Mate, Tile Pro, Tile Slim, and Tile Sticker. The trackers feature a multi-function button that extends Life360's SOS capability to Tile devices.
In April 2024, Iridium Communications Inc., a US-based mobile operator, acquired Satelles Inc. for an undisclosed amount. Following this acquisition, Iridium Communications Inc. has positioned itself as a leader in secure satellite-based time and location services that enhance and protect GPS and other GNSS-reliant systems. Satelles Inc. is a US-based provider of positioning, navigation, and timing (PNT) services.
Major companies operating in the location-based services market include Apple Inc., Google LLC, AT&T Inc., Nippon Telegraph and Telephone Corporation Docomo, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Telefonaktiebolaget LM Ericsson, CommScope Holding Company Inc., Transfix Inc., INRIX Inc., CloudMade Inc., Bluedot Innovation Inc., Navenio Inc., AiRISTA Flow, ALCATEL-LUCENT Enterprise SAS, Flybits Inc., HERE Global B.V., InnerSpace Pty Ltd, Localz Inc., Mapsted Corporation, Quuppa Inc., Navigine GmbH, Resonai Inc., Seldon Technologies Ltd.
North America was the largest region in the location-based services market in 2024. Asia-Pacific was the second largest market in location-based services market. The regions covered in the location-based services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the location-based services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The location-based services market includes revenues earned by entities by providing location-based services such as mapping, routing, assistance navigation services, tracking services, and information services by using geospatial and information & communication technologies to provide targeted information to individuals based on their geographic location in real-time. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Location-Based Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on location-based services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Where is the largest and fastest growing market for location-based services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The location-based services market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Component: Platform; Hardware; Services
2) By Location Type: Indoor; Outdoor
3) By Technology: GPS; Assisted GPS (A-GPS); Enhanced GPS (E-GPS); Enhanced observed time difference (E-OTD); Observed Time Difference; Cell ID; Wi-Fi; Other Technologies
4) By Application: Location-based Advertising; Business Intelligence And Analytics; Fleet Management; Mapping And Navigation; Social Networking And Entertainment; Proximity Marketing; Asset Tracking; Other Applications
Subsegments:
1) By Platform: Cloud-Based Platforms; On-Premise Platforms; Mobile Applications; Integrated Workplace Management Systems (IWMS)
2) By Hardware: Computers and Laptops; Networking Equipment; Servers; Security Systems; Communication Devices
3) By Services: Consulting Services; Implementation Services; Training and Support Services; Maintenance and Repair Services; Managed Services; Technical Support Services
Companies Mentioned: Apple Inc.; Google LLC; AT&T Inc.; Nippon Telegraph and Telephone Corporation Docomo; International Business Machines Corporation
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Location-Based Services Market Characteristics
3. Location-Based Services Market Trends And Strategies
4. Location-Based Services Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market
5. Global Location-Based Services Growth Analysis And Strategic Analysis Framework
5.1. Global Location-Based Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Location-Based Services Market Growth Rate Analysis
5.4. Global Location-Based Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Location-Based Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Location-Based Services Total Addressable Market (TAM)
6. Location-Based Services Market Segmentation
6.1. Global Location-Based Services Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Platform
Hardware
Services
6.2. Global Location-Based Services Market, Segmentation By Location Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Indoor
Outdoor
6.3. Global Location-Based Services Market, Segmentation By Technology, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
GPS
Assisted GPS (A-GPS)
Enhanced GPS (E-GPS)
Enhanced observed time difference (E-OTD)
Observed Time Difference
Cell ID
Wi-Fi
Other Technologies
6.4. Global Location-Based Services Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Location-based Advertising
Business Intelligence And Analytics
Fleet Management
Mapping And Navigation
Social Networking And Entertainment
Proximity Marketing
Asset Tracking
Other Applications
6.5. Global Location-Based Services Market, Sub-Segmentation Of Platform, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud-Based Platforms
On-Premise Platforms
Mobile Applications
Integrated Workplace Management Systems (IWMS)
6.6. Global Location-Based Services Market, Sub-Segmentation Of Hardware, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Computers and Laptops
Networking Equipment
Servers
Security Systems
Communication Devices
6.7. Global Location-Based Services Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Consulting Services
Implementation Services
Training and Support Services
Maintenance and Repair Services
Managed Services
Technical Support Services
7. Location-Based Services Market Regional And Country Analysis
7.1. Global Location-Based Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Location-Based Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
