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세계의 카탈로그 시장 보고서(2025년)
Catalogue Global Market Report 2025
상품코드 : 1641703
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

카탈로그 시장 규모는 향후 몇 년동안 급성장할 것으로 예상되며, 2029년까지 18.4%의 연평균 복합 성장률(CAGR)로 2,125억 8,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 디지털 혁신, 전자상거래 통합, 지속가능성, 모바일 접근성에 기인합니다. 예측 기간의 주요 트렌드에는 개인화 및 AI, 데이터 분석, 옴니채널 통합, 모바일 중심 접근 방식, 컨텐츠가 풍부한 카탈로그, 구독 카탈로그 등이 포함됩니다.

고객 경험과 만족도를 높이고자 하는 니즈의 급증은 향후 카탈로그 시장의 성장을 가속할 것으로 예상됩니다. 고객 경험과 만족도는 기업이 제공하는 제품, 서비스, 경험에 대한 고객 만족도를 측정하는 지표라고 할 수 있습니다. 카탈로그는 고객과의 협력 관계를 개선하고, 사용자 경험을 향상시키며, 구매자가 제품을 비교하고 즉각적으로 결정할 수 있도록 도와줍니다. 예를 들어, SaaS(Software-as-a-Service) 제품을 제공하는 미국 젠데스크(Zendesk)의 'Zendesk CX Trends' 보고서에 따르면, 2022년 소비자의 81%가 고객 서비스에서 좋은 인상을 받으면 다음 구매 가능성이 높아진다고 답했으며, 소비자의 70%가 고객 서비스 품질에 따라 구매를 결정한다고 합니다. 이처럼 고객 경험과 만족도 향상에 대한 니즈가 급증하면서 예측 기간 동안 카탈로그 시장의 성장을 가속할 것으로 예상됩니다.

전자상거래 산업의 부상은 카탈로그 시장의 성장을 가속할 것으로 예상되며, 전자상거래는 제품이나 서비스를 전자적으로 구매할 수 있는 온라인 플랫폼을 의미합니다. 카탈로그는 전자상거래 산업의 기본 도구로, 쇼핑 경험을 향상시키고, 상품 검색을 용이하게 하며, 고객에게 상품을 효과적으로 제시 및 정리하여 판매를 촉진합니다. 예를 들어, 미국 상무부의 한 부서인 미국 인구조사국이 2023년 8월에 발표한 보고서에 따르면, 2023년 1분기 미국 소매 전자상거래 매출은 약 2,776억 달러로 전년 동기 대비 2.1% 성장한 것으로 나타났습니다. 따라서 전자상거래 산업의 성장은 카탈로그 시장의 성장을 가속할 것입니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나재난, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 시장의 최근 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

A catalogue is a type of marketing collateral that lists essential product details that help buyers make a purchase decision. These details include product features, descriptions, dimensions, price, weight, availability, color, and customer reviews. The catalog is used in marketing as an effective method to motivate buyers and show them the offerings of a company.

The main types of catalogues include paper or print and digital. Paper or print catalogues have all of the important information printed on a sheet of paper. It is also used to get additional information, complete graphic presentations, and social networking pages, and provide real-time customer assistance. The organization size for catalogue users includes large enterprises and small and medium-sized enterprises. The different industry verticals for catalogues include retail and e-commerce, FMCG, BFSI, IT and telecom, media and entertainment, travel and hospitality, and other industrial verticals.

The catalogues market research report is one of a series of new reports from The Business Research Company that provides catalogues market statistics, including catalogues industry global market size, regional shares, competitors with a catalogues market share, detailed catalogues market segments, market trends and opportunities, and any further data you may need to thrive in the catalogues industry. This catalogues market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The catalogue market size has grown exponentially in recent years. It will grow from $89.89 billion in 2024 to $108.07 billion in 2025 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to print dominance, consumer behavior, design and aesthetics.

The catalogue market size is expected to see rapid growth in the next few years. It will grow to $212.58 billion in 2029 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to digital transformation, e-commerce integration, sustainability, mobile accessibility. Major trends in the forecast period include personalization and ai, data analytics, omnichannel integration, mobile-centric approaches, content-rich catalogues, subscription catalogues.

The surge in the need to enhance customer experience and satisfaction is expected to propel the growth of the catalog market going forward. Customer experience and satisfaction can be referred to as a metric that measures customer satisfaction with respect to a product, service, or experience provided by the company. Catalogues help to improve collaboration with customers, enhance the user experience, and help buyers compare products and decide instantly. For instance, in 2022, according to the Zendesk CX Trends report, a US-based company that provides software-as-a-service products, 81% of consumers say a positive customer service experience increases the chances of another purchase, and 70% of consumers make a purchase decision based on the quality of customer service. Thus, the surge in the need to enhance customer experience and satisfaction is anticipated to propel catalog market growth in the forecast period.

The rising e-commerce industry is expected to propel the growth of the catalogue market. E-commerce refers to online platforms where products and services can be purchased electronically. Catalogues are fundamental tools in the e-commerce industry, enhancing the shopping experience, facilitating product discovery, and driving sales by effectively presenting and organizing products for customers. For instance, in August 2023, according to a report published by the U. S. Census Bureau, a division of the United States Department of Commerce, in the first quarter of 2023, retail e-commerce sales in the United States amounted to approximately $277. 6 billion, reflecting a growth of 2. 1% compared to the first quarter of 2023. Therefore, the rising e-commerce industry propels the growth of the catalogues market.

Major companies in the catalog market are concentrating on creating innovative solutions, such as product catalogs, to streamline data management, enhance user experience, and improve search capabilities to meet the changing demands of businesses and consumers. A product catalog is a comprehensive collection of detailed information regarding the products or services provided by a business. For example, in June 2024, Wavelo, a cloud-based software company based in Canada, launched a new product catalog aimed at helping telecom operators improve customer retention and acquisition. This catalog enables communication service providers (CSPs) to swiftly define, integrate, and update product offerings across various systems, significantly cutting down the time needed to launch new services. Key features include compatibility with multiple network types, the capability to create standalone or bundled offers, and easy adjustments of pricing and promotions.

Major companies operating in the market are developing innovative solutions such as the Advantage Experience platform and Advantage Content Connect to gain a competitive advantage. The Advantage Experience platform and Advantage Content Connect are digital marketing solutions enabling businesses to enhance content operations and create user-friendly digital experiences while streamlining content management and catalogue synchronization across platforms. For instance, in July 2023, HCL Technologies Limited (HCLTech), an India-based technology company, officially listed its digital marketing technology solutions, the Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalogue and Sitecore Marketplace. These solutions offer transformative capabilities to enhance content operations and marketing experiences for businesses. These innovative solutions enable enterprises to establish marketing platforms that provide meaningful, context-aware, and user-friendly digital experiences. Alongside the Advantage Experience platform, Advantage Content Connect is a robust connector designed to efficiently manage product content and assets while ensuring catalogue synchronization across Sitecore DXP, Content Hub, and OrderCloud.

In October 2024, Kilometre Music Group, a management and creation company based in Canada, acquired Cardo for an undisclosed amount. This acquisition is intended to enhance Kilometre's music rights portfolio, which includes nine of Spotify's most-streamed tracks, raising its total investments in music rights to nearly $150 million and reinforcing its leadership in modern music publishing. Cardo is an Israel-based manufacturer specializing in wireless communication systems and advanced catalog devices.

Major companies operating in the catalogue market include Akeneo, Drawtify, Flipp Corporation, FlippingBook, Flipsnack, Bonial, DCatalog, International Business Machines Corporation, Oracle Corporation, SAP SE, Coupa Software Inc., Nordstrom Inc., Patagonia Inc., Euromarket Designs Inc., RH, Wayfair Inc., Birchbox Inc., Conquest Graphics LLC, J. C. Penney Company Inc., Macy's Inc., Sears Holdings Corporation, FedEx Office Print & Ship Services Inc., Vistaprint NV, Shutterfly Inc., Cabela's LLC, L. L. Bean Inc., Recreational Equipment Inc. (REI), Dick's Sporting Goods Inc., Academy Ltd., Sportsman's Warehouse Inc., Gander Outdoors Inc.

North America was the largest region in the catalogue market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the catalogue market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the catalogue market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The catalogue market consists of sales of catalogue including alphabetical, classified, and alphabetical-classed inner forms. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Catalogue Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on catalogue market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for catalogue ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The catalogue market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Catalogue Market Characteristics

3. Catalogue Market Trends And Strategies

4. Catalogue Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Catalogue Growth Analysis And Strategic Analysis Framework

6. Catalogue Market Segmentation

7. Catalogue Market Regional And Country Analysis

8. Asia-Pacific Catalogue Market

9. China Catalogue Market

10. India Catalogue Market

11. Japan Catalogue Market

12. Australia Catalogue Market

13. Indonesia Catalogue Market

14. South Korea Catalogue Market

15. Western Europe Catalogue Market

16. UK Catalogue Market

17. Germany Catalogue Market

18. France Catalogue Market

19. Italy Catalogue Market

20. Spain Catalogue Market

21. Eastern Europe Catalogue Market

22. Russia Catalogue Market

23. North America Catalogue Market

24. USA Catalogue Market

25. Canada Catalogue Market

26. South America Catalogue Market

27. Brazil Catalogue Market

28. Middle East Catalogue Market

29. Africa Catalogue Market

30. Catalogue Market Competitive Landscape And Company Profiles

31. Catalogue Market Other Major And Innovative Companies

32. Global Catalogue Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Catalogue Market

34. Recent Developments In The Catalogue Market

35. Catalogue Market High Potential Countries, Segments and Strategies

36. Appendix

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