White wine refers to a broad category of alcoholic beverages that is highly favored for its versatility, variety and compatibility with a wide range of dining options. The alcohol content in white wine varies from 5% to 14% but comes in at an average of 10% alcohol by volume (ABV). Produced by the fermentation of the non-colored pulp of grapes, white wine has been a staple in both daily consumption and ceremonial contexts for centuries.
The white wine market consists of sales of white wine by entities (organizations, sole traders and partnerships) that are involved in the production, distribution and retail of white wine.
The global white wine market was valued at $34,320.0 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 3.0%.
Rapid Urbanization
During the historic period, rapid urbanization drove the growth of the white wine market. The population of urban areas grows at a faster rate than that of rural ones. Modifications in consumer tastes and lifestyles are frequently linked to urbanization. Lifestyle changes are frequently accompanied by urbanization. Consumer behavior tends to shift as people relocate from rural to urban regions. Cultural exchange centers are found in urban areas. When individuals from various places and origins congregate in urban areas, they contribute their cultural customs, such as eating and drinking habits. Given its adaptability and generally milder flavor than red wine, white wine may have become more and more popular as people in cities looked for new experiences and flavors. For example, in December 2022, according to the United Nations Conference on Trade and Development (UNCTAD), a Switzerland-based intergovernmental organization that promotes the interests of developing countries in world trade, The share of urban population was projected to have increased to 56.9% in 2022 from 56.5% in 2021. It is generally higher in the developed (79.7% in 2022) than in the developing world (52.3%).Therefore, rapid urbanization positively impacted the growth of the white wine market during the historic period.
Focus On Introduction Of New Products To Expand Product Portfolio
Companies in the white wine market are focusing on introducing new white wine variants aimed at expanding the product portfolio, catering to evolving consumer preferences and increasing market share. For instance, in April 2022, Winc., Inc., a US-based wine company that provides white wine, introduced Wonders, a core brand in the Winc portfolio and an organic, sustainable wine with no sugar. The brand will be sold on Winc.com and the first release featured rose, white and red varieties. With over 17,000 cases sold, the organic, no-sugar brand has been successful at stores including Walmart, HEB and Earth Fare. Additionally, in January 2021, DrinkWell, a UK-based company, introduced SlimLine Wine to the expanding selection of Skinny Wine. The wine is manufactured at Chateau Zero in Italy, utilizing a hidden technique that leaves the wine free of carbohydrates throughout the second fermentation stage by allowing the yeast to use up all of the natural fruit sugar in the grapes. Because no extra sugar is used in the process, the Slim Wine line is declared to be sugar-free.
The global white wine market is fairly concentrated, with large players operating in the market. The top ten competitors in the market made up to 24.1% of the total market in 2022.
White Wine Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global white wine market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for white wine? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The white wine market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider white wine market; and compares it with other markets.
The report covers the following chapters
Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by body type, sweetness level and by sales channel.
Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the white wine market.
Global Market Size And Growth- Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional And Country Analysis- Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
Market Segmentation- Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by body type, sweetness level and by sales channels in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
Regional Market Size and Growth- Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations- This section includes recommendations for white wine providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Type: Chardonnay; Pinot Grigio; Sauvignon Blanc; Viognier; Albarino; Riesling; Other Types
2) By Body Type: Light-Bodied; Medium-Bodied; Full-Bodied
3) By Sales Channel: Off-Trade; On-Trade
4) By Sweetness Level: Dry; Semi-Sweet; Sweet
Companies Mentioned: Constellation Brands Inc.; Pernod Ricard SA; E&J Gallo Winery; Treasury Wine Estates; The Wine Group
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; Italy; Spain; UK; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; white wine indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
1 Executive Summary
1.1 White Wine - Market Attractiveness And Macro economic Landscape
2 Table Of Contents
3 List Of Tables
4 List Of Figures
5 Report Structure
6 Market Characteristics
6.1 General Market Definition
6.2 Summary
6.3 White Wine Market Definition And Segmentation
6.4 Market Segmentation By Type
6.4.1 Chardonnay
6.4.2 Pinot Grigio
6.4.3 Sauvignon Blanc
6.4.4 Viognier
6.4.5 Riesling
6.4.6 Albarino
6.4.7 Other Types
6.5 Market Segmentation By Body Type
6.5.1 Light-Bodied
6.5.2 Medium-Bodied
6.5.3 Full-Bodied
6.6 Market Segmentation By Sweetness Level
6.6.1 Dry
6.6.2 Semi-Sweet
6.6.3 Sweet
6.7 Market Segmentation By Sales Channel
6.7.1 Off-Trade
6.7.2 On-Trade
7 Major Market Trends
7.1 Focus On Introduction Of New Products To Expand Product Portfolio
7.2 Strategic Partnerships And Collaborations Among Market Players
7.3 Launch Of Canned Sparkling White Wines To Cater To Shifting Consumer Preferences
7.4 Use Of AI-Based Tools To Analyze Various Parameters Of Wine
8 White Wine Market - Macro Economic Scenario
8.1 COVID-19 Impact On The White Wine Market
8.2 Impact Of The War In Ukraine On The White Wine Market
8.3 Impact Of High Inflation On The White Wine Market
9 Global Market Size and Growth
9.1 Market Size
9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)