세계의 위치 기반 서비스 시장 보고서(2025년)
Location-Based Services Global Market Report 2025
상품코드 : 1675947
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

위치 기반 서비스 시장 규모는 향후 수년간 비약적인 성장이 전망됩니다. 2029년에는 CAGR 28.4%로 3,568억 7,000만 달러로 성장합니다. 예측 기간의 성장은 실내 위치 서비스 수요, 스마트 시티 및 도시 계획, 접촉 추적 및 건강 용도, 위치 분석 강화에 기인합니다. 예측 기간의 주요 동향으로는 근접 마케팅 및 비콘 기술, 모바일 실내 내비게이션, 위치 기반 게임의 부상, 5G 네트워크와의 통합, 비상 및 공공안전 용도 등이 있습니다.

스마트폰과 GPS 지원 기기의 사용 증가가 위치정보 서비스의 성장을 촉진할 것으로 예측됩니다. 이러한 서비스는 인터넷, 지리 공간 기술, 다양한 정보통신 기술을 통합하여 실시간 지역적 위치를 기반으로 스마트폰 사용자에게 타깃팅된 정보를 전달합니다. 예를 들어 미국의 SEO 전략 및 디지털 마케팅 회사인 Backlinko LLC는 2024년 3월 스마트폰 이용자 수가 2023년 42.5억 명에서 2024년 48.8억 명으로 증가했다고 보고했습니다. 이처럼 스마트폰과 GPS 지원 기기의 이용이 급증하면서 위치정보 서비스 시장 확대에 박차를 가하고 있습니다.

사물인터넷(IoT) 기기의 보급 확대는 위치정보 서비스 시장의 성장을 더욱 촉진할 것으로 예상됩니다. 사물인터넷(IoT) 디바이스는 인터넷로 연결하고, 데이터를 수집 및 공유하고, 특정 기능을 수행할 수 있는 센서, 소프트웨어 및 기타 기술을 갖춘 물리적 아이템 또는 장비입니다. 이러한 장비는 실시간 데이터 수집을 용이하게 하고, 위치 추적의 정확도를 향상시키며, 위치 정보를 신속하고 일관성 있게 수집 및 전송하여 보다 정확하고 개인화된 위치 서비스를 가능하게 합니다. 예를 들어 2022년 8월 미국 보건복지부(HHS)의 사이버 보안 프로그램의 한 부서인 Health Sector Cybersecurity Coordination Center(HC3)의 보고서에 따르면 2022년에는 약 70억 대의 기기가 사물인터넷(IoT)을 통해 연결될 것으로 예상됩니다. 사물인터넷(IoT)을 통해 연결될 것이며, 2025년에는 200억 개의 디바이스가 이 기술을 활용할 것으로 예상됩니다. 따라서 IoT 기기의 보급이 위치정보 서비스 시장의 성장을 촉진하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 - 거시경제 시나리오 금리, 인플레이션, 지정학, Covid, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

The location-based services refer to software-based services for mobile devices that are to provide information on a location. These services are based on the location of a mobile user as determined by the device's geographical location and use real-time geodata from a smartphone to provide information, entertainment, or security. Location-based services use the device location for the information and are applicable in areas such as directions, local advertisements, and local news.

The different components of location-based services include platforms, hardware, and services. Platforms are used to provide the infrastructure for seamless positioning. Platforms can transmit information using augmented technology and maps. The different location types for location-based services include indoor and outdoor. The location-based services technologies include GPS, assisted GPS, enhanced GPS, enhanced observed time difference, observed time difference, cell id, Wi-Fi, and other technologies, used for applications in location-based advertising, business intelligence & analytics, fleet management, mapping & navigation, proximity marketing, asset tracking, and other applications.

The location-based services market research report is one of a series of new reports from The Business Research Company that provides location-based services market statistics, including location-based services industry global market size, regional shares, competitors with a location-based services market share, detailed location-based services market segments, market trends and opportunities, and any further data you may need to thrive in the location-based services industry. This location-based services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The location-based services market size has grown exponentially in recent years. It will grow from $105.74 billion in 2024 to $131.33 billion in 2025 at a compound annual growth rate (CAGR) of 24.2%. The growth in the historic period can be attributed to increasing smartphone penetration, e-commerce and retail integration, rise in mobile advertising, transportation and navigation applications, emergence of IoT and wearables.

The location-based services market size is expected to see exponential growth in the next few years. It will grow to $356.87 billion in 2029 at a compound annual growth rate (CAGR) of 28.4%. The growth in the forecast period can be attributed to indoor location services demand, smart cities and urban planning, contact tracing and health applications, enhanced location analytics. Major trends in the forecast period include proximity marketing and beacon technology, mobile indoor navigation, rise of location-based gaming, integration with 5G networks, emergency and public safety applications.

A rise in the use of smartphones and GPS-enabled devices is anticipated to drive the growth of location-based services. These services integrate the internet, geospatial technologies, and various information and communication technologies to deliver targeted information to users on their smartphones based on real-time geographic location. For example, in March 2024, Backlinko LLC, a US-based SEO strategy and digital marketing firm, reported that the number of smartphone users increased from 4.25 billion in 2023 to 4.88 billion in 2024. Thus, the surge in smartphone and GPS-enabled device usage is fueling the expansion of the location-based services market.

The growing adoption of IoT devices is expected to further enhance the growth of the location-based services market. Internet of Things (IoT) devices are physical items or devices equipped with sensors, software, and other technologies that allow them to connect to the internet, collect and share data, and perform specific functions. These devices facilitate real-time data collection, improving accuracy in location tracking and enabling more precise and personalized location-based services by quickly and consistently gathering and transmitting location-specific information. For instance, in August 2022, a report from the Health Sector Cybersecurity Coordination Center (HC3), a division of the US Department of Health and Human Services' (HHS) Cybersecurity Program, indicated that around 7 billion devices were connected through the Internet of Things (IoT) in 2022, with projections estimating an additional 20 billion devices leveraging this technology by 2025. Therefore, the increasing adoption of IoT devices is propelling the growth of the location-based services market.

Major companies operating in the location-based services market are developing innovative products such as high precision tracking devices to sustain their position in the market. High precision tracking devices refer to advanced technological tools designed to accurately and reliably determine the location, movement, and sometimes other relevant data of objects or individuals with an exceptionally high degree of accuracy. For instance, in July 2023, Bad Elf LLC, a US-based computer hardware manufacturing company launched Bad Elf Flex Mini, a high-precision Bluetooth GNSS receiver designed for geospatial professionals. It offers a range of accuracy levels to suit different mapping needs, including an extreme mode for subfoot accuracy with RTK support. The device supports multiple satellite constellations for global coverage and uses Bluetooth to connect to smartphones and tablets. It features a long-lasting battery, a rugged design, and a companion app for iOS and Android. This product aims to provide a cost-effective and user-friendly solution for high-precision location data collection in challenging field conditions.

Leading companies in the location-based services market are implementing strategic initiatives to improve comprehensive geospatial solutions tailored to diverse consumer and business needs. A strategic initiative refers to a focused set of actions taken by an organization to accomplish specific goals and drive significant change, aligning with its overall strategy while requiring considerable resources and coordination. For example, in September 2024, Life360 Inc., a US-based location-based services provider, launched the Tile Bluetooth tracker lineup following its acquisition of Tile Inc., a US-based tracking devices firm. This lineup includes Tile Mate, Tile Pro, Tile Slim, and Tile Sticker. The trackers feature a multi-function button that extends Life360's SOS capability to Tile devices.

In April 2024, Iridium Communications Inc., a US-based mobile operator, acquired Satelles Inc. for an undisclosed amount. Following this acquisition, Iridium Communications Inc. has positioned itself as a leader in secure satellite-based time and location services that enhance and protect GPS and other GNSS-reliant systems. Satelles Inc. is a US-based provider of positioning, navigation, and timing (PNT) services.

Major companies operating in the location-based services market include Apple Inc., Google LLC, AT&T Inc., Nippon Telegraph and Telephone Corporation Docomo, International Business Machines Corporation, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Telefonaktiebolaget LM Ericsson, CommScope Holding Company Inc., Transfix Inc., INRIX Inc., CloudMade Inc., Bluedot Innovation Inc., Navenio Inc., AiRISTA Flow, ALCATEL-LUCENT Enterprise SAS, Flybits Inc., HERE Global B.V., InnerSpace Pty Ltd, Localz Inc., Mapsted Corporation, Quuppa Inc., Navigine GmbH, Resonai Inc., Seldon Technologies Ltd.

North America was the largest region in the location-based services market in 2024. Asia-Pacific was the second largest market in location-based services market. The regions covered in the location-based services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based services market includes revenues earned by entities by providing location-based services such as mapping, routing, assistance navigation services, tracking services, and information services by using geospatial and information & communication technologies to provide targeted information to individuals based on their geographic location in real-time. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-Based Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on location-based services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for location-based services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The location-based services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Location-Based Services Market Characteristics

3. Location-Based Services Market Trends And Strategies

4. Location-Based Services Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Location-Based Services Growth Analysis And Strategic Analysis Framework

6. Location-Based Services Market Segmentation

7. Location-Based Services Market Regional And Country Analysis

8. Asia-Pacific Location-Based Services Market

9. China Location-Based Services Market

10. India Location-Based Services Market

11. Japan Location-Based Services Market

12. Australia Location-Based Services Market

13. Indonesia Location-Based Services Market

14. South Korea Location-Based Services Market

15. Western Europe Location-Based Services Market

16. UK Location-Based Services Market

17. Germany Location-Based Services Market

18. France Location-Based Services Market

19. Italy Location-Based Services Market

20. Spain Location-Based Services Market

21. Eastern Europe Location-Based Services Market

22. Russia Location-Based Services Market

23. North America Location-Based Services Market

24. USA Location-Based Services Market

25. Canada Location-Based Services Market

26. South America Location-Based Services Market

27. Brazil Location-Based Services Market

28. Middle East Location-Based Services Market

29. Africa Location-Based Services Market

30. Location-Based Services Market Competitive Landscape And Company Profiles

31. Location-Based Services Market Other Major And Innovative Companies

32. Global Location-Based Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Location-Based Services Market

34. Recent Developments In The Location-Based Services Market

35. Location-Based Services Market High Potential Countries, Segments and Strategies

36. Appendix

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