스포츠 앱 시장 규모, 점유율, 성장 분석 : 성별, 마켓플레이스별, 용도별, 지역별 - 산업 예측(2025-2032년)
Sports App Market Size, Share, and Growth Analysis, By Gender (Male, Female), By Marketplace (Google Play Store, Apple iOS Store), By Application, By Region - Industry Forecast 2025-2032
상품코드:1670741
리서치사:SkyQuest
발행일:2025년 02월
페이지 정보:영문 189 Pages
라이선스 & 가격 (부가세 별도)
한글목차
스포츠 앱 시장 규모는 2023년에 40억 6,000만 달러에 달하며, 예측 기간(2025-2032년)의 CAGR은 10.9%로, 2024년 45억 달러에서 2032년에는 103억 달러로 성장할 전망입니다.
세계 스포츠 앱 시장은 개인화된 사용자 경험에 대한 수요로 인해 크게 성장하고 있습니다. 모바일 앱이 팬들의 참여와 선수들의 경기력 향상에 필수적인 요소로 자리 잡으면서 이 분야는 라이브 스트리밍, 피트니스 트래킹, 판타지 게임, 티켓 판매 등으로 확대되고 있습니다. 스마트폰과 초고속 인터넷의 등장으로 맞춤형 컨텐츠에 대한 접근이 쉬워진 반면, AI, AR, VR 등의 기술 발전은 사용자들과의 상호작용을 변화시키고 있습니다. 아마추어 및 프로 운동선수들 사이에서 피트니스 앱의 인기와 스포츠 베팅의 합법화로 인해 시장은 더욱 활성화되고 있습니다. 구글과 애플과 같은 대기업은 혁신적인 기능을 발표하며 스포츠 앱 소비와 참여의 새로운 시대를 열어가고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술의 진보
스포츠 앱 시장 규모 : 성별 : & CAGR(2025-2032)
시장 개요
남성
여성
스포츠 앱 시장 규모 마켓플레이스 & CAGR(2025-2032)
시장 개요
Google Play Store
Apple iOS Store
기타
스포츠 앱 시장 규모 : 용도별 & CAGR(2025-2032)
시장 개요
건강 모니터링
액티비티 추적 및 모니터링
스포츠 앱 시장 규모 : 지역별 & CAGR(2025-2032)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
최근 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
기업의 상세
제품 포트폴리오 분석
기업의 부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Amazon(United States)
Disney(United States)
DraftKings(United States)
FanDuel(United States)
Entain(United Kingdom)
Flutter Entertainment(Ireland)
Sportradar(Switzerland)
Genius Sports(United States)
Evoke plc(United Kingdom)
DAZN(United Kingdom)
Bet365(United Kingdom)
William Hill(United Kingdom)
Paddy Power(Ireland)
Betfair(United Kingdom)
Sky Betting & Gaming(United Kingdom)
Fanatics(United States)
Fox Corporation(United States)
MGM Resorts International(United States)
PointsBet(Australia)
Betsson AB(Sweden)
결론과 제안
KSA
영문 목차
영문목차
Sports App Market size was valued at USD 4.06 billion in 2023 and is poised to grow from USD 4.5 billion in 2024 to USD 10.3 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).
The global sports app market is experiencing significant growth driven by the demand for personalized user experiences, as fans increasingly seek tailored content like notifications and live scores. As mobile apps become essential for enhancing fan engagement and athlete performance, this sector spans live streaming, fitness tracking, fantasy gaming, and ticket sales. The rise of smartphones and high-speed internet is facilitating access to custom content, while advancements in technologies like AI, AR, and VR are transforming user interaction. The market is further boosted by the popularity of fitness apps among amateur and professional athletes and the legalization of sports betting. Major players like Google and Apple are launching innovative features, setting the stage for a new era in sports app consumption and engagement.
Top-down and bottom-up approaches were used to estimate and validate the size of the Sports App market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Sports App Market Segments Analysis
Global Sports App Market is segmented by Gender, Marketplace, Application and region. Based on Gender, the market is segmented into Male and Female. Based on Marketplace, the market is segmented into Google Play Store, Apple iOS Store and Others. Based on Application, the market is segmented into Health monitoring and Activity tracking and monitoring. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Sports App Market
One of the primary catalysts for the expansion of the sports app market is the increasing demand for live sports streaming. Consumers are seeking immediate access to their favorite games, leading to a surge in popularity for apps that offer live streaming capabilities. This trend is amplified by the expanding online presence of sports leagues and a global shift towards mobile entertainment. As more individuals turn to their devices for real-time sports updates, the appetite for innovative sports applications that deliver instant access to live events continues to grow, further propelling the market forward.
Restraints in the Sports App Market
A significant challenge facing the global sports app market is the intense competition among numerous existing platforms. With many applications offering comparable features, it becomes increasingly challenging to retain and attract users. This saturation makes it hard for individual apps to differentiate themselves, leading to diminished user engagement and restricted growth potential, especially in highly competitive sports categories. As a result, many sports apps struggle to establish a unique identity and maintain a loyal user base, ultimately hindering their overall success in a crowded marketplace. This competitive landscape poses a considerable restraint on the advancement of the sports app sector.
Market Trends of the Sports App Market
As the sports app market evolves, enhancing user experience through personalized content is emerging as a dominant trend. The increasing demand for tailored sports experiences is prompting developers to integrate AI and machine learning technologies into their platforms, enabling them to offer personalized recommendations, real-time game notifications, highlight reels, and relevant news streams. By analyzing user behavior and preferences, these apps are curating more engaging and interactive content, significantly boosting user retention and satisfaction. This shift towards customization is expected to catalyze higher subscription rates and foster deeper user engagement, solidifying the sports app market's growth trajectory in the coming years.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Global Sports App Market Size by Gender & CAGR (2025-2032)
Market Overview
Male
Female
Global Sports App Market Size by Marketplace & CAGR (2025-2032)
Market Overview
Google Play Store
Apple iOS Store
Others
Global Sports App Market Size by Application & CAGR (2025-2032)
Market Overview
Health monitoring
Activity tracking and monitoring
Global Sports App Market Size & CAGR (2025-2032)
North America (Gender, Marketplace, Application)
US
Canada
Europe (Gender, Marketplace, Application)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Gender, Marketplace, Application)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Gender, Marketplace, Application)
Brazil
Rest of Latin America
Middle East & Africa (Gender, Marketplace, Application)
