AR And VR Smart Glasses Global Market Opportunities And Strategies To 2033
상품코드:1478529
리서치사:The Business Research Company
발행일:2024년 05월
페이지 정보:영문 410 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
세계 AR 및 VR 스마트 글래스 시장 규모는 2018년 71억 30만 달러에 달했으며, 2023년까지 17.0% 이상의 CAGR로 성장할 것으로 예상됩니다.
5G 네트워크 구축의 증가
역사적으로 볼 때, AR 및 VR 스마트 글래스 시장은 5G 네트워크의 보급이 증가함에 따라 5G 기술의 출현으로 더 빠른 데이터 전송 속도, 더 낮은 대기 시간 및 더 높은 대역폭을 촉진하여 원활하고 몰입감 있는 AR/VR 경험을 제공하는 데 중요한 역할을 했습니다. 5G 네트워크는 사용자가 실시간으로 고해상도 컨텐츠에 액세스하고 스트리밍할 수 있게함으로써 스마트 글래스를 통해 보다 몰입감 있는 가상 경험을 제공할 수 있게 했습니다. 예를 들어, 영국에 기반을 둔 정부 공인 규제 및 경쟁 당국인 통신국(Ofcom)이 영국의 광대역 및 모바일 서비스 가용성을 추적하는 연례 보고서인 'Connected Nations 2021 Report'에 따르면, 영국의 5G 네트워크 투자액은 2020년 3억 3,000만 파운드(4억 1,933만 달러)로 2019년 대비 1억 5,000만 파운드(1억 9,062만 달러) 이상(88%) 증가했습니다. 따라서 5G 네트워크 구축의 성장이 AR 및 VR 스마트 글래스 시장의 성장을 이끌었습니다.
목차
제1장 주요 요약
AR 및 VR 스마트 글래스 - 시장 매력과 거시경제 상황
제2장 목차
제3장 그림 리스트
제4장 표 리스트
제5장 보고서 구성
제6장 시장 특징
일반적인 시장 정의
개요
AR 및 VR 스마트 글래스 시장 정의와 세분화
시장 세분화 : 유형별
광학 시스루
비디오 시스루
시장 세분화 : 글래스 유형별
AR 스마트 글래스
VR 스마트 글래스
시장 세분화 : 용도별
게임
피트니스
교육
여행
기타 소비자용 용도
기업 사용
시장 세분화 : 디바이스 유형별
쌍안경
단안경
시장 세분화 : 제품별
통합형 스마트 글래스
외장 스마트 글래스
시장 세분화 : 최종 용도별
게임 업계
헬스케어
교육
군·방위
기타 최종사용자
시장 세분화 : 용도별
오디오
AI 어시스턴트
웰니스
기타 용도
제7장 주요 시장 동향
성능 향상을 위한 차세대 스마트 글래스 칩 개발
LCoS(Liquid Crystal on Silicon) 패널과 조합한 스마트 글래스로 디스플레이 품질을 향상
원활하고 몰입감 있는 경험을 실현하는 헤드 트래킹 시스템과 스마트 글래스의 통합
시장 기업 간의 전략적 파트너십과 협업
제8장 AR 및 VR 스마트 글래스 시장 : 거시경제 시나리오
AR 및 VR 스마트 글래스 시장에 대한 COVID-19의 영향
AR 및 VR 스마트 글래스 시장에 대한 우크라이나 전쟁의 영향
AR 및 VR 스마트 글래스 시장에 대한 고인플레이션의 영향
제9장 세계의 시장 규모와 성장
시장 규모
시장 성장 실적, 2018-2023년
시장 성장 촉진요인, 2018-2023년
시장 성장 억제요인, 2018-2023년
예측 시장 성장, 2023-2028년, 2033년
시장 성장 촉진요인, 2023-2028년
시장 성장 억제요인, 2023-2028년
제10장 세계의 AR 및 VR 스마트 글래스 시장 : 세분화
세계의 AR 및 VR 스마트 글래스 시장 : 유형별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 글래스 유형별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 용도별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 제품별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 최종 용도별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 디바이스 유형별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 용도별, 실적과 예측, 2018-2023년, 2028년, 2033년
제11장 AR 및 VR 스마트 글래스 시장 : 지역·국가별 분석
세계의 AR 및 VR 스마트 글래스 시장 : 지역별, 실적과 예측, 2018-2023년, 2028년, 2033년
세계의 AR 및 VR 스마트 글래스 시장 : 국가별, 실적과 예측, 2018-2023년, 2028년, 2033년
제12장 아시아태평양 시장
제13장 서유럽 시장
제14장 동유럽 시장
제15장 북미 시장
제16장 남미 시장
제17장 중동 시장
제18장 아프리카 시장
제19장 경쟁 상황과 기업 개요
기업 개요
Meta Platforms Inc
Microsoft Corporation
Seiko Epson Corporation
Samsung Electronics Co Ltd
Rokid AI
Pico Interactive Inc.
Ricoh Company Ltd
HTC Corporation
TCL Electronics Holdings Ltd
XREAL
제20장 기타 주요 기업과 혁신적 기업
Optinvent SA
Brillaint Labs
Tobii AB
RayNeo
INMO
Snap Inc
Oppo
NIMO Planet
VITURE
TQSKY
제21장 경쟁 벤치마킹
제22장 경쟁 대시보드
제23장 주요 인수합병
제24장 기회와 전략
세계의 AR 및 VR 스마트 글래스 시장, 2028년 : 신규 사업 기회가 많은 국가
세계의 AR 및 VR 스마트 글래스 시장, 2028년 : 신규 사업 기회가 많은 부문
세계의 AR 및 VR 스마트 글래스 시장, 2028년 : 성장 전략
시장 동향에 기반한 전략
경쟁 전략
제25장 AR 및 VR 스마트 글래스, 결론과 제안
제26장 부록
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영문 목차
영문목차
Augmented Reality (AR) and Virtual Reality (VR) smart glasses are innovative wearable technologies that overlay digital information onto the physical world or create a completely immersive virtual experience for the user. These devices are utilized by a diverse range of users, including consumers seeking entertainment or personal fitness solutions, professionals and enterprises looking for productivity enhancements and sectors such as education, healthcare, military and defense for specialized applications.
The AR and VR smart glasses market consists of sales, by entities (organizations, sole traders or partnerships), of AR and VR smart glasses that are used in various settings, from casual, everyday environments to professional and industrial applications, depending on their design and intended purpose.
The global AR and VR smart glasses market was valued at $7,100.3 million in 2018 which grew till 2023 at a compound annual growth rate (CAGR) of more than 17.0%.
Rise In Deployment Of 5G Networks
During the historic period, the AR and VR smart glasses market was driven by the increased deployment of 5G networks. The emergence of 5G technology facilitated faster data transfer rates, lower latency and higher bandwidth, which were crucial for delivering seamless and immersive AR/VR experiences. With 5G networks, users could access and stream high-definition content in real-time, enabling more immersive virtual experiences on smart glasses. For example, according to the Connected Nations 2021 Report, an annual report that tracks the UK's progress in the availability of broadband and mobile services published by the Office of Communications (Ofcom), a UK-based government-approved regulatory and competition authority, 5G network investment in the UK was £330 million ($419.33 million) in 2020, an increase of over £150 million ($190.62 million) (88%) in 2019. Therefore, growth in the deployment of 5G networks supported the growth of the AR and VR smart glasses market.
Development Of Next-Generation Smart Glasses Chips For Enhanced Performance
Companies operating in the AR and VR smart glasses market are focusing on the development of next-generation smart glasses chips for enhanced performance, power efficiency and functionality in smart glasses. The next-gen smart glasses chips integrate high-resolution displays, advanced sensors, efficient processors and connectivity for immersive AR/VR experiences, prioritizing performance, power efficiency and functionality. For instance, in November 2023, MediaTek Inc., a Taiwan-based fabless semiconductor company that provides chips for wireless communications, announced a collaboration with Meta Platforms, Inc., a US-based technology company, to develop its next-generation smart glasses chip for AR smart glasses. With this collaboration, MediaTek and Meta will work together to co-develop silicon designed for augmented reality (AR) use cases and glasses. MediaTek contributes experience in creating high-performance, low-power SoCs (system on chips) that can squeeze into tiny spaces, such as the frame of an AR goggle.
The global AR and VR smart glasses market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 25.82% of the total market in 2022.
AR And VR Smart Glasses Global Market Opportunities And Strategies To 2033 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global AR and VR smart glasses market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for AR and VR smart glasses? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The AR and VR smart glasses market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider AR and VR smart glasses market; and compares it with other markets.
The report covers the following chapters
Introduction And Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by glass type, by application (AR smart glasses), by device type, by product, by end-use and by application.
Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the AR and VR smart glasses market.
Global Market Size and Growth - Global historic (2018-2023) and forecast (2023-2028, 2033F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
Regional And Country Analysis - Historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison by region and country.
Market Segmentation - Contains the market values (2018-2023) (2023-2028, 2033F) and analysis for each segment by type, by glass type, by application (AR smart glasses), by device type, by product, by end-use and by application in the market. Historic (2018-2023) and forecast (2023-2028) and (2028-2033) market values and growth and market share comparison by region market.
Regional Market Size And Growth - Regional market size (2023), historic (2018-2023) and forecast (2023-2028, 2033F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
Other Major And Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
Competitive Dashboard - Briefs on competitive dashboard of major players.
Key Mergers And Acquisitions - Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
Conclusions And Recommendations - This section includes recommendations for AR and VR smart glasses providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Scope
Markets Covered:
1) By Type: Optical See Through; Video See Through
2) By Glass Type: AR Smart Glasses; VR Smart Glasses
3) By End-Use: Gaming Industry; Healthcare; Education; Military And Defense; Other End Users
4) By Application (AR Smart Glasses): Gaming; Fitness; Education; Travel; Other Consumer Uses; Enterprise Use
5) By Product: Integrated Smart Glasses; External Smart Glasses
6) By Device Type: Binocular; Monocular
7) By Application: Audio; AI Assistant; Wellness; Other Applications
Companies Mentioned: Meta Platforms Inc.; Microsoft Corporation; Seiko Epson Corporation; Samsung Electronics Co. Ltd; Rokid AI
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time-series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; AR and VR smart glasses indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Table of Contents
1 Executive Summary
1.1 AR And VR Smart Glasses - Market Attractiveness And Macro economic Landscape
2 Table Of Contents
3 List Of Tables
4 List Of Figures
5 Report Structure
6 Market Characteristics
6.1 General Market Definition
6.2 Summary
6.3 AR And VR Smart Glasses Market Definition And Segmentations
6.4 Market Segmentation By Type
6.4.1 Optical See Through
6.4.2 Video See Through
6.5 Market Segmentation By Glass Type
6.5.1 AR Smart Glasses
6.5.2 VR Smart Glasses
6.6 AR Smart Glasses Market Segmentation By Application
6.6.1 Gaming
6.6.2 Fitness
6.6.3 Education
6.6.4 Travel
6.6.5 Other Consumer Uses
6.6.6 Enterprise Use
6.7 Market Segmentation By Device Type
6.7.1 Binocular
6.7.2 Monocular
6.8 Market Segmentation By Product
6.8.1 Integrated Smart Glasses
6.8.2 External Smart Glasses
6.9 Market Segmentation By End Use
6.9.1 Gaming Industry
6.9.2 Healthcare
6.9.3 Education
6.9.4 Military and Defense
6.9.5 Other End Users
6.10 Market Segmentation By Application
6.10.1 Audio
6.10.2 AI Assistant
6.10.3 Wellness
6.10.4 Other Applications
7 Major Market Trends
7.1 Development Of Next-Generation Smart Glasses Chips For Enhanced Performance
7.2 Smart Glasses Combined With Liquid Crystal On Silicon (LCOS) Panels To Enhance Display Quality
7.3 Integration Of Head-Tracking Systems With Smart Glasses For Seamless And Immersive Experience
7.4 Strategic Partnerships And Collaborations Among Market Players
8 AR And VR Smart Glasses Market - Macro Economic Scenario
8.1 COVID-19 Impact On The AR And VR Smart Glasses Market
8.2 Impact Of The War In Ukraine On The AR And VR Smart Glasses Market
8.3 Impact Of High Inflation On The AR And VR Smart Glasses Market
9 Global Market Size And Growth
9.1 Market Size
9.2 Historic Market Growth, 2018 - 2023, Value ($ Million)
