인도의 스마트 TV 시장 규모는 2026-2033년 예측 기간 동안 6.93%의 CAGR로 확대되어 2025년 63억 3,000만 달러에서 2033년 108억 2,000만 달러로 성장할 것으로 예상됩니다. 이러한 성장을 뒷받침하는 것은 인도의 인터넷 보급률의 급격한 증가와 원활한 고화질 스트리밍을 지원하는 5G 네트워크의 구축입니다. 이러한 디지털 혁신은 컨텐츠 소비에 대한 큰 수요를 창출하고 있으며, Disney+Hotstar, Netflix, Amazon Prime Video와 같은 OTT 플랫폼과 YouTube, JioCinema와 같은 무료 컨텐츠의 폭증으로 더욱 견인하고 있습니다.
시장에서는 각 브랜드가 저렴한 가격으로 스마트TV를 제공함에 따라 시장이 크게 민주화되어 더 많은 사람들이 스마트TV의 소비자가 되고 있으며, PLI 제도와 같은 인도 정부의 국산화 촉진 정책으로 인한 재정적 지원으로 제조비용이 낮아지고 수입 의존도가 낮아진 것이 이를 더욱 부추기고 있습니다. 가 이를 더욱 부추기고 있습니다. 소비자의 선호도 변화도 크게 기여하고 있으며, 시청자들은 기존 케이블/DTH에서 온디맨드 스트리밍으로 점점 더 많이 이동하고 있으며, 별도의 기기가 아닌 앱이 내장된 스마트TV를 선택하게 되었습니다. 또한, 기술의 발전으로 4K, QLED, 음성 인식 AI 비서 등 프리미엄 제품이 합리적인 가격대에 제공되고 있습니다. 한편, 가처분 소득이 증가하고 있는 인도의 중산층은 특히 축제 시즌 세일에 열광적인 구매 욕구를 자극하고 있습니다. 간편한 융자 제도와 제로 비용 EMI를 갖춘 E-Commerce의 성장, 인터넷 연결이 강화된 지방 시장으로의 성장도 보급을 더욱 촉진하고 있습니다. 이러한 강력한 촉진요인들이 결합되어 인도의 스마트 TV 시장은 앞으로도 강력한 성장을 지속할 것으로 보입니다.
예를 들어, 2024년 6월 Infinix Mobility Limited는 Infinix 32Y1 Plus 스마트 TV를 출시했습니다. 이 새로운 모델은 최대 250nits의 밝기를 제공하는 32인치 LED 디스플레이와 Dolby Audio 스테레오 스피커를 통한 16W의 오디오 출력을 자랑합니다.
인도의 스마트TV 시장에 대해 조사했으며, 시장 개요와 함께 디스플레이 종류별, 스크린 종류별, 화면 크기별, 해상도별, 최종사용자별, 가격대별, 유통 채널별, 지역별 동향, 시장 진출 기업 프로파일 등의 정보를 전해드립니다.
India smart TV market is projected to witness a CAGR of 6.93% during the forecast period FY2026-FY2033, growing from USD 6.33 billion in FY2025 to USD 10.82 billion in FY2033F owing to rising incomes, affordable brands, better technology, and digital content demand fueling sales. Underpinning this growth is India's fast-growing internet penetration, combined with the deployment of 5G networks that support smooth high-quality streaming. This digital transformation has generated a massive demand for content consumption, further driven by the runaway growth of OTT platforms such as Disney+ Hotstar, Netflix, and Amazon Prime Video, as well as free content on YouTube and JioCinema.
The market has been significantly democratized due to the affordable smart TV presence from brands in the market, and thus more people are becoming smart TV consumers. The financial support of Indian government initiatives favoring local production, such as the PLI scheme, that has brought the cost of manufacture down and lesser dependence on import has further supplemented this. Evolving consumer tastes are also contributing significantly, with audiences increasingly moving away from traditional cable/DTH to on-demand streaming, opting for smart TVs with in-built apps rather than separate devices. Developments in technology have also brought premium offerings such as 4K, QLED, and voice-enabled AI assistants within affordable price points, while the Indian middle class growing with greater disposable incomes is fueling aspirational buying, particularly during festive season sales. The e-commerce growth, with easy financing schemes and zero-cost EMIs, and the growth into rural markets with enhanced internet connectivity, has further driven adoption. With these strong drivers acting in concert, the Indian smart TV market is well set for continued strong growth in the years to come.
For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.
Growing Internet Penetration Driving the India Smart TV Market
India's ever-growing base of internet users has proven to be a key driver for the explosive growth of the smart TV space. With the launch of 5G networks nationwide, faster and more stable connectivity is revolutionizing viewing habits when it comes to entertainment, with viewers increasingly opting out of conventional cable television in favor of streaming services such as Netflix, Disney+ Hotstar, and Amazon Prime Video. This rush for digital content demand has turned smart TVs into a must-have household appliance, especially as they provide convenient access to OTT platforms, YouTube, and gaming without any extra hardware. Smart TVs' affordability, with the price of entry-level ones going down, has driven adoption further, especially among first-time customers in tier 2 and tier 3 cities. In addition, growth in regional language content and bundled data plans by telecommunication companies such as Jio and Airtel has brought the market out of urban cities. With deepening internet penetration anticipated, India's smart TV market is likely to experience growth on a continued basis, as digital consumption picks up, the cost comes down, and entertainment and connectivity come together.
For instance, in April 2025, Circuit House Technologies unvieled two exciting Smart TV lineups under its fresh consumer brand, Lumio. Their top-tier models, the Lumio Vision 9 with cutting-edge QD-Mini LED technology, and the Lumio Vision 7, which boasts QLED power, are set to offer the fastest performance available on the market.
Affordable Smart TVs Driving the India Smart TV Market
The Indian smart TV industry is witnessing a revolutionary shift, driven by the growing availability of affordable, high-quality smart TVs at prices as low as USD 69.73 - 174.33. Companies have disrupted the market by providing feature-rich smart TVs with 4K resolution, Android TV, and voice assistants at mindboggling prices, bringing cutting-edge technology within reach of millions of first-time consumers. This affordability trend has been spurred by domestic production under the government's PLI scheme, lowering costs of production and import reliance. Increased demand from price-conscious consumers in rural cities, who earlier used non-smart TVs or streaming sticks. Online platforms such as Flipkart and Amazon have also driven adoption through festive sales, no-cost EMIs, and online-only models, making high-end features affordable for price-sensitive buyers. With competition heating up and prices falling further, budget smart TVs are no longer a luxury but a mass phenomenon, transforming the way India watches, streams, and connects.
For instance, in February 2025, Reliance Jio Infocomm. Ltd. rolled out JioTele OS, designed specifically for budget-friendly smart TVs in India. The main aim is to cater to the distinct preferences of Indian viewers, with more than 35 million households connected to TVs that aspire for digital entertainment, without paying a premium for it.
QLED is Dominating the Growth of the Market
The Indian market for smart TVs is experiencing a revolution with QLED screens gaining rapid prominence driven by the desire among consumers for enhanced picture quality within affordable price segments. As more brands are increasingly broadening their QLED range, premium technology will increase further. QLED is growing in popularity because of its brighter colors, improved brightness (1000+ nits), and improved energy efficiency over traditional LEDs all now on offer at more affordable prices. Technology has also emerged as an upper-end shoppers' sweet spot for cinematic offerings without the heavy price tag of OLED, especially with OTT platforms such as Netflix and Prime Video increasingly hosting 4K HDR content. With Indian customers increasingly valuing display quality in their movie watching, gaming, and sports streaming, QLED is set to become the new mainstream norm, transforming the upper-end segment of India's rapidly growing smart TV market.
For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.
Future Market Scenario (FY2026 - FY2033F)
Growing popularity of streaming services such as Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.
Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.
High demand for regional and local language content will drive viewership and market growth.
Key Players Landscape and Outlook
The outlook for the Indian smart TV market is promising, with expectations of significant growth over the next few years. This growth will be driven by factors such as increasing disposable income, the proliferation of OTT services, and technological advancements such as AI and voice control. Key trends include the increasing adoption of 4K UHD TVs, integration with smart home devices, and the rise in AI and voice control features. However, the market faces challenges such as muted consumer demand, particularly for smaller screens, which has led to a decline in shipments. Additionally, rising raw material costs may reduce promotional offers and increase prices, affecting short-term growth. Despite these challenges, the long-term outlook remains positive, driven by technological advancements and consumer preferences for premium viewing experiences.
For instance, in April 2025, Xiaomi Technology India Private Limited rolled out its latest Xiaomi X Pro QLED (2025) series. This new lineup of smart TVs boasts stunning QLED displays with a crisp 4K resolution. It is offered in 43-inch, 55-inch, and 65-inch display sizes, these smart TVs come packed with MagiQ technology, which is designed to enhance color vibrancy. They also feature Xiaomi's Vivid Picture Engine and support HDR10+ and Dolby Vision, ensuring a better experience.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.