제과 포장 세계 시장 규모는 2023년에 148억 달러로 평가되었으며, 2024년 153억 8,000만 달러에서 2032년에는 208억 8,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 CAGR 3.9%로 성장할 전망입니다.
제과 시장은 가처분 소득의 증가와 소비자의 라이프스타일 변화에 따라 수요가 증가하고 있습니다. 이러한 추세는 혁신적인 패키징 솔루션의 필요성을 높이고 있으며, 특히 소비자에게 다양한 브랜드에 대한 접근성을 제공하는 E-Commerce의 성장에 힘입어 더욱 가속화되고 있습니다. 이제 포장은 운송 중 제품의 안전을 보장하고, 온라인에서 주목을 받기 위해 내구성이 뛰어나고 시각적으로 매력적이어야 합니다. 소비자들은 고품질의 장인정신이 깃든 제품을 선호하기 때문에 제조업체들은 브랜드 고유성을 강화하는 세련된 패키지 디자인에 투자하고 있으며, 프리미엄화로의 전환이 두드러지게 나타나고 있습니다. 또한 생분해성 필름이나 스마트 라벨과 같은 기술 혁신은 지속가능성에 대한 수요를 충족시키면서 기능성을 향상시키고 친환경 솔루션에 대한 소비자의 선호도가 높아지는 추세와 맞물려 있습니다.
Global Confectionery Packaging Market size was valued at USD 14.8 billion in 2023 and is poised to grow from USD 15.38 billion in 2024 to USD 20.88 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).
The confectionery market is experiencing heightened demand driven by rising disposable incomes and evolving consumer lifestyles. This trend has increased the need for innovative packaging solutions, especially bolstered by the growth of e-commerce, which offers consumers access to diverse brands. Packaging now needs to be durable and visually appealing to ensure product safety during shipping and attract attention online. There's a noticeable shift towards premiumization, with consumers favoring high-quality, artisanal products, prompting manufacturers to invest in sophisticated packaging designs that enhance brand exclusivity. Moreover, advancements in materials and printing techniques are transforming the sector, with innovations like biodegradable films and smart labels improving functionality while meeting the demand for sustainability, aligning with consumers' growing preference for eco-friendly solutions.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Confectionery Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Confectionery Packaging Market Segments Analysis
Global Confectionery Packaging Market is segmented by Packaging Type, Material Type, Application and region. Based on Packaging Type, the market is segmented into Flexible Packaging and Rigid Packaging. Based on Material Type, the market is segmented into Plastic, Paper & Paperboard, Metal and Others. Based on Application, the market is segmented into Chocolate Confectionery, Sugar Confectionery, Gums and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Confectionery Packaging Market
The Global Confectionery Packaging market is being significantly influenced by consumers' growing emphasis on sustainability, which compels confectionery brands to explore and implement eco-friendly packaging alternatives. This trend has sparked innovation within the industry as companies shift towards biodegradable, recyclable, and compostable materials. A notable example of this movement is Mars Wrigley's launch of paper-based wrappers for its chocolate bars in 2024, which reduces dependence on plastic and aligns the brand with its sustainability objectives. This focus on environmental responsibility not only enhances brand image but also meets the increasing consumer demand for sustainable packaging solutions in the confectionery sector.
Restraints in the Global Confectionery Packaging Market
The Global Confectionery Packaging market faces a significant restraint due to the high costs associated with eco-friendly packaging materials, which tend to be more expensive than traditional plastics. This presents a challenge for confectionery manufacturers, particularly small to mid-sized companies that often find it difficult to justify the investment needed for greener options. Innovative startups, such as Xampla, have introduced plant-based alternatives; however, their widespread adoption remains hindered by these financial constraints. This situation limits the capacity for large-scale implementation of sustainable packaging solutions within the industry, ultimately impeding progress toward more environmentally friendly practices.
Market Trends of the Global Confectionery Packaging Market
The Global Confectionery Packaging market is witnessing a notable trend with the rise of edible packaging, signaling a shift towards sustainable solutions within the sector. This innovative approach, exemplified by startups like Notpla with their seaweed-based, dissolvable packaging, significantly reduces environmental waste while enhancing consumer engagement through unique experiences. Major brands are beginning to incorporate edible wrappers into their product offerings, reflecting the increasing demand from eco-conscious consumers. As sustainability becomes a focal point for both manufacturers and consumers alike, edible packaging is poised to redefine packaging norms, making a substantial impact on the confectionery market by 2024 and beyond.