Stratistics MRC에 따르면 세계의 그래픽 용지 시장은 2025년에 2억 9,894만 달러를 차지할 전망이며, 2032년에는 CAGR 6.9%로 4억 7,691만 달러에 달할 것으로 예측되고 있습니다.
인쇄에 사용되는 평활성과 휘도가 뛰어난 고급 용지를 그래픽 용지라고 합니다. 그래픽 용지는 팜플렛 등의 출판물에 자주 사용됩니다. 코팅지, 비코팅지, 아트지 등 다양한 유형이 있습니다.
고품질 인쇄에 대한 수요 증가
기업과 산업이 브랜딩, 광고, 제품 프레젠테이션의 향상에 노력함에 따라, 브로셔, 카탈로그, 포장 등의 고품질 인쇄물의 중요성은 점점 높아지고 있습니다. 이러한 요구를 충족시키는 데 필요한 부드러움, 밝기, 내구성은 그래픽 용지 중에서도 특히 코팅 용지 및 아트지에 의해 제공됩니다.
지속 가능한 포장으로 이동
지속 가능한 포장으로의 전환은 환경 부하를 줄이는 대체 재료를 추진하는 그래픽 용지 시장에 어려움을 겪고 있습니다. 고객은 재활용 가능한 저탄소 포장을 중시하고 있으며 일부 용도에서는 그래픽 용지에 대한 주목이 낮아질 수 있습니다.
맞춤형 종이 솔루션에 대한 수요 증가
소매, 호텔, 전자상거래 등의 섹터가 고객에게 개성있는 맞춤형 체험을 제공하는 것을 목표로 하고 있기 때문에 맞춤형 인쇄 재료에 대한 요구가 높아지고 있으며 종이에 대한 요구가 기업들 사이에서 높아지고 있습니다. 이 추세는 맞춤형 및 브랜드화 된 포장이 고객과의 교류에 큰 영향을 미치는 포장 산업에서 특히 두드러졌습니다.
디지털화와 페이퍼리스 동향
신문, 브로셔, 잡지와 같은 전통적인 인쇄 제품은 사람들과 기업이 디지털 커뮤니케이션을 채택함에 따라 점점 더 인기가 줄어들고 있습니다. 또한 전자책, 온라인 광고 및 디지털 구독의 성장으로 인해 인쇄물 수요가 더욱 줄어들고 있습니다.
COVID-19의 대유행은 그래픽 용지 시장에 큰 영향을 주었고, 생산과 공급망에 혼란을 가져왔습니다. 팬데믹 기간 동안 전자상거래가 급증하고 포장 자재 수요가 증가했기 때문에 포장 부문은 성장을 보였습니다.
예측 기간 동안 비도공지 부문이 최대가 될 전망
비도공지 부문은 합리적인 가격과 범용성으로 비용 의식이 높은 출판사나 기업의 인기를 얻으면서 예측 기간 중 최대 시장 점유율을 차지할 것으로 예상됩니다. 또한, 지속 가능한 관행의 대두에 의해 비도공 재생지 옵션도 선호되고 있습니다. 또한, 디지털 인쇄나 개인화된 재료에 적합한 점도 변화가 치열한 시장에서 지속적인 타당성을 뒷받침하고 있습니다.
예측 기간 동안 상업 인쇄 부문의 CAGR이 가장 높을 것으로 예상
예측 기간 동안 상업 인쇄 부문이 가장 높은 성장률을 보일 것으로 예상되며, 이는 기업의 마케팅 자료, 보고서 및 매뉴얼 수요에 부응하고 있습니다. 비도공지나 코팅지의 사용이 촉진되고 있으며 브로셔나 카탈로그와 같은 특수한 인쇄물 수요와 함께, 사업 운영에 필요한 물리적 문서의 지속적인 요구가 그래픽 용지 시장에서 이 부문의 성장을 지지하고 있습니다.
예측 기간 동안 아시아태평양이 가장 큰 시장 점유율을 차지할 것으로 예상됩니다. 하지만 전통적인 종이 인쇄의 소비가 감소하는 추세는 여전히 시장 과제로 남아있습니다. 동시에, 제조업과 포장 부문의 확대가 특수 그래픽 용지 수요를 견인하고 있습니다.
예측 기간 중 출판, 포장, 광고 산업의 왕성한 수요로 인해 북미가 가장 높은 CAGR을 나타낼 것으로 예측됩니다. 고품질 그래픽 용지의 필요성이 커지고 있으며, 전자상거래의 상승이 인쇄 포장 재료 수요를 밀어 올리고 있습니다.
According to Stratistics MRC, the Global Graphic Paper Market is accounted for $298.94 million in 2025 and is expected to reach $476.91 million by 2032 growing at a CAGR of 6.9% during the forecast period. High-quality paper with exceptional smoothness and brightness that is mostly used for printing is called graphic paper. Its purpose is to make written text and images more vibrant and clear. Graphic paper is frequently used in publications like packaging, posters, catalogs, journals, and brochures. Coated, uncoated, and art papers are among its many varieties. It is frequently used for both commercial and artistic applications due to its capacity to generate prints that are crisp, colorful, and high-resolution.
Rising demand for high-quality printing
High-quality printed materials like brochures, catalogs, and packaging are becoming more and more important as companies and industries work to improve their branding, advertising, and product presentation. Paper that can produce precise text and vivid, vivid colors is becoming more and more necessary as printing technologies develop. The smoothness, brightness, and durability required to satisfy these requirements are provided by graphic papers, particularly coated and art papers. This trend is particularly prevalent in sectors where visual appeal is essential to customer involvement, such as retail, publishing, and advertising.
Shift toward sustainable packaging
The shift toward sustainable packaging presents a challenge for the graphic paper market, as it pushes for alternative materials that reduce environmental impact. Although graphic paper can be environmental friendly, the use of conventional paper goods is becoming less common as demand for sustainable alternatives such as recycled materials and biodegradable plastics rises. Additionally, businesses and customers are placing a greater emphasis on recyclable and low-carbon packaging, which may cause some applications to lose attention to graphic paper. For paper producers trying to adhere to sustainability requirements, this shift might result in increased manufacturing costs, which would eventually hinder market expansion and financial success in the graphic paper industry.
Rising demand for customizable paper solutions
The need for custom-printed materials is rising as sectors including retail, hotel, and e-commerce aim to give customers distinctive and customized experiences. The need for graphic papers that can be customized to meet particular design specifications, like unique textures, colors, finishes, and sizes, is growing among businesses. This tendency is particularly noticeable in the packaging industry, where customized and branded packaging greatly influences customer interaction. Offering premium, custom printing services increases demand for specialty graphic paper, which propels market expansion.
Digitalization and paperless trends
Traditional printed products like newspapers, brochures, and magazines are becoming less and less popular as people and businesses adopt digital communication. Digital platforms reduce the need for paper for publication, documentation, and marketing by providing affordable and environmentally friendly alternatives. Additionally, the demand for printed products is being further reduced by the growth of e-books, online ads, and digital subscriptions. As businesses search for more effective and sustainable substitutes for conventional paper-based products, this move towards digital solutions jeopardizes the market's expansion and affects the demand for graphic paper as a whole.
The COVID-19 pandemic significantly impacted the graphic paper market, leading to disruptions in production and supply chains. With lockdowns and restrictions, demand for printed materials such as magazines, newspapers, and promotional products declined due to reduced business activities and physical interactions. However, the packaging sector saw growth as e-commerce surged during the pandemic, increasing the demand for packaging materials. Overall, the market experienced a mixed impact, with some segments suffering while others, like packaging, benefited from the changing consumer behaviors.
The uncoated paper segment is expected to be the largest during the forecast period
The uncoated paper segment is expected to account for the largest market share during the forecast period, due to its affordability and versatility, appealing to cost-conscious publishers and businesses. Its natural, tactile feel is favoured for books and stationery, boosting demand. The rise of sustainable practices also favours uncoated recycled options. Furthermore, its suitability for digital printing and personalized materials supports its continued relevance in a shifting market.
The commercial printing segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial printing segment is predicted to witness the highest growth rate, propelled by businesses' need for marketing materials, reports, and manuals. Personalized printing and targeted marketing campaigns drive the use of high-quality uncoated and coated papers. The continued need for physical documents in business operations, alongside the demand for specialized print products like brochures and catalogs, sustains this segment's growth within the graphic paper market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, owing to rising literacy, boosting demand for publications and educational materials. However, digitalization and e-commerce growth pose challenges, reducing traditional print media consumption. Simultaneously, expanding manufacturing and packaging sectors drive demand for specialized graphic papers. The region's diverse economies and evolving consumer preferences create a dynamic and competitive market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong demand from the publishing, packaging, and advertising industries. The region's established printing and publishing sector fuels the need for high-quality graphic papers, especially in magazines, brochures, and catalogs. Additionally, the rise of e-commerce boosts demand for printed packaging materials. Technological advancements in printing also contribute to the growing demand for superior paper quality in the region.
Key players in the market
Some of the key players in Graphic Paper Market include Stora Enso, Sappi Limited, UPM-Kymmene Corporation, Georgia-Pacific LLC, Papeteries de Genval, Mitsubishi Paper Mills Ltd., Domtar Corporation, Oji Paper Co. Ltd., Verso Corporation, Smurfit Kappa Group, Nippon Paper Industries Co., Ltd., Yunnan Tin Company Limited, Resolute Forest Products, Chenming Paper, and Kraton Polymers.
In March 2024, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.
In November 2024, Sappi strengthens partnership with University of Pretoria - becomes title sponsor of popular Pretoria half marathon 'TuksRace'. TuksSport and the University of Pretoria is proud to announce that Sappi - global pulp and paper group headquartered in South Africa - has come on board as the new naming sponsor of the annual TuksRace.