백차 시장 규모, 점유율, 성장 분석 : 제품별, 용도별, 포장 유형별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
White Tea Market Size, Share, and Growth Analysis, By Product (Organic, Conventional), By Application (Beverage, Cosmetics and Toiletries), By Packaging Type, By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1670382
리서치사:SkyQuest
발행일:2025년 02월
페이지 정보:영문 191 Pages
라이선스 & 가격 (부가세 별도)
한글목차
백차 시장 규모는 2023년 18억 7,000만 달러로 평가되며, 2024년 20억 달러에서 2032년 34억 4,000만 달러로 성장하여 예측 기간(2025-2032년) 동안 7.0%의 CAGR로 성장할 것으로 예상됩니다.
세계 백차 시장은 항산화 작용, 심장 건강 지원, 노화 방지 등 다양한 건강 효과에 대한 소비자의 인식이 높아지면서 큰 성장이 예상됩니다. 건강하고 프리미엄 음료에 대한 수요가 증가함에 따라 백차는 특히 북미와 유럽에서 건강 지향적인 소비자들 사이에서 인기를 끌고 있습니다. 이러한 추세는 천연 재료와 지속가능성으로의 전환에 의해 강조되고 있으며, 소비자들은 유기농 및 윤리적으로 조달된 제품에 대해 프리미엄을 지불할 의향이 있습니다. 엘리자베스 아덴(Elizabeth Arden)의 화이트 티오후로랄(White Tea Off Floral)이나 트윈스(Twinings)의 슈퍼블렌드(Superblends)와 같은 혁신적인 제품들은 웰빙에 대한 수요를 충족시키며 시장 점유율을 확대하고 있습니다. 또한, 유니레버(Unilever)에서 볼 수 있듯이 주요 브랜드들이 지속가능한 찻잎 생산에 대한 전략적 투자를 통해 이 부문의 성장 궤도를 더욱 강화하고 있으며, 음료와 미용 제품 모두에서 백차의 강력한 향후 전망을 보여주고 있습니다.
목차
소개
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 가정과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
주요 시장 인사이트
핵심성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
고객과 구매 기준 분석
백차 시장 규모 : 제품별 & CAGR(2025-2032년)
시장 개요
유기농
기존
백차 시장 규모 : 용도별 & CAGR(2025-2032년)
시장 개요
음료
화장품 및 세면용품
제약
백차 시장 규모 : 포장 유형별 & CAGR(2025-2032년)
시장 개요
벌크 포장
소매 포장
싱글 서브 포장
백차 시장 규모 : 유통 채널별 & CAGR(2025-2032년)
시장 개요
오프라인
온라인
백차 시장 규모 : 지역별 & CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채용한 전략
최근의 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
Associated British Foods Plc(United Kingdom)
Unilever PLC(United Kingdom)
Hayleys PLC(Sri Lanka)
Goodricke Group Limited(India)
Tata Tea(India)
Dilmah Ceylon Tea Company PLC(Sri Lanka)
The Republic of Tea Inc.(United States)
Numi Inc.(United States)
Teavana(United States)
Twinings(United Kingdom)
Harney & Sons(United States)
Tealyra Inc.(Canada)
Vahdam Teas Pvt. Ltd.(India)
Wollenhaupt Tee GmbH(Germany)
Zhejiang Tea Group Co., Ltd.(China)
Shaanxi Iknow Biotechnology Co., Ltd.(China)
Botaniex, Inc.(United States)
Carrubba Inc.(United States)
Rare Tea Company Ltd.(United Kingdom)
Vicony Teas Co., Ltd.(China)
결론과 제안
ksm
영문 목차
영문목차
White Tea Market size was valued at USD 1.87 billion in 2023 and is poised to grow from USD 2.0 billion in 2024 to USD 3.44 billion by 2032, growing at a CAGR of 7.0% during the forecast period (2025-2032).
The global white tea market is poised for significant growth, driven by increasing consumer awareness of its numerous health benefits, including antioxidant properties, heart health support, and anti-aging effects. As the demand for healthier, premium beverages rises, white tea is gaining traction among health-conscious consumers, particularly in North America and Europe. This trend is underscored by a shift towards natural ingredients and sustainability, with consumers willing to pay a premium for organic, ethically sourced products. Innovations like Elizabeth Arden's White Tea Eau Florale and Twinings' Superblends are catering to wellness-focused demands and expanding the market share. Additionally, strategic investments in sustainable tea production by major brands, as seen with Unilever, further strengthen the growth trajectory of this segment, showcasing a robust future outlook for white tea in both beverages and beauty products.
Top-down and bottom-up approaches were used to estimate and validate the size of the White Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
White Tea Market Segments Analysis
Global White Tea Market is segmented by Product, Application, Packaging Type, Distribution Channel and region. Based on Product, the market is segmented into Organic and Conventional. Based on Application, the market is segmented into Beverage, Cosmetics and Toiletries and Pharma. Based on Packaging Type, the market is segmented into Bulk Packaging, Retail Packaging and Single-Serve Packaging. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the White Tea Market
The growth of the global white tea market is significantly influenced by the rising consumer demand for its numerous health benefits, such as its high antioxidant levels, anti-aging properties, and support for weight management. As more individuals seek natural, organic, and functional beverage options, white tea has garnered attention for its premium quality. This shift in consumer preferences is propelling the demand for white tea across retail outlets, specialty shops, and e-commerce platforms, further contributing to its market expansion. Overall, the focus on health-conscious choices and the appeal of premium products are driving the surge in white tea consumption.
Restraints in the White Tea Market
The white tea market faces several limitations that hinder its growth despite its numerous health benefits. One major challenge is its relatively low popularity compared to other tea varieties in various regions. Contributing to this issue are the limited consumer awareness and insufficient mass marketing strategies, which together impede the transition of white tea into the mainstream market. To overcome these restraints, it is essential to focus on educating consumers about the advantages of white tea and enhancing distribution channels to facilitate broader accessibility and encourage higher market penetration. Implementing these strategies could significantly improve the market's prospects.
Market Trends of the White Tea Market
The White Tea market is experiencing a notable surge in demand, driven by a growing consumer preference for organic and specialty varieties, fueled by an enhanced awareness of health and wellness trends. As consumers seek natural products, the appeal of organic certifications and sustainable sourcing becomes paramount. This evolving landscape is prompting brands to introduce premium offerings, including single-estate teas and functional blends infused with superfoods, catering specifically to wellness-oriented shoppers. With innovative flavor infusions and an emphasis on high-quality ingredients, the market is poised for further expansion, reflecting a broader trend towards health-conscious consumption among tea enthusiasts worldwide.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Customer & Buying Criteria Analysis
Global White Tea Market Size by Product & CAGR (2025-2032)
Market Overview
Organic
Conventional
Global White Tea Market Size by Application & CAGR (2025-2032)
Market Overview
Beverage
Cosmetics and Toiletries
Pharma
Global White Tea Market Size by Packaging Type & CAGR (2025-2032)
Market Overview
Bulk Packaging
Retail Packaging
Single-Serve Packaging
Global White Tea Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Offline
Online
Global White Tea Market Size & CAGR (2025-2032)
North America (Product, Application, Packaging Type, Distribution Channel)
US
Canada
Europe (Product, Application, Packaging Type, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product, Application, Packaging Type, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product, Application, Packaging Type, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Product, Application, Packaging Type, Distribution Channel)
