식물성 음료 세계 시장 규모는 2023년 303억 6,000만 달러로 평가되었습니다. 또한, 2024년 333억 달러에서 2032년에는 698억 5,000만 달러로 확대될 것으로 예상되며, 예측 기간(2025-2032년) 동안 9.7%의 연평균 복합 성장률(CAGR)을 보일 것으로 예측됩니다.
우유와 스무디를 포함한 식물성 음료에 대한 수요는 영양학적 이점, 건강상의 이점, 낮은 환경 부하로 인해 급증하고 있습니다. 이러한 추세는 건강 지향적인 소비자뿐만 아니라 전 세계 65%의 유당불내증 환자들에게도 어필하고 있습니다. 특히 18세에서 40세 사이의 젊은 소비자들 사이에서 식물성 식단을 선택하는 채식주의의 부상은 시장을 더욱 활성화시킬 것입니다. 영국 영양 재단의 2021년 1월 조사에 따르면, 밀레니얼 세대는 이러한 트렌드 형성에 매우 중요한 역할을 합니다. 건강에 대한 관심이 높아짐에 따라 네스카페와 같은 기업이 비건 제품을 출시함에 따라 식물성 대체 식품의 판매가 증가할 것으로 예상됩니다. 이러한 소비자 선호도의 변화는 식물성 음료 시장의 탄탄한 미래를 뒷받침하고 있습니다.
Global Plant-Based Beverages Market size was valued at USD 30.36 billion in 2023 and is poised to grow from USD 33.3 billion in 2024 to USD 69.85 billion by 2032, growing at a CAGR of 9.7% during the forecast period (2025-2032).
The demand for plant-based beverages, including milk and smoothies, is surging, driven by their nutritional benefits, health advantages, and lower environmental impact. This trend appeals not only to health-conscious consumers but also to the 65% of people worldwide who are lactose intolerant. The rise of veganism, particularly among younger consumers aged 18 to 40, who are increasingly opting for plant-based diets, further fuels the market. A January 2021 study from the British Nutrition Foundation indicates that millennials are pivotal in shaping this trend. As health concerns grow, sales of plant-based alternatives are anticipated to rise, bolstered by companies like Nescafe launching vegan offerings. This shift in consumer preferences underscores a robust future for the plant-based beverage market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Plant-Based Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Plant-Based Beverages Market Segments Analysis
Global Plant-Based Beverages Market is segmented by Type, Product, Distribution Channel and region. Based on Type, the market is segmented into Soya, Almond, Coconut, Rice, Oats and Others. Based on Product, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Plant-Based Beverages Market
The global plant-based beverages market is being significantly driven by the rising awareness of health benefits associated with these products and a growing consumer preference for healthier food and beverage alternatives. Unlike traditional dairy-based drinks, plant-based options generally contain lower levels of saturated fat and cholesterol, contributing to a reduced risk of chronic diseases like heart disease, diabetes, and various cancers. Additionally, these beverages are often packed with vital nutrients, including essential vitamins, minerals, and antioxidants, which are crucial for sustaining overall health and preventing illness. As a result, the demand for plant-based beverages continues to gain momentum among health-conscious consumers.
Restraints in the Global Plant-Based Beverages Market
As the Global Plant-Based Beverages market expands, it faces the challenge of accommodating a new and unique consumer demographic. Children, who have the option to consume dairy, prioritize exceptional flavor and texture in their beverage choices. Interestingly, this does not necessitate mimicking the taste and experience of dairy products; young consumers appreciate indulgent flavors and are open to plant-based options even if they have a distinctly vegan taste. Meeting these preferences is crucial for the market's growth and appealing to this segment of consumers.
Market Trends of the Global Plant-Based Beverages Market
The global plant-based beverages market is witnessing robust growth, reflecting a significant shift in consumer preferences toward sustainable, health-conscious options. This trend is driven by rising awareness of environmental issues, increased knowledge of the health benefits associated with plant-based diets, and ethical considerations related to animal welfare. Consumers are gravitating towards a variety of plant-based beverages, including almond milk, oat milk, and coconut water, as they seek alternatives to traditional dairy products. Furthermore, supportive regulations and an influx of innovative products are enhancing availability and variety, making the plant-based segment increasingly appealing to a broader audience and solidifying its position in the beverage industry.