Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video delivered via legacy pay-TV methods. ATSC 3.0, the next generation of broadcast technology, built on IP, opens new possibilities to broadcasters and has the potential to transform the video market.
This report details shifting video consumption habits, provides an overview of ATSC 3.0, and profiles leading broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players.
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ANALYST INSIGHT:
"ATSC 3.0 (marketed to consumers as NEXTGEN TV) has the potential to pump new life into broadcast TV, with benefits for viewers and increased revenue opportunities for broadcasters. It offers an improved entertainment experience for viewers and allows broadcasters to offer more programming with additional revenue-generating advertising spots, enables new interactive ads with more precise targeting, and offers new, cost-effective ways to securely distribute data to many recipients," said Alan Bullock, Senior Contributing Analyst, Parks Associates.
Companies Mentioned:
Ad Insertion Platform Sàrl
Advanced Television Systems Committee (ATSC)
Ateme
Atlanta DTH (ADTH)
Avanci
Capitol Broadcasting Company / WRAL-TV
DigiCAP
The E.W. Scripps Company
EZDRM, Inc.
Geniatech
Harmonic
Heartland Video Systems (HPV)
Hewlett Packard Enterprise (HPE)
iWedia S.A.
Manhattan-Digital LLC
MediaTek
PBS North Carolina / WUNC-TV
Pearl TV
Resillion
SiliconDust
Sinclair Broadcast Group
SpectraRep
SpectraRep, LLC
Tolka
Unisoft
Verance
Via Licensing Alliance
ZapperBox
Zinwell
Table of Contents
Bottom Line
What is ATSC 3.0?
Why ATSC 3.0 Matters
ATSC 3.0 Advantages
IP Architecture
Improved Video
Enhanced Audio
Interactive User Experience
Watermarking
Data Collection
Signal Advantages
Datacasting
Security
Future-Proof and Portable
Current Status - In Transition
Geographic and Market Coverage
Viewing Options
NEXTGEN TV Certification
Televisions
Upgrade Accessory Devices
Digital Rights Management (DRM): A Critical Component of ATSC 3.0