생맥주 세계 시장 규모는 2023년 417억 달러로 평가되며, 2024년 440억 4,000만 달러에서 2032년 680억 9,000만 달러로 예측 기간(2025-2032년) 동안 연평균 5.6%의 CAGR로 성장할 것으로 예상됩니다.
전 세계 생맥주 시장은 괄목할만한 성장세를 보이고 있으며, 앞으로도 계속 확대될 것으로 예상됩니다. 케그나 캐스크에서 직접 제공되는 생맥주는 뛰어난 맛, 신선함, 독특한 음주 경험을 제공하여 소비자들에게 점점 더 매력적으로 다가오고 있습니다. 생맥주는 모임, 스포츠 행사, 레저에 자주 사용되기 때문에 시장 성장의 주요 촉진요인으로 사교 및 외식 트렌드가 증가하고 있는 것을 들 수 있습니다. 갓 부은 생맥주를 즐길 수 있는 매력적인 분위기가 시장의 매력을 높이고 있습니다. 또한, 세계 경제의 강화와 가처분 소득의 증가로 인해 펍과 바를 찾는 사람들이 늘어나면서 생맥주에 대한 수요가 더욱 증가하고 있습니다. 이러한 역동적인 요인의 조합은 생맥주 분야의 미래가 유망하다는 것을 시사합니다.
Global Draught Beer Market size was valued at USD 41.7 billion in 2023 and is poised to grow from USD 44.04 billion in 2024 to USD 68.09 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).
The global draught beer market is on a remarkable growth trajectory, with expectations for continued expansion in the coming years. Draught beer, served directly from kegs or casks, offers superior flavor, freshness, and a distinct drinking experience, making it increasingly appealing to consumers. Key drivers of this market growth include the rising trend of socializing and dining out, as draught beer is frequently linked to gatherings, sports events, and leisure activities. The enticing ambience of enjoying freshly poured draught beer enhances its market attractiveness. Additionally, the strengthening global economy and rising disposable incomes are encouraging more individuals to frequent pubs and bars, further boosting the demand for draught beer. This dynamic combination of factors suggests a promising future for the draught beer segment.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Draught Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Draught Beer Market Segments Analysis
Global Draught Beer Market is segmented by Type, Product Type, Category, End Use, Alcohol Content, Production and region. Based on Type, the market is segmented into Keg Beer and Cask Beer. Based on Product Type, the market is segmented into Lager, Ale, Stout, Pilsner and Wheat Beer. Based on Category, the market is segmented into Super Premium, Premium and Regular. Based on End Use, the market is segmented into Commercial Use and Home Use. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular Alcohol and High Alcohol. Based on Production, the market is segmented into Macro Breweries and Microbreweries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Draught Beer Market
The global draught beer market is primarily influenced by its popularity in on-premise venues like bars, restaurants, and pubs. As the hospitality and foodservice industry experiences substantial growth, there is a corresponding rise in the number of bars and breweries, which significantly boosts the demand for draught beer as a favored option for on-site enjoyment. This trend is largely driven by consumers' desire for a distinctive and high-quality beer experience, leading to an increased preference for draught varieties that offer freshness and optimal taste. Consequently, this evolving landscape supports the expansion of the draught beer market on a global scale.
Restraints in the Global Draught Beer Market
The Global Draught Beer market encounters significant constraints regarding distribution compared to packaged beer. Draught beer is predominantly served in on-premise locations, such as bars and restaurants, which limits its accessibility. The logistical challenges associated with transporting draught beer, alongside the necessity for specialized dispensing equipment, further exacerbate these limitations. As a result, accessing draught beer outside of these establishments becomes difficult, leading to reduced availability in certain areas. This restriction not only impacts consumer choices but also hinders market expansion, preventing draught beer from reaching a broader audience and limiting its growth potential in various regions.
Market Trends of the Global Draught Beer Market
The Global Draught Beer market is witnessing a significant upward trend fueled by the burgeoning craft beer movement, characterized by the proliferation of small, independent breweries. As consumers increasingly gravitate towards unique and flavorful beer experiences, the demand for craft brews served on draught is surging. This shift is further supported by the rising number of bars and restaurants incorporating diverse craft selections into their offerings, enhancing overall consumer engagement. Additionally, heightened awareness of the artisanal nature and quality benefits of craft beer is driving preference away from mass-produced alternatives, solidifying draught craft beer as a staple in modern drinking culture.