세계의 메타버스 시장 규모는 2024년 1,189억 3,000만 달러로 평가되었습니다. 2032년에는 1조 5,908억 5,000만 달러에 이를 것으로 예측되며, 2025년부터 2032년까지의 예측 기간에 38.29%의 연평균 복합 성장률(CAGR)로 성장할 것으로 전망됩니다. 세계의 메타버스 시장은 가상현실(VR), 증강현실(AR), 블록체인, 게임 등 폭넓은 기술과 용도을 포함하는 초기 단계이지만 급속히 진화하고 있는 산업입니다. 몰입형 가상 체험을 요구하는 사람이 늘어남에 따라, 메타버스 기술 시장은 향후 수년간 크게 성장할 것으로 추정되고 있습니다. 메타버스 시장의 성장을 가속하는 주요 요인 중 하나는 Oculus Rift 및 HoloLens와 같은 VR 및 AR 디바이스의 가용성과 가격 상승입니다. 이러한 장치는 사용자가 가상 환경에 완전히 몰입할 수 있게 해주며 기술이 향상됨에 따라 경험이 더욱 현실이 될 것입니다.
또 다른 요인은 블록체인 기술의 인기가 높아지고 있다는 것입니다. 블록체인 기술은 분산형 보안 가상 경제를 구축하는 데 사용할 수 있습니다. 이러한 이코노미는 가상 상품의 매매와 같은 메타버스 내에서의 거래를 촉진하는 데 사용할 수 있습니다. 이와 함께 게임 업계도 메타버스 시장의 주요 촉진요인이 되고 있습니다. 많은 게임 회사들이 몰입형 가상 세계를 창조할 가능성을 이미 모색하고 있기 때문입니다. 이러한 게임의 인기가 높아지면 메타버스 기술의 폭넓은 보급으로 이어질 수 있습니다.
메타버스는 사용자가 집단적인 가상 공간에 몰입하고 컴퓨터가 생성한 환경과 참가자 간의 실시간 상호 작용에 참여할 수 있는 디지털 가상현실 환경을 말합니다. 메타버스는 종종 인터넷의 다음 프론티어로 환영되며, 기존의 2D 웹 브라우징 프레임을 넘어 매혹적이고 대화식 요소를 통합하는 가상 우주가됩니다. 메타버스 내에서 사용자는 자신의 디지털 아바타를 만들고 개인화하여 창의력을 발휘하고 잠재력이 가득한 가상 세계로 뛰어들 수 있습니다. 다른 활동에 참여하고, 스릴 넘치는 게임 모험에 나가거나, 의사 체험에 몰두하고, 가상 상거래를 하거나, 활기찬 가상 이벤트에 참가할 수 있습니다. 따라서 이 시장에서 사업을 전개하는 기업은 섬유, 신발류, 소매 등 다양한 업종의 다양한 비즈니스를 위한 메타버스 플랫폼의 작성 및 개발에 종사하고 있습니다.
모든 부문은 해당 지역 및 국가에서 제공됩니다.
위에 언급된 회사는 시장 점유율에 따른 순위를 보유하지 않으며 조사 작업 중 이용 가능한 정보에 따라 변경될 수 있습니다.
Global Metaverse Market size was valued at USD 118.93 billion in 2024 which is expected to reach USD 1590.85 billion in 2032 growing at 38.29% CAGR for the forecast period between 2025 and 2032. The global metaverse market is although at a nascent stage but rapidly evolving industry that encompasses a wide range of technologies and applications, including virtual reality (VR), augmented reality (AR), blockchain, and gaming. It is estimated that the market for metaverse technology will grow significantly in the coming years, as more people seek out immersive virtual experiences. One key factor driving the growth of the metaverse market is the increasing availability and affordability of VR and AR devices, such as the Oculus Rift and the HoloLens. These devices allow users to fully immerse themselves in virtual environments, and as the technology improves, the experience will become even more realistic.
Another factor is the growing popularity of blockchain technology, which can be used to create decentralized, secure virtual economies. These economies can be used to facilitate transactions within the metaverse, such as buying and selling virtual goods. Along with this, the gaming industry is also a major driver of the metaverse market, as many video game companies are already exploring the potential of creating immersive virtual worlds. As these games become more popular, they could help to drive broader adoption of metaverse technology.
The term "metaverse" denotes a digital virtual reality environment where users can immerse themselves in a collective virtual space, engaging with computer-generated environments and real-time interactions with fellow participants. It is often hailed as the next frontier of the internet, a virtual universe that transcends the traditional confines of 2D web browsing, embracing captivating and interactive elements. Within the metaverse, users can unleash their creativity by crafting and personalizing their digital avatars, venturing into virtual worlds teeming with possibilities. They can connect with others, partake in social activities, embark on thrilling gaming adventures, delve into simulated experiences, conduct virtual commerce, attend lively virtual events, and more. Hence, companies operating in this market are involved in creating and developing metaverse platforms for different businesses across diverse industry sectors like textile, footwear, retail, etc.
Growing adoption of Leading Brands Towards Metaverse
Leading Brands like Nike, Louis Vuitton, Walmart, etc. are adopting the metaverse owing to growing digital market that offers immersive and virtual shopping experiences in the metaverse. The metaverse offers access to a rapidly expanding user base. As more people embrace virtual experiences and spend time in the metaverse, brands see an opportunity to reach and engage with a large and diverse audience. Brands can create virtual showrooms, exhibitions, or experiences where users can interact with their products in a more engaging and memorable way compared to traditional advertising channels. These experiences can generate excitement, create a strong brand presence, and leave a lasting impression on users. Hence, owing to this, leading brands are collaborating or outsourcing the development of the metaverse platform, thereby driving the demand its market growth. For instance, in 2022, Walmart announced collaboration with Roblox, to enter the metaverse market with the objective to attract young shoppers. Walmart is exploring ways to reach shoppers, and provide shoppable recipes, livestreaming of events and an augmented reality feature for furniture with the help of two experiences, Walmart Land and Walmart's Universe of Play. Likewise, more brands are adopting metaverse to acquire young generation customers. This is propelling the need for metaverse platforms and contributing to the market growth.
Rising Demand for Virtual Gaming
Virtual gaming is one of the largest segments of the global metaverse market, and it is being driven by a rising demand for more immersive and realistic gaming experiences. With the increasing popularity of video games, there is a growing desire among gamers for more interactive and social gaming experiences that go beyond traditional console and PC gaming. The metaverse provides an opportunity for gamers to connect with others in a virtual environment, engage in multiplayer games, and explore virtual worlds. In addition, the development of virtual and augmented reality technologies is enabling more realistic and immersive gaming experiences, which is attracting more users to the metaverse market.
As the demand for virtual gaming continues to grow, it is likely to drive the development of new and innovative gaming experiences within the metaverse and encourage more businesses to invest in the market. For example, in 2023, Epic Games, the creator of Fortnite, announced the upgradation of modding tools for their game with Unreal Engine tools. This will enable players to build User Generated Content (UGC) for Fortnite with professional-quality development tools, potentially resulting in entirely new kinds of creativity and interaction. This would enable the company to make transition to metaverse space easily.
Hardware Segment Shows More Pace for Market Growth
The hardware segment is expected to show a rapid pace of growth in the global metaverse market. The success and adoption of the metaverse heavily rely on advanced hardware technologies that can deliver immersive and seamless experiences. Virtual reality (VR) headsets, augmented reality (AR) devices, haptic feedback systems, motion controllers, and high-performance computing equipment play a crucial role in enabling users to fully engage with the metaverse. As hardware technologies continue to advance, becoming more affordable, accessible, and user-friendly, the demand for these devices is expected to increase, driving market growth. Innovations in hardware will enhance the overall metaverse experience, allowing users to interact, explore, and create within virtual environments with greater realism and immersion.
Artificial Intelligence Integration in Metaverse
Artificial intelligence (AI) integration is a major driver of the global Metaverse market growth. AI enhances user interactions by providing personalized virtual experiences and avatars, creating more immersive and engaging digital environments. With AI, the Metaverse can offer tailored content, real-time language translation, and advanced virtual assistants, making the virtual world more interactive and user-friendly. AI improves the efficiency of content creation by generating detailed 3D assets and optimizing digital environments. This speeds up the development process and ensures high-quality virtual experiences, attracting more users and investment into the Metaverse. The integration of AI in the Metaverse significantly boosts its growth potential by enhancing user experience, content creation, and accessibility.
For instance, in November 2024, Cintoo SAS, a cloud-based reality data management company, has secured USD 38 million in Series B funding led by Partech Partners SAS. The funding accelerates Cintoo SAS's AI and Metaverse innovations, enhance its SaaS platform, and expand its presence in the US and Europe.
Government Regulations
Measures to handle intellectual property privileges, virtual currency laws, content moderation, and the security of information may all be included in government rules for the global metaverse market. Governments may demand that metaverse platforms adhere to data management and security standards, obtain user consent before collecting data, and create tools that let users take control of their personal data. The use of copyrighted information within the metaverse could be governed by intellectual property laws. Regulations for virtual currencies might include rules for the production, taxation, and trade of digital assets. Several governments across globe are trying to enact content moderation regulations to deal with problems like hate speech, unlawful activity, and damaging metaverse material.
Impact of COVID-19
The COVID-19 had a significant impact on the global metaverse market. With social distancing measures in place, people have turned to online platforms to connect with others, work remotely, and engage in leisure activities. This has led to an increased demand for virtual environments such as the metaverse. Virtual gaming, social networking, and e-commerce have experienced a surge in popularity as more people seek to connect with others and entertain themselves while stuck at home. In addition, the pandemic has accelerated the adoption of virtual technologies, with businesses and educational institutions turning to the metaverse as a way to continue operating during lockdowns. Overall, the pandemic has highlighted the potential of the metaverse market as a way to connect people in a safe and engaging virtual environment, and it is likely to continue to grow in the post-pandemic world.
Key Player Landscape and Outlook
The global metaverse market is highly competitive, with various players competing for market share. The competitive landscape is further shaped by partnerships and collaborations between companies, with major players seeking to acquire smaller firms to strengthen their position in the market. Overall, the global metaverse market is poised for significant growth, and companies that are able to offer unique and innovative experiences to users are likely to thrive in this highly competitive environment.
For instance, as part of a USD 1 billion fundraising deal for the business, Sony Group funded another USD 200 million to its commitment to Epic Games, the firm behind the Unreal Engine and Fortnite, which is increasingly being utilized in metaverse platforms and game production. The group is seeking this collaboration as an opportunity for new value creation and business expansion in entertainment.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work