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Orange juice is a fruit liquid extracted from the interior of an orange, after it has been squeezed, pressed or crushed, and is abundant in vitamins, minerals and antioxidants. It is a healthy beverage that helps improve immunity and promotes bone formation, gum health and wound healing.

The orange juice market consists of sales of orange juice by entities (organizations, sole traders and partnerships) that produce orange juice in various forms.

The global orange juice market was valued at $3,686.4 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 5.0%.

Rapid Growth In Ecommerce

The rising demand for e-commerce drove the growth of the orange juice market during the historic period. The increasing purchase of goods online allows for a wider reach of various beverage items and also helps in generating awareness related to a number of organic drinks, such as orange juice. For instance, according to a 2021 report by UNCTAD (United Nations Conference on Trade and Development), an intergovernmental organization within the United Nations Secretariat that promotes the interests of developing countries in world trade, online retail sales grew markedly in several countries, with the Republic of Korea reporting the highest share at 25.9% in 2020, up from 20.8% the year before. In countries such as India, for instance, e-commerce portals have boosted the sales of various goods, by giving larger exposure to producers who were confined to one geography. Further, COVID-19-related boosts in online shopping resulted in U.S. ecommerce growth to 32% in 2020, to reach $790 billion, up from $598 billion in 2019. Therefore, the increasing e-commerce market ensures the greater availability and reach of orange juice, driving the orange juice market.

Focus On Improved Labelling To Introduce Sustainable And Transparent Labeling Practices

Companies in the orange juice market are focusing on improving their labelling and using sustainable labeling practices. Organic beverages including orange juice have grown into a multi-million-dollar industry and are commanding a larger share of the overall beverage market. As the world becomes more health conscious, consumers are looking for organic beverages. For these products to truly appeal to organic shoppers, the food packaging labels should be environmentally friendly as well. The emphasis on labelling and packing has shifted to sustainability and clear labelling, with minimal designs. For instance, according to research on Packaging and Consumer Behavior in 2020, 38% of consumers were willing to purchase a newly launched product with clear product information. To reduce the amount wasted, organic packaging companies try to package the product using as little material as possible. Some companies opt for plain, labeled plastic bags over any type of eye-catching packaging. These clear bags also allow consumers to see the product before they buy it, offering an added sense of transparency. While packaging organic beverages, companies try to include information about purity and a tamper evident seal, ensuring the customer that products are free from artificial additives or preservatives.

The global orange juice market is fairly concentrated, with a small number of large players dominating the market. The top ten competitors in the market made up to 38.3% of the total market in 2022.

Orange Juice Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global orange juice market as it emerges from the COVID-19 shut down.

Reasons to Purchase

Where is the largest and fastest-growing market for orange Juice? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The orange Juice market global report from The Business Research Company answers all these questions and many more.

The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider orange juice market; and compares it with other markets.

The report covers the following chapters

Markets Covered:

Table of Contents

1 Executive Summary

2 Table Of Contents

3 List Of Tables

4 List Of Figures

5 Report Structure

6 Market Characteristics

7 Major Market Trends

8 Orange Juice Market - Macro Economic Scenario

9 Global Market Size and Growth

10 Global Orange Juice Market Segmentation

11 Orange Juice Market, Regional and Country Analysis

12 Asia-Pacific Market

13 Western Europe Market

14 Eastern Europe Market

15 North America Market

16 South America Market

17 Middle East Market

18 Africa Market

19 Competitive Landscape and Company Profiles

20 Other Major And Innovative Companies

21 Competitive Dashboard

22 Key Mergers And Acquisitions

23 Opportunities And Strategies

24 Orange Juice Market, Conclusions And Recommendations

25 Appendix

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