인도의 유기농 꿀 시장 규모는 건강에 대한 인식 증가, 천연 감미료에 대한 수요 증가, 지속가능한 활동에 대한 정부 지원으로 인해 2025년 2,501만 달러에서 2033년 4,145만 달러에 달할 것이며, 예측 기간인 2026-2033년 동안 6.52%의 CAGR로 성장할 것으로 예상됩니다. 이 시장은 건강에 대한 인식 증가, 천연 감미료에 대한 수요 증가, 유기농 소모품으로의 전환으로 인해 성장하고 있습니다. 주요 동향으로는 E-Commerce 매출 증가, 프리미엄화, 수출 증가 등이 있습니다. 간과된 여러 시장 촉진요인으로는 인도의 다양한 꽃 공급원, 유기농 농업에 대한 정부 지원, 꿀 생산에 대한 아유르베다의 영향 등을 들 수 있습니다. 주요 촉진요인은 가처분 소득의 증가, 화학제품이 없는 식품에 대한 선호, 유기농 인증의 확대 등입니다. 기업들은 조달 과정과 원재료에 대해 다양한 인증 지역에 초점을 맞추고 제품의 신뢰성을 높이고 있습니다.
2024년 1월, Apis India Limited는 카슈미르 지역의 유기농 인증을 받은 땅에서 채취한 유기농 꿀을 출시했습니다. 이 꿀의 가격은 유리병에 담긴 450g SKU 기준 2.80달러이며, 일부 시장에서 기간 한정으로 판매됩니다. 이 가격은 비 유기농 꿀 제품과 비슷한 가격입니다. 이 카슈미르산 단일 꿀은 은은한 꽃향기가 특징이며, Apis India는 피트니스, 위생, 품질, 지속가능성에 초점을 맞추고 있습니다.
인도의 유기농 꿀 시장에 대해 조사 분석했으며, 시장 규모와 예측, 시장 역학, 주요 기업 현황 등의 정보를 전해드립니다.
The Indian organic honey market is projected to witness a CAGR of 6.52% during the forecast period, FY2026-FY2033, growing from USD 25.01 million in FY2025 to USD 41.45 million in FY2033, driven by rising health awareness, increasing demand for natural sweeteners, and government support for sustainable practices. The India organic honey market is growing due to rising health awareness, rising demand for natural sweeteners, and a shift toward organic consumables. Key trends include increasing e-commerce sales, premiumization, and export growth. Some overlooked factors driving the market include India's diverse floral sources, government support for organic farming, and the influence of Ayurveda on honey production. Major drivers include rising disposable incomes, a preference for chemical-free food, and expanding organic certification. Companies are focusing on different certified locations for the sourcing process and raw materials, making their product more reliable.
In January 2024, Apis India Limited launched organic honey sourced from organically certified lands in Kashmir. The honey is priced at USD 2.80 for a 450g SKU in a glass bottle, available in selected markets for a limited time. The price is comparable to non-organic honey products. This single-origin honey from Kashmir features delicate floral notes. Apis India is focusing on fitness, hygiene, quality, and sustainability.
Increasing Health Awareness Trend to Fuel the India Organic Honey Market
The increased awareness around healthy eating practices and the rising number of diabetic patients in the country are propelling the sales of organic honey in India. In India, an estimated 77 million people above the age of 18 years are suffering from diabetes (type 2) and nearly 25 million are prediabetics.
The transformed consumer behavior results from rising incidences of lifestyle diseases and a growing emphasis on preventive healthcare. With the rising awareness around food habits, consumers are actively researching natural products that promise health benefits like improved immunity and digestive health while not taking away the sweetness from their meals. Product innovations comprise the usage of organic sweeteners, promoting digestive health and nutrition. Companies tend to work through their research and development wings while introducing exotic flavors.
For instance, in October 2024, Natural Box Retail Pvt Ltd. (Farmery) introduced two new honey variants: Organic Honey and Wild Forest Honey. Both variants will be available in eco-friendly glass bottles, packaged as 500g with an additional 100g free offer. Certified organic farms deliver the (500g + 100g Free) Farmery's Organic Honey (USD 7.59), guaranteeing that consumers will receive pure, chemical-free, and nutrient-rich honey. Packed with antioxidants and therapeutic qualities, Wild Forest Honey (500g + 100g Free) costs USD 7.19 while it is gathered from naturally existing hives in the forest. It captures the essence of the wild.
Government Initiatives and Export Growth Drive the Indian Organic Honey Market
The rapid growth of the market is mainly attributed to positive government support in terms of initiatives like the central government's National Beekeeping & Honey Mission (NBHM). The scheme promotes and develops scientific beekeeping in mission mode to promote the sweet revolution. These central and state government initiatives help accelerate the momentum for organic honey farming. For instance, in May 2024, the Sikkim government launched "Khangchendzonga Honey" in Yuksam. Over the last two years, farmers from communities neighboring Khangchendzonga National Park (KNP) have received training in beekeeping as part of this initiative and are now creating organic honey. The organic honey produced locally is gathered by Khangchendzonga Conservation Committee (KCC), packaged, and then distributed to the market under the name "Khangchendzonga Honey."
Furthermore, expanding export opportunities and global market penetration are key drivers for the Indian organic honey market. With increasing international demand for authentic, high-quality organic products, India is strategically positioned to leverage its diverse floral resources and traditional beekeeping expertise.
Wildflower Segment to Holds the Biggest Share in the Market
Based on floral variety, wildflower honey leads the Indian organic honey market. Unlike other varieties that have limited floral sources, acacia, clover, or, more specifically, manuka are associated with New Zealand. The vast naturally organic sources of wildflower honey, across varying regions, offer complex flavors that fulfill considerable nutritional benefits. It is due to the diversity of wildflowers in India. India is home to a vast array of wildflowers due to its varied climate, diverse landscapes, and rich ecosystems, which create ideal conditions for numerous plant species to flourish, including many that are unique to the region. The undisputed dominance of this variety in the Indian market is due to the natural occurrence of wildflower sources and a growing consumer preference for locally sourced, genuine organic produce. Companies focus on delivering products around wildflower flora.
For instance, in March 2023, Bagrrys India Limited launched organic wild honey. This product is Certified organic honey, which is real, raw & honest. Bagrry's Organic Wild Honey is 100% pure with nothing else added, free from any adulteration, 0% added sugar or added preservatives.
Future Market Scenario (FY2026 - FY2033)
Organic honey is likely to become a staple in Indian households as consumers prioritize natural, chemical-free products for their health and wellness.
Increased use of organic honey in Ayurvedic remedies and pharmaceuticals is anticipated to drive demand for its therapeutic benefits.
Online sales are projected to dominate the organic honey market, offering consumers easy access to diverse varieties and brands.
Unique regional varieties like Himalayan multiflora and wildflower honey are expected to gain popularity, boosting local production and exports.
Key Players Landscape and Outlook
Key player strategies in the Indian organic honey market focus on innovation, quality assurance, and distribution expansion to meet evolving consumer preferences and capture market growth. Manufacturers prioritize product diversification by introducing variants such as flavored, infused, and specialty organic honey sourced from specific regions or flowers. These innovations cater to health-conscious consumers seeking natural and chemical-free products. Quality assurance is another critical strategy, with companies adhering to strict regulatory standards and obtaining certifications like FSSAI to build trust and differentiate their offerings.
For instance, in October 2024, Honey and Spice (Bonneterre Foods Private Limited) launched desert honey from Rajasthan. This honey is sourced from the nectar of the resilient Khejri and Acacia trees, which thrive in the arid landscape. Known for its rich, earthy flavor with a hint of floral sweetness, this honey captures the essence of the desert's natural beauty and abundance.
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.