세계 스마트폰 시장 규모는 2023년 3,251억 3,000만 달러에서 2031년 4,840억 4,000만 달러에 이를 것으로 예측되며, 예측 기간 동안 복합 연간 성장률(CAGR)로 5.10%의 성장이 예상됩니다. 시장은 신흥 경제국의 도시화 진행과 가처분 소득 증가 등의 요인이 스마트폰의 보급에 기여해 성장을 계속하고 있습니다. 중국, 인도, 브라질 등은 인구가 많고 중간층이 성장하고 있기 때문에 큰 성장 기회가 되고 있습니다.
India Brand Equity Foundation이 2023년 7월에 발표한 기사에 따르면 인도의 중간층 인구는 2021년의 31%에서 2047년까지 61%로 두 배가 됩니다.
스마트폰이 세계적으로 개인 및 업무용으로 필수적인 도구가 되었기 때문에 연결성과 통신에 대한 요구가 수요를 촉진하고 있습니다. 또한 특히 미드레인지 및 예산 부문에서 제조업체의 경쟁력 있는 가격 전략을 통해 스마트폰은 보다 폭넓은 소비자에게 친숙해지고 있습니다. 또한 혁신적인 마케팅 캠페인과 브랜드 충성도 프로그램은 Apple, Samsung, Xiaomi와 같은 선도적인 제조업체 시장에서의 입지를 강화하고 있습니다. 게다가 카메라 기술과 디자인의 아름다움의 진보가 보다 충실한 사용자 경험을 요구하는 소비자에게 받고 있습니다. 또한 스마트폰 교체 사이클은 기술적 어려움과 업그레이드된 기능에 대한 수요에 힘입어 지속적인 시장 성장을 가져오고 있습니다.
전자상거래 플랫폼 성장이 세계 스마트폰 시장 매출을 밀어
스마트폰 판매에서 전자상거래 플랫폼의 성장은 최근 몇 년간 현저합니다. 전자상거래는 실제 매장을 방문할 필요를 없애고, 집에 있으면서 스마트폰을 찾아보고 구입할 수 있는 편리한 방법을 소비자에게 제공합니다. 이 편의성은 온라인 쇼핑의 간편함을 선호하는 많은 소비자를 유치합니다. 또한 전자상거래 플랫폼에서는 기존의 점포에 비해 스마트폰의 구색이 풍부한 경우가 많아 소비자는 다양한 브랜드, 모델, 사양 중에서 선택할 수 있습니다. 이러한 구색의 풍부함으로 구매자는 특정 요구와 예산을 바탕으로 더 많은 정보를 바탕으로 결정을 내릴 수 있습니다. 게다가 전자상거래 플랫폼의 경쟁력 있는 가격 설정과 빈번한 가격 인하로 인해 많은 소비자가 스마트폰을 보다 저렴한 가격으로 구입할 수 있게 되었습니다. 이러한 플랫폼은 종종 홍보 캠페인, 플래시 세일, 번들 쿠폰을 실시하여 예산에 민감한 구매자를 끌어들입니다.
예를 들어 2024년 1월 BBK Electronics Corporation의 브랜드 OPPO India는 볼리우드 배우 Ranbir Kapoor를 기용한 Reno 11 시리즈 출시 캠페인을 시작했습니다.
국제전기통신연합(ITU)이 2023년 발표한 보고서에 따르면 세계 인구의 78%가 휴대전화를 소유하고 있습니다. 휴대전화의 보급률이 가장 높은 것은 유럽이며, 인구의 93%가 휴대전화를 사용하고 있습니다. 전 세계적으로 평균 소비자 스마트폰 사용자는 약 3시간 50분 동안 온라인으로 이용하고 있습니다. 이 이용 통계는 2014년 1시간 38분부터 증가하고 있습니다.
또한 온라인으로 가격을 비교하고 리뷰를 읽고 상세한 제품 정보에 쉽게 액세스할 수 있으므로 소비자는 조사하고 충분한 정보를 바탕으로 구매 결정을 내릴 수 있습니다. 고객 리뷰 및 평가는 잠재적인 구매자에게 영향을 미치는 데 중요한 역할을 합니다. 따라서 스마트폰 판매에서 전자상거래의 성장은 편의성, 다양성, 경쟁력 있는 가격 설정, 정보 접근성을 통해 촉진되고 구매를 위한 선호되는 선택이 되었습니다.
본 보고서에서는 세계 스마트폰 시장에 대한 조사 분석하여 시장 규모와 예측, 시장 역학, 주요 기업의 정세와 전망 등의 정보를 제공합니다.
Global smartphone market is projected to witness a CAGR of 5.10% during the forecast period 2024-2031, growing from USD 325.13 billion in 2023 to USD 484.04 billion in 2031. The smartphone market continues to grow, driven by factors such as increasing urbanization and rising disposable incomes in emerging economies contributing to higher smartphone adoption rates. Countries such as China, India, and Brazil represent significant growth opportunities due to their large populations and growing middle class.
According to an article published by India Brand Equity Foundation in July 2023, the size of the middle-class population in India will double to 61% of its total population by 2047, from 31% in 2021.
The need for connectivity and communication fuels the demand, as smartphones become essential tools for personal and professional use globally. Also, competitive pricing strategies from manufacturers, particularly in the mid-range and budget segments, make smartphones more accessible to a broader range of consumers. Moreover, innovative marketing campaigns and brand loyalty programs strengthen the market presence of major players such as Apple, Samsung, and Xiaomi. In addition, advancements in camera technology and design aesthetics appeal to consumers seeking enhanced user experiences. Also, the replacement cycle for smartphones, driven by technological undesirability and the demand for upgraded features, extends continuous market growth.
Growth of E-commerce Platforms Boosts Global Smartphone Market Sales
The growth of e-commerce platforms for smartphone sales has been significant in recent years due to numerous reasons such as e-commerce offers consumers a convenient way to browse and purchase smartphones from the comfort of their homes, bypassing the need to visit physical stores. The convenience factor has attracted many consumers who prefer the ease of online shopping. Also, e-commerce platforms often provide a wider selection of smartphones compared to traditional stores, allowing consumers to choose from various brands, models, and specifications. The variety enables buyers to make more informed decisions based on their specific needs and budget. Moreover, competitive pricing and frequent discounts on e-commerce platforms make smartphones more affordable for many consumers. These platforms often run promotional campaigns, flash sales, and bundle offers, which attract budget-conscious buyers.
For instance, in January 2024, BBK Electronics Corporation brand 'OPPO India' launched a campaign launching Reno 11 Series, featuring Bollywood actor Ranbir Kapoor.
According to a report published by the International Telecommunication Union (ITU) in 2023, 78% of the global population owns a mobile phone. Europe has the highest mobile phone penetration, with 93% of the population using mobile phones. Globally, the average consumer smartphone user spends around 3 hours and 50 minutes online. This usage statistic has increased from 1 hour and 38 minutes in 2014.
Furthermore, the ease of comparing prices, reading reviews, and accessing detailed product information online helps consumers research and make well-informed purchasing decisions. Customer reviews and ratings play a crucial role in influencing potential buyers. Therefore, the growth of e-commerce in smartphone sales is driven by convenience, variety, competitive pricing, and accessibility to information, making it a preferred choice for purchasing.
Innovation in Smartphone Technology Accelerates Market Growth
Innovations in smartphone technology influence consumer preferences and industry evolution. Developments in camera technology have revolutionized photography, integrating advanced sensors, multiple lenses, and AI-driven computational photography to deliver exceptional image quality and versatile shooting modes. Battery innovations, including faster charging capabilities and improved energy efficiency, address longstanding concerns about battery life, enhancing user convenience and productivity. Display advancements with higher resolutions, HDR support, and adaptive refresh rates provide immersive viewing experiences for multimedia and gaming enthusiasts, setting new standards for visual quality. AI and machine learning developments enable smart features such as voice assistants, facial recognition, and predictive algorithms, enhancing device usability and personalization. Design innovations encompass sleek form factors, bezel-less displays, and durable materials, catering to aesthetic preferences and comfort. Network advancements, particularly with 5G technology, promise faster speeds, lower latency, and enhanced connectivity for seamless multimedia streaming and IoT integration.
For instance, in May 2024, BBK Electronics Corporation brand Vivo Mobile Communications Co., Ltd. launched Vivo Y 200 Pro 5G. The smartphone features the slimmest 3D curved display in its Y series.
For instance, in December 2023, the Xiaomi Corporation brand, 'POCO' launched POCO M6 with 5G support, with imaging and a luxurious design. It has a screen size of 17.12 cm (6.74 inches) HD+ display with a mobile height of 168 mm, weight of 195 g, and depth of 8.19 mm, with a 50MP AI Dual-Camera System and 5MP Front Camera.
Also, robust privacy and security features, such as biometric authentication and encryption, ensure user data protection and trust. Continuous software updates and ecosystem improvements optimize performance, security, and compatibility with evolving digital trends, highlighting the smartphones as indispensable tools driving market innovation and consumer demand globally, further driving the market growth.
Android Segment Holds Major Share in the Market
The Android segment holds a major share of the smartphone market due to Android's open-source nature allowing manufacturers to customize the operating system to fit their devices, providing flexibility and differentiation in a highly competitive market. It has led to a diverse range of Android smartphones catering to various price points and consumer preferences. Moreover, Android benefits from a vast ecosystem supported by Google, offering a wide selection of apps, services, and integration with other Google products such as Gmail, Google Drive, and Google Maps. The seamless integration enhances user experience and convenience, making Android a preferred choice for many consumers.
Also, Android's global reach is strengthened by its availability across a wide range of devices beyond smartphones, including tablets, smartwatches, and smart TVs. The omnipresence fosters familiarity and loyalty among users, contributing to its market dominance. Moreover, Android's affordability compared to some competitors has made it accessible to a broader demographic, particularly in emerging markets where budget-friendly smartphones are crucial for mass adoption. Hence, Android's combination of flexibility, ecosystem strength, global availability, and affordability has set its position as the dominant operating system in the smartphone market, capturing a significant share and continuing to shape the industry's landscape, driving the market growth.
According to an article published by BankMyCell in March 2024, approximately 3.9 billion people own Android phones. An estimated 8.09 billion people, approximately 48% around the globe are Android users.
Asia-Pacific is Expected to be the Fastest Growing Region
Asia-Pacific is expected to be the fastest-growing region in the smartphone market due to the region's large and diverse population, including emerging economies such as India, China, and Southeast Asian countries, presenting a vast market opportunity. As disposable incomes rise and urbanization accelerates, more people can access smartphones, driving the demand. Also, infrastructure development, particularly in telecommunications and mobile networks, has significantly improved across the Asia-Pacific. The advancement in 4G and 5G networks enhances connectivity and internet accessibility, which are crucial for smartphone functionality and usage.
Furthermore, proliferation of affordable smartphones from both global manufacturers and local brands has made smartphone ownership more accessible to a broader spectrum of consumers. Companies such as Xiaomi, Samsung, and Vivo have successfully targeted these markets with competitive pricing and localized marketing strategies. In addition, the increasing digitalization of services such as e-commerce, digital payments, and entertainment platforms has fueled smartphone adoption.
According to an article published by Invest India in February 2024, the digital India initiative has been achieving its goal and extended with a total budget of USD 1,817.44 million from 2021-22 to 2025-26.
These devices serve as communication tools and are integral part in daily life for accessing services and information. Therefore, Asia-Pacific's fastest-growing status in the smartphone market is driven by improving infrastructure, population dynamics, affordability, and the integration of smartphones into essential digital services, highlighting its important role in the global smartphone market growth.
Future Market Scenario (2024 - 2031F)
Working on advancements in camera technology will offer DSLR-like capabilities, including higher megapixel counts, optical zoom, and improved low-light performance, manufacturers can gain more traction with consumers, driving the market growth.
Working on built-in sensors and AI will monitor health metrics such as heart rate, sleep patterns, and stress levels, promoting initiative-taking health management will enhance market growth. Also, AI algorithms will personalize user experiences based on behavior patterns, preferences, and contextual data, enhancing efficiency and user satisfaction, further boosting market growth.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global smartphone market. The smartphone market is dominated by major players which lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. As of 2023, Apple Inc., Samsung Electronics Co. Ltd, and Xiaomi Corporation together accounted for around 60% to 65% of the market share at global level.
The market features a diverse landscape with several key players driving the innovation and competition. Major companies such as Apple Inc., lead with its premium iPhone series, known for its ecosystem integration and high customer loyalty. Samsung Electronics Co. Ltd. offers a wide range of devices from flagship models to budget-friendly options, and Xiaomi Corporation dominating the market by rapidly gaining market share, particularly in Asia.
The market is poised for steady growth, driven by ongoing technological advancements in 5G technology, driving upgrades and innovation, increasing consumer awareness, and rising disposable incomes globally. Also, sustainability is becoming a major focus, with companies exploring eco-friendly materials and recycling programs. As competition intensifies, differentiation through unique features and robust software ecosystems will be crucial for maintaining and expanding market presence, driving the market growth.
For instance, in June 2024, BBK Electronics Corporation brand Vivo Mobile Communications Co., Ltd. expanded its Y-series with the new Vivo Y58 5G. The new smartphone features a 6000 mAh battery and 5 MP AI portrait camera, and other exclusive features.
For instance, in September 2023, Apple Inc. launched iPhone 15 and iPhone 15 plus series with a 48 MP main camera that enables high-resolution photos and a new 2X telephoto feature that gives three optical zoom levels.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.