Automotive Fragrance and Air Conditioning System Research Report, 2025
상품코드:1930696
리서치사:ResearchInChina
발행일:2026년 01월
페이지 정보:영문 300 Pages
라이선스 & 가격 (부가세 별도)
한글목차
자동차가 단순한 이동수단에서 '제3의 생활공간'으로 진화하는 가운데, 조종석 환경의 건전성은 자동차의 품질을 가늠하는 핵심 지표가 되고 있습니다. 2025년, 자동차 향기 및 공기청정 시스템은 기본적인 기능 추가에서 지능형 생태계 통합에 이르기까지 깊은 변화를 겪고 있습니다. 감성화, 시나리오화를 지향하는 향기 시스템과 살균, 정화, 능동적 보호를 목적으로 하는 공기청정 기술은 차세대 '건강한 조종석'의 감각적 체험과 보호의 두 축을 구성합니다.
I. 모든 시나리오에 대응하는 조종석 방향제 시스템 : 기존 방향제의 뒷좌석 커버 부족 문제 해결
2025년, 자동차 방향제 산업의 핵심 특징은 기존의 단일 고정 장착 위치에서 조종석 공간과 깊이 융합되어 시나리오 수요에 따라 유연하게 전개되는 '모든 시나리오 대응' 방향으로 발전하는 것입니다. 이러한 추세는 주로 소비자들이 개인화된 지능형 운전 경험을 극한까지 추구하고, OEM들이 인테리어 기능의 혁신을 통해 제품의 부가가치를 높이는 것을 전략적으로 고려하는 데서 비롯됩니다. 특히, 향기 시스템의 레이아웃이 센터 콘솔이나 에어벤트와 같은 기존의 눈에 띄는 위치에서 글러브 박스, 암레스트 박스, 시트, 심지어 천장 등 보다 눈에 띄지 않고 통합적이며 시나리오에 적합한 장소로 확장되고 있습니다.
2025년 이후, 천장 장착형 향기 시스템은 조종석의 큰 혁신 포인트 중 하나가 될 것이며, 기존 향기 시스템이 가지고 있던 뒷좌석에 향기가 잘 전달되지 않는 문제를 해결하고 있습니다. 천장 장착형 향기 시스템은 일반적으로 후방 천장에 배치되며, 단독으로 장착되거나 천장 에어컨 송풍구와 통합되어 있습니다. 글러브 박스, 센터 콘솔 하단, 암레스트 박스 등 기존의 방향제 시스템과는 달리, 보다 균일한 확산성, 핵심 수납공간을 차지하지 않고, 뒷좌석 엔터테인먼트 시스템과의 강력한 연동 등의 특징을 가지고 있습니다.
II. 정화기술의 "다기능 통합"이 주류로 부상하다
자동차 조종석 공기 정화 분야에서 기술 루트는 크게 '능동적 정화'와 '수동적 여과'의 두 가지로 나뉩니다. 그 중 능동적 정화 기술에는 음이온 발생기, 플라즈마 발생기, 수이온 발생기, 광수이온 기술 등이 포함됩니다. 수동 정화 기술에는 공기 정화, UVC 광촉매, MOFS(금속 유기 구조물) 필터 요소, HEPA 필터, CN95 필터, CO2 농도 모니터링 시스템, AQS 공기질 센서, PM2.5 센서 등이 포함됩니다.
현재 단일 기술로는 수요를 충족시킬 수 없습니다. 주류 솔루션은 일반적으로 '능동+수동' 복합 정화 솔루션입니다. '다중 효과 통합'은 본질적으로 하드웨어의 복합화 및 제어 지능화, 기계 여과, 화학 흡착, 이온화 살균, 자외선 소독 등 여러 기술을 통합한 완벽한 시스템입니다. 다중 가스 센서 네트워크와 AI 알고리즘을 통해 자동적이고 정확하며 효율적인 관리를 실현합니다.
III. C-AHI China Automotive Health Index, 2026년 12개의 신규 지표 추가
2025년 7월 11일, C-AHI China Automotive Health Index Evaluation Framework(2026년판)가 발표되었습니다. C-AHI China Automotive Health Index는 동적으로 발전하고 지속적으로 개선되는 종합 평가 시스템이며, China Automotive Engineering Research Institute Co. 인체의 건강에 미치는 차내 환경의 영향을 평가하는 것을 목적으로 하고 있습니다. 이 지표는 차내 공기질(VOC/VOI)과 전자파 방출(EMR)에 중점을 두고 미립자 정화(PM), 재료 민감도(VAR), 항균-항곰팡이(VAA), 친환경 이동(에너지 소비-내구성) 등 다각적인 범위로 점차 확대되고 있습니다. 정식 규정 초안은 2026년 4월에 발표될 예정입니다.
중국의 자동차용 방향제 및 공기청정 시스템 시장에 대해 조사 분석했으며, 자동차용 방향제 및 공기청정 기술 개발, 시장 상황, 시장 규모 및 탑재 동향, 제품 솔루션, 공급망 내 주요 공급업체의 기술 특성 및 OEM과의 연계 등의 정보를 전해드립니다.
목차
관련 용어
제1장 자동차용 방향 및 공기 청정 시스템 개요
자동차용 공기 청정 시스템 개요
자동차용 방향 시스템
공기 청정 기술
자동차 공기질 규격과 인증
제2장 자동차용 방향 및 공기 청정 시장
자동차용 에어컨 탑재수
자동차용 에어컨 탑재율
자동차용 방향 시스템 시장
자동차용 공기 청정 시스템 탑재
제3장 자동차용 방향 및 공기 청정 공급업체
Carori
Tonemy
KLOVEF
CUBIC
Maiqian
Maxmac
Handlink Auto-Tech
Jiangsu TOMOHO
BYD Semiconductor
Xianggu Intelligent
Goldensea Hi-Tech
CockpitAir
Valeo
Freudenberg
제4장 OEM의 방향 및 공기 청정 시스템
Harmony Intelligent Mobility Alliance(HIMA)
Li Auto
XPeng Motors
NIO
Leaomotor
Xiaomi Auto
Voyah
M-HERO
Dongfeng eπ
Dongfeng Aeolus
Avatr
Deepal
ZEEKR
Geely Galaxy
IM Motors
ARCFOX
WEY
Denza
Yangwang
Fangchengbao
Chery
GAC Group
JAC Group
FAW Hongqi
Buick
BMW
Tesla
제5장 자동차용 방향 및 공기 청정 요약/동향
공급업체 자동차용 방향 시스템/제품 요약(1)
공급업체 자동차용 방향 시스템/제품 요약(2)
공급업체 자동차용 방향 시스템/제품 요약(3)
OEM의 방향 탑재 격차의 비교
공급업체 자동차용 공기 청정 제품 요약(1)
공급업체 자동차용 공기 청정 제품 요약(2)
OEM 각사의 자동차 브랜드의 마이너스 이온 탑재 격차의 비교
동향 1(1)
동향 1(2)
동향 2
동향 3
동향 4
동향 5
동향 6
자동차용 방향 및 공기 청정 시스템 특허와 동향
KSM
영문 목차
영문목차
Automotive Fragrance and Air Purification Research: Intelligent Fragrance Equipment to Exceed 4 Million Units by 2030, "All-in-One" Integrated Purification Becomes Mainstream
The "Automotive Fragrance and Air Conditioning System Research Report, 2025" mainly focuses on the following contents: the development of automotive fragrance and air purification technologies, market status, market size and installation trends, product solutions, technical characteristics of major suppliers in supply chain and their cooperation with OEMs, configuration strategies and installation rate differences of fragrance and air purification systems among more than 20 OEMs, patent rankings and characteristics of automotive fragrance and air purification among suppliers and OEMs, as well as standards and regulations, technical summaries and future trends.
As automobiles evolve from mere means of transportation to the "third living space", cockpit environment health has become a core dimension to measure automotive quality. In 2025, automotive fragrance and air conditioning systems are undergoing a profound transformation from basic functional additions to intelligent ecological integration. The fragrance system oriented by emotionalization and scenarioization, together with the air purification technology targeting sterilization, purification and active protection, jointly constitute the dual pillars of sensory experience and protection for the new generation of "healthy cockpits".
I. Full-Scenario Cockpit Fragrance System: Solving the Problem of Insufficient Rear Row Coverage of Traditional Fragrances
In 2025, the core feature of automotive fragrance industry is a development from a single, fixed installation position in the past to a "full-scenario" direction that is deeply integrated with the cockpit space and flexibly deployed according to scenario needs. This trend mainly stems from consumers' extreme pursuit of personalized and intelligent driving experiences, as well as OEMs' strategic consideration of enhancing product added value through interior functional innovation. Specifically, the deployment of fragrance systems is expanding from traditional prominent positions such as the center console and air outlets to more hidden, integrated and scenario-appropriate locations such as glove boxes, armrest boxes, seats and even the roof.
Since 2025, ceiling-mounted fragrance has become one of main innovation points in the cockpit, solving the problem of insufficient rear row coverage of traditional fragrances. Ceiling-mounted fragrance systems are usually deployed at rear ceiling, existing independently or integrated with the ceiling air conditioning outlets. Different from traditional fragrance systems in the glove box, under the center console or in the armrest box, they featured more uniform diffusion, no occupation of core storage space, and strong linkage with the rear entertainment system.
Hongqi Guoyue embeds a micro fragrance system in the roof interlayer, with turbo fan-shaped air outlets and sandalwood and cedar woody fragrances. It links with a 42-inch liftable 4K TV and seat haptic feedback devices to create an immersive theater experience.
In Yangwang U8L Dingshi Edition, the second-row air outlets are moved to the ceiling, and the fragrance system is deeply integrated with the five-zone air conditioning. Rear cockpit ceiling-mounted fragrance offers 10 theme fragrances, which link with anti-carsickness mode, ceiling screen light and shadow, and seats/air conditioning, allowing the fragrance to diffuse three-dimensionally from top to bottom.
The ceiling fragrance device equipped in GAC AION RT is one of the important configurations to enhance cockpit comfort and luxury. The system provides a variety of fragrance modes to choose from, such as "Forest", "Ocean", "Lavender", etc. Occupants can turn on/off the fragrance function and adjust the concentration or intensity of the fragrance through in-vehicle control unit (such as the center console screen or COMAND control panel).
According to ResearchInChina statistics, from January to October 2025, the installation volume of automotive fragrance systems has reached 1.552 million units, a year-on-year increase of 13.6%. It is expected that the annual installation volume of fragrance systems will reach 2.023 million units in 2025 and double to 4.069 million units by 2030. Market size of automotive fragrance is expected to reach 4.57 billion yuan in 2025 and climb to 9.36 billion yuan in 2030, approaching 10 billion yuan.
II. "Multi-Effect Integration" of Purification Technology Becomes Mainstream
In the field of automotive cockpit air purification, technical routes are mainly divided into two categories: "active purification" and "passive filtration". Among them, active purification technologies include negative ion generators, plasma generators, water ion generators, and photo-water ions; passive purification technologies include air purifiers, UVC photocatalysts, MOFS (Metal-Organic Framework Materials) filter elements, HEPA filtration, CN95 filters, CO2 concentration monitoring systems, AQS air quality sensors, PM2.5 sensors, etc.
At present, a single technology can no longer meet the demand. The mainstream solution is generally the "active + passive" composite purification solution. "Multi-effect integration" is essentially hardware compounding and control intelligence. It is a complete system that integrates multiple technologies such as mechanical filtration, chemical adsorption, ionization sterilization, and ultraviolet disinfection, and realizes automatic, accurate and efficient management through a multi-gas sensor network and AI algorithms.
Freudenberg's micronAir(R) F+ fragrance-purifying filter innovatively integrates a fragrance module with a high-efficiency filter element, achieving "filtration + fragrance" integration. Tests show that the micronAir F+ fragrance-purifying automotive air conditioning filter has a single-pass filtration efficiency of over 95% for particles with a diameter of 0.3µm, which can efficiently capture ultra-fine particles such as PM1 (<=1μm) and droplets, and effectively block small microorganisms and pathogens such as bacteria, viruses and mold spores.
BYD's "Green Purification System" integrates PM2.5 high-efficiency detection and filtration, high-temperature sterilization, and negative ion generators (such as Yangwang U8L). It can real-time monitor the PM2.5 concentration inside and outside the vehicle and clearly display the value on the vehicle's center console screen. When the value is too high (for example, exceeding 35 µg/m3), the system will prompt to take purification measures. In addition, after the negative ion generator integrated in the Green Purification System is turned on, it can sterilize, purify the air and refresh the mind, further improving the in-vehicle air quality. In terms of intelligent linkage, in addition to manual operation on the center console screen, the Green Purification System also supports voice control (calling "Xiaodi" to start). The Green Purification System of some models can also intelligently link with cloud services and vehicle status, such as remotely turning on the air conditioning in advance through the mobile APP for purification, or automatically cooperating with purification when detecting that the door is opened or the vehicle is powered on, ensuring fresh air as soon as you get on the vehicle.
The "UVC ultraviolet + MOFS (Metal-Organic Framework Materials) filter element" combination adopted by AITO M8/9 realizes active inactivation of microorganisms and super-strong adsorption of gaseous pollutants. UVC short-wave ultraviolet can physically inactivate viruses and bacteria (the removal rate of H1N1 virus is >99.99% in 15 minutes), while MOFS materials can accurately and efficiently adsorb harmful gases such as formaldehyde and TVOC with their ultra-high specific surface area and customizable pore structure. Their adsorption capacity is several times that of traditional activated carbon. At the same time, AITO M8/9 is also equipped with active purification devices such as negative ion generators and fragrance systems to ensure fresh air in the vehicle.
In addition, integrating oxygen concentration monitoring has become a new highlight of differentiation in healthy intelligent cockpits. For example, Leapmotor D19, in addition to the intelligent fragrance system that automatically adjusts the fragrance release intensity according to the in-vehicle air quality, is equipped with a vehicle-grade deep wild oxygen cockpit system for purification. It achieves an oxygen production capacity of 8 liters per minute at an altitude of 4000 meters through vacuum pressure swing adsorption technology, supports both diffusion and nasal inhalation modes, and links with air conditioning negative ions for purification. According to Leapmotor's official data, this system can increase the oxygen concentration by 5 percentage points within 2 minutes. The high oxygen content makes the breathing of in-vehicle personnel extremely comfortable, relieves fatigue and improves blood circulation.
III. C-AHI China Automotive Health Index Adds 12 New Indicators in 2026
On July 11, 2025, the C-AHI China Automotive Health Index Evaluation Framework (2026 Edition) was released. The C-AHI China Automotive Health Index is a dynamically developing and continuously improving comprehensive evaluation system. It is a third-party evaluation system developed by China Automotive Engineering Research Institute Co., Ltd., aiming to assess the impact of the in-vehicle environment on human health. It focuses on in-vehicle air quality (VOC/VOI) and electromagnetic radiation (EMR), and has gradually expanded to cover multiple dimensions such as particulate matter purification (PM), material sensitization (VAR), antibacterial and anti-mold (VAA), and green travel (energy consumption, endurance). The official draft of the regulations is expected to be released in April 2026.
Compared with previous versions (usually referring to the 2023 or 2024 edition regulations), the 2026 edition framework maintains the three core dimensions of "fresh air, health protection, and green travel", and adds a number of evaluation indicators. The evaluation system is more comprehensive and in-depth, which is expected to promote the accelerated installation of fragrance and air purification systems.
Refinement of "Fresh Air" dimension promotes the comprehensive upgrading of air purification systems: In the "Fresh Air" sub-index of the new framework, air freshness and air conditioning filter performance evaluation items are added. Among them, "air freshness" explicitly focuses on in-vehicle carbon dioxide concentration, total volatile organic compounds (TVOC) and in-vehicle odors. This means that meeting the standard of a single VOC (volatile organic compound) is no longer sufficient, and vehicles need to have the ability to effectively reduce CO2 and comprehensively handle TVOC and odors. This directly promotes OEMs' research and development and application of air purification technologies such as high-efficiency air conditioning filters (especially those that can filter aerosols and other particles), intelligent air circulation systems, AQS air quality management systems, and even negative ion generators. For example, some fragrance devices themselves have negative ion purification functions, which exactly meet the requirements for air purification in the new regulations.
Expansion of "Health Protection" dimension provides opportunities for the "healthy" application of fragrance systems: Although fragrance itself is not a newly added direct evaluation item, the continuous attention to VOI (Vehicle Odor Intensity) in new framework and newly added vehicle microbial colony evaluation item provide a background for the role transformation of fragrance systems. Traditional automotive fragrances may only be used to cover up odors, but under the new health standards, fragrance raw materials with antibacterial and bacteriostatic functions or intelligent fragrance devices deeply integrated with air purification systems will become more favored solutions.
The "Five-Star Healthy Car" is an authoritative certification issued based on the C-AHI full-item five-star evaluation standard, and has become an industry health benchmark. In 2025, many models such as WEY Blue Mountain, Li Auto i Series, AITO M9, and Xiaomi YU7 won the C-AHI "Five-Star Healthy Car" certification. These models can not only effectively eliminate consumers' doubts about "invisible pollution" in the car (such as formaldehyde, electromagnetic radiation, etc.), but also establish a stronger brand trust.
Table of Contents
Related Terms
1 Overview of Automotive Fragrance and Air Conditioning System
1.1 Overview of Automotive Air Conditioning System
1.2 Automotive Fragrance System
1.2.1 Introduction to Automotive Fragrance System
1.2.2 Structure of Traditional Fragrance System
1.2.3 Intelligentization Course of Automotive Fragrance System
1.2.4 Characteristics of Intelligent Automotive Fragrance
