럼주 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 향료 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Rum Market Size, Share, and Growth Analysis, By Product Type (Dark and Golden Rum, White Rum), By Packaging Type (Bottle, Bag-in-Box), By Flavour type, By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1677983
리서치사:SkyQuest
발행일:2025년 03월
페이지 정보:영문 198 Pages
라이선스 & 가격 (부가세 별도)
한글목차
럼주 시장 규모는 2023년에 136억 달러로 평가되며, 2024년 142억 5,000만 달러에서 2032년에는 207억 4,000만 달러로 성장하며, 예측 기간(2025-2032년)의 CAGR은 4.8%로 성장할 전망입니다.
세계 럼주 시장은 특히 독특하고 정통적인 선택을 원하는 밀레니얼 세대를 중심으로 고급 알코올 음료에 대한 수요가 증가함에 따라 큰 성장이 예상됩니다. 선진국과 개발도상국을 막론하고 전 세계 1인당 소득이 증가함에 따라 고급 증류주 소비는 증가하는 추세이며, 럼주는 그 대표적인 선택지가 되고 있습니다. 사탕수수 주스와 당밀을 원료로 하여 40% 이상의 알코올 도수를 자랑하는 럼주의 다양성과 맛은 진화하는 소비자의 취향에 부응하고 있습니다. 나이트 라이프의 장이 확대되고 소비자들이 더 높은 품질의 브랜드에 투자하려는 의욕을 갖게된 것이 시장을 가속화하는 주요 요인으로 작용하고 있습니다. 또한 혁신적인 제품의 출시와 함께 향신료와 향이 첨가된 럼의 인기가 높아지고 있으며, 인도와 필리핀이 중요한 시장 기업으로 부상하고 있는 것도 이 역동적인 부문에 더욱 힘을 실어주고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
규제 상황
사례 연구
무역 분석
고객과 구매 기준 분석
원재료의 분석
럼주 시장 규모 : 제품 유형별
시장 개요
다크 & 골드 럼
화이트 럼
플레이버드 및 스파이스 럼
기타
럼주 시장 규모 : 포장 유형별
시장 개요
보틀
백인박스
테트라팩
럼주 시장 규모 : 향료 유형별
시장 개요
무미
딸기
레몬
사과
코코넛
파인애플
트로피컬
럼주 시장 규모 : 유통 채널별
시장 개요
슈퍼마켓/하이퍼마켓
전문점
온라인 소매
럼주 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024년)
주요 기업 개요
Tanduay Distillers(Philippines)
Ron Barcelo(Dominican Republic)
Damoiseau Rhum(Guadeloupe)
J. Armando Bermudez & Co.(Dominican Republic)
Samai Distillery(Cambodia)
Travellers Liquors(Belize)
Destileria San Javier(Veroes)(Venezuela)
Destiladora de Alcoholes y Rones(Venado)(Guatemala)
Trigo Corporation(Puerto Rico)
San Juan Artisan Distillers(Tresclavos)(Puerto Rico)
Cask 3 Inc.(Ten To One)(USA)
Tamosi(Netherlands)
Velier(Italy)
Maison Ferrand/Plantation Rum(Stade's)(Barbados)
Captain Bligh(Sunset)(St. Vincent)
Opthimus(Unhiq)(Dominican Republic)
La Mauny(Trois Rivieres)(Martinique)
Rhum Clement(Martinique)
Rhum J.M(Martinique)
Mount Gay Distilleries(Barbados)
결론과 제안
KSA
영문 목차
영문목차
Rum Market size was valued at USD 13.6 billion in 2023 and is poised to grow from USD 14.25 billion in 2024 to USD 20.74 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).
The global rum market is poised for significant growth, driven by a rising demand for premium alcoholic beverages, particularly among millennials seeking unique and authentic options. As global per capita income rises in both developed and developing nations, premium spirit consumption is on the rise, with rum being a leading choice. Made from sugarcane juice or molasses and boasting an ABV of at least 40%, rum's versatility and flavor profile cater to evolving consumer preferences. The expansion of nightlife venues and the willingness of consumers to invest in higher-quality brands are key market accelerators. Additionally, growing popularity for spiced and flavored rums, alongside innovative product introductions, further propel this dynamic sector, with India and the Philippines emerging as significant market players.
Top-down and bottom-up approaches were used to estimate and validate the size of the Rum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Rum Market Segments Analysis
Global Rum Market is segmented by Product Type, Packaging Type, Flavour type, Distribution Channel and region. Based on Product Type, the market is segmented into Dark and Golden Rum, White Rum, Flavoured and Spiced Rum and Others. Based on Packaging Type, the market is segmented into Bottle, Bag-in-Box and Tetra Pak. Based on Flavour type, the market is segmented into Unflavoured, Strawberry, Lemon, Apple, Coconut, Pineapple and Tropical. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores and Online Retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Rum Market
The rum market is being significantly driven by the surging popularity of cocktails, which are mixed alcoholic beverages that often feature rum as a crucial ingredient. Younger consumers are increasingly gravitating towards cocktails like Mojitos, Daiquiris, and Pina Coladas, spurring a heightened demand for rum globally. Additionally, the rise of flavored rums-such as coconut, pineapple, and mango-has captured consumer interest, further propelling cocktail culture. The trend of mixology, emphasizing the craft of creating intricate cocktails with high-quality ingredients, is also contributing to the growth of the rum market as consumers seek premium spirits. This confluence of factors is elevating rum's status within the beverage industry.
Restraints in the Rum Market
The rum market faces significant constraints due to substantial alcohol taxes, which can raise consumer prices and subsequently dampen demand and sales. Elevated tax rates hinder rum manufacturers and distributors from competitively pricing their products, thereby affecting industry profitability and stifling potential growth. Furthermore, excessive taxation can encourage illegal activities, such as bootlegging, which undermine the formal rum market by eroding government revenue and threatening consumer safety. However, taxation policies can differ widely across countries, with some implementing lower alcohol taxes that could benefit the rum sector. Additionally, government initiatives aimed at alleviating tax burdens could foster positive developments for the industry.
Market Trends of the Rum Market
The rum market is on an upward trajectory, driven by an increasing appetite for proprietary flavors as consumers seek unique and diverse drinking experiences. The urban population's growth and rise in disposable income, particularly in emerging economies, have revitalized nightlife and boosted sales across bars, pubs, and lounges. Young adults, influenced by social media, are exploring innovative flavor profiles, leading to a demand for premium rums characterized by quality, brand reputation, and authenticity. Additionally, the proliferation of e-commerce has transformed purchasing habits, further enhancing rum sales. As middle-class consumers prioritize superior beverages, the market adapts with a wider array of high-quality rum options, ensuring robust growth in the coming years.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Trade Analysis
Customer & Buying Criteria Analysis
Raw Material Analysis
Global Rum Market Size by Product Type & CAGR (2025-2032)
Market Overview
Dark and Golden Rum
White Rum
Flavoured and Spiced Rum
Others
Global Rum Market Size by Packaging Type & CAGR (2025-2032)
Market Overview
Bottle
Bag-in-Box
Tetra Pak
Global Rum Market Size by Flavour type & CAGR (2025-2032)
Market Overview
Unflavoured
Strawberry
Lemon
Apple
Coconut
Pineapple
Tropical
Global Rum Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Supermarkets/Hypermarkets
Specialty Stores
Online Retail
Global Rum Market Size & CAGR (2025-2032)
North America (Product Type, Packaging Type, Flavour type, Distribution Channel)
US
Canada
Europe (Product Type, Packaging Type, Flavour type, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product Type, Packaging Type, Flavour type, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product Type, Packaging Type, Flavour type, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Product Type, Packaging Type, Flavour type, Distribution Channel)
GCC Countries
South Africa
Rest of Middle East & Africa
Competitive Intelligence
Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
Company Details
Product Portfolio Analysis
Company's Segmental Share Analysis
Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
Tanduay Distillers (Philippines)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Ron Barcelo (Dominican Republic)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Damoiseau Rhum (Guadeloupe)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
J. Armando Bermudez & Co. (Dominican Republic)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Samai Distillery (Cambodia)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Travellers Liquors (Belize)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Destileria San Javier (Veroes) (Venezuela)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Destiladora de Alcoholes y Rones (Venado) (Guatemala)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Trigo Corporation (Puerto Rico)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
San Juan Artisan Distillers (Tresclavos) (Puerto Rico)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Cask 3 Inc. (Ten To One) (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Tamosi (Netherlands)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Velier (Italy)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Maison Ferrand/Plantation Rum (Stade's) (Barbados)
