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세계의 라이트 맥주 시장 규모, 점유율, 성장 분석 : 생산자별, 포장별, 유통 채널별, 유형별, 연령층별, 플레이버별, 용도별, 지역별 - 산업 예측(2025-2032년)
Light Beer Market Size, Share, and Growth Analysis, By Production (Macro-brewery, Microbrewery), By Package (Glass, PET bottles), By Distribution Channel, By Type, By Age Group, By Flavor, By Application, By Region - Industry Forecast 2025-2032
상품코드 : 1681616
리서치사 : SkyQuest
발행일 : 2025년 03월
페이지 정보 : 영문 198 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

라이트 맥주 시장 규모는 2023년 2,903억 달러로 평가되었고, 예측 기간(2025-2032년) 동안 3.6%의 연평균 복합 성장률(CAGR)로 2024년 3,007억 5,000만 달러에서 2032년에는 3,991억 1,000만 달러로 성장할 것으로 예측됩니다.

세계 라이트 맥주 시장은 최근 소비자의 취향과 라이프스타일의 변화로 인해 큰 성장과 진화를 거듭하고 있습니다. 저알콜, 저칼로리의 라이트 맥주는 상쾌한 음료를 찾는 건강 지향적인 사람들 사이에서 인기를 끌고 있습니다. 이러한 추세는 건강과 복지에 대한 관심이 높아지면서 소비자들이 기존 맥주를 대체할 수 있는 대안을 점점 더 선호하고 있습니다. 라이트 맥주는 이러한 수요에 부응하여 다이어트 및 피트니스 목표를 지원하는 균형 잡힌 선택을 제공합니다. 또한, 맥주 회사들은 이 분야에서 혁신을 통해 다양한 맛, 원료, 패키지를 개발하고 있습니다. 라이트 맥주 부문에 크래프트 맥주 제조업체들이 진입하면서 시장은 더욱 강화되어 안목 있는 소비자들에게 독특하고 프리미엄한 선택권을 제공합니다.

목차

서론

조사 방법

주요 요약

시장 역학과 전망

주요 시장 인사이트

라이트 맥주 시장 규모 : 생산자별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 포장별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 유통 채널별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 유형별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 연령층별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 플레이버별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 용도별&CAGR(2025-2032년)

라이트 맥주 시장 규모 : 지역별&CAGR(2025-2032년)

경쟁 정보

주요 기업 개요

결론과 제안

LSH
영문 목차

영문목차

Light Beer Market size was valued at USD 290.3 billion in 2023 and is poised to grow from USD 300.75 billion in 2024 to USD 399.1 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The global light beer market has undergone significant growth and evolution in recent years, driven by shifting consumer preferences and lifestyle choices. With lower alcohol content and fewer calories, light beer has become popular among health-conscious individuals seeking a refreshing beverage. This trend is propelled by a heightened focus on health and well-being, as consumers increasingly favor alternatives to traditional beers. Light beer caters to this demand, providing a balanced option that supports dietary and fitness goals. Additionally, breweries have innovated within this space, resulting in a diverse array of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further enhanced the market, offering unique and premium choices for discerning consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing emphasis on health and wellness among consumers has significantly contributed to the expansion of the light beer market. With their lower calorie counts and reduced alcohol content compared to traditional beers, light beers have become a preferred option for those wanting to maintain a healthier lifestyle without entirely abstaining from alcoholic beverages. This trend has intensified the demand for light beers, especially among health-conscious individuals who are looking for alternatives that align with their wellness goals. As a result, the light beer segment continues to thrive, driven by this increasing desire for balanced consumption options.

Restraints in the Light Beer Market

The growth of the light beer market is significantly hindered by competition from various alcoholic beverages, such as wine and spirits, as well as non-alcoholic options like mocktails and alcohol-free beers. With consumers having an extensive selection of alternatives, light beer may not always be their beverage of choice. This competition poses a challenge to the advancement of the light beer sector, particularly when consumers decide to choose alternative drinks over light beer. As preferences diversify, the demand for light beer may be suppressed, limiting its market expansion potential in this competitive landscape.

Market Trends of the Light Beer Market

The global light beer market is increasingly influenced by a shift toward health and wellness, driven by consumers' rising awareness of obesity and lifestyle-related illnesses. As health-conscious individuals seek lower-calorie and reduced-alcohol alternatives, light beer has emerged as a favored choice given its beneficial attributes. In response, brewers are innovating by launching a wider variety of light beer options, highlighting their low-calorie, low-carbohydrate content in marketing initiatives to attract health-focused consumers. This trend not only reflects changing consumer preferences but also fosters competition within the market, pushing brands to continuously innovate and promote healthier drinking choices.

Table of Contents

Introduction

Research Methodology

Executive Summary

Market Dynamics & Outlook

Key Market Insights

Global Light Beer Market Size by Production & CAGR (2025-2032)

Global Light Beer Market Size by Package & CAGR (2025-2032)

Global Light Beer Market Size by Distribution Channel & CAGR (2025-2032)

Global Light Beer Market Size by Type & CAGR (2025-2032)

Global Light Beer Market Size by Age Group & CAGR (2025-2032)

Global Light Beer Market Size by Flavor & CAGR (2025-2032)

Global Light Beer Market Size by Application & CAGR (2025-2032)

Global Light Beer Market Size & CAGR (2025-2032)

Competitive Intelligence

Key Company Profiles

Conclusion & Recommendations

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