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A functional beverage is a type of non-alcoholic beverage with an additional benefit through its formulation, often in the form of a health aid or performance-enhancer product. Functional beverages contain non-traditional ingredients such as minerals, vitamins, probiotics, dietary fibers and added fruits. The companies in the functional beverages industry process raw materials into drinks, then package and distribute them through various distribution channels to both individual customers and commercial establishments.

The functional beverages market consists of sales of functional beverages by entities (organizations, sole traders and partnerships) that manufacture functional beverages.

The global functional beverages market was valued at $118,307.5 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.0%.

Growing Number Of Health-Conscious Consumers

The increase in the awareness of fitness among people and the growing number of health-conscious consumers propelled the growth of the functional beverages market during the historic period. Consumers are moving towards maintaining good health through various diets, including keto and vegan and fitness training, including gym workouts. This shift is mainly attributed to the rise in sedentary jobs and busy lifestyles which are the major causes of diseases such as high blood pressure and diabetes. For instance, in August 2022, according to research by Koninklijke DSM N.V, a Netherlands-based company focused on health and nutrition, worldwide, 60% of consumers stated that the COVID-19 pandemic made them more conscious of preventing health problems by leading a healthy lifestyle. Therefore, the increase in health-conscious consumers contributed to the growth of the functional beverages market.

Emerging Trends In Relaxation Beverages

Companies in the functional beverages market are increasingly focusing on relaxation drinks to cater to the increasing consumer demand for such products. Relaxation drinks are a mixture of herbs, such as chamomile, amino acids like melatonin, botanicals and vitamins that have been traditionally used as calming agents separately. For example, in February 2024, Lithios, a US-based beverage company, launched unique range of lithia-infused mineral seltzers to New York City. This new product line includes flavors such as Orange Mango, Mixed Berry and Electric Lime, offering a unique blend of over 71 minerals, with the added benefit of lithia. Lithia is known for its mood-enhancing, neuroprotective and anti-inflammatory properties, bringing a healthful twist to the refreshing seltzer. Further, in October 2021, OHMG, a UK-based drinks brand, unveiled a range of magnesium-enriched drinks that aim to reduce anxiety and aid relaxation. The beverages are made with pure water infused with a bioavailable magnesium and functional botanicals that help reduce anxiety, tiredness and fatigue.

The global functional beverages market is concentrated, with large players operating in the market. The top ten competitors in the market made up 44.4% of the total market in 2023.

Functional Beverages Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global functional beverages market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for functional beverages? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The functional beverages market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider functional beverages market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Functional Beverages Market - Macro-Economic Scenario

9 Global Market Size And Growth

10 Global Functional Beverages Market Segmentation

11 Functional Beverages Market, Regional and Country Analysis

12 Asia-Pacific Market

13 Western Europe Market

14 Eastern Europe Market

15 North America Market

16 South America Market

17 Middle East Market

18 Africa Market

19 Competitive Landscape And Company Profiles

20 Other Major And Innovative Companies

21 Competitive Benchmarking

22 Competitive Dashboard

23 Key Mergers And Acquisitions

24 Opportunities And Strategies

25 Functional Beverages Market, Conclusions And Recommendations

26 Appendix

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