Wearable AI Device Market Size, Share, Growth Analysis, By Product (Smartwatches, Fitness Trackers), By Operation (On-Device AI, Cloud-Based AI), By Application, By Region - Industry Forecast 2025-2032
세계의 웨어러블 AI 디바이스 시장 규모는 2023년에 212억 달러로 평가되었고, 예측 기간 2025년부터 2032년까지에 CAGR 29.8%로 성장할 전망이며, 2024년 275억 2,000만 달러에서 2032년에는 2,217억 2,000만 달러로 성장할 전망입니다.
웨어러블 기술 시장은 각 회사가 AI 통합을 포함하는 고급 센서 기술로 혁신하고 있기 때문에 현저한 성장을 이루고 있습니다. 이러한 장치는 종합적인 건강 모니터링을 용이하게 하며 사용자에게 주변 상황과 피트니스 수준에 대한 실시간 데이터를 제공합니다. 소비자의 건강 의식이 고조에 따라 식사 섭취량을 효율적으로 추적하고, 신체 활동을 모니터링하고, 개별 피트니스 개선을 권장하는 AI 대응 웨어러블 수요를 촉진하고 있습니다. 이러한 추세는 5G와 같은 연결성의 발전과 바이오센서, 스마트 임플란트 등의 신기술에 의해 더욱 강화되고 있습니다. 그 결과, 웨어러블 디바이스는 평균 수명과 질을 높이기 위한 필수적인 도구로 자리매김해 진화하는 기술 전망의 필수적인 요소가 되고 있습니다. 이 분야에서의 지속적인 진화는 건강에 초점을 맞춘 웨어러블 디바이스의 미래가 유망하다는 것을 보여줍니다.
목차
서문
조사 방법
- 정보 조달
- 2차 데이터 및 1차 데이터의 방법
- 시장 규모 예측
- 시장의 전제조건 및 제한
주요 요약
- 세계 시장 전망
- 공급과 수요 동향 분석
- 부문별 기회 분석
시장 역학 및 전망
- 시장 개요
- 시장 규모
- 시장 역학
- 성장 촉진요인 및 기회
- 성장 억제요인 및 과제
- Porter's Five Forces 분석
주요 시장 인사이트
- 중요성공요인
- 경쟁도
- 주요 투자 기회
- 시장 생태계
- 시장의 매력 지수(2024년)
- PESTEL 분석
- 거시경제지표
- 밸류체인 분석
- 가격 분석
- 기술의 진보
- 고객 및 구매 기준 분석
웨어러블 AI 디바이스 시장 규모 : 제품별 및 CAGR(2025-2032년)
- 시장 개요
- 스마트 워치
- 피트니스 트래커
- AR 또는 VR 헤드셋
- 웨어러블 카메라
- 스마트 이어웨어
- 스마트웨어 및 양말
- 기타 제품
웨어러블 AI 디바이스 시장 규모 : 운영별 및 CAGR(2025-2032년)
- 시장 개요
- 온 디바이스 AI
- 클라우드 기반 AI
웨어러블 AI 디바이스 시장 규모 : 용도별 및 CAGR(2025-2032년)
- 시장 개요
- 가전
- 헬스케어
- 기업 및 산업
- 기타 용도
웨어러블 AI 디바이스 시장 규모 : 지역별 및 CAGR(2025-2032년)
- 북미
- 유럽
- 아시아태평양
- 라틴아메리카
- 중동 및 아프리카
- GCC 국가
- 남아프리카
- 기타 중동 및 아프리카
경쟁 정보
- 상위 5개사 비교
- 주요 기업의 시장 포지셔닝(2024년)
- 주요 시장 기업이 채용한 전략
- 시장의 최근 동향
- 기업의 시장 점유율 분석(2024년)
- 주요 기업의 기업 프로파일
- 기업 개요
- 제품 포트폴리오 분석
- 부문별 점유율 분석
- 수익의 전년대비 비교(2022-2024년)
주요 기업 프로파일
- Apple Inc.(United States)
- Alphabet Inc.(United States)
- Meta Platforms, Inc.(United States)
- Samsung Electronics Co., Ltd.(South Korea)
- Sony Corporation(Japan)
- Garmin Ltd.(United States)
- Xiaomi Corporation(China)
- Huawei Technologies Co., Ltd.(China)
- Fitbit, Inc.(United States)
- Fossil Group, Inc.(United States)
- LG Electronics Inc.(South Korea)
- Microsoft Corporation(United States)
- Vuzix Corporation(United States)
- Amazfit(Zepp Health Corporation)(China)
- Withings(France)
- Polar Electro Oy(Finland)
- Suunto Oy(Finland)
- Coros Wearables Inc.(United States)
- Oura Health Ltd.(Finland)
- Whoop, Inc.(United States)
결론 및 권장사항
AJY 25.01.16
Global Wearable AI Device Market size was valued at USD 21.2 billion in 2023 and is poised to grow from USD 27.52 billion in 2024 to USD 221.72 billion by 2032, growing at a CAGR of 29.8% during the forecast period (2025-2032).
The wearable technology market is witnessing significant growth as companies innovate with advanced sensor technologies that encompass AI integration. These devices facilitate comprehensive health monitoring, empowering users with real-time data about their surroundings and fitness levels. Increasing health consciousness among consumers is driving demand for AI-enabled wearables, which efficiently track food intake, monitor physical activity, and recommend personalized fitness improvements. This trend is further supported by advancements in connectivity, such as 5G, and emerging technologies like biosensors and smart implants. Consequently, wearables are positioned as essential tools for enhancing life expectancy and quality, making them an integral component of the evolving technology landscape. The ongoing evolution in this sector indicates a promising future for health-focused wearables.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wearable AI Device Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Wearable AI Device Market Segmental Analysis
Global Wearable AI Device Market is segmented by Product, Operation, Application and region. Based on Product, the market is segmented into Smartwatches, Fitness Trackers, AR or VR Headsets, Wearable Cameras, Smart Earwear, Smart Clothing & Footwear and Other Products. Based on Operation, the market is segmented into On-Device AI and Cloud-Based AI. Based on Application, the market is segmented into Consumer Electronics, Healthcare, Enterprise and Industrial and Other Application. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Wearable AI Device Market
The growth of the global Wearable AI Device Market is significantly fueled by the rising popularity of 5G smartphones, as these advanced technologies, including artificial intelligence (AI), enhance the functionality and connectivity of wearable devices. By seamlessly collecting and analyzing data through smartphones, the wearable AI market experiences accelerated development. Furthermore, the robust expansion of the smartphone sector has paved the way for the creation of intuitive and efficient Android and IoT-compatible wearable applications. Additionally, rapid urbanization and higher disposable incomes in emerging economies play a pivotal role in driving market growth and shaping future trends in wearable technology.
Restraints in the Global Wearable AI Device Market
The growth of the Global Wearable AI Device Market faces several significant restraints. A notable challenge is the scarcity of skilled engineers and technicians, which hinders progress and development. Furthermore, the integration of AI solutions and complex systems with existing technologies can be a cumbersome process, impeding market advancement. The fast-paced nature of the consumer electronics sector, characterized by shorter product life cycles, exacerbates these issues. Additionally, adherence to stringent data privacy regulations presents further hurdles, collectively posing substantial obstacles to the overall expansion of the Wearable AI Device Market during the forecast period.
Market Trends of the Global Wearable AI Device Market
The Global Wearable AI Device Market is witnessing a significant trend towards e-payments facilitated by innovative wearable technology. This shift is highlighted by collaborations such as the contactless payment jacket from Lyle & Scott and Barclaycard, which reflects a growing consumer preference for seamless transactions. Furthermore, brands like Ringly and Mastercard have pioneered contactless payment rings, enhancing the convenience of mobile commerce. Additionally, bPay's diverse range of wearable devices, alongside Sony's Wena 3 smartwatch, exemplifies the integration of payment functionalities into everyday wearables. As consumer demand for convenience and security in transactions rises, the market is set for substantial growth.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
- Technological Advancement
- Customer & Buying Criteria Analysis
Global Wearable AI Device Market Size by Product & CAGR (2025-2032)
- Market Overview
- Smartwatches
- Fitness Trackers
- AR or VR Headsets
- Wearable Cameras
- Smart Earwear
- Smart Clothing & Footwear
- Other Products
Global Wearable AI Device Market Size by Operation & CAGR (2025-2032)
- Market Overview
- On-Device AI
- Cloud-Based AI
Global Wearable AI Device Market Size by Application & CAGR (2025-2032)
- Market Overview
- Consumer Electronics
- Healthcare
- Enterprise and Industrial
- Other Application
Global Wearable AI Device Market Size & CAGR (2025-2032)
- North America (Product, Operation, Application)
- Europe (Product, Operation, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Product, Operation, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Product, Operation, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Product, Operation, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Apple Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Alphabet Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Meta Platforms, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Garmin Ltd. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Huawei Technologies Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fitbit, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fossil Group, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- LG Electronics Inc. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Microsoft Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vuzix Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Amazfit (Zepp Health Corporation) (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Withings (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Polar Electro Oy (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Suunto Oy (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Coros Wearables Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oura Health Ltd. (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Whoop, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
