세계 전기자전거 시장 규모는 2025-2032년의 예측 기간 동안 7.12%의 연평균 복합 성장률(CAGR)로 2024년 466억 7,000만 달러에서 2032년 809억 1,000만 달러로 확대될 것으로 예측됩니다. 도시화, 환경 영향에 대한 인식, 건강한 라이프 스타일에 힘입어 전기자전거는 첨단 리튬 이온 배터리와 스마트 커넥티비티로 진화하고 있습니다. 현대의 소비자들은 효율적이고 배기가스 배출을 줄이는 교통 수단을 원하고 있으며, 이는 전 세계 도시에서의 마이크로모빌리티 트렌드를 뒷받침하고 있습니다.
또한, 가처분 소득 증가, 지속 가능한 환경에 대한 인식 증가, 간편한 이동성에 대한 수요 증가로 인해 세계 시장의 성장이 예상됩니다. 이에 따라 시장 업체들은 전기 오토바이 수요 증가에 대응하기 위해 새로운 전기 오토바이 출시를 계획하고 있습니다.
예를 들어, Trek Bicycle Corporation은 2025년 5월에 자사의 첫 번째 스로틀이 달린 전기자전거인 FX+1을 출시하면서 몇 가지 기술적 진보를 도입했습니다. 이 자전거는 60Nm 토크의 500W 하이에나 리어 허브 모터와 UL 인증 540Wh 배터리를 다운튜브에 내장하여 최대 50마일의 주행거리를 제공합니다. 또한, 트렉의 EasyMag 자석 충전기를 채택하여 효율적인 충전이 가능하며, 브레이크와 방향지시등 기능을 갖춘 프론트 라이트와 리어 라이트가 내장되어 있어 배터리 잔량이 부족해도 3시간 동안 작동합니다.
세계의 전기자전거 시장에 대해 조사했으며, 시장 개요와 함께 유형별/모터 유형별/배터리 유형별/용도별/지역별 동향, 시장 진출 기업 프로파일 등의 정보를 전해드립니다.
Global electric bike market is projected to witness a CAGR of 7.12% during the forecast period 2025-2032, growing from USD 46.67 billion in 2024 to USD 80.91 billion in 2032F, owing to the urban mobility needs as it offers an eco-friendly alternative to traditional commuting. Driven by urbanization, awareness of environmental impact, and healthier lifestyles, e-bikes are evolving with advanced lithium-ion batteries and smart connectivity. Modern consumers seek efficient, emission-reducing transport, supporting micro-mobility trends in cities worldwide.
The global market growth is also projected to rise owing to an increase in disposable income, rise in awareness concerning sustainable environment, and growing demand for easy mobility. Therefore, companies in the market are planning to launch new electric bikes to address the rising demand for electric bikes.
For instance, in May 2025, Trek Bicycle Corporation launched the FX+ 1, its first throttle-equipped electric bike, introducing several technological advancements. The bike features a 500W Hyena rear hub motor with 60 Nm of torque and a UL-certified 540 Wh battery integrated into the downtube, offering up to 50 miles of range. Notably, it debuts Trek's EasyMag magnetic charger for streamlined charging and includes integrated front and rear lights with brake and turn signal functions, even operating for three hours after battery depletion.
Environmental Sustainability and Urban Congestion to Fuel the Global Electric Bike Market Demand
Growing public concern over climate change and urban pollution is boosting demand for zero-emission transport. E-bikes provide a greener substitute for short-distance commutes and reduce reliance on cars, aligning with global emissions reduction efforts and positive urban policies. Rapid city expansion leads to costly traffic and parking shortages. Compact and efficient, e-bikes offer a practical mobility solution, driving the global market demand. Governments and private operators are enhancing cycling lanes and micro-mobility networks, fostering market growth.
Battery technology is making huge strides, allowing e-bikes to charge faster. Also, with smart features such as GPS tracking, connectivity, and app controls, using an e-bike is more convenient and safer than ever. On top of that, incentives such as subsidies, tax breaks, and shared e-bike programs are really helping to boost their popularity. As cities get more crowded, e-bikes are set to become a key player in creating sustainable urban transport.
Technological Innovations and Government Incentives to Shape Electric Bike Market Dynamics
Advancements in battery density, motor efficiency, and IoT integration (such as app connectivity for navigation and diagnostics) improve range, performance, and user experience. These enhancements are making e-bikes increasingly reliable and attractive to mainstream users. Many countries support e-bike adoption via subsidies, tax breaks, and promotional campaigns. Initiatives such as rebate programs and shared-bike schemes reduce cost barriers, stimulating urban use and strengthening supply chains.
For instance, in October 2024, in India, the PM E-DRIVE Scheme launched with an outlay of approximately USD 127 million to promote electric vehicle adoption. The scheme provides subsidies for electric two-wheelers based on battery capacity, with incentives up to USD 120 in the first year and USD 60 in the second year. E-vouchers and digital processes make claiming these benefits seamless for buyers.
Lithium-Ion Segment Leads the Global Electric Bike Market
Based on battery type, lithium-ion batteries have become the leading choice in the global electric bike market due to their combination of high energy density, lightweight design, and long lifespan. Their ability to store more energy in a smaller, lighter package enables e-bikes to achieve greater range and improved performance without adding excess weight. Fast charging capabilities and low self-discharge rates mean riders spend less time waiting and more time on the road. Additionally, lithium-ion batteries require minimal maintenance, offer reliable power delivery, and support high discharge rates, which enhances acceleration and overall ride quality. Their eco-friendly nature and adaptability to various e-bike designs further solidify their dominance, making them the preferred power source for both manufacturers and consumers globally.
Asia-Pacific Dominates the Global Electric Bike Market Size
Asia-Pacific dominates, contributing a significant share to global e-bike revenue. China and India spearhead adoption, supported by rapid urbanization, rising fuel costs, and growing middle-class demand. Robust manufacturing ecosystems, especially in China's Tianjin, Jiangsu, and Zhejiang provinces, enable cost-effective battery and motor production. Policy incentives such as EV subsidies, license exemptions, and urban mobility regulations amplify e-bike usage in cities.
In addition, the expansion of shared bike networks in countries such as India and China stimulates infrastructure and familiarity. Additionally, cultural factors and shorter trip preferences align naturally with e-bike benefits. Europe and North America follow, but APAC stands out with favourable demographics, strong OEM supply chains, strategic investments, and supportive policy fueling its leadership.
For instance, in April 2024, Hero Cycles Limited launched the Hero Lectro H4 and H7+ e-cycles, featuring advanced technology such as a 250W BLDC motor with a top speed of 25 kmph, a 7.8 Ah battery offering up to 40 km range per charge, and an IP67 rating for dust and water resistance. The bikes also introduce a key ignition system for enhanced security and front suspension for multi-terrain rides. Priced at USD 390 (INR 32,499), these models target urban and short-distance commuters.
Impact of the U.S. Tariffs on the Global Electric Bike Market
U.S. import tariffs on light cars and their parts are driving up prices in the American market, which is putting pressure on profit margins and making it tougher for non-domestic models to compete. To dodge these duties, manufacturers might consider moving production to North America or sourcing components locally, which could lead to a reshuffling of supply chains. For consumers, this means fewer options or higher prices, which could hurt sales and slow down market growth. While domestic automakers might see an increase in market share, the overall momentum in this segment could stall until trade tensions cool off or alternative sourcing becomes a more cost-effective option.
Key Players Landscape and Outlook
Key competitors are focusing on ramping up production outside of high-tariff countries. They are setting up assembly operations in places like Southeast Asia, Europe, and North America to dodge those trade barriers and keep costs down. A big part of their strategy involves pouring money into research and development to boost battery energy density, improve motor efficiency, and add smart connectivity features. This approach is particularly appealing to urban dwellers and commuters.
Strategic partnerships with bike sharing services and governments ensure integration into city-wide micro mobility platforms. Premium positioning through safety enhancements, certifications and robust warranty support helps differentiate and justify higher price points. Diversification of product lines into cargo, touring, and speed pedelec segments maximizes market reach while introducing e-commerce platforms fuels the overall market.
For instance, in August 2023, Yamaha Motor Co., Ltd. launched a new e-commerce platform for its e-bikes, allowing customers to purchase Yamaha Power Assist Bicycles online and pick them up at their nearest participating dealer. This initiative, developed in partnership with Yamaha's extensive dealer network, aims to streamline the buying process while maintaining strong dealer involvement for personalized service and support.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.