세계의 커넥티드카 시장 규모는 2023년에 722억 달러로 평가되었으며, 예측 기간(2025-2032년) 동안 CAGR 6.9%로, 2024년 771억 8,000만 달러에서 2032년에는 1,316억 2,000만 달러로 성장할 전망입니다.
세계 커넥티드카 시장은 첨단 안전 기능에 대한 수요 증가와 차량 내 연결성 강화에 대한 소비자의 욕구에 힘입어 빠르게 성장하고 있습니다. 5G 기술의 보급이 가속화됨에 따라 실시간 V2X 통신이 촉진되고, 텔레매틱스 및 비상 시스템을 의무화하는 정부 규제와도 일치합니다. 자동차 제조사들은 혁신적인 디지털 서비스를 통해 차별화를 꾀해야 하며, 이는 첨단 텔레매틱스에 대한 대대적인 투자로 이어지고 있습니다. 원활한 연결성과 맞춤형 경험에 대한 소비자의 기대가 이러한 발전에 영향을 미치고 있습니다. 또한, 긴급신고시스템과 ADAS(첨단 운전자 보조 시스템)에 대한 엄격한 규제가 도입률을 높이고 있습니다. 제조사들은 커넥티드 기술을 활용하여 구독 및 데이터 수익화를 통해 새로운 수익원을 창출하고, 스마트 시티와 지능형 교통 시스템을 향한 광범위한 트렌드를 더욱 촉진하고 있습니다.
세계 커넥티드카 시장 촉진요인
교통 안전에 대한 관심이 높아지면서 소비자 선호도와 규제 요건 모두에 영향을 미치고 있으며, ADAS(첨단 운전자 보조 시스템), 충돌방지장치, 비상통신 기능 등 커넥티드 기술에 대한 수요가 증가하고 있습니다. 자동차 제조업체들은 사고 예방을 강화할 뿐만 아니라 안전 규정을 준수하고 더 높은 수준의 보호를 원하는 소비자를 끌어들이기 위해 이러한 첨단 기술을 적극적으로 도입하고 있습니다. 이해관계자들이 보다 안전한 운전 환경을 구현하기 위해 첨단 기술을 통합하는 것의 가치를 인식하고 있기 때문입니다.
세계 커넥티드카 시장 억제요인
첨단 텔레매틱스, 센서, V2X(Vehicle-to-Everything) 기술과 관련된 높은 비용은 특히 가격에 민감한 지역에서 세계 커넥티드카 시장에 큰 걸림돌로 작용하고 있습니다. 이러한 비용 증가는 차량 가격을 상승시키고, 커넥티드 차량의 보급을 더욱 어렵게 만들며, 저렴한 가격 유지와 혁신적인 기술 도입의 미묘한 균형을 잘 맞춰야 하는 자동차 제조업체의 어려움을 야기하고 있습니다. 결과적으로, 커넥티드 기능에 대한 소비자 수요가 증가하더라도 경제적 장벽이 시장 전반에 걸쳐 이러한 기술의 빠른 도입과 수용을 방해하고 궁극적으로 커넥티드카 통합의 전반적인 진전을 지연시킬 수 있습니다.
세계 커넥티드카 시장 동향
세계 커넥티드카 시장은 무선 업데이트를 통한 지속적인 기능 확장과 개인화된 서비스를 촉진하는 소프트웨어 정의 차량의 채택이라는 큰 흐름을 목격하고 있습니다. 이러한 변화는 소비자의 커넥티드 경험에 대한 기대치가 높아지면서 적응형 소프트웨어 아키텍처에 대한 수요가 증가하고 있음을 반영하고 있습니다. 자동차 제조업체들은 현재 사용자 참여를 높이는 것뿐만 아니라 광범위한 디지털 생태계와 원활하게 통합되는 복잡한 인포테인먼트 및 안전 기능에 초점을 맞추고 있습니다. 이러한 진화는 차량 설계와 수익화 전략에 변화를 가져오고 새로운 비즈니스 기회를 창출하는 한편, 보다 연결되고 반응성이 뛰어난 자동차 환경을 가능하게 합니다.
Global Connected Vehicle Market size was valued at USD 72.2 billion in 2023 and is poised to grow from USD 77.18 billion in 2024 to USD 131.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).
The global connected vehicle market is experiencing rapid growth driven by the rising demand for advanced safety features and consumers' desire for enhanced in-car connectivity. The accelerated deployment of 5G technology facilitates real-time V2X communications, aligning with government regulations that mandate telematics and emergency systems. Automotive manufacturers are under pressure to differentiate themselves through innovative digital services, which has led to significant investments in advanced telematics. Consumer expectations for seamless connectivity and tailored experiences are influencing these developments. Additionally, stringent regulations for emergency call systems and advanced driver assistance systems (ADAS) are increasing adoption rates. Manufacturers are leveraging connected technologies to create new revenue streams through subscriptions and data monetization, further supporting the broader trend towards smart cities and intelligent transportation systems.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Connected Vehicle market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Connected Vehicle Market Segments Analysis
Global Connected Vehicle Market is segmented by Technology Type, Application, Connectivity, Vehicle Connectivity, Vehicle Type, End Market and region. Based on Technology Type, the market is segmented into 5G / C-V2X, 4G / LTE, 3G and 2G. Based on Application, the market is segmented into Driver Assistance (ADAS), Safety and Security, Telematics & Diagnostics, Infotainment & HMI, Mobility & Fleet Management and Over-the-Air (OTA) Updates. Based on Connectivity, the market is segmented into Integrated, Embedded and Tethered. Based on Vehicle Connectivity, the market is segmented into Vehicle-to-Vehicle (V2V), Vehicle-to-Infrastructure (V2I), Vehicle-to-Pedestrian (V2P), Vehicle-to-Cloud (V2C) and Vehicle-to-Grid (V2G). Based on Vehicle Type, the market is segmented into Passenger Cars, Light Commercial Vehicles and Medium and Heavy Commercial Vehicles. Based on End Market, the market is segmented into OEM-Fitted and Aftermarket. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Connected Vehicle Market
The increasing emphasis on road safety is influencing both consumer preferences and regulatory requirements, leading to a growing demand for connected technologies like Advanced Driver Assistance Systems (ADAS), collision avoidance mechanisms, and emergency communication features. Automotive manufacturers are actively incorporating these advancements to not only enhance accident prevention but also to comply with safety regulations and attract consumers seeking enhanced protection. This collective focus on safety serves as a significant catalyst for the widespread adoption of connected vehicles globally, as stakeholders recognize the value of integrating sophisticated technologies to create a safer driving environment.
Restraints in the Global Connected Vehicle Market
The high expenses associated with advanced telematics, sensors, and vehicle-to-everything (V2X) technologies present a significant obstacle for the Global Connected Vehicle market, particularly in regions where price sensitivity is prevalent. These increased costs elevate vehicle prices, making widespread adoption of connected vehicles more challenging and creating a conflict for automakers who must navigate the delicate balance between maintaining affordability and incorporating innovative technologies. Consequently, even as consumer demand for connected features grows, the financial barriers may hinder the rapid implementation and acceptance of these technologies across the market, ultimately slowing the overall progression of connected vehicle integration.
Market Trends of the Global Connected Vehicle Market
The Global Connected Vehicle market is witnessing a significant trend towards the adoption of software-defined vehicles, which facilitate continuous feature enhancements and personalized services through over-the-air updates. This shift reflects a growing consumer expectation for tailored connected experiences, leading to an increased demand for adaptable software architectures. Automakers are now focusing on intricate infotainment and safety features that not only enhance user engagement but also seamlessly integrate with broader digital ecosystems. This evolution is transforming vehicle design and monetization strategies, presenting new business opportunities, while enabling a more connected and responsive automotive environment.