[시장보고서]ATSC 3.0 : 비디오 서비스에 미치는 영향과 기회

ATSC 3.0 : 비디오 서비스에 미치는 영향과 기회

ATSC 3.0: Impact and Opportunity for Video Services

상품코드 : 1394231

리서치사 : Parks Associates

발행일 : 2023년 12월

페이지 정보 : 영문

라이선스 & 가격 (부가세 별도)

한글목차

컨텐츠와 서비스 선택에 대한 소비자의 요구는 비디오 전송의 패러다임 전환을 가져왔습니다. 소비자들은 이제 방송이나 기존 유료방송을 통해 제공되는 영상보다 IP를 통해 스트리밍되는 컨텐츠에 더 많은 시간을 할애하고 있으며, IP 기반의 차세대 방송 기술인 ATSC 3.0은 방송 사업자에게 새로운 가능성을 제시하며 영상 시장을 변화시킬 수 있는 잠재력을 가지고 있습니다. 비디오 시장을 변화시킬 수 있는 잠재력을 가지고 있습니다.

이 보고서는 변화하는 비디오 소비 행태를 자세히 살펴보고, ATSC 3.0에 대한 개요와 현재 ATSC 3.0을 도입한 주요 방송사 및 서비스 제공업체 프로파일을 소개합니다. 또한, 기존 기업과 스트리밍 업체를 포함한 전체 비디오 생태계에 미치는 영향도 평가합니다.

샘플

기업 소개

광고 삽입 플랫폼 Sàrl
ATSC(Advanced Television Systems Committee)
Ateme
Atlanta DTH(ADTH)
Avanci
Capitol Broadcasting Company/ WRAL-TV
DigiCAP
The E.W. Scripps Company
EZDRM, Inc.
Geniatech
Harmonic
Heartland Video Systems(HPV)
Hewlett Packard Enterprise(HPE)
iWedia S.A.

Manhattan-Digital LLC
MediaTek
PBS North Carolina/ WUNC-TV
Pearl TV
Resillion
SiliconDust
Sinclair Broadcast Group
SpectraRep
SpectraRep, LLC
Tolka
Unisoft
Version
Via Licensing Alliance
ZapperBox
Zinwell

영문목차

SYNOPSIS:

Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video delivered via legacy pay-TV methods. ATSC 3.0, the next generation of broadcast technology, built on IP, opens new possibilities to broadcasters and has the potential to transform the video market.

This report details shifting video consumption habits, provides an overview of ATSC 3.0, and profiles leading broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players.

SAMPLE VIEW

ANALYST INSIGHT:

"ATSC 3.0 (marketed to consumers as NEXTGEN TV) has the potential to pump new life into broadcast TV, with benefits for viewers and increased revenue opportunities for broadcasters. It offers an improved entertainment experience for viewers and allows broadcasters to offer more programming with additional revenue-generating advertising spots, enables new interactive ads with more precise targeting, and offers new, cost-effective ways to securely distribute data to many recipients," said Alan Bullock, Senior Contributing Analyst, Parks Associates.

Companies Mentioned:

Ad Insertion Platform Sàrl
Advanced Television Systems Committee (ATSC)
Ateme
Atlanta DTH (ADTH)
Avanci
Capitol Broadcasting Company / WRAL-TV
DigiCAP
The E.W. Scripps Company
EZDRM, Inc.
Geniatech
Harmonic
Heartland Video Systems (HPV)
Hewlett Packard Enterprise (HPE)
iWedia S.A.

Manhattan-Digital LLC
MediaTek
PBS North Carolina / WUNC-TV
Pearl TV
Resillion
SiliconDust
Sinclair Broadcast Group
SpectraRep
SpectraRep, LLC
Tolka
Unisoft
Verance
Via Licensing Alliance
ZapperBox
Zinwell

Bottom Line

What is ATSC 3.0?

Why ATSC 3.0 Matters

ATSC 3.0 Advantages

IP Architecture
Improved Video
Enhanced Audio
Interactive User Experience
Watermarking
Data Collection
Signal Advantages
Datacasting
Security
Future-Proof and Portable

Current Status - In Transition

Geographic and Market Coverage
Viewing Options
NEXTGEN TV Certification
Televisions
Upgrade Accessory Devices
Digital Rights Management (DRM): A Critical Component of ATSC 3.0

Datacasting: Applications Beyond Entertainment

Remote Education and Learning
New Data Networks
Emergency Communications
Internet of Things (IoT)

Growth Drivers and Barriers

Spectrum Challenges
Appeal to FCC
Consumer Awareness
A Need for Affordable Viewing Solutions
DRM Battles
High Resolution Content

ATSC 3.0 Implications

For Broadcasters
For Consumers
For OTT Streaming Services
For Content Owners
For Advertisers

ATSC 3.0 Technology Providers

Appendix

Glossary
Parks Associates Entertainment Video Ecosystem
Companies Briefed or Researched for This Report

한글목차

샘플

기업 소개

목차

결론

ATSC 3.0이란 무엇인가?

ATSC 3.0의 이점

현재 상태 : 전환 중

데이터 캐스팅 : 엔터테인먼트 이상의 용도

성장 촉진요인과 장벽

ATSC 3.0의 영향

ATSC 3.0 기술 제공업체

부록