The home use wireless fidelity (Wi-Fi) router refers to devices that enable wireless internet connectivity within residential settings. Wi-Fi routers are essential components of modern digital infrastructure, providing a central hub for distributing internet access to various connected devices, such as smartphones, laptops, smart TVs (televisions), tablets and IoT (internet of things) devices.
The home use Wi-Fi router market consists of sales by entities (organizations, sole traders and partnerships) of home use Wi-Fi routers that are used by individuals, families and home-based professionals to enable seamless online activities, such as browsing, streaming, gaming and remote working. Home use Wi-Fi routers are complemented by broadband modems, which connect the router to the internet and sometimes substituted by mobile hotspots, particularly in areas with limited fixed broadband access.
The global home use wi-fi router market was valued at $3,014.44 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 6.00%.
Increasing Internet Penetration
The increasing internet penetration propelled the growth of the home use Wi-Fi router market in historic period. Internet penetration refers to the percentage of a population that has access to and actively uses the internet. Increasing internet penetration promotes economic growth, improves access to education and healthcare, enhances communication, fosters innovation and bridges social and digital divides. As internet access becomes more widespread, a greater number of households require reliable and high-speed internet connections. This demand has led to an increase in the adoption of home Wi-Fi routers, which provide the infrastructure for connecting multiple devices within the home. For instance, in October 2022, according to DataReportal, a Singapore-based online reference library, a total of 5.07 billion people around the world used the internet, equivalent to 63.5% of the world's total population. Internet users continue to grow too, with the data indicating that the world's connected population grew by more than 170 million in the past 12 months. Additionally, according to the ITU (International Telecommunication Union), globally, the percentage of households with internet access increased from 54.7% in 2018 to 57% in 2019. About 4.5 billion people had access to the internet in 2019. Initiatives such as Internet.org by Facebook also contributed to the rise in internet penetration. Therefore, the increasing internet penetration drove the growth of the home use Wi-Fi router market.
Innovation In Home Wi-Fi Routers Companies Embrace Wi-Fi 6 Technology
Major companies operating in the home use Wi-Fi router market are focusing on developing innovative products, such as the new Wi-Fi 6 modem router. A Wi-Fi 6 modem router combines the functionality of a modem and a router while supporting Wi-Fi 6 technology. For instance, in July 2024, D-Link, a Taiwan-based manufacturer of networking hardware, introduced the DSL-X3052E AX3000 Wi-Fi 6 VDSL2/ /ADSL2 (very high-speed digital subscriber line 2/asymmetric digital subscriber line 2) + Modem Router. This advanced router leverages Wi-Fi 6 (802.11ax) technology, delivering ultra-fast speeds of up to 3,000 Mbps (megabits per second) (2402 Mbps on the 5 GHz (gigahertz) band and 574 Mbps on the 2.4 GHz band). It supports dual-band connectivity, ensuring reduced latency and congestion for seamless streaming, gaming and browsing experiences. Equipped with VDSL2 and ADSL2+ compatibility, it integrates smoothly with various broadband connections. The router includes orthogonal frequency division multiple access (OFDMA) and multi-user multiple input multiple output (MU-MIMO) technologies, enabling efficient bandwidth distribution to multiple devices simultaneously. Additional features include four Gigabit Ethernet ports, advanced WPA3 (Wi-Fi protected access 3) encryption for enhanced security and a user-friendly interface for simple setup and management.
The global home use Wi-Fi router market is fairly fragmented, with large number of players operating in the market. The top ten competitors in the market made up to 21.72% of the total market in 2023.
Home Use Wi-Fi Router Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global home use Wi-Fi router market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for home use Wi-Fi router? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The home use Wi-Fi router market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider home use Wi-Fi router rmarket; and compares it with other markets.
The report covers the following chapters
Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by technology and by application.
Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the home use Wi-Fi router market.
Global Market Size And Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by technology and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
Competitive Dashboard- Briefs on competitive dashboard of major players.
Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations- This section includes recommendations for home use Wi-Fi router providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Type: Speed And Capacity; Wi-Fi Standards
2) By Technology: Traditional Routers (Single-Band, Dual-Band, Tri-Band); Mesh Wi-Fi Systems
3) By Application: Gaming Router; Streaming Router; General-Use Router
Companies Mentioned: Tp-Link Technologies Co. Ltd.; Xiaomi Corporation; Cox Communications Inc.; Verizon Communication Inc.; Synology Inc.