하드셀처 시장 규모, 점유율, 성장 분석 : 알코올 도수-ABV별, 포장 유형별, 유통 채널별, 향료별, 지역별 - 산업 예측(2024-2031년)
Hard Seltzer Market Size, Share, Growth Analysis, By Alcohol Volume-ABV (ABV less than 5.0%, ABV more than 5.0%), By Packaging Type, By Distribution Chanel, By Flavour, By Region - Industry Forecast 2024-2031
상품코드:1610670
리서치사:SkyQuest
발행일:2024년 12월
페이지 정보:영문 165 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 하드셀처 시장 규모는 2022년에 89억 5,000만 달러로 평가되며, 2023년 110억 달러에서 2031년에는 703억 6,000만 달러로 성장하며, 예측 기간(2024-2031년)의 CAGR은 22.9%로 성장할 전망입니다.
하드셀처 시장은 저칼로리, 저알코올, 무글루텐 주류에 대한 소비자 선호도의 증가에 의해 큰 성장을 달성하고 있습니다. 이 동향은 가처분 소득 증가와 알코올에 대한 지출 증가로 인해 더욱 가속화되고 있습니다. 최근 수년간 하드 셀러의 인기가 높아지고 있는데, 그 주요 요인은 기존 알코올 음료에 대한 건강한 대안으로 이러한 음료를 홍보하는 효과적인 소셜미디어 마케팅에 있습니다. 그 결과, 이 시장에는 다양한 맛과 제품을 제공하는 새로운 제조업체가 급증하고 있습니다. 주목할 만한 사례로, 코팔버그는 2020년 5월 영국에서 '하드 셀처' 시리즈를 출시하여 진화하는 음료 상황에서 소비자가 선택할 수 있는 선택의 폭이 넓어지고 있음을 강조하고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석과 영향
경쟁 기업 간 경쟁 관계
대체품의 위협
바이어의 교섭력
신규 진출업체의 위협
공급 기업의 교섭력
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2023년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술의 진보
규제 상황
사례 연구
고객과 구매 기준 분석
하드셀처 시장 규모 : 알코올 도수-ABV별 & CAGR(2024-2031)
시장 개요
알코올 도수 5.0% 이하
알코올 도수 5.0% 이상
하드셀처 시장 규모 : 포장 유형별 & CAGR(2024-2031)
시장 개요
유리병
금속캔
하드셀처 시장 규모 : 유통 채널별 & CAGR(2024-2031)
시장 개요
오프 트레이드
온 트레이드
하드셀처 시장 규모 : 향료 & CAGR(2024-2031)
시장 개요
클래식 또는 언플레이버드
향료
블랙 체리
라임
루비 자몽(Ruby Grapefruit)
망고
라즈베리
기타
하드셀처 시장 규모 : 지역별 & CAGR(2024-2031)
북미
미국
캐나다
유럽
영국
독일
스페인
프랑스
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2023년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2023년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2021-2023)
주요 기업 개요
White Claw Hard Seltzer
Truly Hard Seltzer(Boston Beer Company)
Vizzy Hard Seltzer
High Noon Spirits Company
Nude Beverages
Barbrew Beverages
Wild Drum
Kona Brewing Co.
Lift Bridge Brewing Co.
Ficks & Co.
Bon & Viv
Blue Marble Cocktails
Future Proof Brands LLC
Bud Light Seltzer(Anheuser-Busch InBev)
Michelob Ultra Seltzer
Smirnoff Seltzer
Topo Chico Hard Seltzer(Coca-Cola Company)
Corona Hard Seltzer(Grupo Modelo)
Barneys Hard Seltzer
Barefoot Cellars Hard Seltzer
결론과 권장사항
KSA
영문 목차
영문목차
Global Hard Seltzer Market size was valued at USD 8.95 billion in 2022 and is poised to grow from USD 11 billion in 2023 to USD 70.36 billion by 2031, growing at a CAGR of 22.9% in the forecast period (2024-2031).
The hard seltzer market is experiencing significant growth, driven by increasing consumer preferences for lower-calorie, low-alcohol, and gluten-free alcoholic beverages. This trend is further supported by rising disposable incomes and increased expenditures on alcohol. Recent years have seen hard seltzers gain popularity, largely attributed to effective social media marketing promoting these drinks as a healthier alternative to traditional alcohol. As a result, the market has attracted a surge of new manufacturers, offering a diverse range of flavors and products. A notable example is Kopparberg's launch of a hard seltzer range in the U.K. in May 2020, highlighting the expanding options available to consumers in this evolving beverage landscape.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hard Seltzer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Hard Seltzer Market Segmental Analysis
Global Hard Seltzer Market is segmented by Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour and region. Based on Alcohol Volume-ABV, the market is segmented into ABV less than 5.0%, ABV more than 5.0%. Based on Packaging Type, the market is segmented into Glass Bottles, Metal Cans. Based on Distribution Chanel, the market is segmented into Off-trade, On-trade. Based on Flavour, the market is segmented into Classic or unflavoured, Flavoured (Black Cherry, Lime, Ruby Grapefruit, Mango, Raspberry, Others). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Hard Seltzer Market
The global hard seltzer market is poised for steady growth driven by rising consumer demand for low-calorie, low-carbohydrate alcoholic beverages. This trend is particularly prominent in developed markets like the United States, Australia, and Japan, where health-conscious consumers are increasingly seeking alternative options. The escalating popularity of gluten-free beverages is expected to further fuel market expansion, particularly among individuals managing autoimmune and inflammatory conditions. As awareness of healthier drinking choices continues to rise, the hard seltzer market is likely to attract a broader consumer base, contributing to its sustained growth trajectory in the coming years.
Restraints in the Global Hard Seltzer Market
The global hard seltzer market faces several constraints that may hinder its growth. Consumers often experience bloating and gas due to the carbonation in these beverages, which can diminish their appeal. Additionally, some individuals perceive hard seltzers as excessively sweet, detracting from the overall experience. The relatively low alcohol content in hard seltzers can also be disappointing for those seeking a stronger buzz. Furthermore, these drinks tend to be priced higher than traditional alcoholic options, making them less attractive to budget-conscious consumers. Lastly, while their lower calorie count may appeal to health-conscious drinkers, it can dissuade others who prefer richer flavors found in beer or wine.
Market Trends of the Global Hard Seltzer Market
The Global Hard Seltzer market is experiencing a dynamic shift driven predominantly by millennials' growing preference for flavored alcoholic beverages. This trend is fueling robust market expansion as hard seltzers gain traction due to their accessibility in numerous retail formats, including hypermarkets, convenience stores, and wine shops, alongside their affordability. Furthermore, the surge in e-commerce is facilitating broader distribution, allowing consumers to purchase hard seltzers conveniently online. Innovations, such as partnerships between brands and D2C platforms like Thirstie, enhance this digital presence, positioning hard seltzers as a convenient choice, expected to sustain momentum and appeal across diverse demographics.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Driver & Opportunities
Restraints & Challenges
Porters Analysis & Impact
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2023
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Global Hard Seltzer Market Size by Alcohol Volume-ABV & CAGR (2024-2031)
Market Overview
ABV Up To 5.0%
ABV more than 5.0%
Global Hard Seltzer Market Size by Packaging Type & CAGR (2024-2031)
Market Overview
Glass Bottles
Metal Cans
Global Hard Seltzer Market Size by Distribution Chanel & CAGR (2024-2031)
Market Overview
Off-trade
On-trade
Global Hard Seltzer Market Size by Flavour & CAGR (2024-2031)
Market Overview
Classic or unflavored
Flavored
Black Cherry
Lime
Ruby Grapefruit
Mango
Raspberry
Others
Global Hard Seltzer Market Size & CAGR (2024-2031)
North America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
US
Canada
Europe, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
China
India
Japan
South Korea
Rest of Asia Pacific
Latin America, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
Brazil
Rest of Latin America
Middle East & Africa, (Alcohol Volume-ABV, Packaging Type, Distribution Chanel, Flavour)
