2023년 탄산음료 시장 규모는 4,393억 달러로 평가되었고, 2024년 4,559억 9,000만 달러에서 2032년 7,004억 4,000만 달러로 성장할 것으로 예상되며, 예측 기간(2025-2032년) 동안 3.8%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다.
탄산음료 시장은 특히 X세대와 Y세대 소비자들 사이에서 청량음료가 인기를 끌면서 큰 폭으로 성장하고 있습니다. 이 계층은 청량음료가 제공하는 상큼한 산미, 톡 쏘는 맛, 매력적인 과일 맛에 매료되어 있습니다. 깨끗한 물, 향료, 감미료, 방부제 등의 주요 성분은 이러한 음료의 폭넓은 매력에 기여하고 있습니다. 유리병과 플라스틱 병의 사용, 고속 라인 등 첨단 포장 기술은 소비를 더욱 촉진하고 있습니다. 주목할 만한 점은 미국과 같은 국가에서는 1인당 소비량이 1,400병이 넘는 반면, 인도와 같은 신흥 시장에서는 2019년 1인당 소비량이 44병으로 아직 보급되지 않았다는 점입니다. 그러나 이러한 시장에서의 소비량은 2031년까지 거의 두 배에 가까운 84병으로 증가할 것으로 예측되고 있어 상당한 성장 가능성을 보여주고 있습니다.
Carbonated Beverages Market size was valued at USD 439.3 Billion in 2023 and is poised to grow from USD 455.99 Billion in 2024 to USD 700.44 Billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).
The carbonated beverage market is witnessing significant growth, driven primarily by the popularity of soft drinks, especially among Generation X and Y consumers. This demographic is drawn to the refreshing acidity, tingling sensation, and appealing fruit flavors these beverages offer. Major components such as clean water, flavoring agents, sweeteners, and preservatives contribute to their widespread appeal. Advances in packaging technologies, including the use of glass and plastic bottles along with high-speed lines, have further fueled consumption. Notably, while countries like the US see per capita consumption exceeding 1,400 bottles, emerging markets like India are still under-penetrated at just 44 bottles per capita in 2019. However, projections indicate that consumption in such markets could nearly double to 84 bottles by 2031, signaling substantial growth potential.
Top-down and bottom-up approaches were used to estimate and validate the size of the Carbonated Beverages market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Carbonated Beverages Market Segmental Analysis
Global Carbonated Beverages Market is segmented by product, flavor, packaging, distribution channel and region. Based on product, the market is segmented into carbonated soft drinks, carbonated water, carbonated sports & energy drinks and others. Based on flavor, the market is segmented into cola, fruit based and others. Based on packaging, the market is segmented into bottles and cans. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, convenience stores, food service outlets, transport terminals, online stores & d2c and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Carbonated Beverages Market
The surge in popularity of carbonated beverages can be attributed to the fast-paced lifestyles of consumers, leading to a heightened demand for convenient refreshment options. As health consciousness rises, there's a notable shift toward low-calorie versions of these drinks, particularly those that are clean-label, gluten-free, and low-carb. This trend aligns with the broader expansion of functional beverages, as consumers seek healthier alternatives without compromising taste. The easy accessibility of low- or zero-calorie options in retail outlets like Walmart and convenience stores further stimulates market growth. To attract health-focused customers, major brands are constantly innovating with new flavors and product formulations, exemplified by Coca-Cola's introduction of an enhanced Coca-Cola Zero Sugar in 2021, which promises a more enjoyable taste while maintaining consistent dietary information.
Restraints in the Carbonated Beverages Market
The carbonated beverages market faces significant constraints due to the high sugar levels present in these drinks, which are linked to health issues such as diabetes, obesity, and calcium deficiency. These concerns may hinder the global growth of the carbonated beverage industry. Nevertheless, the introduction of a new line of low-sugar carbonated options could present a lucrative opportunity for competing brands, potentially revitalizing market interest and attracting health-conscious consumers. As the industry adapts to changing consumer preferences, innovation in product formulations could serve as a vital strategy to mitigate the negative impacts associated with traditional high-sugar carbonated beverages.
Market Trends of the Carbonated Beverages Market
The carbonated beverages market is experiencing significant growth trends, propelled by the increasing integration of these drinks as popular accompaniments in fast-food restaurants and cafes. Consumer preferences are shifting towards low-sugar and diet options, reflecting a broader movement towards health-conscious lifestyles. This demand not only enhances product innovation but also encourages brands to diversify their offerings, catering to health-aware consumers who seek guilt-free indulgence. Additionally, the rise of social media and influencer marketing is further driving interest, as carbonated beverages are showcased in vibrant, appealing ways that resonate with younger audiences. This multifaceted growth landscape suggests a dynamic future for the market.