교육 및 학습 애널리틱스 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 도입 모드별, 분석 유형별, 최종사용자별, 용도별, 지역별 - 산업 예측(2025-2032년)
Education and Learning Analytics Market Size, Share, Growth Analysis, By Component (Software, Services), By Deployment Mode (On-Premises, Cloud-Based), By Analytics Type, By End-User, By Application, By Region - Industry Forecast 2025-2032
상품코드:1628982
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 01월
페이지 정보:영문 312 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 교육·학습 애널리틱스 시장 규모는 2023년에 355억 달러로 평가되며, 예측 기간(2025-2032년)의 CAGR은 23.3%로, 2024년 437억 7,000만 달러에서 2032년에는 2,338억 3,000만 달러로 성장할 전망입니다.
세계 교육 및 학습 분석 시장은 맞춤형 교육 경험, 학생 유지율, 성적 향상에 대한 수요 증가, 특히 고등교육 기관 및 MOOC 프로바이더들 수요 증가에 힘입어 빠르게 성장하고 있습니다. 교육 기관은 교육 방법을 강화하고, 학생들의 학습을 모니터링하고, 과제를 파악하기 위해 데이터를 활용하는 움직임이 가속화되고 있습니다. 이러한 성장은 교육 현대화에 초점을 맞춘 정부의 중요한 구상에 의해 더욱 촉진되고 있습니다. 그러나 교육 기관들 사이에서 데이터 위생 관행과 분석 표준에 대한 이해가 부족하다는 문제도 남아있습니다. 또한 데이터 프라이버시에 대한 우려와 함께 분석 솔루션에 대한 오해가 시장 성장의 걸림돌로 작용하고 있습니다. 주목할 만한 점은 AI와 머신러닝의 통합이 새로운 기회를 창출하는 한편, 원격 학습의 부상과 클라우드 기반 분석의 채택과 같은 동향이 이 분야를 계속 형성하고 있다는 점입니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요의 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
기술의 진보
규제 상황
스타트업 분석
특허 분석
교육·학습 애널리틱스 시장 규모 : 컴포넌트별
시장 개요
소프트웨어
학습 관리 시스템(LMS)
학생 정보 시스템(SIS)
분석 및 데이터 시각화 툴
적응형 학습 플랫폼
서비스
전문 서비스
컨설팅
실장
트레이닝과 지원
매니지드 서비스
교육·학습 애널리틱스 시장 규모 : 도입 모드별
시장 개요
온프레미스
클라우드 기반
교육·학습 애널리틱스 시장 규모 : 분석 유형별
시장 개요
기술적 분석
예측 분석
처방적 분석
교육·학습 애널리틱스 시장 규모 : 최종사용자별
시장 개요
학술기관
K-12
고등교육
기업
정부기관
교육·학습 애널리틱스 시장 규모 : 용도별
시장 개요
인재 획득과 유지
커리큘럼 개발과 개입
퍼포먼스 관리
예산과 재무 관리
오퍼레이션 관리
교육·학습 애널리틱스 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Alteryx Inc.(USA)
Blackboard Inc.(USA)
G-Cube(India)
Inetsoft Technology Corp.(USA)
Information Builders Inc.(USA)
iSpring Solutions Inc.(USA)
MicroStrategy Incorporated(USA)
Saba Software Inc.(Cornerstone OnDemand Inc.)(USA)
SAP SE(Germany)
SAS Institute Inc.(USA)
IBM Corporation(USA)
Oracle Corporation(USA)
Microsoft Corporation(USA)
Google LLC(USA)
Amazon Web Services(USA)
D2L Corporation(Canada)
Pearson PLC(UK)
Adobe Inc.(USA)
결론과 권장사항
KSA
영문 목차
영문목차
Global Education and Learning Analytics Market size was valued at USD 35.5 billion in 2023 and is poised to grow from USD 43.77 billion in 2024 to USD 233.83 billion by 2032, growing at a CAGR of 23.3% during the forecast period (2025-2032).
The global Education and Learning Analytics Market is experiencing rapid expansion, particularly in higher education and MOOC providers, driven by the increasing demand for tailored educational experiences, student retention, and performance improvement. Educational institutions are increasingly leveraging data to enhance teaching methodologies, monitor student progress, and identify challenges. This growth is further fueled by significant government initiatives focused on educational modernization. However, challenges persist, including a lack of understanding of data hygiene practices and analytics standards among institutions. Additionally, misconceptions about analytics solutions, alongside data privacy concerns, pose obstacles to market growth. Notably, the integration of AI and machine learning presents new opportunities, while trends such as the rise of remote learning and the adoption of cloud-based analytics continue to shape the sector.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Education And Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Education And Learning Analytics Market Segmental Analysis
Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Education And Learning Analytics Market
The Global Education and Learning Analytics market is poised for significant growth driven by rapid advancements in the education sector. As educational institutions increasingly adopt e-learning tools, they generate vast amounts of data on student performance, courses, and faculty effectiveness. This wealth of information allows organizations to implement innovative strategies to engage current and prospective students while enabling informed, data-driven decisions on student retention, graduation rates, and faculty productivity. Governments worldwide are recognizing the value of education and learning analytics, launching initiatives to enhance educational outcomes and accessibility. For instance, Ontario's investment of $50 million in educational technology exemplifies the trend towards supporting data-driven educational strategies, further fueling market expansion.
Restraints in the Global Education And Learning Analytics Market
The Global Education and Learning Analytics market faces significant challenges that could impede its growth, primarily due to security threats. The processes of collecting, storing, and analyzing data are pivotal, yet any compromise in this data could lead to serious implications. To develop accurate models, access to high-quality and diverse data that extends beyond typical learner data is essential. Furthermore, analytics must be adaptable to various academic fields rather than applied universally across institutions. This necessitates a tailored approach that addresses specific environments, contributing to the ongoing obstacles the Educational and Learning Analytics market will encounter throughout the projected growth period.
Market Trends of the Global Education And Learning Analytics Market
The Global Education and Learning Analytics market is experiencing robust growth, fueled by the booming education sector and the increasing integration of machine learning technologies. Key drivers include the adoption of software-based systems such as virtual learning environments (VLEs), learning management systems (LMS), and student information systems, which enhance educational delivery and engagement. The proliferation of e-learning tools has further allowed students to access knowledge more efficiently within traditional frameworks. Additionally, advancements in digital platforms that aggregate and analyze student performance data are propelling market demand. As awareness of the benefits of education analytics for developing effective training programs rises, the market is poised for continued expansion.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Advancement
Regulatory Landscape
Startup Analysis
Patent Analysis
Global Education and Learning Analytics Market Size by Component & CAGR (2025-2032)
Market Overview
Software
Learning Management Systems (LMS)
Student Information Systems (SIS)
Analytics and Data Visualization Tools
Adaptive Learning Platforms
Services
Professional Services
Consulting
Implementation
Training and Support
Managed Services
Global Education and Learning Analytics Market Size by Deployment Mode & CAGR (2025-2032)
Market Overview
On-Premises
Cloud-Based
Global Education and Learning Analytics Market Size by Analytics Type & CAGR (2025-2032)
Market Overview
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
Global Education and Learning Analytics Market Size by End-User & CAGR (2025-2032)
Market Overview
Academic Institutions
K-12
Higher Education
Corporate
Government Agencies
Global Education and Learning Analytics Market Size by Application & CAGR (2025-2032)
Market Overview
People Acquisition and Retention
Curriculum Development and Intervention
Performance Management
Budget and Finance Management
Operations Management
Global Education and Learning Analytics Market Size & CAGR (2025-2032)
North America (Component, Deployment Mode, Analytics Type, End-User, Application)
US
Canada
Europe (Component, Deployment Mode, Analytics Type, End-User, Application)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Component, Deployment Mode, Analytics Type, End-User, Application)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Analytics Type, End-User, Application)
Brazil
Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Analytics Type, End-User, Application)
GCC Countries
South Africa
Rest of Middle East & Africa
Competitive Intelligence
Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
Company Details
Product Portfolio Analysis
Company's Segmental Share Analysis
Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
Alteryx Inc. (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Blackboard Inc. (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
G-Cube (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Inetsoft Technology Corp. (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Information Builders Inc. (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
iSpring Solutions Inc. (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
MicroStrategy Incorporated (USA)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
