타히니 시장 규모는 2023년에 20억 2,000만 달러로 평가되며, 2024년 21억 2,000만 달러에서 2032년에는 31억 3,000만 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 5.0%로 성장할 전망입니다.
세계 타히니 시장은 바바가누슈, 후무스, 할바 등 지중해 및 중동 요리에 대한 채택 증가가 큰 성장 동력이 되고 있습니다. 비건, 무글루텐, 코셔 인증 제품의 등장은 이 시장을 더욱 자극하고 있습니다. 지중해 요리의 가용성 증가와 다양한 인구의 진화는 다양한 지역 요리에 대한 소비자 수요를 증가시켜 타히니의 상업적 및 가정내 사용을 촉진하고 있습니다. 또한 외식 산업의 확장으로 타히니가 필수적인 샐러드나 그레인 볼과 같은 건강한 메뉴에 대한 수요가 증가하고 있으며, Al Wadi Al Akhdar와 Dipasa USA Inc. 같은 유명 기업은 고품질의 제품으로 이러한 수요를 충족시키고 있습니다. Subway Canada가 타히니가 들어간 샤와르마 치킨 라이스 볼을 출시하는 등 주요 브랜드들의 도입은 더 풍부한 맛과 건강한 식단을 찾는 큰 추세를 반영하고 있습니다.
Tahini Market size was valued at USD 2.02 billion in 2023 and is poised to grow from USD 2.12 billion in 2024 to USD 3.13 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).
The global tahini market is witnessing significant growth driven by its increasing incorporation in Mediterranean and Middle Eastern dishes, including baba ghanoush, hummus, and halva. The rise of vegan, gluten-free, and kosher-certified products further stimulates this market. Growing availability of Mediterranean cuisine, coupled with an evolving diverse population, intensifies consumer demand for various regional dishes, propelling tahini's use both commercially and at home. Additionally, the expanding food service industry has elevated the demand for healthy offerings like salads and grain bowls, where tahini is essential. Notable companies like Al Wadi Al Akhdar and Dipasa USA Inc. are meeting this demand with high-quality products. Innovations in major brands, such as Subway Canada's introduction of a tahini-infused Shawarma Chicken Rice Bowl, reflect a larger trend toward richer flavors and healthier eating options.
Top-down and bottom-up approaches were used to estimate and validate the size of the Tahini market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Tahini Market Segments Analysis
Global Tahini Market is segmented by Product, Category, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Paste & Spreads, Halva & Other Sweets and Sauces & Dips. Based on Category, the market is segmented into Conventional and Organic. Based on Packaging Type, the market is segmented into Bottles & Jars, Tubs and Others. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Tahini Market
The tahini market is experiencing significant growth, primarily driven by a rising global interest in Mediterranean and Middle Eastern flavors. As consumers become more adventurous in their culinary choices, the use of tahini as a vital component in popular dishes like hummus, falafel, and baba ghanoush has surged, further propelling market expansion. Additionally, the growing trend of home cooking, along with the increasing availability of tahini-based items in food delivery services and restaurant menus, has bolstered demand. This convergence of factors highlights tahini's expanding role in both home kitchens and dining establishments worldwide, contributing to its market momentum.
Restraints in the Tahini Market
The tahini market faces several restraints primarily linked to the availability of sesame seeds, which can lead to price volatility and disruptions in the supply chain. Factors such as crop damage, climate change, and political instability in major sesame-producing countries significantly influence production costs and, consequently, tahini pricing. These unpredictable elements may undermine producers' profit margins, making it challenging to lower prices for consumers. As a result, the tahini market must navigate these risks, which can create barriers to growth and stability in an otherwise growing segment of the food industry.
Market Trends of the Tahini Market
The tahini market is witnessing a significant trend towards the expansion of flavored and organic varieties, driven by a growing consumer demand for healthful and diverse culinary options. Health-conscious individuals are increasingly seeking organic tahini for its purity, free from chemicals and preservatives, aligning with their wellness goals. Additionally, the introduction of innovative flavors like chocolate, garlic, and chili is reshaping the market, appealing to adventurous palates and broadening the ingredient's use beyond traditional Mediterranean and Middle Eastern dishes. This diversification not only enhances the allure of tahini but also positions it as a versatile staple in various global cuisines.