The global threat hunting market size is expected to reach USD 12.92 billion by 2034, according to a new study by Polaris Market Research. The report "Threat Hunting Market Size, Share, Trends, Industry Analysis Report, By Deployment Mode (On-Premises and Cloud), Offering, Threat Type, Organization Size, Vertical, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); Market Forecast, 2025 - 2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The threat hunting market has evolved in response to the growing volume of cyber threats faced by organizations worldwide. Cybersecurity challenges, such as data breaches, advanced persistent threats (APTs), ransomware attacks, and insider threats, have made it clear that traditional security measures such as firewalls, antivirus software, and intrusion detection systems are not enough to detect or mitigate these attacks in real-time. This has led to the rise of a more proactive approach to cybersecurity, known as threat hunting. Threat hunting involves the active, manual search for potential security threats within an organization's network before they cause significant damage.
The global threat hunting market has experienced rapid growth in recent years, driven by the increasing frequency of cyberattacks, the growing complexity of malware, and the heightened regulatory scrutiny on cybersecurity. The demand for comprehensive threat-hunting solutions is expected to continue rising, positioning it as a crucial component of modern cybersecurity strategies as companies, governments, and critical infrastructure sectors face pressure to safeguard sensitive data and systems.
The integration of artificial intelligence (AI) and machine learning (ML) technologies into threat hunting solutions is also fueling market growth. These technologies enable more efficient and accurate threat identification by analyzing vast amounts of data and recognizing patterns indicative of malicious activity.
Threat Hunting Market Report Highlights
In 2024, the banking, financial services, and insurance (BFSI) segment accounted for the largest revenue share in the threat hunting market due to ongoing digital transformation, and the critical need to protect sensitive financial data.
The cloud segment is growing at the highest CAGR due to the shift towards remote work, and digital transformation initiatives have accelerated cloud adoption, further driving the demand for robust cloud security measures, including threat hunting.
In 2024, North America accounted for the largest threat hunting market share due to the high incidence of cyberattacks targeting businesses and government entities in the region.
Asia Pacific is expected to grow at the highest CAGR during the forecast period. The increase in digital activity has broadened the potential targets for attacks, highlighting the need for advanced threat hunting solutions in the region.
The global key market players include Capgemini, CrowdStrike, Cynet, Eviden, IBM, Kaspersky, Palo Alto Networks, Rapid 7, Sangfor, SecureWork, Solidworks, Trend Micro, Trustwave, Verizon, and VMware.
Polaris Market Research has segmented the threat hunting market report based on deployment mode, offering, threat type, organization size, vertical, and region:
By Deployment Mode Outlook (Revenue - USD Billion, 2020 - 2034)
On-Premises
Cloud
By Offering Outlook (Revenue - USD Billion, 2020 - 2034)
Tools
Endpoint Detection and Response
Security Information and Event Management
Network Detection and Response
Others
Services
Professional Services
Managed Services
By Threat Type Outlook (Revenue - USD Billion, 2020 - 2034)
Advanced Persistent Threats
Malware and Ransomware
Insider Threats
Phishing and Social Engineering
Others
By Organization Size Outlook (Revenue - USD Billion, 2020 - 2034)
Large Enterprises
Small and Medium Enterprises (SMES)
By Vertical Outlook (Revenue - USD Billion, 2020 - 2034)
Banking, Financial Services, And Insurance (BFSI)
Healthcare
Retail & Ecommerce
Government
Energy & Utilities
IT & ITES
Other Verticals
By Regional Outlook (Revenue - USD Billion, 2020 - 2034)
North America
US
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Australia
Vietnam
Rest of Asia Pacific
Latin America
Argentina
Brazil
Mexico
Rest of Latin America
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Rest of Middle East & Africa
Table of Contents
1. Introduction
1.1. Report Description
1.1.1. Objectives of the Study
1.1.2. Market Scope
1.1.3. Assumptions
1.2. Stakeholders
2. Executive Summary
2.1. Market Highlights
3. Research Methodology
3.1. Overview
3.1.1. Data Mining
3.2. Data Sources
3.2.1. Primary Sources
3.2.2. Secondary Sources
4. Global Threat Hunting Market Insights
4.1. Threat Hunting Market - Market Snapshot
4.2. Threat Hunting Market Dynamics
4.2.1. Drivers and Opportunities
4.2.1.1. The increasing incidence of cyber threats and attacks is driving the market growth
4.2.1.2. The increasing government initiatives drive the market outlook
4.2.2. Restraints and Challenges
4.2.2.1. Integration with existing systems
4.3. Porter's Five Forces Analysis
4.3.1. Bargaining Power of Suppliers (Moderate)
4.3.2. Threats of New Entrants: (Low)
4.3.3. Bargaining Power of Buyers (Moderate)
4.3.4. Threat of Substitute (Moderate)
4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Threat Hunting Market Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis
5. Global Threat Hunting Market, by Deployment Mode
5.1. Key Findings
5.2. Introduction
5.2.1. Global Threat Hunting Market, by Deployment Mode, 2020-2034 (USD Billion)
5.3. On-Premises
5.3.1. Global Threat Hunting Market, by On-Premises, by Region, 2020-2034 (USD Billion)
5.4. Cloud
5.4.1. Global Threat Hunting Market, by Cloud, by Region, 2020-2034 (USD Billion)
6. Global Threat Hunting Market, by Offering
6.1. Key Findings
6.2. Introduction
6.2.1. Global Threat Hunting Market, by Offering, 2020-2034 (USD Billion)
6.3. Tools
6.3.1. Global Threat Hunting Market, by Tools, by Region, 2020-2034 (USD Billion)
6.3.2. Endpoint Detection and Response
6.3.2.1. Global Threat Hunting Market, by Endpoint Detection and Response, by Region, 2020-2034 (USD Billion)
6.3.3. Security Information and Event Management
6.3.3.1. Global Threat Hunting Market, Security Information and Event Management, by Region, 2020-2034 (USD Billion)
6.3.4. Network Detection and Response
6.3.4.1. Global Threat Hunting Market, by Network Detection and Response, by Region, 2020-2034 (USD Billion)
6.3.5. Others
6.3.5.1. Global Threat Hunting Market, by Others, by Region, 2020-2034 (USD Billion)
6.4. Services
6.4.1. Global Threat Hunting Market, by Services, by Region, 2020-2034 (USD Billion)
6.4.2. Professional Services
6.4.2.1. Global Threat Hunting Market, by Professional Services, by Region, 2020-2034 (USD Billion)
6.4.3. Managed Services
6.4.3.1. Global Threat Hunting Market, by Managed Services, by Region, 2020-2034 (USD Billion)
7. Global Threat Hunting Market, by Threat Type
7.1. Key Findings
7.2. Introduction
7.2.1. Global Threat Hunting Market, by Threat Type, 2020-2034 (USD Billion)
7.3. Advanced Persistent Threats
7.3.1. Global Threat Hunting Market, by Advanced Persistent Threats, by Region, 2020-2034 (USD Billion)
7.4. Malware and Ransomware
7.4.1. Global Threat Hunting Market, by Malware and Ransomware, by Region, 2020-2034 (USD Billion)
7.5. Malware and Ransomware
7.5.1. Global Threat Hunting Market, by Malware and Ransomware, by Region, 2020-2034 (USD Billion)
7.6. Insider Threats
7.6.1. Global Threat Hunting Market, by Insider Threats, by Region, 2020-2034 (USD Billion)
7.7. Phishing and Social Engineering
7.7.1. Global Threat Hunting Market, by Phishing and Social Engineering, by Region, 2020-2034 (USD Billion)
7.8. Others
7.8.1. Global Threat Hunting Market, by Others, by Region, 2020-2034 (USD Billion)
8. Global Threat Hunting Market, by Organization Size
8.1. Key Findings
8.2. Introduction
8.2.1. Global Threat Hunting Market, by Organization Size, 2020-2034 (USD Billion)
8.3. Large Enterprises
8.3.1. Global Threat Hunting Market, by Large Enterprises, by Region, 2020-2034 (USD Billion)
8.4. Small and Medium Enterprises (SMES)
8.4.1. Global Threat Hunting Market, by Small and Medium Enterprises (SMES), by Region, 2020-2034 (USD Billion)
9. Global Threat Hunting Market, by Vertical
9.1. Key Findings
9.2. Introduction
9.2.1. Global Threat Hunting Market, by Vertical, 2020-2034 (USD Billion)
9.3. Banking, Financial Services, And Insurance (BFSI)
9.3.1. Global Threat Hunting Market, by Banking, Financial Services, And Insurance (BFSI), by Region, 2020-2034 (USD Billion)
9.4. Healthcare
9.4.1. Global Threat Hunting Market, by Healthcare, by Region, 2020-2034 (USD Billion)
9.5. Retail & Ecommerce
9.5.1. Global Threat Hunting Market, by Retail & Ecommerce, by Region, 2020-2034 (USD Billion)
9.6. Government
9.6.1. Global Threat Hunting Market, by Government, by Region, 2020-2034 (USD Billion)
9.7. Energy & Utilities
9.7.1. Global Threat Hunting Market, by Energy & Utilities, by Region, 2020-2034 (USD Billion)
9.8. IT & ITES
9.8.1. Global Threat Hunting Market, by IT & ITES, by Region, 2020-2034 (USD Billion)
9.9. Other Verticals
9.9.1. Global Threat Hunting Market, by Other Verticals, by Region, 2020-2034 (USD Billion)
10. Global Threat Hunting Market, by Geography
10.1. Key Findings
10.2. Introduction
10.2.1. Threat Hunting Market Assessment, By Geography, 2020-2034 (USD Billion)
10.3. Threat Hunting Market - North America
10.3.1. North America: Threat Hunting Market, by Deployment Mode, 2020-2034 (USD Billion)
10.3.2. North America: Threat Hunting Market, by Offering, 2020-2034 (USD Billion)
10.3.3. North America: Threat Hunting Market, by Threat Type, 2020-2034 (USD Billion)
10.3.4. North America: Threat Hunting Market, by Organization Size, 2020-2034 (USD Billion)
10.3.5. North America: Threat Hunting Market, by Vertical, 2020-2034 (USD Billion)