소셜 비디오 플랫폼 시장에 대해 조사분석했으며, 디지털 광고 수입의 주요 동향 및 주요 기업의 서비스와 포지셔닝, 시장의 전망과 과제 등의 정보를 제공하고 있습니다. 또한 2029년까지 디지털 영상 광고 시장의 예측도 제공하고 있습니다.
This report examines the market for social video platforms and their impact on the audiovisual entertainment sector, integrating the 'creator economy'* into the study.
The first part presents the main trends in digital advertising revenues, focusing on video and the growing use of social video.
Next, the offerings and positioning of the major players in this environment (YouTube, TikTok, Facebook, Instagram, Snapchat, Twitch) are presented in the form of detailed profiles. Case studies illustrate the strategies employed by the most popular creators and audiovisual industry professionals, platform by platform.
Finally, the market outlook and challenges are discussed in terms of the evolution of video formats, the growing role of Smart TV, the development of the creative economy, and the opportunities and threats in the market-particularly for professional entertainment players. Forecasts for the digital video advertising market up to 2029 are also provided