하드셀처 시장(2024-2028년)
하드셀처 시장은 2023-2028년 364억 3,840만 달러로 예측되며, 예측 기간 동안 연평균 25.1%의 성장률을 보일 것으로 예상됩니다. 이 보고서는 하드셀처 시장에 대한 전반적인 분석, 시장 규모와 예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더에 대한 벤더 분석 등의 정보를 전해드립니다.
현재 시장 시나리오, 최신 동향 및 촉진요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 밀레니얼 세대의 수요 증가, 신제품 출시, 저칼로리 알코올 음료에 대한 수요 증가에 의해 주도되고 있습니다.
| 시장 범위 |
| 기준 연도 |
2024년 |
| 종료 연도 |
2028년 |
| 예측 기간 |
2024-2028년 |
| 성장 모멘텀 |
가속 |
| 전년 대비[2024년] |
19.3% |
| CAGR |
25.1% |
| 증분 금액 |
364억 3,840만 달러 |
이번 조사에서는 온라인 판매의 확산이 향후 몇 년간 하드셀처 시장 성장을 견인할 주요 요인 중 하나로 분석됩니다. 또한, 제품 혁신과 M&A 활동의 활성화도 시장의 큰 수요로 이어질 것으로 보입니다.
목차
제1장 주요 요약
제2장 Technavio 분석
- 가격·수명주기·고객 구입 바스켓·채용률·구입 기준 분석
- 인풋의 중요성과 차별화 요인
- 혼란 요인
- 성장 촉진요인과 과제의 영향
제3장 시장 상황
제4장 시장 규모
- 시장 정의
- 시장 부문 분석
- 시장 규모 2023년
- 시장 전망 2023-2028년
제5장 시장 규모 실적
- 하드셀처 세계 시장 2018-2022년
- 유통 채널별 부문 분석 2018-2022년
- 지역별 부문 분석 2018-2022년
- 국가별 부문 분석 2018-2022년
제6장 정성 분석
제7장 Five Forces 분석
- Five Forces 요약
- 구매자의 교섭력
- 공급 기업의 교섭력
- 신규 참여업체의 위협
- 대체품의 위협
- 경쟁의 위협
- 시장 상황
제8장 시장 세분화 : 유통 채널별
- 시장 부문
- 비교 : 유통 채널별
- 오프 트레이드 : 시장 규모와 예측 2023-2028년
- 온 트레이드 : 시장 규모와 예측 2023-2028년
- 시장 기회 : 유통 채널별
제9장 고객 상황
제10장 지역별 상황
- 지역별 세분화
- 비교 : 지역별
- 북미 : 시장 규모와 예측 2023-2028년
- 유럽 : 시장 규모와 예측 2023-2028년
- 아시아태평양 : 시장 규모와 예측 2023-2028년
- 남미 : 시장 규모와 예측 2023-2028년
- 중동 및 아프리카 : 시장 규모와 예측 2023-2028년
- 미국 : 시장 규모와 예측 2023-2028년
- 중국 : 시장 규모와 예측 2023-2028년
- 캐나다 : 시장 규모와 예측 2023-2028년
- 독일 : 시장 규모와 예측 2023-2028년
- 영국 : 시장 규모와 예측 2023-2028년
- 멕시코 : 시장 규모와 예측 2023-2028년
- 프랑스 : 시장 규모와 예측 2023-2028년
- 일본 : 시장 규모와 예측 2023-2028년
- 한국 : 시장 규모와 예측 2023-2028년
- 브라질 : 시장 규모와 예측 2023-2028년
- 지역 상황에 의한 시장 기회
제11장 촉진요인, 과제, 기회, 억제요인
- 시장 성장 촉진요인
- 시장 과제
- 성장 촉진요인과 과제의 영향
- 시장 기회·억제요인
제12장 경쟁 구도
제13장 경쟁 분석
- 기업 개요
- 기업 순위 지수
- 기업의 시장 포지셔닝
- Constellation Brands Inc.
- Diageo PLC
- Hard Seltzer Beverage Co. LLC
- Heineken NV
- Kopparberg Cider of Sweden Ltd.
- Mark Anthony Brands International Unlimited Co.
- Molson Coors Beverage Co.
- San Juan Seltzer Inc.
- The Boston Beer Co. Inc.
- The Coca Cola Co.
제14장 부록
ksm
Hard Seltzer Market 2024-2028
The hard seltzer market is forecasted to grow by USD 36438.4 mn during 2023-2028, accelerating at a CAGR of 25.1% during the forecast period. The report on the hard seltzer market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing demand from millennials, new product launches, and rising demand for low-calorie alcoholic beverages.
| Market Scope |
|---|
| Base Year | 2024 |
| End Year | 2028 |
| Series Year | 2024-2028 |
| Growth Momentum | Accelerate |
| YOY 2024 | 19.3% |
| CAGR | 25.1% |
| Incremental Value | $36438.4 mn |
Technavio's hard seltzer market is segmented as below:
By Distribution Channel
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the increasing prevalence of online sales as one of the prime reasons driving the hard seltzer market growth during the next few years. Also, product innovations and increasing mergers and acquisitions activities will lead to sizable demand in the market.
The report on the hard seltzer market covers the following areas:
- Hard Seltzer Market sizing
- Hard Seltzer Market forecast
- Hard Seltzer Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading hard seltzer market vendors that include Anheuser Busch InBev SA NV, Constellation Brands Inc., Diageo PLC, E. and J. Gallo Winery, Future Proof Brands LLC, Hard Seltzer Beverage Co. LLC, Heineken NV, Kona Gold Beverage Inc., Kopparberg Cider of Sweden Ltd., Lift Bridge Brewing Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Nude Beverages, Retail Services and Systems Inc., San Juan Seltzer Inc., The Boston Beer Co. Inc., and The Coca Cola Co.. Also, the hard seltzer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2023
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Global Hard Seltzer Market 2018 - 2022
- Historic Market Size - Data Table on Global Hard Seltzer Market 2018 - 2022 ($ million)
- 5.2 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
- 5.3 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 5.4 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Hard Seltzer Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Distribution Channel
- 8.1 Market segments
- Chart on Distribution Channel - Market share 2023-2028 (%)
- Data Table on Distribution Channel - Market share 2023-2028 (%)
- 8.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 8.3 Off-trade - Market size and forecast 2023-2028
- Chart on Off-trade - Market size and forecast 2023-2028 ($ million)
- Data Table on Off-trade - Market size and forecast 2023-2028 ($ million)
- Chart on Off-trade - Year-over-year growth 2023-2028 (%)
- Data Table on Off-trade - Year-over-year growth 2023-2028 (%)
- 8.4 On-trade - Market size and forecast 2023-2028
- Chart on On-trade - Market size and forecast 2023-2028 ($ million)
- Data Table on On-trade - Market size and forecast 2023-2028 ($ million)
- Chart on On-trade - Year-over-year growth 2023-2028 (%)
- Data Table on On-trade - Year-over-year growth 2023-2028 (%)
- 8.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
9 Customer Landscape
- 9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 10.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 10.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 10.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 10.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 10.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 10.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 10.9 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ million)
- Data Table on China - Market size and forecast 2023-2028 ($ million)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 10.10 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 10.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 10.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 10.13 Mexico - Market size and forecast 2023-2028
- Chart on Mexico - Market size and forecast 2023-2028 ($ million)
- Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
- Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Data Table on Mexico - Year-over-year growth 2023-2028 (%)
- 10.14 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ million)
- Data Table on France - Market size and forecast 2023-2028 ($ million)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
- 10.15 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 10.16 South Korea - Market size and forecast 2023-2028
- Chart on South Korea - Market size and forecast 2023-2028 ($ million)
- Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
- Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Data Table on South Korea - Year-over-year growth 2023-2028 (%)
- 10.17 Brazil - Market size and forecast 2023-2028
- Chart on Brazil - Market size and forecast 2023-2028 ($ million)
- Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
- Chart on Brazil - Year-over-year growth 2023-2028 (%)
- Data Table on Brazil - Year-over-year growth 2023-2028 (%)
- 10.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)
11 Drivers, Challenges, and Opportunity/Restraints
- 11.1 Market drivers
- 11.2 Market challenges
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 11.4 Market opportunities/restraints
12 Competitive Landscape
- 12.1 Overview
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.1 Companies profiled
- 13.2 Company ranking index
- 13.3 Market positioning of companies
- Matrix on companies position and classification
- 13.4 Constellation Brands Inc.
- Constellation Brands Inc. - Overview
- Constellation Brands Inc. - Business segments
- Constellation Brands Inc. - Key offerings
- Constellation Brands Inc. - Segment focus
- SWOT
- 13.5 Diageo PLC
- Diageo PLC - Overview
- Diageo PLC - Business segments
- Diageo PLC - Key news
- Diageo PLC - Key offerings
- Diageo PLC - Segment focus
- SWOT
- 13.6 Hard Seltzer Beverage Co. LLC
- Hard Seltzer Beverage Co. LLC - Overview
- Hard Seltzer Beverage Co. LLC - Product / Service
- Hard Seltzer Beverage Co. LLC - Key offerings
- SWOT
- 13.7 Heineken NV
- Heineken NV - Overview
- Heineken NV - Business segments
- Heineken NV - Key offerings
- Heineken NV - Segment focus
- SWOT
- 13.8 Kopparberg Cider of Sweden Ltd.
- Kopparberg Cider of Sweden Ltd. - Overview
- Kopparberg Cider of Sweden Ltd. - Product / Service
- Kopparberg Cider of Sweden Ltd. - Key offerings
- SWOT
- 13.9 Mark Anthony Brands International Unlimited Co.
- Mark Anthony Brands International Unlimited Co. - Overview
- Mark Anthony Brands International Unlimited Co. - Product / Service
- Mark Anthony Brands International Unlimited Co. - Key offerings
- SWOT
- 13.10 Molson Coors Beverage Co.
- Molson Coors Beverage Co. - Overview
- Molson Coors Beverage Co. - Business segments
- Molson Coors Beverage Co. - Key offerings
- Molson Coors Beverage Co. - Segment focus
- SWOT
- 13.11 San Juan Seltzer Inc.
- San Juan Seltzer Inc. - Overview
- San Juan Seltzer Inc. - Product / Service
- San Juan Seltzer Inc. - Key offerings
- SWOT
- 13.12 The Boston Beer Co. Inc.
- The Boston Beer Co. Inc. - Overview
- The Boston Beer Co. Inc. - Product / Service
- The Boston Beer Co. Inc. - Key offerings
- SWOT
- 13.13 The Coca Cola Co.
- The Coca Cola Co. - Overview
- The Coca Cola Co. - Business segments
- The Coca Cola Co. - Key news
- The Coca Cola Co. - Key offerings
- The Coca Cola Co. - Segment focus
- SWOT
14 Appendix
- 14.1 Scope of the report
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- 14.5 Data procurement
- 14.6 Data validation
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.8 Data synthesis
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations
