세계의 크래프트 맥주 시장 규모는 2022년 936억 9,000만 달러로 평가되었습니다. 2023년 1,040억 달러에서 2031년 2,431억 5,000만 달러에 이르고, 예측 기간(2024-2031년) 동안 11.2%의 연평균 복합 성장률(CAGR)을 나타낼 전망입니다.
맥주는 여전히 매우 인기 있는 전통 음료로 다양한 문화에 깊이 뿌리내리고 있으며, 적당량을 마시면 많은 건강상의 이점이 있는 것으로 알려져 있습니다. 특히 젊은 층을 중심으로 그 인기가 계속 높아지고 있으며, 수제 맥주가 그 중심에 있습니다. 다양한 맛과 배합은 밀레니얼 세대와 Z세대의 진화하는 취향에 부응하고, 유기농과 혁신적 인퓨전 트렌드를 주도하고 있으며, 코로나19 팬데믹이 크래프트 맥주 분야에 큰 영향을 미쳤음에도 불구하고 미국 크래프트 맥주 시장은 지속적인 성장 태세를 유지하고 있습니다. 성장세를 유지하고 있으며, 향후 예측 기간 동안 강력한 CAGR을 나타낼 것으로 예상됩니다. 이러한 추세는 수제 맥주 산업의 회복력과 현대 소비자의 취향과 일치하는 것을 강조합니다.
Global Craft Beer Market size was valued at USD 93.69 billion in 2022 and is poised to grow from USD 104 billion in 2023 to USD 243.15 billion by 2031, growing at a CAGR of 11.2% in the forecast period (2024-2031).
Beer remains a highly favored and traditional beverage, deeply rooted in various cultures and associated with numerous health benefits when consumed responsibly. Its popularity continues to thrive, especially among younger drinkers, with craft beer taking center stage. The diverse range of flavors and formulations cater to the evolving tastes of millennials and Gen Z, driving a trend towards organic and innovative infusions. Despite challenges posed by the COVID-19 pandemic, which significantly impacted the craft beer sector, the US craft beer market is poised for sustainable growth, anticipated to exhibit a strong CAGR in the coming forecast period. This trend underscores the resilience of the craft beer industry and its alignment with contemporary consumer preferences.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Craft Beer Market Segmental Analysis
Global Craft Beer Market is segmented by Type, by Ingredients, by Distributional Channel and by Region. Based on Type, the market is segmented into Ale, Lager, Pilsner, Others (Sour, fruit and specialty). Based on Ingredients, the market is segmented into Malt, Yeast, Enzymes, Hops. Based on Distributional Channel, the market is segmented into Off-trade, On-trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Craft Beer Market
The Global Craft Beer market is significantly driven by the rising popularity of diverse and unique beer flavors that captivate consumers. This growing enthusiasm for craft beer, characterized by exciting varieties such as fruity, spicy, and classic premium blends, resonates particularly with younger demographics who view these beverages as essential components of social events and celebrations. As urban lifestyles and modern drinking habits take hold, millennials are increasingly inclined to explore new beer options-approximately 33% of beer drinkers sample a new brew with each outing. This heightened interest, combined with the expanding number of craft breweries, currently estimated at around 9,811 in the US, indicates that the craft beer market is set for substantial growth in the coming years.
Restraints in the Global Craft Beer Market
The global craft beer market faces several restraints that could hinder its growth. One significant challenge is the proliferation of counterfeit products that divert consumer attention and diminish market demand. Additionally, the availability of a wide range of alternative alcoholic beverages, such as gin, whiskey, and rum, poses stiff competition to craft beers. These alternatives may attract consumers seeking different flavor profiles or experiences, further impacting the overall appeal of craft beers. As a result, these factors collectively contribute to slower market growth and may deter potential consumers from choosing craft beer over other options in the alcoholic beverage sector.
Market Trends of the Global Craft Beer Market
The global craft beer market is witnessing a notable surge in demand, driven by an increasing consumer preference for unique, flavorful brews and innovative ingredients. The proliferation of craft breweries, now innovating with CBD (Cannabidiol) infusions, is a key trend, as these non-psychoactive additions offer distinctive taste profiles and align with health-conscious consumers seeking lower-calorie options. This combination of craftmanship and modern wellness trends is enticing a broader audience, elevating the craft beer experience. As breweries explore this burgeoning segment, the market is likely to expand, reflecting a shift towards personalization and experimentation in the beverage industry.