세계 유기농 벌꿀 시장 규모는 2023년 7억 5,150만 달러에서 2024년부터 2031년까지 예측 기간 동안 6.8%의 연평균 복합 성장률(CAGR)로 성장하여 2031년에는 12억 7,203만 달러 규모로 성장할 것으로 예상됩니다.
자연식품과 유기농 식품에 대한 소비자의 선호도가 높아지면서 최근 몇 년동안 시장이 크게 성장하고 있습니다. 유기농 벌꿀은 합성 농약, 항생제, 화학물질을 사용하지 않고 생산되기 때문에 더 건강하고 친환경적인 대안에 대한 수요가 증가하고 있습니다.
유기농 벌꿀은 영양가가 높고 합성 농산물의 잔류물이 없기 때문에 소비자들의 관심이 점점 더 높아지고 있습니다. 기존 농법이 환경에 미치는 영향에 대한 인식이 높아지면서 건강 지향적인 라이프스타일로의 전환이 유기농 벌꿀의 채택으로 이어지고 있습니다.
지역별로 보면, 북미는 유기농 벌꿀 시장이 크게 성장하고 있으며, 이는 유기농 및 지속 가능한 방식으로 생산된 제품에 대한 소비자의 인식과 선호도에 힘입어 성장하고 있습니다. 또한, 꿀 소비의 풍부한 역사를 가진 아시아태평양은 유기농 벌꿀의 잠재적 성장 시장으로 떠오르고 있습니다.
USDA 유기농, EU 유기농 등의 인증은 유기농 벌꿀 제품의 신뢰성과 품질을 확립하는 데 필수적입니다. 이 시장에서는 유기농 및 윤리적 조달 방법을 소비자에게 알리려는 제조업체의 노력이 증가하고 있습니다.
세계 유기농 벌꿀 시장은 소비자들의 고품질, 친환경, 건강 지향적 식품 선택에 대한 요구로 인해 지속적으로 성장할 것으로 예상됩니다. 이 시장은 소비자 선호도, 지속가능성에 대한 관심, 전 세계 유기농 농법의 확대 등의 요인에 영향을 받고 있습니다.
마누카꿀의 시장 점유율 확대
마누카꿀의 뛰어난 약효는 전 세계 유기농 벌꿀 시장에 큰 영향을 미치고 있습니다. 마누카꿀은 독특한 항균 및 항염 작용으로 인해 천연 건강 증진 제품으로 널리 알려져 있습니다. 소비자들은 마누카꿀의 상처 치유 및 면역 체계 지원 등 잠재적인 치료 효과에 점점 더 매력을 느끼고 있습니다. 뉴질랜드 마누카 나무의 꿀에서 채취한 마누카 꿀의 독특함은 유기농 벌꿀 시장에서 마누카 꿀의 매력을 높이고 있습니다. 건강을 중시하는 소비자들이 기능성 식품을 찾는 가운데, 마누카꿀의 약효는 전 세계적으로 유기농 벌꿀의 성장과 인기에 기여하고 있습니다.
다양한 꽃 품종의 가용성이 유기농 벌꿀의 매력에 기여
독특한 맛과 특징을 가진 다양한 꽃 품종의 매력이 세계 유기농 벌꿀 시장을 형성하고 있습니다. 소비자들은 아카시아, 클로버, 알팔파 등 다양한 꽃에서 채취한 유기농 벌꿀의 풍부함과 복잡성에 매력을 느끼고 있습니다. 다양한 꽃 유형를 선택할 수 있다는 것은 소비자 경험에 있어 매우 중요한 요소이며, 세계 유기농 벌꿀 시장의 성장을 가속하고 있습니다.
생활습관 관련 건강문제에 대한 관심 증가로 수요 증가
생활습관병의 확산이 세계 유기농 벌꿀 시장을 주도하고 있습니다. 더 건강한 대안을 찾는 소비자들은 유기농 벌꿀의 영양학적 이점 때문에 유기농 벌꿀을 선택하고 있습니다. 라이프 스타일과 관련된 건강 문제가 증가함에 따라 개인은 유기농 벌꿀을 식단에 도입하여 잠재적인 건강상의 이점을 가져오고 있습니다. 유기농 벌꿀은 천연의 단맛과 잠재적인 약효로 인해 생활습관 관련 문제를 해결하기 위한 이상적인 선택이 되고 있습니다.
세계 유기농 벌꿀(Organic Honey) 시장을 조사했으며, 시장 정의와 개요, 시장 규모 추이와 예측, 각종 부문별/지역별 상세 분석, 산업 구조, 시장 성장에 영향을 미치는 요인 분석, 사례 연구, 경쟁 구도, 주요 기업 개요 등의 정보를 정리하여 전해드립니다.
Global organic honey market was valued at USD 751.5 million in 2023, expected to reach USD 1272.03 million in 2031, with a CAGR of 6.8% for the forecast period between 2024 and 2031. The market has experienced significant growth in recent years, driven by a growing consumer preference for natural and organic food products. Organic honey is produced without the use of synthetic pesticides, antibiotics, or chemicals, resulting in the increasing demand for healthier and environmentally friendly alternatives.
Consumers are increasingly intrigued by organic honey due to its higher nutritional value and the absence of residues from synthetic agricultural sources. The shift towards a more health-conscious lifestyle, coupled with a growing awareness of the environmental impacts of conventional farming practices, has led to the adoption of organic honey.
The market is characterized by a wide range of organic honey products, including various floral varieties such as acacia, clover, and manuka. Manuka honey, particularly, has gained popularity for its unique medicinal properties and is known for its potential health effects.
Geographically, North America has experienced significant growth in the organic honey market, fueled by consumer awareness and a preference for organic and sustainably sourced products. Additionally, Asia-Pacific, with its rich history of honey consumption, is becoming a potential growth market for organic honey.
Certifications, such as USDA Organic and EU Organic, are essential in establishing the authenticity and quality of organic honey products. The market is witnessing increased efforts by manufacturers to convey organic and ethical procurement practices to consumers.
Global organic honey market is poised to continue to grow as consumers seek high-quality, environmentally friendly, and health-conscious food choices. The market dynamics are influenced by factors such as consumer preferences, sustainability concerns, and the growth of organic farming practices globally.
Consumer Awareness for Sustainable and Ethical Beekeeping Practices Contribute to The Growth
Global organic honey market is positively influenced by the increasing support for sustainable beekeeping practices. Consumers are increasingly concerned about the health of bees and the environmental impact of conventional beekeeping methods. The demand for organic honey, which is produced through sustainable and ethical practices, aligns with consumer expectations, fostering a preference for products that promote biodiversity and bee health. The emphasis on sustainable beekeeping contribute to the preservation of pollinators and enhance the authenticity and appeal of organic honey in the market.
As environmentally conscious consumerism progresses, the support for sustainable beekeeping practices is a crucial factor in accelerating the growth of the global organic honey market. In March 2023, Bagrrys India Private Limited introduced Bagrry's Organic Wild Honey, making its move in the premium honey and preserves category. The product focuses on a 100% natural and organic honey experience, highlighting ethical and hygienic harvesting practices that complement Good Beekeeping Practices.
Manuka Honey Holds the Larger Market Share
The exceptional medicinal properties of Manuka honey highly influence the global organic honey market. Despite its unique antibacterial and anti-inflammatory properties, Manuka honey has gained widespread recognition as a natural health-promoting product. Consumers are increasingly drawn to its potential therapeutic benefits, including wound healing and immune system support. The uniqueness of Manuka honey, derived from the nectar of the Manuka tree in New Zealand, enhances its appeal in the organic honey market. As health-conscious consumers seek functional foods, the medicinal properties of Manuka honey contribute to the overall growth and popularity of organic honey globally.
In January 2023, Nature Nate's Honey Co., the leading honey brand in the United States, introduced Nate's Manuka, a range of 100% pure, raw, and unfiltered Manuka honey from New Zealand. Available in various strengths and packaging options, it is certified by the UMF, ensuring potency and authenticity of the Manuka. The inverted squeeze bottle is offered in three MGO strengths: 83+, 144+, and 263+. However, the amber jar is available in two MGO strengths: 144+ and 263+.
Availability of Various Floral Varieties Contribute to the Appeal of Organic Honey
The appeal of diverse floral varieties, each containing unique flavors and characteristics, define the global organic honey market significantly. Consumers are drawn to the richness and complexity of organic honey from various flowers, like acacia, clover, and Alfalfa. The availability of a wide range of floral options is a crucial factor in the overall consumer experience. Diverse floral varieties enhance the taste profile of organic honey and reflect the product's authenticity and natural origin. The diversity is based on consumer desires for unique and ethically sourced food options, fostering the growth of the global organic honey market.
In December 2022, MeliBio collaborated with Narayan Foods to introduce its plant-based, bee-free honey product to the European market under the Better Foodie brand. In October 2021, MeliBio launched its first product, a plant-based honey ingredient for B2B and foodservice. The startup, thereafter, prepared to launch a B2B2C plant in Europe through its partnership with Narayan Foods.
Growing Concerns About Lifestyle-Related Health Issues Fuel the Demand
The growing prevalence of lifestyle diseases is driving the global organic honey market. Consumers, seeking a healthier alternative, opt for organic honey due to its nutritional benefits. As lifestyle-related health concerns increase, individuals are incorporating organic honey into their diets, resulting in potential health benefits. Organic honey is recognized for its natural sweetness and potential medicinal properties, making it an ideal choice for combating lifestyle-related issues.
The increasing awareness of health contributes to the growth of the global organic honey market, with consumers embracing it as a healthy and functional food product in their pursuit of a healthier lifestyle. In May 2022, the honey brand, Wild Nectar, was launched in Australia. The brand showcased professionally designed packaging and provided both organic and regular varieties. The company behind the brand, Australian Rainforest Honey Pty Ltd (ARH), is already a leading one in the Australian honey industry, which is recognized as a significant producer and owner of around six thousand bee hives, mostly located on the south coast of New South Wales.
Impact of COVID-19
The COVID-19 pandemic caused both challenges and opportunities in the organic honey market. Disruptions in the supply chain, logistical constraints, and shifts in consumer behavior initially resulted in disruptions in the market. Lockdowns and restrictions caused disruptions in production and distribution, leading to temporary supply chain disruption. However, the pandemic increased consumer interest in natural and health-promoting products, such as organic honey. Increased awareness of the potential health benefits of honey, coupled with the growing emphasis on boosting immunity, led to a surge in demand for organic honey. The emergence of e-commerce platforms for grocery shopping further facilitated market accessibility. While the organic honey market faced short-term challenges during the pandemic, the increased emphasis on health and wellness provided opportunities for recovery and long-term growth.
Key Players Landscape and Outlook
Y.S. Eco Bee Farms, Dutchman's Gold Inc., Nature Nate's, Wedderspoon Organic, and GloryBee Natural Sweeteners, Inc. are among the key players in the global organic honey market. These companies focus on organic and sustainably sourced honey, utilizing certifications such as USDA Organic to enhance consumer trust. The outlook for the global organic honey market is optimistic, with key stakeholders focusing on quality, ethical beekeeping practices, and innovative marketing strategies. Increasing consumer preference for natural and health-conscious products, along with expanding distribution channels, is a key factor for sustained growth.
As the market continue to evolve, the emphasis on authenticity, traceability, and environmentally responsible practices will likely lead to the strategies of key stakeholders in the organic honey industry. In August 2022, GloryBee Natural Sweeteners, Inc., which has been producing honey and premium ingredients since 1975, introduced a limited-edition product called Ukraine Sunflower Honey to assist in generating funds for non-profits that serve the Ukrainian people. Ukraine honey was available in all Market of Choice locations from August 24th, in partnership with Oregon and Washington specialty grocers, including Market of Choice.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work