세계의 위스키 시장 보고서(2024년)
Whisky Global Market Report 2024
상품코드 : 1426265
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

위스키 시장 규모는 향후 몇 년 동안 꾸준히 성장할 것으로 예상됩니다. 2028년에는 연평균 4.0%의 복합 성장률(CAGR)로 718억 5,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안 다양한 요인에 의해 성장이 이루어질 것으로 예상됩니다. 신흥 시장과 중산층의 확대는 소비 증가를 촉진할 것으로 예상되며, E-Commerce와 디지털 마케팅은 더 많은 잠재 고객에게 도달하는 데 중요한 역할을 할 것입니다. 새로운 성분의 탐색은 혁신적인 맛 프로필과 제품 다양화로 이어질 수 있습니다. 환경적 지속가능성 실천을 강조하는 것은 환경 친화적인 소비자의 공감을 불러일으킬 수 있습니다. 또한, 수집품 및 한정판에 대한 관심 증가는 시장 확대를 촉진할 것으로 예상됩니다.

위스키 소비가 급증할 것으로 예상됨에 따라 위스키 시장이 크게 성장할 것으로 예상됩니다. 위스키의 매력은 건강상의 이점, 탄탄한 맛, 그리고 문화적 중요성에 있습니다. 심장병, 뇌졸중, 암과 관련된 위험을 낮추는 것으로 알려진 위스키에는 활성산소와 싸우는 항산화 물질이 함유되어 있습니다. 위스키의 섭취는 인지 기능 향상, 소화 촉진, 스트레스 감소와 관련이 있으며, 저탄수화물 특성으로 인해 저탄수화물 다이어트를 하는 사람들에게 선호되는 선택이 될 수 있습니다. 2023년 3월, 미국 증류주 위원회는 2021년 미국 위스키 수출이 32% 증가하여 12억 8,000만 달러에 달할 것이라고 보고하면서 수요 증가가 위스키 시장의 성장을 촉진하고 있다고 강조했습니다.

예상되는 가처분 소득의 증가는 위스키 시장 확대의 원동력이 될 것으로 예상됩니다. 가처분 소득, 즉 지출과 저축에 대한 세금 공제 후 남은 소득은 위스키 소비에 큰 영향을 미칩니다. 가처분 소득이 높은 사람들은 위스키와 같은 고급 증류주를 포함한 고급 제품에 더 많은 자원을 할당하는 경향이 있습니다. 특히 캐나다의 경우 2023년 2분기 개인 가처분 소득이 전분기 154만 4,960캐나다달러에서 15억 8,768캐나다달러로 증가해 위스키 시장의 성장과 일치하는 추세를 보이고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 거시경제 시나리오

제5장 세계 시장 규모와 성장

제6장 시장 세분화

제7장 지역 및 국가 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 상황과 기업 개요

제31장 경쟁 벤치마킹

제32장 경쟁 대시보드

제33장 주요 인수합병

제34장 향후 전망과 가능성 분석

제35장 부록

ksm
영문 목차

영문목차

Whisky, an alcoholic beverage, emerges from the fermentation of malted rye, barley, corn, or wheat grain mash. This process involves malting, fermentation, distillation, and maturation in oak barrels. Produced globally, whisky undergoes aging before being savored as a contemporary and leisure-oriented drink.

Whisky is broadly categorized into alcoholic and non-alcoholic variants. Alcoholic whisky, a distilled spirit derived from fermented grain mash, matures in oak barrels, presenting diverse flavors spanning unflavored and flavored varieties. These whiskies reach consumers through various sales channels, including both B2B (business-to-business) and B2C (business-to-consumer) avenues.

The whisky market research report is one of a series of new reports from The Business Research Company that provides whisky market statistics, including the whisky industry's global market size, regional shares, competitors with a whisky market share, detailed whisky market segments, market trends, and opportunities, and any further data you may need to thrive in the whisky industry. This whisky market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The whisky market size has grown steadily in recent years. It will grow from $58.97 billion in 2023 to $61.51 billion in 2024 at a compound annual growth rate (CAGR) of 4.3%. During the historic period, growth can be attributed to several factors. Cultural and lifestyle trends, globalization, and increased international trade have played pivotal roles. Furthermore, premiumization and luxury branding, emphasizing quality and exclusivity, have contributed to this growth. Craftsmanship and tradition have also been significant, appealing to consumers seeking authenticity. Additionally, innovation in flavors and blends has continually refreshed and expanded the market, drawing in new audiences and satisfying evolving tastes.

The whisky market size is expected to see steadily grown in the next few years. It will grow to $71.85 billion in 2028 at a compound annual growth rate (CAGR) of 4.0%. In the forecast period, growth is expected to stem from various factors. Emerging markets and an expanding middle class will likely drive increased consumption. E-commerce and digital marketing are set to play crucial roles in reaching wider audiences. The exploration of new ingredients will likely lead to innovative flavor profiles and product diversification. Emphasizing environmental sustainability practices will resonate with environmentally conscious consumers. Moreover, the rising interest in collectibles and limited editions is expected to fuel market expansion.

The anticipated surge in whisky consumption is poised to drive substantial growth within the whisky market. Whisky's appeal lies in its health benefits, robust flavors, and cultural significance. Renowned for potentially lowering risks associated with heart disease, stroke, and cancer, whisky also boasts antioxidants that combat free radicals. Its consumption is linked to enhanced cognitive function, digestive aid, stress reduction, and its low-carb nature makes it a favorable option for those on a low-carb regimen. In March 2023, the Distilled Spirits Council of the United States reported a notable 32% surge in American Whisky exports, reaching $1.28 billion in 2021, emphasizing the escalating demand fueling the whisky market's growth.

The anticipated upsurge in disposable income is projected to be a driving force for the whisky market's expansion. Disposable income, the residual income available post-tax deductions for spending and saving, significantly influences whisky consumption. Individuals with higher disposable incomes tend to allocate more resources toward luxury goods, including premium spirits like whisky. Notably, in Canada, Disposable Personal Income escalated to 1584768 CAD Million in the second quarter of 2023 from 1544960 CAD Million in the previous quarter, showcasing a trend aligning with the growing whisky market.

Innovations in product offerings stand as a significant trend shaping the whisky market's landscape. Market leaders are introducing innovative whisky products to maintain their market position, especially appealing to younger consumers. An example is Allied Blenders and Distillers Ltd., which, in October 2022, unveiled two innovative whiskies: Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola Mix. Srishti Premium Whisky features rare scotch malts blended with Indian grain spirits and infused with curcumin, providing a distinctive flavor. Sterling Reserve B7 Whisky Cola Mix is an award-winning blend infused with cola, adding an exciting twist to drinking occasions.

Prominent players in the whisky market are actively launching new products to meet evolving consumer demands. For instance, in April 2022, Diageo India introduced Godawan whisky, crafted in Rajasthan, India. Named after the great Indian bustard bird, this whisky is crafted from six-row barley grains indigenous to Rajasthan. Maturing in temperatures exceeding 100°F and finished in casks containing Indian botanicals, it offers a rich and complex character, reflecting the commitment to catering to consumers' preferences.

In June 2022, Sarezac, a US-based alcoholic beverage company, acquired Lough Gill Distillery for an undisclosed amount. Through this acquisition, Sarezac will dramatically extend the distillery's footprint by increasing capacity and expanding production and bottling lines. Lough Gill Distillery is an Ireland-based whiskey distillery, that produces high-quality single-malt whisky with little environmental impact.

Major companies operating in the whisky market report are Diageo PLC, Bacardi Limited, William Grant & Sons Ltd., The Edrington Group Limited, Beam Suntory Inc., Brown-Forman Corporation, Whyte & Mackay Limited, Inver House Distillers Limited, LVMH Moet Hennessy Louis Vuitton SE, Loch Lomond Distillery Company Limited, Asahi Group Holdings Ltd., Pernod Ricard SA, Chivas Brothers Limited, La Martiniquaise Co., Belvedere SA, Allied Blenders and Distillers Pvt Ltd., Red Brick Brewing Company LLC, Suntory Beverage & Food Limited, Constellation Brands Inc., Heaven Hill Distilleries Inc., Canadian Mist Distillery Ltd., Forty Creek Distillery Ltd., Glenora Distillers International Ltd., Hood River Distillers Inc., Pemberton Distillery Inc., Corby Distilleries Limited, Sazerac Company Inc., Tomintoul Distillery Ltd., Tormore Grain Scotch Whisky, The English Whisky Co. Ltd., Sacred Spirits Company Ltd., Bimber Distillery Ltd., East London Liquor Company Limited, Cotswolds Distillery Ltd., The Lakes Whiskymakers Ltd., Oxford Rye Whisky Ltd., Ole Smoky Distillery LLC, McCormick Distilling Company, Clifford Distilling LLC, Archie Rose Distilling Co. Pty Ltd., Hellyers Road Distillery Pty Ltd., Hoochery Distillery Pty Ltd., Lark Distillery Pty Ltd., Timboon Railway Shed Distillery Pty Ltd., Kirin Holdings Company Limited .

North America was the largest region in the whisky market in 2023. The regions covered in the whisky market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the whisky market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The whisky market consists of sales of a variety of whiskies such as bourbon whisky, blended whisky, and spirits. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Whisky Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on whisky market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for whisky? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The whisky market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

Table of Contents

1. Executive Summary

2. Whisky Market Characteristics

3. Whisky Market Trends And Strategies

4. Whisky Market - Macro Economic Scenario

5. Global Whisky Market Size and Growth

6. Whisky Market Segmentation

7. Whisky Market Regional And Country Analysis

8. Asia-Pacific Whisky Market

9. China Whisky Market

10. India Whisky Market

11. Japan Whisky Market

12. Australia Whisky Market

13. Indonesia Whisky Market

14. South Korea Whisky Market

15. Western Europe Whisky Market

16. UK Whisky Market

17. Germany Whisky Market

18. France Whisky Market

19. Italy Whisky Market

20. Spain Whisky Market

21. Eastern Europe Whisky Market

22. Russia Whisky Market

23. North America Whisky Market

24. USA Whisky Market

25. Canada Whisky Market

26. South America Whisky Market

27. Brazil Whisky Market

28. Middle East Whisky Market

29. Africa Whisky Market

30. Whisky Market Competitive Landscape And Company Profiles

31. Global Whisky Market Competitive Benchmarking

32. Global Whisky Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Whisky Market

34. Whisky Market Future Outlook and Potential Analysis

35. Appendix

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